Gym Business Coach Podcast

Tim Lyons and Randy Angsten
  • 5.0 (3)
  • MARKETING
  • UPDATED TWICE WEEKLY

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

  1. 17 Years of Gym Ownership: Lessons on Urgency, Vision, and Avoiding Burnout

    3 DAYS AGO

    17 Years of Gym Ownership: Lessons on Urgency, Vision, and Avoiding Burnout

    In today’s episode of the Gym Business Coach Podcast, Randy and I talked about why most gym owners feel stuck, they’re running their gym without a clear vision for where it’s going.We broke down how urgency drives gym owner success and why time is your most limited asset. Drawing from our Iron Circle “campfire” sessions, we shared how intentional action and better decision-making lead to real gym business growth. If you want to grow your gym business with more clarity and momentum, this episode is for you.

    19 min
  2. How Successful Gym Owners Filter Every Decision

    5 DAYS AGO

    How Successful Gym Owners Filter Every Decision

    Are you building your gym with intention or are you slowly drifting into burnout? In this episode, We break down why urgency and a clear vision are essential for gym owner success. Through the lens of their Iron Circle “campfire” tradition, we challenge fitness entrepreneurs to recognize that time is finite and waiting is the fastest way to stay stuck.

    18 min
  3. Never Lose an Employee Again Joey Coleman on Building Lasting Teams

    5 MAR

    Never Lose an Employee Again Joey Coleman on Building Lasting Teams

    What if the secret to never losing a customer was actually never losing an employee first? Bestselling author Joey Coleman returns to tackle the fitness industry's biggest challenge: employee turnover. With coaches leaving within just 12 months on average, gym owners face constant recruiting cycles while members struggle with coaching changes.

    15 min
  4. Best Mastermind Ever? Iron Circle Orlando Experience Breakdown

    3 MAR

    Best Mastermind Ever? Iron Circle Orlando Experience Breakdown

    Iron Circle Mastermind Recap: Gym Owner Leadership, Staff Retention & Growth In this episode, we recap our latest Iron Circle experience in Orlando! One of the best events we’ve hosted. We break down what the Iron Circle is (a high-level mastermind for established gym owners), why being in the right room matters, and how our twice-a-year in-person experiences go far beyond a typical keynote with full-day deep dives from speakers like Joey Coleman and Jeff Hoffman (Owner of Priceline.com). We also share the biggest themes we focused on, staff engagement, never losing employees or customers, leadership and team development, and why the conversations between gym owners are often the most valuable part. We highlight how we coach at every level (owner, leadership, and staff), including a powerful closing exercise led by our leadership coach, Lindsey Vest, and explain why this group gives gym owners an ego-free outlet to talk business and life with people who truly understand entrepreneurship. We invite listeners to learn more at ironcircle.net or book a call to see if it’s a fit.

    18 min
  5. How to Win Organically in a world of AI

    26 FEB

    How to Win Organically in a world of AI

    Randy Angsten and Ray Leak from 97 Display explore how AI-powered website tools are transforming lead generation for fitness businesses. Ray introduces the Growth IQ platform, featuring tools that work 24/7 to optimize gym websites: Visibility IQ automatically updates SEO and AI search rankingsHyperlocal Search dominates local 3-10 mile radius searchesSocial Proof manages reviews across 70+ platformsLead Flow IQ uses AI chat and voice agents to respond to leads instantly, even after hoursRay emphasizes building strong organic search foundations before investing in paid ads, comparing it to strength training fundamentals. He shares how some studios eliminated paid advertising entirely after implementing these strategies. The episode offers gym owners practical tools to save time, reduce costs, and convert more leads into members. 97 Display Discount Link: https://97display.com/profit/

    32 min
  6. Maximize Gym Referrals with Reward Programs and Gamification

    24 FEB

    Maximize Gym Referrals with Reward Programs and Gamification

    We compare high-ticket, short-term transformation offers to semi-private lifestyle memberships, explaining that a $4K–$5K 9–10 week test program brought short-term cash but clients didn’t stay, while recurring members created stable revenue and far higher lifetime value. They argue high-ticket front-end offers can become a temporary “bandaid,” distract from core operations, and don’t replace the need to improve product delivery, retention systems, and track key numbers to reduce churn.  Profit Closing Method Mini Course https://profit.gymbusinesscoach.com

    17 min

  7. 17 FEB

    Why Quick Cash Grabs Won’t Save Your Gym

    All gym owners (and entrepreneurs in general) know that bills can’t wait for strategy. That’s why long-term thinking usually fades when expenses stack up faster than revenue. In those situations, decisions get rushed, patience disappears, and survival starts driving the business.  That pressure is what makes shiny objects so tempting. A new offer shows up that looks like a way to grab twenty or thirty grand just to cover the bills, and gym owners convince themselves it’s the thing that fixes everything. What follows is selling packages and discounting memberships, all in an effort to get through the next month. The business slowly shifts away from recurring revenue, and instead of moving forward, it starts the race ten yards behind the starting line. In this episode, Tim and Randy explain why long-term stability comes from boring execution and disciplined growth. Tune in to learn: 00:14 Why recurring revenue removes desperation from decisions06:09 Where most gyms break their systems 09:21 How to build revenue that stacks month after monthAdditional Resources: - Join the 8th Annual Growth Summit in Scottsdale  - Get your ticket to the 2-day Million Dollar Model Workshop - Schedule your SpringBoard call - Apply to join The Iron Circle - Check out our Switch to Semi-Private course - Get 30 days of Semi-Private Pro on us! - A tool for deciding on new gym services – 5-Question Matrix - Tim's new book – Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    14 min

  8. 12 FEB

    The Great Gym Debate

    All gym owners know exactly what type of training works. Just ask them how they train themselves. You’ll get almost the same answer every time: strength-based training with weights, progression, and structure. But when it comes to what they sell in their gyms, many still run large-group classes. It’s not because they believe in those classes more. They choose them because they’re easier to run. Large group feels simpler to staff, simpler to coach, and simpler to schedule. The problem is what that decision does to the business over time: high churn, low prices, zero personalization. In this episode, Tim and Randy explain why large-group training has become a red ocean and how gyms can get out of it. Tune in to learn:  02:22 The business cost of large-group training04:39 Why semi-private strength training changes the math10:52 How to shift into semi-private strength training without blowing up the businessAdditional Resources: - Join the 8th Annual Growth Summit in Scottsdale  - Get your ticket to the 2-day Million Dollar Model Workshop - Schedule your SpringBoard call - Apply to join The Iron Circle - Check out our Switch to Semi-Private course - Get 30 days of Semi-Private Pro on us! - A tool for deciding on new gym services – 5-Question Matrix - Tim's new book – Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    13 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

Information

  • Creator
    Tim Lyons and Randy Angsten
  • Years Active
    2019 - 2026
  • Episodes
    730
  • Rating
    Clean
  • Copyright
    © 2019 - 2026 Gym Business Coach Podcast
  • Show Website
    Gym Business Coach Podcast

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