China, WTF?!

Qumin

5.0 (4)
SOCIETY & CULTURE

The only podcast to ask: China, WTF?! What’s The Future? Tune in now, to find out what tomorrow may look like, globally, by dissecting China's today. Hosted by Arnold Ma, founder of Qumin, it focuses on Chinese tech disrupters, people and cultures.

13/02/2020

#10 Withinlink CEO & Angel Investor Bessie Lee (former CEO WPP China) on Chinese Creativity & Tech

In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China.Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West.Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stage ve...

48 min
03/01/2020

#9 China 2020: Trends for the new decade

China was an innovation and tech powerhouse in 2019, with many trends emerging ready for the new decade.This episode is all about what marketers looking to China should watch out for in 2020.Host Arnold Ma chats to Thomas Nixon (Qumin Co-Founder) and Louisa Loehrig (Qumin’s Marketing Manager) about 3 pillars in particular: people, technology and how these affect marketing.The keywords are: Lower-tier cities, 996, health&fitness, sustainability, traditional values vs modern expectations, s...

40 min
26/11/2019

#8 Football and Sports Marketing in China

Football has climbed its way up to second place in China’s favourite sports. With over 300 million Chinese football fans and counting, China has become a hot market for international club managers. This episode is not just about Football and Sports Marketing in China but also has a special focus on Chinese fans: how to resonate with them, entertain and, ultimately, win their respect. Host Arnold Ma chats to Tom Nixon, Qumin’s Co-Founder and Client Services Director, who originally l...

55 min
30/10/2019

#7 China's super-rich and what you need to know with Sara Jane Ho

There are Chinese shoppers… and there are RICH Chinese shoppers. China now has more millionaires than the US and they are fast becoming an important target for Western brands. But how do these wealthy consumers tick? What do they care about, which marketing messages do they respond to and where? Qumin invited the one person who knows China’s high-end industry and people better than anyone: Sara Jane Ho. Sara has made it her business to educate the Chinese super-rich on Western etiqu...

36 min
03/10/2019

#6 Deepdive into Douyin, TikTok's hyperdeveloped Chinese twin

Welcome back to the only podcast to ask: China, WTF?! What’s The Future?In this episode, we chat about Douyin, China’s hyper-developed TikTok twin. It is no secret that short-form video is taking over the world and that brands need to jump on the social train, so now is the right time to be looking at Douyin when you’re thinking about China marketing. Although Douyin and TikTok are owned by the same Chinese giant Bytedance, they are rather different in many ways. We touch on the differen...

37 min
04/09/2019

#5 The Value of Targeting Overseas Chinese with Vera Wang

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In this episode, we shine a light on the millions of Chinese people living overseas and highlight their value to Western brands. We invited Vera Wang to share her own experience of living...

35 min
13/08/2019

#4 A Day on Chinese Platforms

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.For Episode 4 Qumin take a journey through time and replace the magic carpet with a phone. Arnold, Sam and Louisa whizz through 24 hours on both a UK and a Chinese phone and pinpoint diff...

59 min
15/07/2019

#3 Insight into Chinese Consumers, the Boosters of Global Economy

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures. Episode 3 is all about Chinese consumers!We always talk about people and cultures at Qumin, as it is the people who drive the platforms and innovations. Only if we understand the peop...

44 min
03/07/2019

#2 Deepdive into WeChat with Tencent expert Matthew Brennan

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In episode 2 our guest is renowned WeChat expert Matthew Brennan!Aside from racking up a humungous following on Twitter and LinkedIn (37k+ followers), Matthew has delivered presentations for ...

53 min
05/06/2019

#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan

Welcome to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In this first episode, we chat with Lauren Hallanan about Influencer Marketing and Live Streaming in China.Lauren is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on in...

59 min

10 Episodes

out of 5

4 Ratings

Essential and entertaining

12/06/2019

Marketing2020

Although on the long side, this is well worth listening to. Opens up a new world about China and introduces things I never knew would be possible. So interesting!

Creator

Qumin
Years Active

2019 - 2020
Episodes

10
Rating

Clean
Show Website

China, WTF?!

China, WTF?!

Episodes

#10 Withinlink CEO & Angel Investor Bessie Lee (former CEO WPP China) on Chinese Creativity & Tech

#9 China 2020: Trends for the new decade

#8 Football and Sports Marketing in China

#7 China's super-rich and what you need to know with Sara Jane Ho

#6 Deepdive into Douyin, TikTok's hyperdeveloped Chinese twin

#5 The Value of Targeting Overseas Chinese with Vera Wang

#4 A Day on Chinese Platforms

#3 Insight into Chinese Consumers, the Boosters of Global Economy

#2 Deepdive into WeChat with Tencent expert Matthew Brennan

#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan

Ratings & Reviews

Essential and entertaining

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