Association Transformation Brewer Pratt Solutions & Elevated LLC

Constructive relationships amongst association leadership are fundamental to an organisation's success but too often we've seen tensions emerge between volunteer leaders and association professionals. Unless we invest in our relationships, it can be far too easy for an association's leadership team to descend into an emotional quagmire. Elisa and Andrew explore the reasons why these tensions can exist and examine what can be done to ensure relationship success.

At this year's ASAE Annual Meeting, keynote speaker Marcus Whitney encouraged association professionals to reexamine their perception of innovation and offered practical lessons on how organizations could be creative and goal-oriented. But what else did we learn from #ASAE22? Elisa and Andrew are joined by association community specialist, blogger, and fellow podcaster, Kiki L'Italien to discuss the lessons learned from Nashville.

You can listen to Kiki's podcast at https://associationchat.com. 

After two years of unprecedented change for individuals and organizations both societally and globally, with their 2022 State of Membership Survey Fonteva wanted to learn not just about where associations have been, but where they are going. Many associations have adapted and evolved as the needs and expectations of their members have changed and many have stepped into numerous roles to lead and be a resource for their industries or professions. So what is the state of membership? Jay Daughtry joins Elisa and Andrew to assess.

Fonteva's summary report is available at https://marketing.fonteva.com/l/34462/2022-07-12/3js68y5 and the full survey results can be downloaded at https://marketing.fonteva.com/l/34462/2022-05-11/3dzxr4k. 

The Entomological Society of America (ESA) is a non-partisan scientific organization which represents a broad spectrum of opinions united under one principle: the promotion and advancement of scientific inquiry, discovery, and communication. Within the context of its diverse membership, the ESA has devised a successful approach to engaging in topics of broad  social interest, including statements on Why Black Lives Matter to Entomology at the start of the George Floyd movement, the January 6  insurrection (Our Place in Democracy), the Hidden Costs of War (in response to Russia's invasion of Ukraine), and the recent ruling from the Supreme Court on Dobbs v Jackson Women's Health Organization (On Women's Pursuit of Science). We contend that a modern membership organization has an obligation to participate in societal debate and to influence social narratives wherever possible; and in Episode 60 of #associationtransformation, Elisa and Andrew are joined by Chris Stelzig, Executive Director of the ESA who explains the organization's methods for addressing social responsibilities through constructive dialogue and informed debate. 

If you're not at the table, then you're probably on the menu.

Maintaining diverse income streams is (or should be) a ubiquitous priority for association leaders. While the pandemic focused our attention on new approaches to securing non-dues revenue, post-pandemic it is incumbent on us to to sustain partnerships and innovations that underpin financial strength, promote business resilience, and support the development of an equally diverse value proposition. As we celebrate our 2nd birthday, Elisa and Andrew are joined by Patrick Wilson, growth strategist and President of The Profitable Association to explore alternative income formulas for modern membership organizations. 

This week's episode is sponsored by our friends at Cambridge Publishing Ltd (www.cpl.co.uk). Elisa and Andrew are joined by Martin Bewick, Senior Content Strategist at CPL to explore the value of devising an association's content strategy and the impact of cultivating a content culture.  There is no single 'right' model and Martin helps us understand the process for creating a content strategy that works hand-in-hand with your wider business, marketing and communications plans to ensure you tell a consistent story to your members.

Download CPL's report on Channelling the future at https://www.cpl.co.uk/news/channelling-future.