Challenger Chats

Tamweel

Welcome to Challenger Chats. A series of no holds barred conversations with business leaders and the Founders of some of the UK's hottest consumer facing brands, where we’ll pop the hood and look under the bonnet to see what makes them tick. We’ll get them to open up and speak from the heart, telling us about the road blocks they’ve encountered, what causes them to lose sleep at night and what they love, and hate, about today’s consumer. Challenger Chats is powered by Tamweel, an M&A and Private Equity deal doing business that specialises in advising the UK’s best and brightest Challenger Brands.

Episodes

  1. 16 Jul

    Challenger Chats Episode #11 with Bobby Hashemi

    Bobby Hashemi: Coffee Republic, Pizza Union, and the case for going slow Challenger Chats is back with a vengeance🔥! Trust us when we say, this one is a cracker (or more like a spicy diavolo)... as we sit down with Bobby Hashemi, founder of Pizza Union, one of London's most-loved pizza brands 🍕 and co-founder of Coffee Republic ☕, the brand that helped kickstart the UK's coffee shop revolution in the 90s.. From leaving Lehman Brothers to co-founding and subsequently floating Coffee Republic, then crossing over to private equity, Bobby has been there, done that, and has got the t-shirt. Now, twelve years into building Pizza Union, his philosophy has shifted - he's convinced that slowness, not speed, is the real founder superpower. Bobby shares his journey - the highs, the hard-won lessons, and why doing it in a more considered way the second time round means doing it better. Guest: Bobby Hashemi, Founder, Pizza Union  Host: Adam Spencer, Tamweel Capital 🔑 Key takeaways 🐢 Slow is a superpower. Bobby's single biggest lesson from doing this twice: the ability to say no, and to grow only as fast as the business needs to, beats chasing scale for its own sake. 🍕 Simplicity is the moat. Pizza Union sells 15 pizzas and three salads — full stop. That focus is what lets it undercut the market on price without cutting quality. 🧑‍💼 Founders aren't always managers. Bobby's candid on this: the skills that build a business aren't the same skills that run one, and that's fine. 📍 Site selection is the real risk. Not financing, not marketing — it's picking the right four walls. Bobby's rule of thumb: could the site plausibly do 10x its annual rent in sales? 🤖 AI is a thought partner, not (yet) an operator. Useful for a lean, founder-led business like his; he's happy to let bigger players test kiosks and AI ordering first. ❤️ Success looks different at 55 than at 35. Financial milestones gave way to a simpler measure: health, honesty, and doing work he loves. ⏱️ Chapter timestamps 01:14 | 🇮🇷 Growing up in Iran, and a smuggled Big Mac04:56 | 💡 The real "lightbulb moment" — and starting Coffee Republic07:31 | ☕ The first site nearly flops (and a lucky break next to Vogue House)08:40 | 👫 Building the business with his sister, Sahar12:23 | 📸 Fame, scrutiny, and life as a public-company founder15:21 | 🔁 Crossing over to private equity with Luke Johnson19:32 | 🎯 Advice for founders considering private equity21:15 | 🍕 Where the idea for Pizza Union came from25:14 | ❓ Why pizza, and why now26:15 | 💰 Keeping prices low without cutting quality27:58 | 🛎️ The case for counter service29:30 | 🔄 Doing it again: more cautious, or more confident?31:56 | 🐂 Growth discipline vs. speed — the In-N-Out Burger playbook36:38 | 🗺️ Site selection: the real make-or-break decision40:48 | 📊 The KPIs Bobby actually watches44:24 | 🤖 Where AI fits into the business today49:43 | 😅 The hardest part of being a founder-CEO52:44 | 🔮 Will Pizza Union still look the same in 20 years?54:56 | 🧭 The long-term plan for Pizza Union 56:12 | 🌙 What keeps him up at night57:37 | 🐢 The best advice he's been given: "slowness is a superpower"59:04 | ⚡ Quick-fire round1:03:09 | 🌟 Has his definition of success changed?1:04:08 | 🔜 What's next for Bobby and Pizza Union Links:   Our fantastic show producer is Fina Charleson. Find out more about her work at https://www.finacharleson.com Pizza Union: https://www.pizzaunion.com/    Bobby Hashemi: http://www.unionven.com/people.html Sign up for Tamweel News and Insights: http://eepurl.com/dPXN3z

    Challenger Chats Episode #11 with Bobby Hashemi
  2. 25/03/2025

    Challenger Chats Episode #10 with Steve Grocutt

    Challenger Chats is back with another deep dive into the world of game-changing brands! This time, we sit down with Steve Grocutt, founder of Cornish Bakery, to uncover the incredible story behind one of the UK’s fastest-growing bakery brands.   With a firm belief that “Bakery is the new Coffee Shop”, Steve has built a business that has redefined what a bakery is, does and can be. Cornish Bakery is a modern bakery creating beautiful, welcoming, community spaces where people can relax, connect, and enjoy exceptional, freshly made food and coffee.    From its humble beginnings in Mevagissey, Cornish Bakery is growing fast with a current trading estate of 66 stores and counting, in bustling tourist hotspots, charming market towns, and vibrant city centres across the country. Its formula? Authenticity, quality, and a deep understanding of what today’s customers want.   Steve shares his journey - his bold vision, the lessons learned along the way, and what it takes to build a standout hospitality brand that is shaking things up on the high street. In this episode we explore:   ✅ The origins of Cornish Bakery and what inspired Steve to start ✅ The challenges of scaling while maintaining quality and culture ✅ The secret ingredient behind Cornish Bakery’s success  ✅ How he dealt with letting go of the reins and transitioning from ‘Founder CEO’ to ‘Founder Investor’✅ What’s next for the brand and its continued expansion    If you’re passionate about entrepreneurship, hospitality, or simply love a great brand and founder story, this episode is not to be missed!  Links:    Fairgame: https://thecornishbakery.com/    Sign up for Tamweel News and Insights: http://eepurl.com/dPXN3z  Our fantastic show producer is Fina Charleson. Find out more about her work at https://www.finacharleson.com

    Challenger Chats Episode #10 with Steve Grocutt
  3. 22/04/2024

    Challenger Chats Episode #8 with Rod McKie

    Season II of Challenger Chats has officially landed! A collection of raw, unfiltered conversations with the movers and shakers behind the UK's best and brightest Challenger Brands.   Kicking off Season II in style, we’re thrilled to have Rod McKie in the hot seat - one of the UK’s most experienced hospitality operators with a resume that reads like a who’s who of the hospitality world – cutting his teeth at TGI Friday’s, subsequently working alongside industry legend Julian Metcalfe at Pret a Manger and then spending 14 years at the helm of Welcome Break. For the past decade he’s shared his experience and insights with several of the UK’s hottest hospitality brands, either as non-exec director or Chair, working with the likes of Megan’s, Sticks ‘n’Sushi, rhubarb and New World Trading Company.    So, if you’re an aspiring non exec, or just want to listen to a captivating story, then you don’t want to miss this one.   Dial up the volume, kick back and enjoy!      Links:    Megan’s: https://megans.co.uk/   New World Trading Company: https://nwtc.uk.com/   Sticks‘n’Sushi: https://sticksnsushi.com/   Welcome Break: https://www.welcomebreak.co.uk/   Rhubarb Hospitality Collection: https://rhchospitality.com/     Sign up for Tamweel News and Insights: http://eepurl.com/dPXN3z  Our fantastic show producer is Fina Charleson. Find out more about her work at https://www.finacharleson.com

    Challenger Chats Episode #8 with Rod McKie
  4. 16/12/2021

    Challenger Chats Episode #7 with Nisha Katona MBE, Founder of Mowgli

    In this seventh episode of Challenger Chats our host Adam Spencer is joined by Nisha Katona MBE, Founder and CEO of one of the country’s hottest Challenger Brands - Mowgli.     After a 20 year career as a Barrister, Nisha took a leap of faith, a massive career pivot and threw her hat in the hospitality ring with the opening of her first Mowgli restaurant in Liverpool. Mowgli is now one of the UK’s fastest growing restaurant brands, with a current stable of 18 sites across the country.   Nisha is also a successful author of multiple bestselling recipe books, she sits on the Government’s Hospitality Council and has a blossoming broadcast career, having most recently joined the Great British Menu family as a judge on the upcoming series.    In this chat we talk through Mowgli’s back story as a brand that was built utilising the power of social media, Nisha’s fundraising journey and building a structure post-investment that allows CEOs and founders to thrive, and how our recipes are so prescribed and specced, that it’s like creating paracetamol.    Dial up the volume, kick back and enjoy!      Links:    Mowgli: https://www.mowglistreetfood.com/   Nisha: https://nishakatona.com/     Socials:   Mowgli on Instagram: https://www.instagram.com/mowglistreetfood/   Mowgli on Facebook: https://www.facebook.com/mowglistreetfood/   Mowgli on Twitter: https://twitter.com/mowglistfood   Nisha on YouTube:  https://www.youtube.com/user/nishakatona     Sign up for Tamweel News and Insights: http://eepurl.com/dPXN3z  Our fantastic show producer is Fina Charleson. Find out more about her work at https://www.finacharleson.com

    Challenger Chats Episode #7 with Nisha Katona MBE, Founder of Mowgli
  5. 08/07/2021

    Challenger Chats Episode #5 with Noam Bar, Co-Founder of Ottolenghi

    In this fifth episode of Challenger Chats our host Adam Spencer is joined by Noam Bar, co-founder of Ottolenghi.  Noam, along with co-founders Yotam Ottolenghi and Sami Tamimi (later joined by Cornelia Staeubli), launched their first site in Notting Hill back in 2002. They now have a collection of critically acclaimed Ottolenghi delis and two iconic restaurants in London; NOPI in the West End and ROVI in Fitzrovia.    The brand is best known internationally for its collection of hugely popular cookbooks which challenged the way that home chefs and critics alike thought about plant based cooking. It also has a growing range of ambient and chilled products for retail, and has more recently branched out into tablewares, continuing its evolution into a globally recognised lifestyle brand with its own unique, aspirational aesthetic.    Noam has been an integral part of the Ottolenghi story since its inception, and leads the group’s strategic development. In this chat we discuss Noam’s background including his early entrepreneurial foray into the telecoms sector, his subsequent pivot into food, the risks and opportunities of brand extension, how Noam and the team have tackled the challenges triggered by the Covid crisis and what’s coming next for this iconic Challenger brand.     Links:    Ottolenghi: https://ottolenghi.co.uk/     Socials:   Ottolenghi on Instagram: https://www.instagram.com/ottolenghi/   Ottolenghi on Facebook: https://www.facebook.com/OttolenghiUK/   Ottolenghi on Twitter: https://twitter.com/ottolenghi   Ottolenghi on Pintrest: https://www.pinterest.co.uk/ottolenghi/     Sign up for Tamweel News and Insights: http://eepurl.com/dPXN3z

    Challenger Chats Episode #5 with Noam Bar, Co-Founder of Ottolenghi
  6. 17/12/2020

    Challenger Chats Episode #2 with Joan Murphy, Co-Founder of Frame

    In this second episode of Challenger Chats our host Adam Spencer is joined by Joan Murphy, co-founder of Frame, a fitness and lifestyle brand that delivers in person group exercise classes from its collection of Central London sites, as well as a recently launched digital fitness solution, streaming over 130 live classes a week to its customers, or "Framers"... Joan re-wrote the fitness rule book; replacing rigid and long term gym memberships with a more flexible, more accessible, pay as you go format. Allowing its Framers the opportunity to enjoy a wide variety of group exercise classes in a feel good, no judgement environment. This lady is on a mission... to put the fun back into fitness. In 2017 Joan raised capital from Piper, one of the UK’s leading brand-led investors, to drive growth and expansion. We dive into this story which includes our first baby in a boardroom, and explore brand authenticity, maintaining a sense of community with an omnichannel offering and shifting consumer behaviour, fitness and wellbeing needs in a post-Covid world.   Links: Frame: https://moveyourframe.com/   Mumhood: https://mum-hood.com/   Socials Frame on Instagram: https://www.instagram.com/moveyourframe/   Joan’s Instagram: https://www.instagram.com/joanonthemove/ Frame on Facebook: https://www.facebook.com/moveyourframe   Frame on Twitter: https://twitter.com/MoveYourFRAME     Sign up for Tamweel News and Insights: http://eepurl.com/dPXN3z

    Challenger Chats Episode #2 with Joan Murphy, Co-Founder of Frame
  7. 19/10/2020

    Challenger Chats Episode #1 with Charlie Gilkes, Co-Founder of Inception Group

    In this first episode of Challenger Chats our host Adam Spencer is joined by Charlie Gilkes. Charlie is the co-founder of Inception Group, an award-winning operator of several iconic eating and drinking out brands including Mr Fogg’s, Bunga Bunga, Cahoots, as well as London’s first speakeasy Barts, and the infamous 80s themed nightclub Maggie’s. In this fascinating conversation we talk about Charlie’s entrepreneurial journey, the ups and downs of working with a co-founder, the strategy of creating a multi-brand business, keeping themes fresh and relevant to an evolving customer, what “experiential” really means and his optimism for the future of hospitality as the social fabric of society. He also gives us his take on who he’d like to see make a guest appearance on the next series of I’m A Celebrity Get Me Out Of Here!    Links: Inception Group: www.inception-group.com   Instagram Charlie’s Instagram: https://www.instagram.com/charliegilkes/  Fogg’s: https://www.instagram.com/mrfoggsgb/  Cahoots: https://www.instagram.com/cahootslondon/  Maggie’s: https://www.instagram.com/maggies_club/  Bunga Bunga: https://www.instagram.com/bungabungaldn/  Barts: https://www.instagram.com/bartslondon/    Twitter: https://twitter.com/charliegilkes    Charlie’s go-to karaoke song: https://www.youtube.com/watch?v=04wofd-rZtE    Sign up for Tamweel News and Insights: http://eepurl.com/dPXN3z

    Challenger Chats Episode #1 with Charlie Gilkes, Co-Founder of Inception Group

Ratings & Reviews

5
out of 5
8 Ratings

About

Welcome to Challenger Chats. A series of no holds barred conversations with business leaders and the Founders of some of the UK's hottest consumer facing brands, where we’ll pop the hood and look under the bonnet to see what makes them tick. We’ll get them to open up and speak from the heart, telling us about the road blocks they’ve encountered, what causes them to lose sleep at night and what they love, and hate, about today’s consumer. Challenger Chats is powered by Tamweel, an M&A and Private Equity deal doing business that specialises in advising the UK’s best and brightest Challenger Brands.