76 episodes

The all-round digital marketing podcast designed to help people of all experience/skill levels become better at their jobs. Tips and tricks from top marketing experts delivered right to your ears.

Welcome to the "Azeem Digital Asks" digital marketing podcast, hosted by me, Azeem.

Over the course of this podcast, I'll be talking to some of the top marketers in the industry and learning more about them, and getting some really useful marketing tips from them to help you too!

If you're interested to learn more from some of the top names in the industry - then you are in the right place!

Azeem Digital Asks - The All-Round Digital Marketing Podcast Azeem Digital

    • Business
    • 5.0 • 8 Ratings

The all-round digital marketing podcast designed to help people of all experience/skill levels become better at their jobs. Tips and tricks from top marketing experts delivered right to your ears.

Welcome to the "Azeem Digital Asks" digital marketing podcast, hosted by me, Azeem.

Over the course of this podcast, I'll be talking to some of the top marketers in the industry and learning more about them, and getting some really useful marketing tips from them to help you too!

If you're interested to learn more from some of the top names in the industry - then you are in the right place!

    75 - Fiona Bradley on what it takes to achieve growth on LinkedIn

    75 - Fiona Bradley on what it takes to achieve growth on LinkedIn

    What Fiona Bradley doesn't know about organic LinkedIn success, probably isn't worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully shares tips and advice on post formats, how to engage, and being authentic to achieve growth on the platform - you definitely don't want to miss this one.



    Fiona describes herself as a content master, business owner, slow runner, bendy yogi and writer. She runs a Leeds-city centre-based boutique Content Marketing Agency "FB Comms" with a sense of humour, who's mission it is to create killer content with service that slaps.. not in the way that hurts.



    In this episode, we discuss:


    Key factors to LinkedIn growth, organically
    Biggest mistakes people make on LinkedIn
    Balancing sharing valuable content for audiences vs self promotion
    Which types of content perform best
    How to build meaningful professional relationships, and get opportunities from the platform
    How important consistency is for growth
    What she feels the future holds for LinkedIn

    ...and much more!

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!



    Useful links:

    Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

    My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

    My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

    My website: ⁠⁠https://www.iamazeemdigital.com/⁠

    Fiona's Twitter: https://twitter.com/fbcommsagency

    Fiona's LinkedIn: ⁠https://www.linkedin.com/in/fiona-content-marketing/

    FB Comms: https://fbcomms.co.uk/

    • 26 min
    74 - Katy Powell on breaking the glass ceiling as a female business founder

    74 - Katy Powell on breaking the glass ceiling as a female business founder

    Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it's like to be a female business founder in the marketing industry, as well as the challenges she has faced.

    Described as "an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix" - you'll easily be able to see (and hear!) why this is one episode that's not to be missed.

    In the episode, we discuss:


    What inspired her to be part of the founding team of Bottled Imagination.
    Thinking of when she started, if she could change one thing about the whole process, what would it be and why.
    As a woman in a heavily male dominated industry, what are some of the challenges that she has faced in starting the business.
    As the only female in the leadership team, what unique perspectives does she feel that she brings to client challenges / day to day work.
    How has she found making the switch from a regular "9-5" into her current role, and how does she manage her workload now.
    Advice for women listening to this episode who are thinking about leaving the corporate world and potentially following in her footsteps.
    What sets their agency apart from others, and how does she communicate that to potential clients.

    ...and much more!



    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!



    Useful links:

    Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

    My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

    My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

    My website: ⁠⁠https://www.iamazeemdigital.com/⁠

    Katy's Twitter: https://twitter.com/katyvpowell

    Katy's LinkedIn: ⁠https://www.linkedin.com/in/katy-powell-333717127/

    Bottled Imagination: https://bottledimagination.com/

    • 22 min
    73 - Andi Jarvis on how to align marketing strategy with equality (Azeem Digital Asks x Strategy Sessions Podcast Crossover)

    73 - Andi Jarvis on how to align marketing strategy with equality (Azeem Digital Asks x Strategy Sessions Podcast Crossover)

    In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to get it right - amongst many other things. Whether or not you attended our Equality session at BrightonSEO this summer - there is something in this episode for everyone.



    (Announcing the release of a podcast episode WHILST giving a conference talk on stage? Yes, I did.)



    In this episode, we also discuss:


    A brief explanation of marketing strategy
    The role of equality in your marketing strategy
    The pitfalls of adding equality to marketing tactics as an afterthought
    Progress towards diversity in marketing conferences and events
    The drawbacks of attempting to infer the opinions of your customers
    The benefits of actually talking with your customers and monitoring their actions
    Why using AI for customer research is a bad choice
    Methods to address wage and pay gaps
    How individuals at any career stage can effect changeand more!



    For those of you who don't yet know about Andi - he runs Eximo Marketing, a marketing strategy consultancy with locations in Belfast and Liverpool, as its Founder and Strategy Director. The consultancy's focus is primarily on aiding established manufacturers in expanding their businesses via direct-to-consumer channels.

    Andi also serves as the host of the Strategy Sessions podcast, which features interviews with top marketers from around the world. Along with an MSc in Marketing and the Marketing Week Mini MBA in Marketing, he also founded Eximo & Friends with Barnardo's, a fundraising project in which marketers volunteer their expertise to small businesses in exchange for a donation supporting refugees.

    Andi is known to enjoy conversing about topics such as fatherhood, BBQ, rugby league, boxing, and cricket. You can find Andi on Twitter and LinkedIn.



    FULL EPISODE TRANSCRIPT AVAILABLE AT: https://iamazeemdigital.com/blog/andi-jarvis-podcast-interview/



    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!



    Useful links:

    Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

    My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

    My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

    My website: ⁠⁠https://www.iamazeemdigital.com/⁠

    Andi's Twitter: ⁠https://twitter.com/andijarvis⁠

    Andi's LinkedIn: ⁠https://www.linkedin.com/in/andijarvis⁠

    Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/

    • 53 min
    72 - Jo Walters on how SMEs can compete with bigger organisations

    72 - Jo Walters on how SMEs can compete with bigger organisations

    After a short break, I am back with Season 5 of the Azeem Digital Asks Podcast! In this episode, Jo Walters shares strategies for small organisations to compete with larger ones, highlighting the importance of identifying and leveraging unique strengths, amongst other pearls of wisdom.



    Jo is officially a freelance communications specialist at 25 Dots - unofficially you may know her as the wizard behind many of your favourite events social media posts, generating buzz and engagement online for large events in the industry.



    In this episode, we discuss all of the different ways smaller and scrappy organisations can compete with larger ones, as well as Jo's own advice drawing on her own experience - this is one episode not to be missed!



    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful links:

    Podcast page: ⁠https://anchor.fm/azeemdigitalasks⁠

    My Twitter page: ⁠https://twitter.com/AzeemDigital⁠

    My LinkedIn: ⁠https://www.linkedin.com/in/azeema1/⁠

    My website: ⁠https://www.iamazeemdigital.com/

    Jo's Twitter: https://twitter.com/jowalters

    • 23 min
    71 - A quick thank you, and I'll be back in 2023!

    71 - A quick thank you, and I'll be back in 2023!

    A very quick episode to say thank you for watching, listening, subscribing, and supporting the podcast in 2022. Your support has helped ensure this stays amongst the top 10 digital marketing podcasts in the UK, and top 20 overall.

    Back in 2023 with more content, and more things I'm keeping under wraps for now.

    Have a great holiday period with your loved ones. See you in '23!



    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful links:

    Podcast page: https://anchor.fm/azeemdigitalasks 

    My Twitter page: https://twitter.com/AzeemDigital  

    My LinkedIn: https://www.linkedin.com/in/azeema1/ 

    My website: https://www.iamazeemdigital.com/ 

    • 1 min
    70 - Surena Chande on why your pitches don't land with journalists

    70 - Surena Chande on why your pitches don't land with journalists

    Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more - Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful.

    The final (video) episode of 2022 is here, and Surena Chande - freelance journalist and copywriter for global brands, as well as being the SEO editor for a few big publications such as the Daily Mirror - joins me to share her tips to make you better at pitching.

    In this episode, we discuss:


    The biggest mistake people make when pitching to journalists.
    The one thing she wishes PR people would understand about pitching to journalists.
    How PRs can make their own lives easier.
    How journalists can make their lives easier.
    Having worked on both sides of the fence, the advice she can share with the audience.

    ...and much more!

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful links:

    Podcast page: https://anchor.fm/azeemdigitalasks

    My Twitter page: https://twitter.com/AzeemDigital

    My LinkedIn: https://www.linkedin.com/in/azeema1/

    My website: https://www.iamazeemdigital.com/

    Surena's Twitter: https://twitter.com/SurenaChande

    • 22 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Charley Brennand ,

Always amazing guests!

Been listening to this podcast for a few months now and Azeem always seems to be one step ahead of me with finding the these amazing people to chat to. LOVED the episode with Fiona Bradley!

s.green2021 ,

Excellent podcast

Really insightful, great questions and the quality of guests are brilliant 😀

karlos2g ,

Great Podcast

Love this, I’m relatively new to the industry and I’ve learned a lot from this so thank you for sharing. Great guests, keep them coming.

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