166 episodes

Coffee and Converse is for lifestyle entrepreneurs who are over the trendy tactics and ready for successful strategies to fast track their business and lifestyle goals.

Hear from successful lifestyle entrepreneurs revealing their best strategies on all things business models, metrics, and making business work for them. We’ll deep dive into future-proofing and planning, focusing on the most impactful moves and the foundational fixes that most businesses need and miss.

If you’re building a business to support your life instead of living to build a business, this is the show for you.

Coffee and Converse is brought to you by Diane Mayor — an openly nosey, self-proclaimed business nerd, who, after 15 years behind the scenes in banking, now helps service-based entrepreneurs build the lifestyle businesses of their dreams.

Coffee and Converse Diane Mayor

    • Business
    • 5.0 • 3 Ratings

Coffee and Converse is for lifestyle entrepreneurs who are over the trendy tactics and ready for successful strategies to fast track their business and lifestyle goals.

Hear from successful lifestyle entrepreneurs revealing their best strategies on all things business models, metrics, and making business work for them. We’ll deep dive into future-proofing and planning, focusing on the most impactful moves and the foundational fixes that most businesses need and miss.

If you’re building a business to support your life instead of living to build a business, this is the show for you.

Coffee and Converse is brought to you by Diane Mayor — an openly nosey, self-proclaimed business nerd, who, after 15 years behind the scenes in banking, now helps service-based entrepreneurs build the lifestyle businesses of their dreams.

    Memberships Are More Than Entry Level Offers With Kelly Vrchota

    Memberships Are More Than Entry Level Offers With Kelly Vrchota

    If you think of memberships as low tick offers to warm up your buyers for a high ticket offer, think again.
    Kelly Vrchota walks you through how to use memberships throughout your customer journey and what makes higher ticket memberships successful.
    Key Takeaway
    Memberships should be custom designed to work for you. It can be just a hybrid mix of content, community, and coaching that works best for you and your people.


    We talk about
    How memberships fit in throughout the customer journey
    Why everyone should consider a membership
    How to decide how much content, coaching, and community to include
    How to diagnose a churn problem
    When you should absolutely NOT have a membership
    Kelly’s lifestyle boundary for her business
    The worst cookie-cutter advice Kelly’s been given on her lifestyle business



    Links
    To read the transcript and explore other episodes go to https://dianemayor.com/166 (dianemayor.com/166)

    • 23 min
    We Need To Talk About Google Analytics With Lanie Lamarre

    We Need To Talk About Google Analytics With Lanie Lamarre

    If you’ve got Google Analytics running on your website, it may seem like a tiny script and a free business tool but are you actually opening yourself and your clients up to some unexpected risks?
    Lanie Lamarre walks you through why Google Analytics might not be the best fit for your business.
    Key Takeaway
    Google Analytics was never meant to be used as an out-of-the-box solution. You can and should be customizing it for your business and for your clients’ privacy.
    We talk about
    Why you need to care about this regardless of where you’re located
    Whether it’s time to say goodbye to GA
    Why cookies are getting all the attention right now
    What your alternatives are if you still want the data
    Why GA4 won’t solve everything



    Links
    To read the transcript and explore other episodes go to https://dianemayor.com/165 (dianemayor.com/165)

    • 33 min
    How To Develop A Feminist Business Strategy With Staci Hauschild

    How To Develop A Feminist Business Strategy With Staci Hauschild

    If you want to audit your business against your values, feminist or not, this episode will show you how.
    Staci Hauschild walks you through the foundations and pillars needed for a solid business strategy and how to view each with a feminist lens.
    Key Takeaway
    Each pillar of your strategy needs to have an outward business focus and an inward values focus


    We talk about
    The foundations of a solid business strategy
    The pillars of the strategy and how they can be feminist focused
    How to avoid overwhelm while aligning your business
    What to do when what your business needs conflicts with your values
    Staci’s lifestyle boundary for her business
    The worst cookie-cutter advice Staci’s been given on her lifestyle business



    Links
    To read the transcript and explore other episodes go to https://dianemayor.com/164 (dianemayor.com/164)

    • 39 min
    What Metrics To Monitor In Your Business With Donna Dube

    What Metrics To Monitor In Your Business With Donna Dube

    When you think of data and metrics, do your eyes glaze over or do you have nightmares of giant spreadsheets? Here’s how to get started with metrics even if they intimidate you.
    Donna Dube walks you through the metrics you absolutely need, the ones you can ignore and how to set up your own custom set of metrics to help your business.
    Key Takeaway
    Each CTA has its own conversion. Not everything needs to be tracked from traffic to cart and that’s how things get complicated.


    We talk about
    How much data do you need to get started
    The number one metric every business owner should be tracking
    How to select your own set of custom metrics]
    What metrics you can ignore
    How to ensure underlying data is reliable



    Links
    To read the transcript and explore other episodes go tohttps://dianemayor.com/163 ( dianemayor.com/163)

    • 26 min
    How To Make Entertaining Videos with comedic actresses Shelby Dash and Kristina Clifford

    How To Make Entertaining Videos with comedic actresses Shelby Dash and Kristina Clifford

    If the idea of staring into the lens already makes you want to run and hide, adding comedy to them might be just what you need to get started.
    Shelby Dash and Kristina Clifford walk you through creating entertaining videos that boost your business and your authority between the laughs.
    Key Takeaway
    Funny comes from relatability and vulnerability.
    We talk about
    The one thing that makes any video good for business
    How to find your scroll stopping idea
    How to test and evaluate your videos
    How to add comedy and still be taken seriously in your business
    How to get started even if you don’t want to bother with hair and make up



    Links
    To read the transcript and explore other episodes go to https://dianemayor.com/162 (dianemayor.com/162)

    • 29 min
    The One Question Your Copy Must Answer For Every Prospect With Cathlyn Melvin

    The One Question Your Copy Must Answer For Every Prospect With Cathlyn Melvin

    When you pour hours into copy or content and it doesn’t seem to land, it can be as bewildering as it is frustrating that your message isn’t being heard.
    Cathlyn Melvin walks you through how to develop your messaging to speak to your people as much as it says about you.
    Key Takeaway
    Humans are programmed to take the path of least resistance and we need to ensure our copy and content guides them down that path instead of straight to the close button
    We talk about
    What the theatre can teach us about business
    How messaging connects ith branding
    How to tell a great story succinctly
    The one question every prospect is asking before they take action
    Why it might be time to revisit your blog

    Links
    To read the transcript and explore other episodes go to https://dianemayor.com/161 (dianemayor.com/161)

    • 38 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

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