Beyond the CEO Norm

Nadine Selina
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  • Entrepreneurship
  • Updated weekly

Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.

  1. 16 Apr

    How Your Attachment Style Is Sabotaging Your Business and What To Do About It

    We’ve come to the end of Season 3 of the podcast 😭 And to finish things off, Nadine is discussing all things attachment style. You might have heard about it in relationships, but your attachment style is showing up in your business too. Nadine shares exactly how to spot whether you’re anxious or avoidant, and how to move into a more secure way of operating in your business. Timestamps 00:00 End of Season 3 and life update 09:37 How attachment styles show up in your business 11:17 Understanding the art of detachment 20:09 What it really means when leads ghost you 26:28 Anxious patterns in business 29:16 Avoidant patterns and self-sabotage in business 34:08 Five ways to build secure attachment 46:33 Wrapping up Season 3 Thank you so much to everyone who has tuned in over the last three seasons. Please let Nadine know any feedback you have, and we’ll see you very soon for Season 4! Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

  2. 9 Apr

    You Were Never Meant to Live an Average Life, It’s Time to Go Bigger

    This is for the person who knows they are meant for more but keeps holding themselves back from actually going for it. In today’s episode, Nadine speaks directly to the person who can feel they are sitting on the edge of their next level but hasn’t made the move yet. The one with big ideas, constant thoughts about doing more, and a deep knowing that the life they are living right now is not their full potential. She breaks down the reasons people stay where they are, even when things are good. She introduces the concept of fear setting so that when these practical and mindset blocks come up, you know exactly how to overcome them. Timestamps 00:00 Why living an average life is not for you 05:24 Making a change even when you’re scared 06:09 Leaving a secure career and backing yourself 09:19 Rebuilding everything even when it was working 12:01 Why making changes when things are good feels harder 13:27 How fear of judgement keeps you stuck 18:33 The fear of failing in front of other people 29:07 Why fear setting works better than goal setting 32:34 Building a business that allows you to travel 37:59 Boundaries and managing client intake 41:42 Planning for doubts before they happen If this episode resonated with you, make sure you are following the podcast so you don’t miss next week’s episode! Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

  3. 2 Apr

    The 1% Leadership Framework That Makes Clients Choose You

    This is why clients hesitate to buy from you even when your results are undeniable. You can have the testimonials, the client wins, the proof that your work changes lives… and still feel like people are taking forever to say yes. This episode breaks down the real reason behind buyer hesitation and why it has nothing to do with your offer or your messaging alone. Nadine discusses what actually drives premium buyers to invest and why positioning is the missing piece in most businesses. She shares how buyers have become more discerning, what your “authority edge” really is, and why selling your method is far more powerful than selling a result. Through personal stories and client case studies, you’ll start to see exactly where your messaging is falling flat and how to fix it. Timestamps 00:00 The real reason buyers hesitate even when your work is incredible 03:21 What positioning really means in your business 04:23 Why today’s buyers care more about integrity more than ever 06:07 Why you need to sell your method, not just the result 09:02 Nadine’s story on pricing and stepping into higher value 17:56 A client case study on pricing and transformation 21:35 Why your method matters more than your offer 24:17 Turning off autopilot in your content and sales 28:25 Why disqualifying people will actually grow your business 33:03 The 1% Leadership Framework explained 40:10 Getting paid premium for work that truly matters If this episode resonated with you, make sure to follow the podcast so you never miss an episode. Share this with someone who is struggling to sell their offer despite getting results, and if you haven’t already, leave a rating or review as it helps more people find the show. Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

  4. 26 Mar

    Embody Who You Say You Are and Watch Your Business Transform with Shona Denovan

    Embodiment is one of the most overused words in the online space and one of the most misunderstood. In this episode, Nadine is joined by Shona Denovan, a life-first business coach, to break down what embodiment actually means in business and why so many people think they’re doing it… when they’re not even close. They talk about how your audience can sense when you’re not fully aligned with what you’re putting out into the world, how to stop diluting your message to avoid offending people, and how to really show people your values instead of just telling them. Timestamps00:00 Intro to Shona01:43 Why selling something you do not live will always feel off08:16 Building self-awareness and identifying where you are out of alignment10:16 Pushing yourself outside your comfort zone14:23 What failures can teach you24:56 The role of mentors in building focus and self-trust32:45 The difference between showing your work and just explaining it40:46 How your everyday life is part of your marketing47:10 Why you need to stop minimising your life and your success48:15 Sharing opinions online and handling backlash with confidence57:31 Where to connect with Shona If this episode resonated with you, take a screenshot and share it on Instagram and tag us with your biggest takeaway! Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Shona: Instagram: @unapologeticallyshona Podcast: She Is The Moment Comedy account: @shonadevan

  5. 19 Mar

    How To Run Your Business Without Letting Emotions Take Over with Lauren Najar

    Running a business will test your emotions more than almost anything else. The truth is that even the most successful entrepreneurs experience slow seasons, self-doubt, and moments where everything feels personal. In this episode Nadine sits down with marketing and business strategist Lauren Najar to chat about what actually happens when emotions start running your business. They look at the difference between reacting emotionally vs responding strategically when things slow down. Throughout the conversation they break down practical ways to stay grounded when things feel uncertain: understanding your business numbers, identifying upper limits and learning how to separate your self-worth from sales results. The shop still needs to open every day. And when you learn how to balance emotional awareness with practical action, that is where long term momentum begins. Timestamps: 00:00 Intro to marketing strategist Lauren Najar 03:58 How comparison and overconsumption affect entrepreneurs 05:50 Reconnecting with your purpose when motivation drops 10:30 The trap of constantly chasing numbers and validation 15:52 Using data and numbers as a stabilising tool in business 19:08 Hard work versus intuition when building a business 21:18 Choosing the right mentor and trusting your instincts 26:19 Understanding upper limits in entrepreneurship 32:49 Restructuring your schedule to support business growth 35:17 How to navigate slower seasons in business 41:40 Why you should stop taking sales outcomes personally 48:26 Selling through trust, vision and connection 54:56 Focusing only on what you can control in business 56:05 Three daily non-negotiables that keep your business moving 58:34 Where to connect with Lauren If this episode resonated with you, make sure to follow the podcast on your favourite listening platform so you never miss a new episode. Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Lauren: Instagram: @laurennajar LinkedIn: Lauren Najar Lauren Najar Website Free Sales and Visibility Resource

  6. 12 Mar

    The Exact Steps To Build Authority And Stand Out Online with Paula Davies

    Authority isn’t about being the loudest voice online. To be an authority, you need to be clear in who you are and what makes you different from everyone else in your industry. In this episode of Beyond The CEO Norm, Nadine sits down with Paula Davies founder of House of Authority and a mentor who helps ambitious women step into leadership in their industry. They talk about what it actually means to become an authority in your space, the kind that makes people trust you, choose you, and want to work with you. Nadine and Paula go deep into why so many entrepreneurs struggle to own their authority, even when they are incredibly good at what they do. They discuss things like over-explaining your message, trying to sound more impressive than necessary, and how unclear positioning can dilute your impact. They also talk about the power of consistency, trusting your message even when results haven’t arrived yet, and why authority really comes from owning what makes you different rather than trying to blend in. Timestamps 00:00 Introduction to Paula 02:18 What does it look like to be an authority 05:58 Paula’s journey from deputy head teacher to business mentor 10:35 The Strategy of You and why authority starts with identity 11:59 Quiet confidence versus loud visibility online 14:33 Do you decide you are an authority or is it given to you 19:31 Messaging that actually lands with your audience 21:54 The difference between having expertise and being seen as an authority 25:17 Shifting into premium positioning and higher-level clients 29:15 Going first and taking action before you feel ready 32:03 Showing up with conviction and consistency in your message 40:54 Normalising the hard days in business 42:47 How over-explaining can dilute your authority 52:25 The identity, offers, and influence framework for building authority 01:00:19 Where to connect with Paula If you enjoyed this conversation, make sure to follow the podcast so you never miss an episode. It also helps the show reach more people when you share this episode with a friend, leave a review, or rate the podcast on your listening platform. Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Paula: Instagram: @itspauladavies The House Party 3 day experience

  7. 5 Mar

    Is It Burnout Or Just The Pressure Of Growth with Kelly The Mind Yourself Coach

    On the outside, you’re thriving. You are ambitious, capable, driven and doing well. But on the inside, something feels off. Is it burnout or is it simply the pressure that comes with growth? Nadine sits down with stress and burnout coach Kelly O’Malley, aka The Mind Yourself Coach, to talk about the real difference between burnout and high performance pressure. They discuss why not all exhaustion is burnout, why positive stress can actually help you perform at your best, and how to recognise when pressure quietly turns into something harmful. You will learn how to manage stress without sacrificing ambition, how to set boundaries in high pressure careers and businesses, and how to support your nervous system so you can grow sustainably. Timestamps 00:00 Intro to Kelly 02:37 Why burnout hits high performers differently 05:01 Kelly’s burnout story 10:03 Why nervous system tools are not enough without boundaries 12:31 Stress symptoms versus physical health concerns 16:10 Why ambitious women ignore red flags 18:31 What burnout really looks like on autopilot 20:41 The difference between pressure and burnout explained 24:52 The three pillar stress plan for sustainable success 30:47 Why boundaries reduce burnout 33:42 Non negotiable self care for high performers 37:48 The in on off scheduling method 40:54 Managing time vs managing energy 46:41 How to properly wind down after work 51:48 The daily check in question 56:07 Connect with Kelly Make sure you subscribe to Beyond The CEO Norm so you never miss an episode. Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Kelly: Instagram: https://www.instagram.com/the.mindyourself.coach/ Free Daily Reset Kit: Daily Reset Kit Kelly’s Masterclass: How to Stop Letting Work Take Over Your Life Other links: linktr.ee/themindyourselfcoach

  8. 26 Feb

    The Void Between Business Levels and How to Uplevel Without Self Sabotage

    You are not failing. You are not behind. You are in the void between who you were and who you are becoming. And most people quit here. Nadine talks about the uncomfortable in-between stage of business growth that nobody prepares you for. The void. It is the grey area where you are no longer available for your old level, but you have not yet stabilised into the next one. When something shifts inside of you and you know you cannot keep working with the same clients, selling the same offers, or showing up with the same messaging, everything can feel destabilising. Your revenue might dip. Your engagement might slow down. Your nervous system might question whether you made the wrong move. But this is not regression. This is expansion! Nadine breaks down what the void actually looks like in real time: ➡️ Saying no to misaligned clients. ➡️ Holding your pricing when it would be easier to discount. ➡️ Watching momentum slow after a repositioning. ➡️ Outgrowing your visual brand. ➡️ Closing or reconfiguring offers that once worked but no longer fit the woman you are becoming. If you are currently pivoting, rebranding, raising your standards, restructuring your offer suite, or stepping into a higher level identity, this episode will remind you that the void is not a sign you made the wrong move. Timestamps: 00:00 What the void actually is and why it feels so uncomfortable 04:50 The Super Mario analogy for business expansion 06:57 The first test saying no to misaligned clients 10:42 Keeping one stable revenue stream while you refine your positioning 13:42 Why momentum often dips after a pivot or rebrand 19:28 How to create your own demand when validation is low 21:40 When your visual brand no longer matches your growth 28:03 Knowing when an offer no longer aligns 38:35 How to hold your new standard when it feels hard If this episode resonated with you, take a screenshot and share it to your Instagram stories and tag Nadine. Make sure you follow and rate the show so you never miss an episode. Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

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About

Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.

Information

  • Creator
    Nadine Selina
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Explicit
  • Copyright
    © Nadine Selina
  • Show Website
    Beyond the CEO Norm