Breaking The Brand

digitalbeardesign
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Welcome to Breaking the Brand, the show that turns personal brands into businesses that get noticed and remembered. We’re here to give you clear, no-nonsense strategies that build trust, authority, and consistent growth to your brand. Each episode offers sharp insights and proven tactics to help you create a personal brand that not only looks good but also works to get you seen, hired, and paid. You’ll hear from experts in marketing, AI and content all sharing what it really takes to build a brand that stands out and sells. This is for coaches, consultants, and founders who are tired of feeling overlooked. You’re ready to step up and turn your personal brand into the kind of brand that opens doors and drives real results. If you’re ready to be known for what you do and turn your personal brand into your biggest asset, hit subscribe and let’s get to work.

  1. 05/08/2025

    Your Brand’s Not You Anymore

    This week, Nicole dives into one of the biggest brand identity crises we see, when your brand just doesn’t feel like you anymore. Maybe your content looks polished. Maybe you’ve been showing up consistently. But every time you look at your grid or your website, there’s this quiet voice saying, “Yeah… that’s just not me.” This episode is your reality check and your reset. We break down: ✔️ Why most brands feel off (hint: it’s not the logo) ✔️ The exact moment to know it’s time for a rebrand ✔️ How one client went from no sales to signing high-ticket clients just by realigning her messaging ✔️ The kind of content that’s outperforming everything else right now (spoiler: it’s not what you think) ✔️ And why holding onto an old brand could be costing you visibility, leads & sales If you’ve evolved, but your brand hasn’t caught up, this one’s for you. Hit play and let’s rebuild the brand that actually matches where you’re going.

    19 min

  2. 14/07/2025

    Before You Scale: The Systems You’re Skipping - Guest Episode With Aaron O’Malley

    This week, Adam’s joined by Aaron O’Malley, the brains behind Systems for Coaches, to get into the stuff most people skip: What’s actually happening behind the scenes of a business that runs well? Forget lead magnets, chatbots, and “set-it-and-forget-it” funnels. We break down the systems that actually matter. The ones that save your time, protect your energy, and make your brand feel seamless, on the inside and out.   Inside the episode: ✔️ Why most automations are a waste of time (and what to do instead)   ✔️ The three systems every coach should already have in place   ✔️ Where you’re bleeding time—and what it’s costing your client experience   ✔️ How to set up smarter processes without losing the personal touch   ✔️ And why data beats guesswork, every single time   If you’re scaling with duct tape and wishful thinking, this one’s for you.   🎧 Hit play and let’s get into it.

    1h 3m

  3. 23/06/2025

    What Booking a Dog Kennel Can Teach You About Your Customer Journey

    This week, Nicole breaks down the customer journey in a way only she can, by comparing it to booking a spot for her dog, Bear. What starts as a chaotic life admin task turns into a masterclass on why your client experience matters more than you think.  From the first scroll to the final sale, we cover every single touchpoint and how your brand needs to show up at each one. Nicole dives into: ✔️ The difference between buyers who are ready now vs. just browsing ✔️ What your brand says before you ever speak to a client ✔️ Why so many coaches lose leads after the first click ✔️ The real reason high-ticket clients aren’t converting ✔️ And how your branding can be your best sales tool or your biggest liability If your onboarding feels messy, your visuals feel off, or your dream clients aren’t biting, this is your wake-up call. Hit play and let’s get your brand working for you, not against you.

    16 min

  4. 16/06/2025

    Scared of the Camera? You’re Not Alone, But It’s Costing You - with Victoria Conroy

    Hate being in front of the camera? You’re not alone. But if you're serious about building a brand that actually connects, this episode is non-negotiable. We’re joined by Victoria Conroy, award-winning photographer & personal branding expert, for a raw conversation on how to finally show up online without feeling like a fraud. We’re breaking down: 📸 Why before-and-afters are killing your conversions (and your credibility) 📸 How to get photos that feel like you, not some cringe version of “professional” 📸 What visual storytelling really means (spoiler: it’s not just a matching feed) 📸 The 5 shots every fitness & wellness brand needs to stop blending in We also get into camera confidence, how to dress for the brand you are (not the one you’re playing small for), and what your visuals are actually saying when you're not around. This one’s about looking good, feeling like the real you, and converting because of it. 🎧 Hit play & let’s break the brand

    32 min

  5. 09/06/2025

    Branding, Marketing & Selling to Women Isn’t The Same, Here’s What Actually Works - Guest episode with Evie Dawson

    In this episode of Breaking The Brand, we’re calling out some of the biggest problems in online sales and marketing aimed at females… 👉 Pain point marketing doesn’t work the way you think it does, especially with women. We sat down with Evie Dawson, a powerhouse in feminine personal branding and sales psychology, to unpack why the old-school tactics are leaving your audience cold and what it takes to build messaging that actually connects. Inside, we break down: Why traditional “dig into the pain” strategies are pushing women away How to shift from convincing to empowering, and still convert The emotional drivers that turn casual followers into lifetime clients How your brand community can become your biggest retention tool If you’re tired of sales and marketing feeling icky, pushy, or just plain misaligned, this episode will rewire how you show up. 🎧 Hit play. Because selling to women doesn’t mean softening, it means shifting.

    1 hr

  6. 26/05/2025

    Personal Brand vs Business Brand: Are You Building the Wrong One?

    In this episode of Breaking The Brand, we’re diving into one of the biggest brand strategy questions we get asked: Should you build a personal brand or a business brand? And more importantly, what’s the real difference? We break down each approach's benefits, risks, and long-term impact and explain why understanding the difference could save you a world of confusion later on. You’ll learn: Why your personal brand isn’t just your name, it’s your influence When it’s time to shift toward a business brand (and how to know if you’re ready) How to avoid brand confusion when building a team or scaling your offer The trust-break most coaches don’t see coming until it’s too late How to blend both worlds into a brand that grows with you Whether you’re just starting out or thinking long-term about your next move, this episode will help you make smart decisions around visibility, authority, and growth. 🎧 Hit play—this one could save you a major rebrand down the line.

    12 min

  7. 19/05/2025

    Why retaining clients is easier, less emotional and reduces the chance of burnout than having to make high-ticket sales every week - Guest episode with Chris “MRR Jesus” Bradley

    In this episode of Breaking The Brand, we’re diving into two topics most coaches avoid, but desperately need to hear. MRR and Retention. Yep, we said it.  It’s not sexy.  But if you’re constantly chasing new sales while quietly losing clients out the back door…  …your business isn’t stable, it’s leaking. We brought in Chris Bradley from The MRR Agency to get brutally honest about what it really takes to build sustainable revenue, and why recurring income should be your priority. Inside, we unpack: Why most mentorships teach sales, but ignore retention How to stop treating recurring revenue like a “soft” strategy The real reason coaches feel burnt out even when they’re making money Because you can’t out-sell a broken back end. And if your brand is all noise and no depth, the churn will eat your growth alive. Want to hear more insights from Chris? Follow his podcast here -> The MRR Show 🎧 Hit play if you’re ready to build a brand that sticks.

    47 min

  8. 12/05/2025

    Branding That Actually Performs: Visual Strategy, Storytelling and the Power of Premium Photography with Martin Irvine

    In this episode of Breaking The Brand, we’re joined by content strategist, photographer and personal brand expert Martin Irvine for a no-BS breakdown of what your visuals are actually saying. We get into: Why personal branding is about building trust, not boosting your ego The silent visual mistakes that scream amateur How to use your story to position yourself as the expert, not the underdog Why DIY content keeps you stuck in the middle of the market What makes the 365 Experience a game-changer for coaches who want to scale This isn’t about going viral. It’s about building a brand that performs, on your feed, on your site, and in the minds of your dream clients. 🎧 Hit play and get ready to rethink how you show up.

    1h 23m
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About

Welcome to Breaking the Brand, the show that turns personal brands into businesses that get noticed and remembered. We’re here to give you clear, no-nonsense strategies that build trust, authority, and consistent growth to your brand. Each episode offers sharp insights and proven tactics to help you create a personal brand that not only looks good but also works to get you seen, hired, and paid. You’ll hear from experts in marketing, AI and content all sharing what it really takes to build a brand that stands out and sells. This is for coaches, consultants, and founders who are tired of feeling overlooked. You’re ready to step up and turn your personal brand into the kind of brand that opens doors and drives real results. If you’re ready to be known for what you do and turn your personal brand into your biggest asset, hit subscribe and let’s get to work.

Information

  • Creator
    digitalbeardesign
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Breaking The Brand