Comms from the Shed: interviewing diverse voices on our present and the future.

Sam Bleazard

Following a 20-year career in communications, like so many friends, peers and ex-colleagues I found myself working from home 100% of the time. In this series I hear from a range of interesting and diverse voices about their response to the Covid-19 coronavirus pandemic, their health and wellbeing, creativity in adverse times, and our shared hopes for the future.

  1. Head Chef at 45 Jermyn St., Sam White, joins us to talk about his early life, adventures around the world, in Africa, France and the UK, but also his career in Food & Drink and the Hospitality Industry. Essential listening for dedicated foodies.

    24/01/2024

    Head Chef at 45 Jermyn St., Sam White, joins us to talk about his early life, adventures around the world, in Africa, France and the UK, but also his career in Food & Drink and the Hospitality Industry. Essential listening for dedicated foodies.

    Training? “It’s started off quite informally, I left school in Taunton in Somerset not really knowing what to do…I even signed up for the Army but I missed an intake - there was a 6 month wait. My Dad was a Dairy Farmer, my Mum was a Nurse and a really good cook, and I had grown up on a farm with 3 brothers. I was used to an outdoorsy life, so perhaps I thought time in the army would be an adventure. I was also dyslexic, so in part, am sure this influenced my thinking in some way. Favourite dishes from Mum? She makes a good pasta bake! Also cooks a delicious ham in cider with a glaze, served with dauphinois potatoes and a parsley sauce. At Xmas it was a Boxing Day thing with my 3 brothers in tow! Every time I’m back it’s like the first time she’s cooked…she asks for my advice, but also has opinions on food, she takes complete credit for all of my culinary success! (Smile) my main culinary influence… College days… I enrolled in college and whilst I was there doing business studies I took a part time job washing pots and pans in a converted cow shed called Pod Shavers. A pod shaver? It’s someone who makes cricket bats. The head chef there got me involved in plating dishes, he was also a College lecturer…so he got me doing more in the kitchen. I enjoyed the environment and working weekends being part of the buzzy atmosphere. Next steps? I decided I wanted to be a chef, enrolled in the local College in Somerset, who were training Chefs to work in schools and hospitals, but I wanted to be in restaurants. So at 18 years old I got an apprenticeship at the Castle Hotel in Taunton which had a Michelin Star at the time and it’s where Gary Rhodes and Phil Vickery made their names, it’s always been known for championing British produce and British chefs. I worked for a Chef called Richard Guest who had worked in London under Jean Christophe Novelli. It didn’t phase me because I didn’t mind working hard or long hours. It was a bit of an old school kitchen, there was a standard and you had to produce to that standard. I went on to work in a restaurant called Givey Park down in Devon with Michael Caines, it had two Michelin stars…the style of food was classically French. He’d trained with Gordon Ramsey when he was young, it was amazing training, as it taught me discipline. I suppose just like being in the army…it was intense, there were 18 hour days, and you lived onsite. Being dyslexic at school made me feel that I couldn’t carry on in further education…but I knew I needed to work with great Chefs. While I was at The Castle I did a Chef swap, I went to Normandie in France. It was in the middle of nowhere, I was 20,years old and I didn’t speak any French. I was there for about 6 months. It was a smaller restaurant and it made me realise that I didn’t want my own restaurant. The chefs were the first ones in and the last ones out…I realised that it wasn’t the life for me longer term. I had a plan in my head, but it went out of the window…I was a bit burned out when I came back from France. There was no structure to my career, I was ducking and weaving at the time. I find that in Hospitality you’re promoted because you can cook…but you might then be a Head Chef responsible for 12 other chefs, put in charge of a budget, responsible for HR, but no one’s ever taught you any of that. Head Chefs react how they’ve been taught. But at Fortnum’s now there is lots of management training, which is great. Mentor? Confidence had been knocked out of me a bit early on in my career. My Mum had been a midwife in Africa, and I’d always wanted to go and visit. There was a book called the 50 best restaurants in the world, this was before Instagram, so I ended up sending them a letter asking if I could do work experience (unpaid work) in a restaurant in Cape Town. This allowed me to take in Zambia, Botswana and Namibia as a month long overland trip first (along the way). At the time 8 of the top ten best restaurants in Africa existed along this one strip in Franschhoek Valley, which is a wine region in SA. It was exciting because at the time SA Chefs could come to the UK and get a visa to work in great restaurants. There were great restaurants there too. In SA the Chefs had worked in lots of different places, and liked mashing up lots of different ideas as opposed to sticking to more formal training that we had been taught. The quality of the produce on their doorstep was tremendously exciting. I stayed for a year and met my wife Sarah in a youth hostel there, who was from Bromley in Kent! She was travelling the garden route, as I was, so we ended up travelling together. We ended up going to Kenya and also going up Mount Kilimanjaro together. Later I came back to the UK…but I never wanted to work in London, due to the reputation for the intensity those restaurants had. I did a year as Chef de Partie at Scott’s in Mayfair, which had 40 Chefs in the kitchen. Scott’s was good but I wanted progression. A Chef de Partie is the backbone of the kitchen…doing all of the cooking. In London I had a bit more of a social life, hours were more reasonable as it was a big crew. Mentor? I was looking for a job after I left Scott’s and took some agency work to go to Monaco and work for Maclaren formula one. A French chef knew I was looking for a job, and he suggested the French Embassy in London. I thought it would be great to look inside the kitchen, I did a trial and got on well with the Chef there. It was a small team of 3-4. Head Chef Gil had been there for 20 years…everything was French and I was the first British Chef they’d employed! We’d watch the French news in the staff restaurant…and I had to prove that I could hold my own. They made fresh baguettes there every morning and I had to make them every day until I got it right. Gil was a great mentor and when I left there I went to work for a chef called Mark Hicks. He was a great mentor to me and an incredibly well connected guy. Any events he would do, I would have to cook for…and he would take all the glory! Every meal I did I was cooking for Mark really. I knew what he wanted and started thinking like him: we ended up having a great relationship and great friendship. Style of cooking / known for? Only when I came to 45 Jermyn St. when I started doing my own stuff, did my own cooking style emerge. I was quite happy working for Mark, did great stuff in Malibu and at events all over the world, but unfortunately he went into liquidation due to Covid. When I first came to 45 I was still working to a brief and cooking in that style…it had to be on a white plate, because Mark served on white plates etc. Simon Thompson gave me confidence and brought me out of my shell. We did tastings together and the whole experience built my confidence and signature style. Signature dishes? The Beef Wellington is great and the theatre is brilliant. I like the truffle custard that I’m putting on it at the moment. A warm set custard with wild mushroom soldiers and a Parmesan Tuiles, with shaved white truffle. 45 is formal but not too formal, there are no table cloths…so you can dip in, but it still has a touch of class based on the menu and cuisine. The journey we’re on now is one that I really enjoy. Looking at the supply chain, and always considering regenerative farming. My brother is a farmer too. Using small producers in the UK, Mark believed in that and so do Fortnum’s. Fortnum’s crew along the way? (Flesh out) When I worked for Mark we did Boardroom events here. I knew Chef Director Sydney, and Julien Lanclume as well. Simon had worked at Caprice Holdings previously so we had crossed paths. I never wanted to end up in a pub or a small neighbourhood restaurant - there’s nothing wrong with that, but I’ve always been looking for somewhere that offered me growth. Which Fortnum’s have. Best days at Fortnum’s? (flesh out) Moving out of Marks shadow has been good. Mark Hicks, Rick Stein Jose Pizarro - 45 is now on of their favourite restaurants…and they are people I’ve greatly admired. Is it about Bringing talent through? Yes it is. It’s about growing talent inside Fortnum’s. We have a Chef training programme. Here you have everything under one roof, it’s about freeing up their time to learn. I have a pastry chef in 45 who can go and learn how to make afternoon teas which is another skill. Or go and create a dinner event on our new 3rd floor. There’s no need for them to go elsewhere. How do you find new talent? Getting the message out on social media is important, it’s a tool we’ve got to get better using. Show that we’re accessible and giving people a chance. I’ve had CVs and been advised that this person wasn’t for me. I’m a believer in getting them in, because it’s about attitude…and investing in people. When it works out it’s brilliant. I have a young guy called Alfie who is a Commis Chef. He has special needs, he loves cooking and all he ever wanted to be is a Chef. Now he’s running the Larder section. So it can be done, but we need to adapt. I have a few people who can’t read or write, Alfie records everything in his phone, so technology can play its part within reason. There’s also Baker, who’s been with us for 6 years. He came to us from Sierra Leone, he fled the civil war there, spent six years in a camp in Guinea (separated from his family). He is a success story of Fortnum’s even though he can’t read or write. He is the energy in the kitchen, and we need that. He keeps us going when we get tired.….we are also audited, but we have to embrace technology when developing chefs as well…using audio recordings as a tool too. But also recording training sessions eg how to de-bone a lamb etc. Jaz who is the Head Chef at 45 - we’ve built something together in partnership which is great. I think I probably give people a bit more of a chance due to my dyslexia, I think the empat

    41 min
  2. In part 2 Angela Hui discusses food, culture and family, reflecting on life from behind the counter of The Lucky Star Chinese Takeaway in rural Wales. She also shares favourite restaurants and new projects. Essential for foodies and storytellers.

    27/10/2023

    In part 2 Angela Hui discusses food, culture and family, reflecting on life from behind the counter of The Lucky Star Chinese Takeaway in rural Wales. She also shares favourite restaurants and new projects. Essential for foodies and storytellers.

    Angela Hui PART 2  INTRO 2mins - The awkwardness of the teenage years, trying to fit in and coming from a place 'where I didn't know who I was...' 6mins30s - We didn't really appreciate where we grew up...'but it was mine and I wouldn't change it for the world...it made me who I am' 8mins30s - Starting to be accepted into the community, keeping a balanced perspective on racism and the sadness of the decline of the Chinese Takeaway. 10mins - Reflecting on the great characters in Wales, and Angela's perspective and reflections on racism. 11mins - Losing the human connection and the fabric of community during Covid-19...and how the Chinese takeaway brought various walks of life together - being 'the after-party for the pub'. 12mins30s - What's so special about Chinese Takeaways... 14mins - Sam's memories of eating Chinese food in Morar and Mallaig in Western Scotland... 15mins30s - Angela's thoughts on Hospitality traditions and memories of eating family meals. 16mins - 'I'm a sucker for steamed Sea Bass...', Angela's thoughts on how to make it. 17mins - Not eating meat, and trying to be a pescatarian..."my parents didn't understand..." 19mins - Chefs and Food authors admired by Angela...different types of food writing, and creating news channels for Hospitality workers who found themselves unemployed. 22mins30s - Angela talks about new projects that she's working on at the moment, including looking at Chinatowns all over the world. 25mins - Being 'unhinged' on social media and sharing updates with a sense of humour...and no filter! 26mins - The last paragraph in the book, 'burying grief...and serving behind the counter one last time...' 27mins - Mapping the remaining UK Chinese Takeaways and Angela's personal favourites. 30mins - Final thoughts and memories of Mum & Dad...

    32 min
  3. Love letter to Hospitality businesses? Teenage diary? Recipe book? Journalist Angela Hui talks to Sam Bleazard about the writing of Takeaway and what it was like growing up in rural Wales as a Chinese girl.

    30/08/2023

    Love letter to Hospitality businesses? Teenage diary? Recipe book? Journalist Angela Hui talks to Sam Bleazard about the writing of Takeaway and what it was like growing up in rural Wales as a Chinese girl.

    INTRO 1mins30s - Paperback coming out, being shortlisted for Awards...and writing as the solitary profession. 2mins30s - Delighted by the response 'from such a wide demographic' 4mins - what was the original idea for the book? Multi dimensional approach...from extensive notes and memories taken during the Covid lockdown. 6mins30s - ...feeling very torn on identity growing up in rural South Wales, but also proud of being Welsh. 7mins30s - Helping out in the Takeaway as a teenager, reflecting on childhood and testing recipes with Mum...'an incredibly obsessive cook'. 11mins - 'Wanting to celebrate Hospitality businesses'...memories of a Scottish childhood from Sam. 13mins - Angela's Parents' reactions to her book? "Incredibly proud...but they'll never say the 'P' word." 14mins - Book launch in Hackney Community Centre, why it meant so much to host it there. 16mins - Extract one from the book: quotes from readers, and steamed seabass with ginger and spring onion. 18mins45s - How the book helped Angela understand her own identity with the passing of time. 19mins30s - Regrets over the language barrier, and wishing to know her parents at a deeper level. 22mins - Speaking to her brothers many years on, about how she felt, their responsibilities, and the challenges of working in the takeaway as a young, vulnerable girl... 26mins - Growing Shark Fin Melons...Angela's Mum and her make-shift garden in Wales - why it was so poignant. 28mins54s - 'she grew up in the cultural revolution...she didn't have an education...' 30mins - The health benefits of Chinese soups - 'this soup will cure your asthma!' 32mins - How Chinese families 'soldiered on...not really kicking up a fuss...' - and the cultural dynamic of not wanting to draw attention to themselves.

    36 min
  4. Storytelling and the journalistic impulse. Sam chats to his mentor in Communications Sarah Lazenby, about mischief, memories and focusing on what matters in employee communications.

    09/05/2023

    Storytelling and the journalistic impulse. Sam chats to his mentor in Communications Sarah Lazenby, about mischief, memories and focusing on what matters in employee communications.

    Sam Bleazard in conversation with Sarah Lazenby pt 1. 1min30s - '...my heart is in healthcare...' 2mins30s - Investigative journalist at heart? "I was nosey as a child...and always loved writing..." 3mins30s - "Is there anything else you think I should know...?" 5mins - Working on the Eastbourne Advertiser and getting a letter from Levi Jeans in the US - threatening legal action. 6mins43s - "Saving Sarah on the South Coast!" Getting a shot on the News features desk in the '80s... 7mins30s - Queuing outside Kelvin Mackenzie's office... 8mins30s - Editing the Dear Deirdre letter column at The Sun 11mins - Writing in a disciplined way, and being a great Editor 12mins30s - Sarah's funniest stories at The Sun newpaper, "...there were 4m readers at the time..." 13mins30s - Corporate storytelling, and fantastic tales... 16mins - Is there mischief in it at some level? 17mins - Holding up a mirror sometimes...the importance of authenticity and being resilient 18mins - Memories of first corporate roles 19mins - Moving into consultancy and managin crisis comms in the Rail industry 22mins - How has Internal Communications changed over the years as a profession? Behavioural change and the role of leaders... 24mins - Working closely with External Comms teams 26mins - Favourite bosses or line managers over the years? 28mins - A love of mud-wrestling!   29mins - "I love a leader where you feel that anything is possible..."

    31 min
  5. Bar Manager Mustafa Tumburi takes us behind the scenes at 45 Jermyn St. Join us as we talk about sustainability in the drinks industry, ice-cream floats, his childhood and his formative years. But also cocktails and the best seats in the house.

    01/09/2022

    Bar Manager Mustafa Tumburi takes us behind the scenes at 45 Jermyn St. Join us as we talk about sustainability in the drinks industry, ice-cream floats, his childhood and his formative years. But also cocktails and the best seats in the house.

    Mustafa Tumburi - Bar Manager at 45 Jermyn St. On meeting Mustafa (or ‘Musty’ as he’s known) for the first time, I sit as he makes me a #55 - and I learn that each number corresponds to something to do with the drink..."it's served with a shot of Cachaça, a variant of rum made in Brazil..and 55 is the country code for Brazil." So I kick off with the obvious question… What's your history with Fortnum’s? "I joined in the winter of 2016, and I've been with the company six years. I started as a bartender...so when our Head Bartender moved to another position I took that role. When the Bar Manager left to work on a project with our Hong Kong team, I took over the position of Bar Manager" How do responsibilities vary between the different bar roles? "When you're a bartender you have to make sure that the limes are cut just right, otherwise the Bar Manager will have something to say about it...and in that role it's opening and closing duties, plus service. Also learning how to deal with the prep that goes into making all of our lovely ingredients. There's quite a lot to learn as I think there are about 15-16 different homemade ingredients in our menu.” Once you become the Head Bar Tender it's your job to support the Bar Manager, and start ordering, but also being responsible for keeping the bar stocked. Once you get to Bar Manager you're partly responsible for the success of the Bar, and you have to lead the team, motivate and inspire them.” Favourite things? "One of my favourite things about 45 Jermyn St. is that we're very egalitarian when it comes to menu development. So everyone has a go. It doesn't matter if you're a junior bartender or you're a senior bartender, or if you're the Bar Manager, everybody has input into making our drinks. As Bar Manager - when our people are developing drinks - what I try to do is guide their ideas and try to elevate them, but also ask them if they've tried pairing with other ingredients.” Have we got a drink that's unique to 45 Jermyn St.? "Yes! We've got a few. One drink I'd like to highlight... We've been quite hot on re-use as part of our sustainability drive, so what we want to do is try to figure out any way that we can squeeze the last drop out of any ingredient. A good example of that is The Thicket. A cocktail originally developed for our FIELD restaurant, which we've started developing at 45 Jermyn St. as well. One of our ingredients is Raspberry cordial, and it shows up in our ice cream floats, and in our signature drinks such as our Negroni.  Previously when we made that we were throwing away a lot of sweetened raspberry seed pulp which was going straight to food waste. So we thought to ourselves - how can we use that again and get some more life out of it? So now, whenever we make a batch of raspberry cordial we split the pulp and half of it goes into a vat for use in our raspberry seed rum. The rest of the pulp is spread out onto silicone and dehydrated, and what we're left with is a lovely raspberry shard that's crunchy and sweet, but it still has some of the sharpness from the berries. We then pair that with amaretto, Peychaud's bitters and Fortnum's Rosé sparkling tea.” How many total combinations of drinks do you need to be aware of? "150 classics and 50 or so 'regionals'. For example if you worked in New England you should probably know how to make a Caesar, because everyone has Clam Chowder there. I now like to work to a tight edit of 100 classic cocktails. We have a classic cocktail 'Bible' for the bar, and add to that our menu which currently has approximately 27 cocktails. It was as many as 40 at one point.” What else might people not know about the 45 Jermyn St. bar? "Before 45 Jermyn St. was known as 45 Jermyn St. (the bar), it was known as 'The Fountain'. Almost like a 50s style American diner where you could get a Knickerbocker Glory. I believe the soda fountains in the bar were one of the first to feature in London at the time, they were custom made and came from the United States. So it's a very unique and retro feature that still exists and that we're lucky to have. The soda fountains are used for our ice cream floats, which are quite unique to Fortnum's. I'm actually the son of an ice-cream vendor, in fact I come from an ice-cream family. I remember my Dad saying to me - 'do you want to take over the family business?'...and I said, not on your life - I will never scoop a single ice-cream ever again! Flash forward to 2017 and I was back behind this bar doing just that. However my grandparents also owned a Diner when I was a kid, very old-fashioned by today's standards - with venues in London and Suffolk." "My favourite float for the record, is The Kentucky Morning. We have 2 scoops of Cornflake flavoured ice-cream, which creates a buttery-sweet delicious flavour, we then pour some soda water over that, some Bourbon and then finally add - my favourite ingredient - some Beurre noisette syrup. The end result is outstanding." What are Fortnum's most commonly ordered drinks? "Because of our clientele we lean more towards our classics, for example Negronis, Gin & Vodka Martinis and Cosmopolitans too. In terms of our top 10 classics I want all of the team here to be able to execute those consistently. Consistency is the highest indicator of quality, in my view."   What's our approach to customer service at 45 Jermyn Street? "We have our bar regulars and I like to anticipate their requests, know what they are going to ask for in advance. I hear them deliberating about what they're going to have in the background sometimes, so I listen very carefully. Humour goes a long way too, and there has to be a bit of informality to what we do - we're not stuffy and old-fashioned - because people come here to have a good time. I remember my old bar manager saying to me - 'bars are supposed to be fun!' Page Break What's the most fun aspect of working in 45 Jermyn St.? "We once got an order for 16 Espresso Martinis - and we've only got 4 shakers - but it's the kind of challenge we love, and we managed to pull it off. We set up like an assembly line, we were like the Henry Ford of Espresso Martinis! One of the team was racking up glasses, one person getting the garnish, another filling liquids, someone adding ice and someone else shaking. You have to create bartenders with 6 arms! And the serious point is that it's just a wonderful feeling being in a flow state. In order for that to happen, everyone has to be in a good place. No negativity and the bar has to be set and ready."   Team culture? "I'll take a good attitude over experience any day, because technique can be taught...but attitude? That's hard to teach."   What is bartending to you - what is your favourite thing about it? "My favourite thing to do is to turn someone around, from being in a grumpy state when they arrive, setting myself a challenge of making that person like my best friend by the time they leave. And I think I can always do it. When someone's rude it is fear, its fear that they're not going to get what they want - so you do need to kill that with kindness."   If someone has never come to 45 Jermyn St. - why should they visit? "Well they should definitely try the Beef Wellington, the theatre of how we serve it! But it's actually everything about the theatre of this venue, the tastes...but my tip to anyone coming in for a meal would be, to come and see myself and the team at the bar around 6pm (before the meal). Jump on to chair 56 when we're still preparing some of our finishing touches, straining some clarified punch for example."   What do you see as the future of 45 Jermyn St.? “I also want to continue to push the sustainability storytelling...it's a lot of fun to think about the things we can create, which would previously have gone straight into the bin. This also brings me onto our waste citrus vodka, in November and December of last year every single lemon that was used to make lemon juice for this bar was zested first. We ended up with 20 kilos of just lemon skin, and this went into a run of 400 bottles of the Citrus Vodka. So more collaboration with other brands in the future, and doing more with less."   Page Break What's the relationship between the bar and the restaurant? "We try and keep it as reciprocal and symbiotic as possible. As an example I make a syrup from strawberry leaves. So every morning when Ellen finishes chopping up her strawberries in the kitchen for the Mille-Feuille she brings me a little punnet of green leaves that I store in my freezer until I have enough to make my strawberry leaf syrup."   How do you keep up to date with the leading ideas in the drinks industry? "I stay away from social media, I like the low information diet! But what I do instead is I ask my team to constantly be on the lookout. So Matt our head bartender lives on Instagram, scrolling away, and he shows me cool stuff. If I could pick one publication that I love, on the industry, it would probably be Punch Drink."   PERSONAL HISTORY “I was born in Dagenham, which is Zone 5 greater London, and I went to the same school as the Archbishop of Canterbury and Dudley Moore.  I went to University and studied music, in fact we're all musicians in the 45 Jermyn St. bar, I play guitar and we have two bassists and a drummer...while one of our team used to play saxophone. While I was studying music, I also seemed to spend a lot of time in bars and I realised I was a night owl, so I got a job in my student union nightclub initially (in the University of Hertfordshire).  I had a great time there, and after that I ended living in Cambridge...and got a job in a bar called 12A, owned by a family who were in charge of one of the only independent Italian restaurants in Cambridge. It was a carbon copy of Milk & Honey, and a good place to cut my teeth initially, as I learned the key skills I needed. It was a very cool bar that was open until 4am...it's also where I met my wife! Afte

    22 min
5
out of 5
12 Ratings

About

Following a 20-year career in communications, like so many friends, peers and ex-colleagues I found myself working from home 100% of the time. In this series I hear from a range of interesting and diverse voices about their response to the Covid-19 coronavirus pandemic, their health and wellbeing, creativity in adverse times, and our shared hopes for the future.