81 episodes

Whatever stage you’re at, there'll be plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are...

Bring Your Product Ideas to Life Vicki Weinberg

    • Business
    • 5.0 • 17 Ratings

Whatever stage you’re at, there'll be plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are...

    How To Brand Your Physical Products - with Cara Bendon

    How To Brand Your Physical Products - with Cara Bendon

    Cara is a branding specialist with 13 years of experience who has created over 60 brands for entrepreneurs and small businesses and helped hundreds more via branding workshops. Having worked with both national brands and early-stage start-ups, she says she firmly believes that every small business can use the same techniques as household names to establish themselves.
    EPISODE NOTES
    Today I’m talking to Cara Bendon, a branding specialist, who's passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves.
    We discussed what branding is, why you need it and what the benefits of good branding are. We discuss the pros and cons of Canva, why using a graphic designer doesn’t have to be really expensive, and the intricacies of colour psychology and naming your business. Cara is incredibly knowledgeable, and this is a must-listen if you are at the start of your product-based business journey.
    Listen in to hear Cara share:
    An introduction to herself and her business (01:27)
    An explanation of what branding is (02:17)
    Why your brand is important (06:25)
    How the right branding can elevate your product and it’s price (15:53)
    When to start thinking about branding when you are creating a product (23:26)
    Why branding doesn’t need to be expensive, and the benefits of investing (25:50)
    The bare minimum of things you need for your brand when you start out (30:04)
    Why you shouldn’t always just choose your favourite colour (36:50)
    The differences between branding for products and services (41:13)
    How to make your brand and product more visible on Amazon (48:01)
    How to get the best out of Canva (56:53)
    The resources that Cara has created to help you in the early stages of branding (1:02:22)
    Her number one piece of advice about branding for product creators (1:04:54)
    USEFUL RESOURCES:
    Cara is giving a 20% discount on all services at www.brandingmadesimple.com to Bring Your Product Ideas To Life podcast listeners. Just use the code VICKI2020 at checkout.
    http://www.carabendon.com/ (Cara Bendon Website)
    http://brandingmadesimple.co.uk/ (Branding Made Simple Website) - for templates and resources
    http://www.instagram.com/carabendon (Cara Bendon Instagram)
    https://www.linkedin.com/in/carabendon/ (Cara Bendon LinkedIn)
    Podcast Episode: https://vickiweinberg.com/captivate-podcast/building-a-website-for-your-products-business-with-marie-brown-beyond-the-kitchen-table/ (Building A Website For Your Product Based Business)
    https://www.canva.com/ (Canva)
    LET’S CONNECT
    https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product creators and makers)
    https://www.instagram.com/vickiweinberguk/ (Find me on Instagram)
    http://www.vickiweinberg.com (Work with me)

    • 1 hr 7 min
    What to do when things go wrong on Amazon

    What to do when things go wrong on Amazon

    TITLE: 79 What to do when things go wrong on Amazon
    Amazon is an amazing marketplace, but sometimes things can go wrong. A lot of people contact me when things have gone wrong, and they cannot figure out how to fix it. I also know lots of people who have given up selling on Amazon because they could not solve an issue.
    I have sold on Amazon for a long time, so have plenty of experience with these things. I have found that most things are usually fixable. I wanted to share my tips and tricks for avoiding problems in the first place, and what to do if you do encounter them.
    My aim isn’t to scare you - just to be honest, and let you know that although problems can occur, they can be overcome.
    EPISODE NOTES
    **Please remember to rate and review the podcast - it really helps others to find it.**
    Listen in to hear me share:
    Problems that can occur with listing your product (1:52)
    Problems that can occur with reviews (05:45)
    Problems that can occur with pricing (9:25)
    How to avoid problems listing your product (10:38)
    How to avoid problems with shipping (12:07)
    How to avoid problems with storage (13:48)
    What to do if it does go wrong (18:20)
    USEFUL RESOURCES:
    https://www.gs1uk.org/ (GS1 Website)
    https://sellercentral.amazon.co.uk/gp/help/external/200333160 (Amazon Seller Approval)
    https://mailchi.mp/0adac0163554/product_creation_steps (Free Product Creation Checklist)
    LET’S CONNECT
    https://www.instagram.com/vickiweinberguk/ (Find me on Instagram)
    http://www.vickiweinberg.com (Work with me)

    • 24 min
    From Concept To Selling On Amazon with Tom Dowman, Pago Baby

    From Concept To Selling On Amazon with Tom Dowman, Pago Baby

    TITLE: 78 From Concept To Selling On Amazon with Tom Dowman, Pago Baby
    EPISODE NOTES
    **Please remember to rate and review the podcast - it really helps others to find it.**
    Today I am speaking to Tom Dowman, of Pago Baby. Full disclosure, Tom is a client of mine. Tom has a full-time job as a charted surveyor and is a husband and father of 2.
    Inspired by his experiences weaning his daughter, Tom has developed a multipurpose floor protector mat. As well as being larger than the average mat, and easy to clean as it is machine washable, look and feel was also important to Tom. It is non-slip, and the neutral grey and white pattern is designed to look good in any home.
    We discussed Tom’s journey from product idea to manufacturing it to becoming an Amazon seller. We discuss how Tom did some brilliant groundwork researching his product, and how we worked together testing different advertising strategies and using Amazon Vine to garner customer reviews.
    Listen in to hear Tom share:
    An introduction to himself and his work (2:56)
    What prompted Tom to create the splash mats (2:39)
    How a Kardashian inspired the design (12:01)
    Researching and finding the right manufacturer (14:38)
    Developing a brand(20:40)
    Setting up a product page on Amazon (23:11)
    Promoting sales on Amazon, including using Amazon Vine (29:56)
    The next steps for Pago Baby (38:02)
    The biggest challenges he has faced (44:53)
    Balancing Pago Baby with a full-time job and busy home life (50:44)
    His number one piece of advice for other product creators (35:28)
    USEFUL RESOURCES:
    https://www.amazon.co.uk/Pago-Baby-Floor-Protector-Weaning/dp/B08SCJNHFJ (Pago Baby on Amazon)
    https://www.pagobaby.com/ (Pago Baby Website)
    https://www.instagram.com/pago.baby/ (Pago Baby Instagram)
    https://sampriestley.com/ (Sam Priestly)
    https://www.junglescout.com/ (Jungle Scout)
    LET’S CONNECT
    https://www.instagram.com/vickiweinberg_product_creation/ (Find me on Instagram)
    http://www.vickiweinberg.com (Work with me)

    • 1 hr 1 min
    Transitioning From Craft Fairs To Selling Online with Barbara Keen, All Day Bags

    Transitioning From Craft Fairs To Selling Online with Barbara Keen, All Day Bags

    TITLE: 77 Transitioning From Craft Fairs To Selling Online with Barbara Keen, All Day Bags
    EPISODE NOTES
    **Please remember to rate and review the podcast - it really helps others to find it.**
    Today I am speaking to Barbara Keen, of All Day Bags. Barbara makes quality bags for people on the go, the colours of land and sky. Barbara uses UK based textiles - Harris Tweed and tartan from Scotland and Linton Tweed who have made textiles for Chanel for 100 years. Barbara makes a range of bags from tote bags for laptops and shopping, gadget bags so you don't leave your cable, mouse or battery behind, bags of lavender to ear bud bags.
    We discussed how Barbara started making bags, her process and how she transitioned from selling at craft fairs to selling online during lockdown. Barbara takes a real pride in her product and process, and it was lovely to find out how she has evolved her business over the past year.
    Listen in to hear Barbara share:
    An introduction to herself and her work (1:28)
    How she started making bags (2:08)
    How she decided to turn a passion into a business (4:36)
    Where her product inspiration comes from (7:56)
    How she set up All Day Bags as a business, and sought out business advice and training (13:17)
    Making the move from craft fairs to selling online during the pandemic (19:00)
    The differences she has seen since she started selling online (24:17)
    How she is promoting and marketing her business (32:29)
    Her number one piece of advice for other product creators (35:28)
    USEFUL RESOURCES:
    http://www.alldaybags.co.uk/ (All Day Bags Website)
    https://twitter.com/barbara53691735 (All Day Bags Twitter)
    https://www.facebook.com/AllDayBag (All Day Bags Facebook)
    https://www.instagram.com/alldaybagsuk/ (All Day Bags Instagram)
    https://www.linkedin.com/in/barbara-keen/ (All Day Bags Linked In)
    LET’S CONNECT
    https://www.instagram.com/vickiweinberg_product_creation/ (Find me on Instagram)
    http://www.vickiweinberg.com (Work with me)

    • 37 min
    How To Work With Influencers With Donna Jackson

    How To Work With Influencers With Donna Jackson

    Donna Jackson is an Influencer of The Curious Mummy and founder of Suped Up Social, a digital marketing service for small businesses, startups, and creatives.
    Suped Up Social shows brands how to identify and connect with their audience by using a blend of pr, events, marketing and social media to form a kick-ass digital marketing strategy.
    EPISODE NOTES
    **Please remember to rate and review the podcast - it really helps others to find it.**
    Today I am speaking to Donna Jackson, an influencer known as The Curious Mummy, and founder of Suped Up Social - a digital marketing service for small businesses, startups, and creatives. Donna offers a unique perspective on working with influencers, as she is both an influencer herself, and advises businesses on how to work with influencers through her company, Suped Up Social
    Today Donna is going to share all her tips about using influencers to help promote your products. This is such a fantastic episode. I think you're going to learn a lot and there are lots of practical things that you can go away and do.
    Listen in to hear Donna share:
    An introduction to herself and her work (1:37)
    What influencer marketing is (3:22)
    Why your brands need to align (6:35)
    The benefits of working with influencers (10:43)
    How to find an influencer with the right audience for your product (15:47)
    The ideal influencer audience size (21:24)
    The importance of creating authentic content (30:55)
    Ways you can work with influencers (34:11)
    How gifting works (39:40)
    The best ways to find and contact influencers (42:51)
    What you can expect to pay (46:36)
    How to build a successful relationship (52:11)
    Her main piece of advice for working with influencers (54:59)
    USEFUL RESOURCES:
    http://www.supedupsocial.com/ (Suped Up Social Website)
    http://www.thecuriousmummy.com/ (The Curious Mummy website)
    https://www.instagram.com/thecuriousmummy/ (The Curious Mummy on Instagram)
    https://www.instagram.com/supedupsocial/ (Suped Up Social on Instagram)
    https://www.facebook.com/supedupsocial (Suped Up Social on Facebook)
    https://www.facebook.com/thecuriousmummy (The Curious Mummy on Facebook)
    https://twitter.com/Thecuriousmummy (The Curious Mummy on Twitter)
    Also mentioned:
    https://www.instagram.com/emmapaton___/ (Emma Paton)
    https://www.instagram.com/shellandthelittlies/ (Shell and the Littlies)
    LET’S CONNECT
    https://www.instagram.com/vickiweinberg_product_creation/ (Find me on Instagram)
    http://www.vickiweinberg.com (Work with me)

    • 56 min
    How To Be A Bestselling Self Published Author with Alice Clover

    How To Be A Bestselling Self Published Author with Alice Clover

    TITLE: 75 How To Be A Bestselling Self Published Author with Alice Clover
    Alice Clover is a highly successful self-published children’s author. Her first book ‘Girls Love To Fart’ was released in 2020, and Alice has just released her second book ‘Princesses Don't have Stinky Bums'. Alice is passionate about encouraging girls to love themselves, and their bodies, and changing the narrative around bodily functions.
    EPISODE NOTES
    **Please remember to rate and review the podcast - it really helps others to find it.**
    Today I’m thrilled to welcome my first returning guest, Alice Clover, a self-published children’s author. Alice has sold over 14, 000 copies of her first book ‘Girls Love To Fart’ and has just released her second book, Princesses Don’t Have Stinky Bums.’ I was keen to catch up and find out how she has found the process of self-publishing a book the second time around, and what has changed. We discussed ways to market and promote a book yourself and the process for deciding to self-publish again.
    Listen in to hear Alice share:
    An introduction to herself and her work (0:56)
    How the process has differed with her second book (2:38)
    Why she chose to self publish again (7:28)
    What she did differently the second time around (13:56)
    How networking with other authors has helped build her audience (16:56)
    The impact of the release of a second book on the sales of the first (22:03)
    How she has marketed the book, and driven sales (24:09)
    Using Facebook groups for advice and support (31:22)
    Her main piece of advice for other self-published authors (37:22)
    USEFUL RESOURCES:
    http://www.alicecloverstories.com/ (Alice Clover’s website)
    https://www.amazon.co.uk/Princesses-Dont-have-stinky-Bums/dp/1916482635/ref=sr_1_1?dchild=1andkeywords=alice+cloverandqid=1629355873andsr=8-1 (Princesses Don’t Have Stinky Bums on Amazon)
    https://amzn.to/35C2UVi (Girls Love to Fart on Amazon)
    http://www.facebook.com/alicecloverstories (Alice Clover on Facebook)
    http://www.instagram.com/alicecloverstories (Alice Clover on Instagram)
    https://vickiweinberg.com/captivate-podcast/self-publishing-your-book-with-alice-clover/ (Alice’s First Podcast Episode)
    LET’S CONNECT
    https://www.instagram.com/vickiweinberg_product_creation/ (Find me on Instagram)
    http://www.vickiweinberg.com (Work with me)

    • 44 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Suzanne BRC ,

Fantastic podcast

I have recently launched a handmade business, and this podcast has been invaluable in giving me the confidence and knowledge to launch. Would definitely recommend to new and experienced handmade businesses.

THISMAMADOES ,

Selling products as a side business

Absolutely loved chatting with Vicki about my business (THIS MAMA DOES) as a side hustle. Was great to have the opportunity to reflect on my own business journey and hopefully there are some good tips in there for anyone looking to start or grow a product business of their own!

Ribbots ,

Great resource for product businesses

It was such a pleasure to chat about my own business journey to share with the audience. Vicki poses great questions that really delve deep into the brand building experience and the highs and lows of bringing ideas to life.

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