asiCast

Advertising Seminars International Limited (asi)
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asiCast

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

Episodes

  1. 15 APR

    asiCast 188: Seeking consensus – the road to cross-media measurement

    Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held… Read more

    29 min

  2. 1 APR

    asiCast 187: Introducing the Barb Data Hub

    Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and… Read more

    20 min

  3. 25 MAR

    asiCast 186: Streaming, advertising and the control of the Measurement Agenda

    How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama… Read more

    43 min

  4. 17 MAR

    asiCast 185: Sports, ‘75% Peak TV’ and the way ahead for streaming

    A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis,  has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks… Read more

    30 min

  5. 27 FEB

    asiCast 184: The evolution of attention studies

    There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.… Read more

    28 min

  6. 16/12/2024

    asiCast 183: Key messages from the 2024 asi International Conferences

    There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more

    33 min

  7. 24/10/2024

    asiCast 182: Understanding attention across media

    Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention… Read more

    21 min

  8. 18/10/2024

    asiCast 181: The Attention Economy – A Category Blueprint

    How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more

    16 min

  9. 14/10/2024

    asiCast 180: Profit Ability 2 – TV’s role in performance marketing

    In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more

    22 min

  10. 09/10/2024

    asiCast 179: Evaluating radio ad effectiveness

    What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more

    27 min
  • 10 Episodes

About

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

Information

  • Creator
    Advertising Seminars International Limited (asi)
  • Years Active
    2015 - 2025
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2015 Advertising Seminars International Ltd
  • Show Website
    asiCast

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