160 episodes

Coffee and Converse is for lifestyle entrepreneurs who are over the trendy tactics and ready for successful strategies to fast track their business and lifestyle goals.

Hear from successful lifestyle entrepreneurs revealing their best strategies on all things business models, metrics, and making business work for them. We’ll deep dive into future-proofing and planning, focusing on the most impactful moves and the foundational fixes that most businesses need and miss.

If you’re building a business to support your life instead of living to build a business, this is the show for you.

Coffee and Converse is brought to you by Diane Mayor — an openly nosey, self-proclaimed business nerd, who, after 15 years behind the scenes in banking, now helps service-based entrepreneurs build the lifestyle businesses of their dreams.

Coffee and Converse Diane Mayor

    • Business
    • 5.0 • 3 Ratings

Coffee and Converse is for lifestyle entrepreneurs who are over the trendy tactics and ready for successful strategies to fast track their business and lifestyle goals.

Hear from successful lifestyle entrepreneurs revealing their best strategies on all things business models, metrics, and making business work for them. We’ll deep dive into future-proofing and planning, focusing on the most impactful moves and the foundational fixes that most businesses need and miss.

If you’re building a business to support your life instead of living to build a business, this is the show for you.

Coffee and Converse is brought to you by Diane Mayor — an openly nosey, self-proclaimed business nerd, who, after 15 years behind the scenes in banking, now helps service-based entrepreneurs build the lifestyle businesses of their dreams.

    How To Craft The Perfect Podcast Pitch With Lisa Simone Richards

    How To Craft The Perfect Podcast Pitch With Lisa Simone Richards

    If you’re ready for more people to know about you, your message, or your business, pitching opportunities in front of other people’s audiences has the biggest bang for your time buck.
    Lisa Simone Richards walks you through the pillars of a perfect podcast pitch and the big no-no’s that will get you a big fat NO.
    Key Takeaway
    Content is about nurturing people who’ve already found you. Visibility is about growing the number of people who know you. You need both in your business


    We talk about
    How social media, ads, and visibility should work together
    The pillars of a perfect podcast pitch (spoiler alert - these work for any visibility pitch)
    The test you need to run on all your pitches before you hit send
    Handling rejection like a pro
    How to pick the best visibility platform for you and your business



    Links
    https://www.finallygetthewordout.com/?fpr=diane55 (Join the Get The Word Out (FREE) Workshop)
    To read the transcript and explore other episodes go to https://dianemayor.com/160 (dianemayor.com/160)

    • 28 min
    How To Increase Your Conversions By Optimizing Your Checkout With Dama Jue

    How To Increase Your Conversions By Optimizing Your Checkout With Dama Jue

    Is your checkout page the last item on your launch checkout? An afterthought to your gorgeous sales page and clever emails?
    Dama Jue walks you through why your check out might be the missing conversion bump your funnel or launch needs and how to fix it.
    Key Takeaway
    If someone comes back to your checkout page on an open tab, it needs to be clear what it’s for to remind them what they wanted to buy.
    We talk about
    Why do we need to optimize out check out pages
    The essential elements of a well-designed check out page
    What design elements really boost conversion
    Where this applies to upsells and downsells too
    The one thing to check before you hit publish



    Links
    To get started with your checkout design, https://dianemayor--damajue.thrivecart.com/checkout-template-bundle/ (grab a template here)
    To read the transcript and explore other episodes go to https://dianemayor.com/159 (dianemayor.com/159)

    • 28 min
    How To Discern What Advice Is Right For You and Your Business With Erin Lindstrom

    How To Discern What Advice Is Right For You and Your Business With Erin Lindstrom

    Have you ever been in a group program or working with a coach and something felt off? Maybe it wasn’t you or your limiting beliefs that were wrong but the environment that was wrong for you.
    Erin Lindstrom walks you through how to decide which advice to take and which to leave where you found it and why this might feel so hard for us.
    Key Takeaway
    We all define the different types of support like coaching and consulting differently so being able to tell the difference and knowing which you might need at the moment is the first step.


    We talk about
    Defining the types of support in the online world
    Understanding the type of support you need and are receiving
    The problem with sales calls and what to do instead
    How to check in on whether your current support containers are still working for you
    Why the online popularity contest might be holding you back



    Links
    To read the transcript and explore other episodes go to https://dianemayor.com/158 (dianemayor.com/158)

    • 40 min
    How To Build A Brand That's 100% You With Kaye Putnam

    How To Build A Brand That's 100% You With Kaye Putnam

    Branding has become synonymous with pretty Instagram feeds and the colors and fonts we use but your brand is something much deeper and more valuable.
    Kaye Putnam walks you through why your brand is a powerful asset in your business, where branding fits into the process, and how to work with a team and keep your brand consistent.
    Key Takeaway
    When everything is viewed through the lens of your brand, business decisions become easier.
    We talk about
    What’s a brand archetype and why you need one
    How to grow with your brand instead of rebranding every couple of years
    Where to focus your time and energy first
    How to know it’s time for a rebrand
    Kaye’s lifestyle boundary for her business
    The worst cookie-cutter advice Kaye’s been given on her lifestyle business



    Links
    To read the transcript and explore other episodes go to https://dianemayor.com/157 (dianemayor.com/157)

    • 30 min
    How To Use A Book As Your Lead Magnet (Even If You Don't Want To Write It) with Jyotsna Ramachandran

    How To Use A Book As Your Lead Magnet (Even If You Don't Want To Write It) with Jyotsna Ramachandran

    If sitting down to write a blog feels like hard work, the thought of 30 000 words - the average length of an expert book - might seem impossible but what if it could be simpler than you think?
    Jyotsna Ramachandran walks you through why a book is a powerful lead magnet and how to create one that reflects your brand and expertise.
    Key Takeaway
    The book is the start of the journey with you and if you don’t move them from book to your list, you’ve missed the biggest ROI


    We talk about
    Pro and cons of tradition versus self published books
    Why ghost writing is not for experts and what to do instead
    Three areas you need to invest in expert help
    How to move your reader from book to list



    Links
    To read the transcript and explore other episodes go to https://dianemayor.com/156 (dianemayor.com/156)

    • 26 min
    A Happy Team Is Good For Business

    A Happy Team Is Good For Business

    Creating a culture you are proud of in your businesses reaches both the people you bring in AND your bottom line.
    Key Takeaway
    As your business and team grow, culture needs to be something you plan for and measure.
    In This Episode
    The Unhappy Employee
    The Bottom Line
    The Challenge

    Links
    https://dianemayor.com/popuppod (Click here to subscribe to the Team Experience Pop Up Pod - episode 2 drops Monday April 18th)


    To read the transcript or explore other episodes go to https://dianemayor.com/155 (dianemayor.com/155)

    • 5 min

Customer Reviews

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3 Ratings

3 Ratings

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