Welcome to episode 6 of the Bingeability Show with Martin Huntbach & Lyndsay Cambridge from Vidonary.com - Plan, record, edit and publish videos for social media and YouTube. If you want to get consistent with your video content, sign up to Vidonary today. Use it to plan, record, edit and publish your videos. Use the desktop and mobile app to speed up your content creation. 1. The man who told Elon Musk "no" We kicked off with the brilliant story of the guy who owned x.com since the late nineties, sold it for around ten thousand to a chap called Elon Musk, then flatly refused a two thousand pound profit to help someone buy it back. One word: no. He held onto that moment for decades, right up until Twitter became X. 2. X is quietly becoming a video platform Here's the stat that stopped us in our tracks: videos already make up close to half of all impressions on X. For a platform everyone still thinks of as 140 characters of text, that's wild, and X's head of product Nikita has just announced a brand new video editor and recorder in the iOS app with captions, green screen and more on the way. Some are calling it the TikTokification of X, but really the platform is just responding to what people actually watch. 3. The biggest arbitrage opportunity of your career Nikita's words, not ours: if you're an original creator who doesn't recycle other people's content, X is wide open right now. They're paying creators more than ever (while TikTok payouts have plummeted from around two thousand for ten million views to under a thousand), Grok is detecting stolen content at three times the previous rate, and over a million dollars in creator payouts have been redirected to original creators. People are likening it to LinkedIn in its 2022 heyday. 4. Less competition can beat the "right" platform One of our clients' tweets just pulled in six hundred plus link clicks to a webinar page, and we hadn't even been thinking of X as a serious channel. Yes, the platform leans tech, business, AI, crypto, politics and economics, but the handbag seller doing brilliantly on LinkedIn proves the point: being where your audience is and your competitors aren't is a powerful combination. Wallets for tech entrepreneurs? Get yourself on X. 5. The three A's apply here too, and links don't kill reach anymore Whatever the platform, you still need attention content (volume), authority content (frameworks and systems, like Cody Sanchez's landscape videos, which she's found perform brilliantly on X) and action content. And the pleasant surprise: links in posts no longer seem to derail performance on X. Follow people like Nikita, because the platforms will literally tell you what they want; deliver it and you'll be rewarded. 6. Platform editors are fine, but consistency beats creativity X building its own video editor follows Instagram and TikTok in trying to lock you into their tools, but recording one video whenever inspiration strikes is not a content strategy. Video success is built on consistency, not creativity: a predictable publishing schedule, planned campaigns and all your videos housed in one place so you can repurpose them, which is exactly why we built Vidinary the way we did. Hook of the day: "Let me introduce you to the concept of..." Perfect for that middle A, authority. Let me introduce you to the concept of the Content Fortress, or the three A's, or whatever your named framework is. It works because it signals you know your subject so well that you've packaged it into your own methodology, and everybody wants to be let in on a named concept. Check out Vidonary.com to Plan, record, edit and publish videos for social media and YouTube.
