Breed Presents Breed London

Matthew Freud is probably best known as the founder and guiding light of PR agency Freud Communications. He’s also an Oscar and BAFTA winner for his role as producer of the animated short film The Boy, The Mole, The Fox and The Horse.












But what Breed London’s Olivia Triggs really wanted to talk to him about was his carefully curated and incredibly diverse art collection, including works by Banksy, Damien Hirst, and Keith Haring, as well as objects like an Enigma coding machine, a piece of Concorde, and dinosaur bones. We also found out about his new hotel/cultural retreat: Bull – A Coaching Inn.

Art director and graphic designer, David McKendrick, is the founder of David McKendrick Studio and biannual creative magazine Paperboy.
Earlier in his career, he worked for Wallpaper* and Esquire magazines and set up creative agency B.A.M., working with clients like White Cube, Christie’s, and The Times. 
Breed London’s Olivia Triggs talks to David about his career in design, his love for magazines, and what he intends to do next. 

Graphic designer Michael Bierut has been a partner at design consultancy Pentagram since 1990. He's behind the logo for Hillary Clinton’s 2016 presidential campaign, the brand refresh of Mastercard, and many other projects.
He’s also a commentator, writer, and lecturer on design and co-founder of the online journal Design Observer. 
Breed London’s Olivia Triggs talks to Michael about how he fell in love with design and New York City. And we hear about the types of design projects that excite him today.

This edition of Breed presents… The Podcast sees us in conversation with Kuchar Swara. Kuchar is the Creative Director of the Telegraph Media Group, where he leads a design team across branding, editorial design, marketing, and whatever else is thrown at them. 
Originally from Iran, Kuchar arrived in London as a boy in the 1990s, going on to study typography at the London College of Printing. He started to attract attention while at Winkreative after working on the redesign for Italian art and architecture magazine Case da Abitare. magCulture’s Jeremy Leslie, who we’ve talked to previously for Breed presents, described his work as "an almost idealised version of early Modernist graphic design."
Working under Tyler Brûlé — the man behind Wallpaper* and Monocle — seems to have had an influence on Kuchar, as he co-founded the biannual men’s style magazine Port in 2011. 
As if that wasn't enough, Kuchar wanted to translate his graphic design skills into a 3D format. So, he started British watch company, Sekford, where his ability to fit things together in intricate detail was put to the test. The company name is inspired by Sekforde Street in Clerkenwell, where many British watches were once made.
Kuchar has won awards from D&AD, the Society of Publication Designers, the Society of News Design, and the Type Directors Club. And he occasionally judges on international design panels.

Writer and journalist Clover Stroud is the author of books which tap directly into her life experiences, including The Wild Other, which was shortlisted for the Wainwright Prize; My Wild and Sleepless Nights: A Mother’s Story; and The Red of My Blood: A Death and Life Story. Her fourth book, The Giant on the Skyline: On Home, Belonging and Learning To Let Go, is due to publish in May.
Breed London's Olivia Triggs, a long-time admirer of Clover’s work, talks to her about her books, family, loss and grief, and her podcast, Tiny Acts of Bravery.

Annie Atkins is a graphic designer who creates all those items you see in the background of films – posters, maps, signs and other props. She’s worked for Wes Anderson on films like The Grand Budapest Hotel and on Steven Spielberg’s Bridge of Spies. 

She also works for commercial clients from her studio near Dublin and gives talks on designing for film.

Breed London's Olivia Triggs talks to Annie about how a career in design led her to film; living and working in Ireland; and her book, Designing Graphic Props for Filmmaking.