B2B eCommerce Show

Justin King
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Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem. Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

  1. 1 DAY AGO

    Connected Commerce: Where B2B Buyers Actually Buy

    A B2B eCommerce site is not enough if it is disconnected from how enterprise buyers actually work. In this episode, Justin King talks with Beth Segovia, CEO of TradeCentric, and Kevin Kassenmeyer, VP of Customer Experience and Enablement at TradeCentric, about connected commerce and the procurement systems that shape real B2B buying behavior. They discuss why buyers often start inside Coupa, SAP Ariba, Jaggaer, or another spend management platform instead of a supplier website; why non-integrated suppliers can lose routine spend without realizing it; and why purchase orders, invoices, receiving documents, and three-way match matter more than many commerce teams understand. The conversation also covers DIY integration, punchout, analytics, supplier adoption, and the role AI may eventually play in procurement and commerce transactions. Key idea: your buyer is not shopping. They're working.

    48 min

  2. 23 APR

    Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner

    In this episode of the B2B eCommerce Show, Justin King brings together AJ Brenner and Bob Lewis to share two perspectives on what makes B2B digital transformation actually work. AJ breaks down how strong executive alignment, transparency, and company-wide adoption helped drive digital forward at ARG Industrial—proving that success isn’t about team size, but alignment across the business. Bob adds the agency perspective, explaining why most companies don’t have a platform problem, but a transformation problem. Together, they highlight the importance of trust, partnership, and focusing on real customer value over chasing B2C expectations. Key topics include:  • B2B digital transformation that works  • Platform vs. strategy in eCommerce  • Executive alignment and internal adoption  • Lean teams and strong partnerships  • Metrics that drive organization-wide impact Guest: AJ Brenner and Bob Lewis Host: Justin King

    37 min

  3. 21 APR

    From 2% to 25% Online with AJ Brenner

    In this episode of the B2B eCommerce Show, Justin King speaks with AJ Brenner about his journey from B2C eCommerce into B2B distribution and how he helped drive significant digital adoption in traditional industries. AJ shares how his team grew online revenue from just 2–3% to 25% by focusing on what truly matters in B2B, building tools that create real value for customers and save them time on the job. He explains why B2B is fundamentally different from B2C, and why success depends less on flashy technology and more on understanding workflows, operations, and customer needs. The conversation dives into the importance of internal adoption, training sales teams, and securing executive buy-in to make digital transformation stick. AJ also discusses how strong partnerships, simplified metrics, and consistent communication of wins can accelerate growth and alignment across the organization. Key topics include:  • Transitioning from B2C to B2B eCommerce  • Driving digital adoption in traditional industries  • Internal training and sales team enablement  • Building tools that deliver real customer value  • Executive alignment and measuring success Guest: AJ Brenner Host: Justin King

    30 min

  4. 31 MAR

    The Real State of B2B Commerce (It's Not What You Think) with Paul Do Forno

    In this episode of the B2B eCommerce Show, Justin King speaks with Paul Do Forno, Global Commerce Practice Lead at Deloitte Digital, about key insights from Deloitte’s latest B2B eCommerce study and what separates high-performing organizations.  Paul explains how companies adopting commerce and AI are achieving up to 110% more growth, while also facing increasing pressure from limited budgets and rising customer expectations. He also highlights how combining front-office initiatives with back-office upgrades can strengthen business cases and drive greater value.  The conversation explores gaps in buyer experience, the importance of reducing friction across the customer journey, and the growing role of AI in shaping B2B commerce.  Key topics include: • B2B eCommerce research insights • Digital maturity and growth • Front office vs back office strategy • Buyer experience and automation gaps • AI in B2B commerce Guest: Paul Do Forno Host: Justin King

    43 min

  5. 26 MAR

    The Hidden Engine of E-Commerce with Rob Gonzalez

    In this episode of the B2B eCommerce Show, Justin King speaks with Rob Gonzalez, Co-Founder and Chief Strategy & Innovation Officer of Salsify, about the role of product data in modern commerce and the shift toward AI-driven buying experiences. Rob explains the concept of the digital shelf and why brands must optimize product content across multiple channels. He also breaks down Product Experience Management (PXM) and how it differs from traditional PIM by focusing on the buyer experience. The conversation covers the growing complexity of B2B commerce, the importance of structured product data, and how AI is transforming product discovery and decision-making.  Key topics include:  • Digital shelf and product data strategy  • PXM vs PIM  • B2B data complexity and distribution  • AI in product discovery  • The future of B2B commerce Guest: Rob Gonzalez Host: Justin King

    50 min

  6. 11 MAR

    3M's Innovation in AI with Jennifer Watters

    In this episode of the B2B eCommerce Show, Sarah Falcon speaks with Jennifer Watters, who leads B2B eCommerce for Industrial Distribution at 3M, about how AI is transforming technical sales and digital customer engagement. Jennifer shares the strategy behind Ask 3M, an AI-powered assistant designed to help engineers and customers quickly identify the right adhesives and bonding solutions across 3M’s complex product portfolio. She explains how AI is scaling technical expertise beyond field sales while improving speed, accessibility, and customer effectiveness. The conversation also explores internal AI adoption, digital transformation within large enterprises, and career growth in B2B eCommerce leadership. Key topics include: • AI-powered customer assistance in industrial B2B • Digitizing technical sales knowledge • Scaling expertise across complex product lines • Internal AI tools for productivity and alignment • Leadership and growth in B2B eCommerce A concise and practical discussion for manufacturers, distributors, and digital leaders navigating AI-driven commerce. Guest: Jennifer Watters Host: Sarah Falcon

    36 min

  7. 5 MAR

    What We’re Building in 2026

    In this episode of the B2B eCommerce Show, Justin King sits down with Sarah Falcon to explore how the B2B eCommerce Association is redefining digital transformation for manufacturers and distributors. Justin breaks down the association’s three core pillars: Education, Events, and Media. From the Level 1 Certification becoming a common language for entire ecosystems, to executive training and upcoming sales-focused programs, the conversation highlights how structured education is helping organizations align and scale digital effectively. Sarah shares insights from the newly released Digital Transformation Guide, reframing transformation as organizational change, not just launching an eCommerce site. They discuss how CIOs and digital leaders can position digital as a strategic business driver, solve operational bottlenecks with technology, and move beyond “IT projects” to real business impact. The episode also previews upcoming resources on PIM and product content, AI’s role in content operations, platform strategy in 2026, and practical frameworks for improving customer adoption. Plus, Justin shares updates on B2B eCommerce World (London, Melbourne, and Indianapolis), new executive-only sessions, and the Greenville in-person podcast experience. Key topics include: • Digital transformation as business change, not just technology • Creating shared language through certification and training • Executive positioning of digital initiatives • Customer adoption frameworks that drive ROI • Scaling digital across sales teams and branches • Upcoming PIM, AI, and platform strategy guides • Expanding global events and media initiatives A strategic, inside look at how education, community, and leadership are shaping the future of B2B eCommerce. Justin King  Sarah Falcon

    39 min

  8. 26 FEB

    Commerce Is Bigger Than Checkout with David Blue

    In this episode of the B2B eCommerce Show, Justin King sits down with David Blue, Founder and CEO of Saltbox Management, to explore what he calls “Big C Commerce”, the omnichannel reality of how B2B companies actually make money. David explains why commerce in B2B is far more than a storefront or checkout experience. For complex manufacturers and distributors, revenue flows through multiple channels, sales-assisted buying, quoting, portals, service, parts, EDI, and eCommerce, and the real challenge is stitching those experiences together without friction. With deep expertise in the Salesforce ecosystem, David shares how enterprise organizations can unify sales, service, and commerce on a single platform, modernize customer engagement, and build self-service experiences that match how customers actually buy, not how companies wish they would. Together, Justin and David unpack how to measure success beyond transactions, why customer job-to-be-done thinking matters more than “Amazon-like” design, and how CRM-driven commerce reduces complexity while improving adoption. Key topics include: • What “Big C Commerce” means in B2B • Connecting sales-assisted and self-service buying journeys • Measuring commerce success through customer effectiveness • ERP vs. CRM-driven commerce architectures • Why Salesforce-native commerce changes the integration equation • How AI-enabled services amplify delivery and outcomes A strategic conversation for manufacturers, distributors, and enterprise digital leaders looking to unify commerce, reduce friction, and drive meaningful digital transformation. Guest: David Blue Host: Justin King

    41 min
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About

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem. Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

Information

  • Creator
    Justin King
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © 2026 B2BEA, LLC
  • Show Website
    B2B eCommerce Show