In this episode, Caroline Britton, Suzie Cuthbertson, and Victoria Morley dive deep into the realities of launching in the coaching industry. They share their personal experiences, from epic wins to challenging setbacks, and discuss how to navigate the emotional and strategic aspects of launching. This candid conversation covers the importance of resilience, embracing trial and error, and finding a launch strategy that aligns with your energy and style. Whether you're a newbie coach or an aspiring six or seven-figure entrepreneur, this episode offers valuable insights and lessons to help you succeed in your launches. Highlights: ➡️ The raw, unfiltered truth about what it takes to run multiple coaching businesses while managing busy personal lives. ➡️ Real-life stories of launch successes and failures, and what they teach us about business and personal growth. ➡️ Strategies for setting boundaries, managing expectations, and staying aligned with your vision during a launch. ➡️ The importance of finding a launch style that works for you, whether it's big launches or a more fluid, ongoing approach. ➡️ How to handle the emotional ups and downs of launching and maintaining a positive mindset. Time Stamps: 00:01 - 01:17: Introduction by Caroline Britton: The purpose of the podcast and setting the stage for the discussion. 01:17 - 02:13: Suzie Cuthbertson on the highs and lows of launching: Discussing the realities and unexpected outcomes of launches. 02:13 - 03:02: The humour and lessons in launching: How launches impact self-perception and business success. 03:02 - 03:28: Caroline Britton's initial fears about launching: Reflecting on the early days of launching and the associated fears. 03:28 - 04:31: Victoria Morley’s first live launch experience: Overcoming fears and the unexpected challenges of her first launch. 04:31 - 05:37: Suzie Cuthbertson’s launch experience: Optimism, unexpected outcomes, and learning from the process. 05:37 - 06:43: Caroline Britton on different launch styles: The contrast between large, annual launches and a more fluid, ongoing approach. 06:43 - 08:24: The importance of a tailored launch strategy: Finding what works for your personality and business model. 08:24 - 10:04: Victoria Morley’s launch journey and mindset shifts: Moving from attachment to outcomes to a more relaxed, flexible approach. 10:04 - 11:29: The reality of trial and error in business: Embracing mistakes and the iterative nature of successful launches. 11:29 - 13:13: Suzie Cuthbertson’s personal launch experience: Dealing with the aftermath of a failed launch and finding unexpected success. 13:13 - 16:24: The energetic perspective on launching: Understanding how energy and intention impact launch outcomes. 16:24 - 18:52: The importance of play and creativity in launches: How having fun and being creative can lead to successful launches. 18:52 - 20:47: Post-launch reflection and next steps: Analysing what worked and what didn’t, and planning for future launches. 20:47 - 22:42: Caroline Britton on intentionality and energy in launches: How to maintain high energy and clear intentions throughout the launch process. 22:42 - 25:02: Aligning with your launch product: The importance of being an embodiment of what you’re launching. 25:02 - 28:11: Managing the emotional aspects of launching: Handling self-doubt and maintaining a positive mindset. 28:11 - 30:15: Sales strategies and client alignment: Finding the right clients and ensuring a good fit for your programs. 30:15 - 32:39: Launching from a place of need: Strategies for separating financial need from launch energy. 32:39 - 36:01: Energetic work and mindset during launches: Techniques to stay aligned and focused during high-pressure times. 36:01 - 39:20: Balancing masculine and feminine energies in business: Integrating strategic planning with intuitive decision-making. 39:20 - 40:18: Conclusion and future topics Key Takeaways: Launching is an ongoing learning experience. By embracing trial and error, staying true to your energy, and aligning your strategies with your personal and business values, you can navigate the highs and lows of launching successfully. Join us for more honest conversations about the realities of running a coaching business. Stay tuned for more episodes where we dive into various aspects of running successful coaching businesses. Don’t forget to subscribe and leave us a review! About Suzie: Suzie Cuthbertson is an expert in human behaviour, emotional psychology and has more than 20 years experience in personal development industry and is an accredited master coach. Suzie helps ambitious leaders, entrepreneurs and high-ranking professionals to shift limiting beliefs and self-sabotaging behaviours that stand in the way of them growing abundant businesses, pursuing their dream careers, reconnecting with their truth and discovering a real sense of wellbeing and their limitless potential. About Caroline: Caroline Britton is a powerful Intuitive Coach and an expert in waking up Leaders, Entrepreneurs and Public Figures to live a life of freedom, purpose and joy. She specialises in being an agent of change for people who are ready to transform their lives. Caroline is a gifted energy worker, mentor, and guide and is frequently described as a magic maker by those who work with her. Caroline's innate gifts to be able to unlock people's connection, potential and power has transformed thousands of lives. Caroline is the author of Coming Home To You and has been featured in Forbes, The Telegraph, GQ, Red Magazine and numerous other publications. She has also been featured on numerous podcasts About Victoria: Victoria is a soul-led business coach and mentor for female entrepreneurs here to make huge impact in the world Victoria’s expertise lies in helping her clients shift their identity, mindset, and frequency alongside implementing the most potent and aligned business strategies, to access their highest timeline in Business and life. Victoria is a toddler Momma and has three impact led businesses which she launched over three years. About The House of Illumina: The House of Illumina is the Home of World Class Holistic Life Coaching specialising in Human Behaviour and Emotions, Energetics and Business Mastery. The House of Illumina was co-founded by 3 incredible women who have generated multiple 7 figures collectively in their businesses and are world class at what they do. Bringing each of their unique zones of genius, they have created a training program which will teach you their methods that have transformed thousands of peoples lives. About Behind The Coach Podcast: Behind The Coach is a podcast for coaches, healers and transformers who desire to cut through the jargon and be inspired about how they can show up in their most authentic way. Detailing the highs and lows and what it truly takes to build a successful coaching brand, these three coaches will teach you not only how to be a more impactful coach but also how to have fun and joy whilst building a thriving coaching business. Links: The House of Illumina Website: https://www.thehouseofillumina.com/ Become a World-Class Holistic Life Coach: https://soulcoaching.caroline-britton.com/illumina/ Free Coaching Toolkit: https://www.thehouseofillumina.com/coachingtools Testimonials for The House of Illumina: https://www.thehouseofillumina.com/testimonials
