Beneath The Brand

Beneath The Brand

Beneath The Brand is a podcast that goes beyond surface-level success. Hosted by Jess Keene, each episode features honest conversations with founders, creatives, and industry experts, exploring not just what they do, but who they are and how they got there. We talk business, identity, growth, and ambition, alongside the personal stories, challenges, and turning points that shape the person behind the brand. Expect real conversations, expert insight, and moments that are raw, reflective, educational, and human.

Episodes

  1. Growing Up in the Dance World, Mental Health & Changing the Industry - with Kim Rogers

    6 MAR

    Growing Up in the Dance World, Mental Health & Changing the Industry - with Kim Rogers

    In this episode of Beneath The Brand, Jess Keene is joined by Kim Rogers, founder of The Butterfly Mind, for a heartfelt conversation about life in the dance world. Both Jess and Kim grew up surrounded by dance, raised by mothers who ran dance schools. Although their childhood experiences were very different, they’ve both arrived at a similar place — driven by the same values, passions and desire to make a positive difference. They talk openly about family life, growing up inside dance studios, and how those early experiences shaped the people they are today. The conversation also dives into the more difficult realities within the dance industry, including eating disorders, body image pressures and the importance of protecting the mental wellbeing of young dancers. Jess and Kim share their views on how the industry must continue to evolve, encouraging leaders and teachers to set the example by promoting inclusivity for all body types and by developing the knowledge and training needed to properly support students. This is a thoughtful and honest discussion about the past, the present, and how the dance world can move forward in a healthier, more supportive direction. ⚠️ This episode includes discussion around eating disorders, body image and mental health within the dance industry. Listener discretion is advised. If these topics are sensitive for you, please take care while listening.

    1h 30m
  2. From Survival to Strength: Charlotte’s Story of Trauma, Healing & Building Better Business

    23 JAN

    From Survival to Strength: Charlotte’s Story of Trauma, Healing & Building Better Business

    In this deeply honest and courageous episode of Beneath The Brand, I’m joined by Charlotte Elliott, founder of Better Business and a Certified Online Business Manager® for founders in the fitness, health and wellness space. On the surface, Charlotte is building a fast-growing business and supporting ambitious founders behind the scenes. But beneath that, her story is one of survival, resilience, and relentless inner work. In this conversation, we talk about: • Her battle with an eating disorder and being hospitalised• Being sexually assaulted by someone close to her• Surviving an abusive relationship• Living with depression, anxiety, and suicidal thoughts• The tools, mindset shifts, and support systems that help her keep moving forward We also explore how her wide and varied career path quietly prepared her for the business she built a year ago — and how her lived experience now shapes the way she works, leads, and supports others. Work with CharlotteIf this conversation resonated and you’re a founder who feels like they’re holding everything together behind the scenes, Charlotte offers a free Operations Profits Audit — a 30-minute diagnostic to uncover where time, profit, and energy are leaking in your business. Find Charlotte on Instagram: @betterbusinessobm This episode is raw, emotional, and incredibly important. ⚠️ Content warning: This episode contains discussions around eating disorders, sexual assault, abuse, mental health, and suicide. Please listen with care.

    1h 2m

About

Beneath The Brand is a podcast that goes beyond surface-level success. Hosted by Jess Keene, each episode features honest conversations with founders, creatives, and industry experts, exploring not just what they do, but who they are and how they got there. We talk business, identity, growth, and ambition, alongside the personal stories, challenges, and turning points that shape the person behind the brand. Expect real conversations, expert insight, and moments that are raw, reflective, educational, and human.