BUILD | Marketing

BUILD
  • 5.0 (3)
  • MARKETING
  • MONTHLY

Welcome to BUILD MARKETING where expert marketers teach masterclasses on everything from how to build an SEO strategy, linking to podcasts and how to build listening.

Episodes

  1. 29/03/2023

    PR-ing your brand | Ronke Lawal

    Who is your audience? How do you engage with them? Ronke Lawal, founder of Ariatu PR, goes through the process of how to tell the story of your podcast to the media in order to get listeners to become brand ambassadors working for you. She begins with the basics of writing a press release and goes into some of the more nuanced questions of building relationships through social media. Award-winning Ariatu PR Founder, Ronke Lawal, was born in Hackney, East London. Having graduated with honours from Lancaster University and the University of Richmond Virginia (USA) with a degree in International Business (Economics), she founded Ariatu PR in 2004. Ariatu Public Relations specialises in PR and Communications for clients in a range of B2C industries; including lifestyle, consumer goods & the creative enterprise sector with a particular focus on reaching Black audiences and engaging with African and Caribbean diaspora communities. She is a passionate advocate for enterprise, equality and equity through diverse and inclusive leadership. She consults clients on PR strategy and facilitates training in personal branding, PR strategy and runs holistic, practical media training.

    38 min

  2. 22/02/2023

    Messaging when working with a stakeholder | Tash Walker

    Follow along with audio producer, Tash Walker, as she explains from start to finish how to create a branded podcast that stays on message. With an example from the charity Switchboard, she covers the essentials; setting up an agreed style guide, how to navigate conversations around creative control with stakeholders, and how to keep your messaging relevant to the brand's audience. Added bonus at the end: Walker interviews Switchboard's CEO, Stephanie Fuller, about their collaboration. The log book entry used in this podcast has been anonymised accordingly. Tash Walker is an audio producer, founding director of Aunt Nell production company and a queer historian. Tash is co-host and co-producer of the award winning The Log Books podcast and most recently produced Black and Gay, Back in the Day. She has a special interest in using audio to bring to life many of the hidden and untold stories found in archives. In 2021 she was named one of top 101 LGBTQ+ Trailblazers by Attitude Magazine, and in 2022 was included in Stonewall and DIVA’s Pride Power List featured in The Guardian.

    35 min

  3. 26/01/2023

    Out of the box marketing | Lauren Passell

    Producing a podcast is only 50% of the work. The success of podcast is often dependent on how its marketed. In this BUILD class, Lauren Passell shares the podcast marketing strategies that she’s learnt throughout her career – those that work really well and those that don’t work at all. Full of unique ways to market your podcast to new listeners and tips on how to find the right audience for your podcast. Lauren Passell is founder of Tink Media. She is the curator of Podcast The Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Her list of 100 Podcast Marketing tips was called “GOLD” by Glynn Washington. Lauren has spoken about podcast marketing at conferences and classrooms all over the world, from Podcast Movement to SXSW to Harvard.

    54 min

  4. 24/11/2022

    Marketing your podcast with Twitter | Arielle Nissenblatt

    What role does Twitter play in podcast marketing and growth? In this session, learn from Arielle Nissenblatt about how to set up your profile, what to post (and when and how and why), who to be interacting with, how to participate in Twitter Spaces and Communities, and so much more. If you've been wondering about how social media should contribute to your marketing strategy, this session is for you. Arielle is the founder of EarBuds Podcast Collective and the head of community and content at SquadCast. She manages five Twitter accounts. Find her personal one @arithisandthat. A document with all the Tweets and questions referred to in this class can be viewed here: https://docs.google.com/document/d/1Wv3rBRAxe8S-AvuRCOSPCIDJQ_e6YCICcLrpKcbKdTc/edit?usp=sharing

    51 min

  5. 27/04/2022

    Critique - How to Make a Podcast That Listeners and Reviewers Will Love | Caroline Crampton

    The process of making a podcast, especially for the first time, can feel like a whirlwind. You get so caught up in the process of pitching, recording, and editing that there's very little time for reflection. But in order to make a show that listeners will want to shout about and that journalists will want to praise to the skies, you have to build in opportunities to step back, think about what you're doing, and consider how it will land with those who encounter it for the first time when the first episode drops. In this talk, I'll break down how to do this without losing confidence in your concept, the best ways to invite and accept feedback from others, and discuss practical tips for making sure that your show has the best possible chance of delighting listeners and critics alike. Class transcript (https://drive.google.com/file/d/1Thk-SNymapJWarvEC4ULUMebLJyiy7yD/view?usp=sharing) Caroline Crampton Bio Caroline Crampton is a writer and podcaster. She has written about podcasting for publications including Hot Pod, the Guardian, and The Times, and is a regular commentator on the subject for BBC Radio 4. Her own independent podcast, Shedunnit, won a bronze award at the British Podcast Awards and has been recommended by publications including the Observer, Vulture, and the Irish Times.

    46 min

  6. 24/03/2022

    The Art and Ethics of Critical Analysis | Fiona Sturges

    Writer and esteemed critic Fiona Sturges uses her own experience and career path to unpack the art and ethics of critical analysis, including the mechanics of writing a podcast review, what reviews are and why we need them, the importance of recognizing your own biases, and that of the publication and readers as well as discussing whether not making podcast qualifies you for writing about them. Fiona Sturges Bio Fiona Sturges is a writer and interviewer specializing in popular culture and the arts. She writes a weekly column on podcasts at the Financial Times, and a fortnightly culture column at The Independent. She also writes features and interviews for The Guardian and i newspapers, and has contributed to an anthology on music and feminism, Under My Thumb (Repeater Books).

    41 min

  7. 08/03/2022

    Welcome to BUILD | Marketing

    Welcome to BUILD MARKETING where marketing professionals teach masterclasses on everything from how to build an SEO strategy, linking to podcasts, and how to build listening.

    1 min

Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to BUILD MARKETING where expert marketers teach masterclasses on everything from how to build an SEO strategy, linking to podcasts and how to build listening.

Information

  • Channel
    BUILD
  • Creator
    BUILD
  • Years Active
    2022 - 2023
  • Episodes
    7
  • Copyright
    © Broccoli Productions 2022
  • Provider
    Broccoli Productions

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