Bourbon Pursuit

Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

  1. 7 HR AGO

    TWiB: Sazerac proposes merger with Brown-Forman, MGP haults operations at Limestone Branch , Oscar Mayer announces Maple Bourbon Bacon

    It's This Week in Bourbon for April 17th 2026. Sazerac has reportedly approached Brown-Forman regarding a potential merger, MGP stops distilling operations at Limestone Branch Distillery and Lux Row Distillers, and Oscar Mayer has announced its first bacon innovation in five years with the launch of Maple Bourbon Bacon with Evan Williams. Show Notes: Sazerac has approached Brown-Forman with a rival merger bid, complicating Brown-Forman’s ongoing "merger of equals" talks with Pernod Ricard Sazerac has rebranded its La Vergne, Tennessee, site as the AJ Bond Distillery and will launch its first Tennessee whiskey this summer MGP Ingredients is idling distilling operations at two Kentucky facilities for at least 12 months starting May 1, 2026, to address market oversupply Kentucky Artisan Distillery Program launched a new single barrel program offering smaller 15- and 25-gallon barrels to increase accessibility for consumers A new 60-seat speakeasy focused on bourbon history and Prohibition-era legends will open beneath Louisville's Hotel Distil on May 5, 2026 Give 270's 19th Whiskey Wednesdays round, the "Bourbon Buddy Bonus," features weekly raffles for rare whiskey through June 24, 2026 GALLO has acquired Four Roses Bourbon from Kirin Holdings, bringing the historic brand back under U.S. family ownership The Kentucky Bourbon Trail hosted 2.7 million visitors in 2025, with 80% traveling from outside Kentucky and 62% reporting household incomes over $100,000 Foley Family Wines & Spirits launched Gambit No. 6, a 6-year-old Kentucky Straight Bourbon finished in six different barrel types, priced at $69.99 James B. Beam Distilling Co. launched the Blender's Edition 01, a 10-year-old, 106-proof release priced at $44.99 New Riff/Rhinegeist released DUET American Whiskey, a 6-year-old, 111.2-proof blend of malted barley, raw barley, and rye priced at $79.99 Hard Truth French Oak Finished Bourbon, a sweet mash whiskey finished in French oak casks, is available now for $69.99 Rabbit Hole Raceking’s new 6-year-old, 5-grain mash bill bourbon debuts on April 14, 2026, at its Louisville distillery Buffalo Trace is releasing the Single Oak Rye Bourbon ($74.99) and the Experimental Collection Low Entry Proof Wheated Bourbon ($46.99) this April Oscar Mayer partnered with Evan Williams to launch a new maple bourbon-cured bacon as part of an annual innovation strategy Koopers is releasing 225 bottles of a 7-year-old, Cognac-cask finished rye on April 11, 2026, priced at $80 per bottle The third "Greats of the Gate" bottle, honoring Hall of Fame horse Northern Dancer, releases April 16, 2026, to support Kentucky nonprofits Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min
  2. TWiB: Brown-Forman and Pernod Ricard confirm merger, 2 lawsuits dismissed for competing brands, Larrikin releases 3rd “Pour for the Roses"

    3 APR

    TWiB: Brown-Forman and Pernod Ricard confirm merger, 2 lawsuits dismissed for competing brands, Larrikin releases 3rd “Pour for the Roses"

    It's This Week in Bourbon for April 3rd 2026. Brown-Forman Corp. and Pernod Ricard have confirmed mutual interest in a merger, two lawsuits have been dismissed for competing bourbon brands, and Larrikin Bourbon has released its third annual “Pour for the Roses". Show Notes: Brown-Forman and Pernod Ricard confirm mutual interest in a "merger of equals" to consolidate two of the world's largest spirits portfolios while maintaining family control Green River Distilling parts ways with Head Distiller Aaron Harris as the Owensboro facility faces further workforce contractions LF Heritage Distilling Co. property ordered to foreclosure and sale following a $5 million debt dispute with construction contractors MGP Ingredients clears securities fraud lawsuit after a judge rules leadership mismanaged market shifts rather than intentionally misleading investors Brough Brothers loses appeals court challenge against Fresh Bourbon over the "first" Black-owned Kentucky distillery claim Larrikin Bourbon launches "Pour for the Roses – 2026 Running," a 9-year single barrel expression featuring vintage feed bag packaging for the Kentucky Derby Proof & Wood introduces its first Bottled in Bond expression with an 11-year Tumblin’ Dice Straight Bourbon featuring a unique 99% corn mashbill Hard Truth Distilling Co. debuts its first 7-year age-stated trio, featuring Sweet Mash Rye, Bourbon, and Wheated Bourbon crafted entirely on their Indiana campus Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  3. 2 APR

    Where Storytelling, Marketing, and Good Whiskey all Meet with Daniel Whittington of Wizard Academy and Whiskey Marketing School

    Does the whiskey industry need more experts, or does it just need better storytellers? Today, we’re joined by Daniel Whittington, the Chancellor of Wizard Academy and co-founder of the Whiskey Marketing School, and we talk about how narrative and community are the real drivers behind your favorite bottles. Daniel shares his transition from the wine world into how a secret whiskey group eventually evolved into a mission to change how we educate our palates. There's more to the pour and it's the technical and psychological side of the whiskey that I really enjoy when I watch Daniel's videos. As one of the OGs of the YouTube world, he built an incredible community with Whiskey Tribe and but things hit a stopping point with his co-host and we talk about how that impacts relationships, friendships, and how the public eye percieves it. But he's also champtioning independant bottlers with a whole new look on tranparency and why those bottles are something you should be looking for. Show Notes: The community-centered mission of Difference Bourbon Daniel’s transition from wine to whiskey and its impact The role of storytelling in whiskey education Insights on the evolving quality of whiskey and the importance of connection The rise and challenges of the Whiskey Tribe YouTube channel Navigating audience engagement and content creation Clarifying whiskey classifications for consumer education The launch of AmericanIndy.com focused on transparency in independent bottling Celebrating the human connections within the whiskey community Learn more about your ad choices. Visit megaphone.fm/adchoices

    1hr 2min

Ratings & Reviews

5
out of 5
5 Ratings

About

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

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