Build What Matters

Natalie Potts

Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business. The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.

  1. 23 hr ago

    You Don't Have to Choose: Staying Employed While Building Something of Your Own | Ep 136

    Quit and go all-in, or stay and shelve the dream, that's the choice everyone assumes you have to make. This episode is a real, unscripted conversation between two hosts who've each lived a different version of the in-between, and what they've learned from it. What You'll Take Away: Your "failure" is probably a comparison trap. One signup on your first launch can feel humiliating, until you look at the actual conversion rate. Learn to judge your numbers against your own reality, not someone else's highlight reel.There's no single right way to leave (or not leave) your job. Whether you're staying for the stability, building a side business for years, or already gone, this conversation makes the case that all of it is valid, as long as it's a deliberate choice.Desperation is detectable and it costs you sales. Financial pressure changes your energy with prospects. Protecting your stability protects how you sell.A simple exercise for big decisions. Name exactly what failure would look like, what you're actually afraid of, and how you'd respond, a practical way to stress-test any leap you're considering.Selling is daily, unglamorous work. Following up, tracking engagement, starting conversations, normal, necessary, and rarely talked about.If you're building a business that's meant to give you more money, freedom and time, not just another job, that's the entire premise of Business Built Strategically. We do exactly this kind of thinking, on your actual business, in order, with me alongside you. We find your real constraint, we fix it, and we build the thing so it holds without you in every room. The founding round is open now and it starts on the 24th of September. Because the business isn't the prize. It's what the business makes possible. If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  2. 1 day ago

    Is Your Business Constrained by Demand or Supply? | Ep 135

    What if more clients are actually the last thing your business needs right now? In this episode, I’m breaking down one of the simplest and most useful ways to diagnose what is really holding your business back: Do you have a demand problem or a supply problem? Every business has a constraint. The key is knowing what yours is before you start trying to fix it. What a demand problem actually looks like The signs that your business is supply constrained The simple question I use to diagnose which problem you have Why businesses can move from demand problems to supply problems and back again Why consistently generating demand matters, even when you're busy Why hiring isn't always the answer when you're at capacity How to think about capacity when designing your business around the life you actually want Daniel Priestley's concept of becoming oversubscribed Why understanding your capacity matters if you want demand to exceed supply The difference between generating sales and creating genuine signals of demand How to create the conditions that make it easier for the right people to buy If twice as many people wanted to buy from you tomorrow, would that be brilliant or terrifying? If it's brilliant, you may have a demand problem. If it's terrifying, you may have a supply problem. Neither is inherently good or bad. They're simply different constraints and they require very different decisions. Take 10 minutes and answer these five questions: What is my current capacity? How much demand am I currently generating? Which is constraining my business right now demand or supply? What is the one thing I need to change because of that? What would it take to become slightly oversubscribed? The goal isn't to do more. It's to identify what matters now and put your attention there. Demand: people wanting to buy from you. Supply: your ability to deliver what they're buying. If you're building a business that's meant to give you more money, freedom and time, not just another job, that's the entire premise of Business Built Strategically. We do exactly this kind of thinking, on your actual business, in order, with me alongside you. We find your real constraint, we fix it, and we build the thing so it holds without you in every room. The founding round is open now and it starts on the 24th of September. Because the business isn't the prize. It's what the business makes possible. If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  3. 11 Sept

    What to look at when your business feels messy | Ep 134

    Your business is growing. So why does it still feel like everything depends on you? In this episode, we’re doing a Founder Reset looking at the four areas that can quietly keep your business stuck, messy or overly dependent on you. We’ll look at: Your TIME: where your hours are actually going and what needs to change.Your OFFER: what you’re selling, whether it’s clear, and what deserves to become your flagship.Your PIPELINE: the numbers behind your revenue and the conversations you need to be having consistently.Your BOTTLENECK: where you’re still the person everything depends on, and the decision you’ve been avoiding.Then we bring it all together. You’ll leave with one clear priority and one next move to put into action. Because you don’t need another 47 things on your to-do list. You need to know what matters most. Build what matters. You're invited to join my new accelerator: Business Built Strategically. Learn more here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  4. 3 Sept

    50 hours to 2: Same Revenue, Better Life | Ep 133

    Lucy Gordon built a successful real estate consultancy and quietly resented every hour of it. Highly bespoke, entirely dependent on her, scope creep as standard. Last year a solicitor's letter from a client, sent the moment the final invoice fell due, became the final straw after years of near-annual burnout. Instead of shutting it down, she rebuilt it. She converted the work from delivery to training and advisory, dropped her hours from 50 a week to two, and kept the revenue that funds the life she actually wants. That restructure led to a second business helping other founders do the same, and a university lecturing role starting this autumn. In this conversation Lucy and Natalie get into the mechanics: how to audit your time, why enjoyment belongs in the equation alongside revenue, the spreadsheet that told Lucy she needed far less than social media insists, and why building what matters beats chasing arbitrary round numbers. They also talk honestly about mental health, family, and Lucy's plan to work from the ports her husband sails into as he circumnavigates the globe next year. In this episode: Why "working harder now to buy freedom later" is a trapThe solicitor's letter that ended one way of working and started anotherTurning delivery into advisory: same brand, a fraction of the timeThe three-part time audit: time cost, revenue, and enjoymentWhy the round numbers on social media (10k months) are a distractionStress about essentials, not handbags: separating needs from nice-to-havesSOPs and AI assistants for a business of oneThe weekly conversion-rate habit that replaces guessworkChoosing your platforms instead of being everywhereMaking change happen instead of waiting for it You're invited to join The Founder Reset. We start on 7th September for 5 days. Join here: ⁠⁠⁠www.nataliepotts.co.uk/bootcamp⁠⁠⁠ Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  5. 27 Aug

    The last four months | Ep 132

    Most people quietly write off the rest of the year from about September. Head down, coast to Christmas, pick it all up again in January. This episode is about not doing that. Four months is a third of the year. That's enough time to change an enormous amount, if you actually decide to. So instead of drifting to the finish line, Natalie walks you through deciding what these last four months are for, using a visualisation exercise you can do right alongside the episode. It starts, as these things sometimes do, with a book the law of attraction. It ends somewhere more grounded than "woo" suggests: the bit of brain science that explains why writing your dreams down actually works. Grab a pen, a journal, and a favourite drink before you press play. In this episode: The September coast, and why most people stop setting anything new right when they've still got a third of the year leftWhere it all started for Natalie and her different approach to goal settingGetting lost after university, and the moment she realised no one sets your intentions for youThe December 31st exercise: imagining the end of the year as already done, and working backwards from the joyHow big to dream, and why your purpose isn't something you go out and findThe woo and the science: visualisation, orbiting dreams, and the reason you buy a red car and suddenly see red cars everywhereWhy dreams need action, and how to keep driving through the traffic jamsThe identity question: who do you need to be to create the last four months you actually want?Quiet reminder: coasting is a decision too. It's just one you make by not making it.You're invited to join The Founder Reset. We start on 7th September for 5 days. Join here: www.nataliepotts.co.uk/bootcamp Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  6. 20 Aug

    Build Mode: The Slow, Uncomfortable Work Behind a Business Done Properly | Ep 131

    I quit corporate after failing a Directors' sign-off. It's the best thing I ever did, and this episode is why. I'm deep in building Business Built Properly right now, but this isn't a pitch. It's about the bigger thing the build is forcing: letting go of the identity that got me up the ladder, because it's not the one that builds this business. In this one I get into: Why the corporate version of me (all control, certainty, performing the role) is a liability nowLearning to trust my intuition as a muscle, not a mood, and what "surrender" actually means when you're building somethingThe new rooms and new people I've leaned into on gut instinct alone, and why that's data not naivetyMy hard no: I won't work with people who won't put the work in, who won't let themselves win, who stay victims of a life they could change. That's not success to meThe groundwork behind all of it, because it's easy to say "trust yourself" and harder to do the repsWhy saying no to the wrong thing is what makes room for the right one It's hard. It's still scary. I'm in it, not past it. But I feel called to lead the way. If you're a founder near or past £100k and you want to build a business properly, on your terms, Business Built Properly is where we do exactly this. The waitlist is open now: first access and 20% off, and that rate's gone on 18 September. Join the waitlist: ⁠⁠⁠https://nataliepotts.co.uk/waitlist-join⁠⁠⁠ Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  7. 13 Aug

    A Transformative Guide To Designing Your Dream Life | Ep 130

    You've been busy. Building hard. And somewhere in the middle of it, quietly wondering whether you're actually winning the right game. This episode is for you. I'm sharing ten of the ideas that have shaped how I think about building a business and a life at the same time, without one costing you the other. This isn't theory. It's about the trap most founders fall straight into, why the number you're chasing might be the wrong one, and how tiny actions, not dramatic ones, are what actually move your life forward. If you've ever felt like the business is running you instead of the other way round, start here. You're not building a business to become the bottleneck in your own life. You're building it so the business serves the life, not the other way round. Your wealthy life will involve money. In the end it will be defined by everything else. Pick the single pillar running on empty right now: you, the business, your finances, your relationships. Do one small thing for it today. Not properly. Just above zero. That's how it starts, every time. Build What Matters is where established founders learn to grow faster, make more money, and stop being the bottleneck. Hosted by Natalie Potts, Fractional CEO and Strategic Business Partner. Follow the show so you never miss an episode, and share this one with a founder who needs to hear it. Join the waitlist: ⁠⁠https://nataliepotts.co.uk/waitlist-join⁠⁠ Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

4.6
out of 5
11 Ratings

About

Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business. The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.

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