Community ROI

Communiverse
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Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

  1. Why Relationships Drive Better Business Than Funnels | Community ROI with Rochelle Sonnenberg

    4 days ago

    Why Relationships Drive Better Business Than Funnels | Community ROI with Rochelle Sonnenberg

    “90% of a relationship is friendship and that 10% is business. We always think it’s the other way around." In this episode, we discussed how community leaders can turn authentic human relationships into measurable business impact by aligning community initiatives with company goals while staying deeply member-focused, in particular: 👉 Why community growth without retention and engagement is a dangerous metric. 👉 Why understanding “what keeps members up at night” changes everything. 👉 The balance between business objectives and protecting member trust. Join Yurii Lazaruk, the Community Consultant, and Rochelle Sonnenberg, an experienced community leader who has spent years leading large-scale community initiatives (such as a global network of 700+ Most Valuable Professionals and Regional Directors at Microsoft), designing programs that drive retention, partnerships, and long-term growth, and even founded her own communities, such as Her Tech Community, a connection‑driven space for women and nonbinary professionals in tech! Together, we're connecting community goals with business goals to drive business growth! Connect with Rochelle and Yurii on LinkedIn: https://www.linkedin.com/in/rochellesonnenberg/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Rochelle Sonnenberg (02:05) Value Of Small Roundtables (07:05) Small Events Meet Business (08:59) From Attendee to Leader (13:06) Facilitating Inclusive Talks (16:05) Office Hours Value (18:21) Setting Goals and Programs (22:32) Cross-Team Partnerships (26:22) Art and Science Cadence (29:40) Internal Community Glue (31:11) Hard Truths and Next Steps (33:35) Winning Leadership Buy-In (39:20) Fast ROI Move: Find Champions (43:04) Sustainable Community ROI #communityROI #communitybuilding #businessgrowth

    47 min
  2. How To Make Community Impossible To Ignore | Community ROI with Michelle Baltrusitis

    20 May

    How To Make Community Impossible To Ignore | Community ROI with Michelle Baltrusitis

    “The first step is understanding what that team is trying to accomplish, and how community can slot into that.” In this episode, we discussed how community teams can position themselves as strategic cross-functional partners rather than isolated engagement teams, in particular: 👉 Why community ROI is more than engagement metrics. 👉 How to get leadership buy-in for community initiatives. 👉 How to make community a cross-functional business asset. Join Yurii Lazaruk, the Community Consultant, and Michelle Baltrusitis, a Head of Community and Social Impact at Fiverr, who's helping freelancers and underrepresented entrepreneurs grow through community, coaching, and real opportunity! Together, we're connecting community goals with business goals to drive business growth! Connect with Michelle and Yurii on LinkedIn: https://www.linkedin.com/in/michelle-baltrusitis-aa1700136/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Michelle Baltrusitis (01:03) Michelle’s Social Impact Path (03:28) Building Internal Advocates (06:48) Getting Team Buy-In (09:43) Freelancers and Marketplace Strength (12:36) Trust and Success Stories (16:50) Metrics and Content Strategy (21:58) AI and Community Workflows (25:44) Tool Stack and Collaboration (29:46) Proving ROI to Leadership (32:19) Social Impact vs Community #communityROI #communitybuilding #businessgrowth

    44 min
  3. The Community Dinner Strategy That Generated $3M in Pipeline | Community ROI with Ed Giansante

    13 May

    The Community Dinner Strategy That Generated $3M in Pipeline | Community ROI with Ed Giansante

    “Sometimes one deeply trusted conversation is worth more than a thousand shallow impressions.” In this episode, we discussed how curated community experiences generate real ROI by bringing the right people together, and connecting community work directly to sales, marketing, product, and leadership goals, in particular: 👉 Why smaller, highly curated community experiences can outperform scalable events. 👉 How to turn community conversations into warm, consent-based leads. 👉 What community professionals can do right now to prove their value internally. Join Yurii Lazaruk, the Community Consultant, and Ed Giansante, a community professional with decades of practical experience from driving millions in savings at Zynga to scaling engagement and support for over 500 million Dropbox users, and beyond that, creating his own platform, Edublin, reaching millions, who turns communities into real business outcomes by trusting guts, backing it up with data, and telling compelling stories! Together, we're connecting community goals with business goals to drive business growth! Connect with Ed and Yurii on LinkedIn: https://www.linkedin.com/in/edugiansante/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Ed Giansante (02:33) Small Events Big ROI (06:17) Dinner To Pipeline Engine (13:08) Community Is Revenue (16:12) Keeping Sales Out In A Good Way (19:10) Jeffersonian Dinner Format (22:05) Choosing Right Topics (23:44) AI for Community Scale (25:09) Proving Community Value (26:44) Awareness to Revenue Funnel (30:36) Questions That Matter (35:38) Cross-Team Community Work (38:01) Leadership Buy-In ROI (40:47) Internal Allies First (43:38) Stop Overthinking Start Doing #communityROI #communitybuilding #businessgrowth

    46 min
  4. Stop Hiding Community in the Wrong Department | Community ROI with Joshua Zerkel

    6 May

    Stop Hiding Community in the Wrong Department | Community ROI with Joshua Zerkel

    “We need to stop saying community can do everything and start defining what it is uniquely built to do.” In this episode, we discussed why community should stop being treated as a “nice-to-have” support function and become a strategic business layer that connects the entire customer journey, in particular: 👉 How community placement inside an organization impacts its perceived value. 👉 Why “being helpful” is not enough for community teams anymore. 👉 What the ideal community org structure could look like in the future. Join Yurii Lazaruk, the Community Consultant, and Joshua Zerkel, a community-integrated go to market professional with 20 plus years of practical experience and the author of The Community Code (go grab it here: https://www.amazon.com/dp/B0GQ4NYQ5N/)! Together, we're connecting community goals with business goals to drive business growth! Connect with Joshua and Yurii on LinkedIn: https://www.linkedin.com/in/joshuazerkel/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Joshua Zerkel (01:19) Key Lesson from Writing (02:29) Why Org Placement Matters (04:28) Risks of Wrong Department (07:53) Where Community Usually Sits (08:24) Marketing vs CS vs Sales vs Product (13:42) Community as Horizontal Function (14:55) Earning a Seat at Table (20:10) Programs and Metrics by Team (26:14) Co Creating Not Just Helping (31:24) Best Cross Team Tandems (33:32) How Community Evolves with Growth (35:48) Building the Community Team (38:17) Ideal Org Structure Blueprint (39:37) Why Community Sits Where It Does #communityROI #communitybuilding #businessgrowth

    43 min
  5. How to Turn Community Signals Into Business Impact | Community ROI with Jenifer De Figueiredo

    29 Apr

    How to Turn Community Signals Into Business Impact | Community ROI with Jenifer De Figueiredo

    “If your community disappeared tomorrow, what signals would your company lose? That’s your return on investment." In this episode, we discussed how community becomes business-critical asset helping other teams to understand where the market is moving, and which community members are ready to contribute, advocate, or convert, in particular: 👉 Why community ROI starts with understanding what signals the business would lose without community. 👉 How to identify leading indicators before trying to prove final business outcomes. 👉 How community can reveal product needs, expansion opportunities, brand momentum, and ecosystem trends. Join Yurii Lazaruk, the Community Consultant, and Jenifer De Figueiredo, a community and program manager who blends data science, creativity, and strategy to turn communities into real growth engines: from scaling an AI community by 260% to bridging product, marketing, and data, she definitely knows how to herd some cats! Together, we're connecting community goals with business goals to drive business growth! Connect with Jenifer and Yurii on LinkedIn: https://www.linkedin.com/in/jenifer-de-figueiredo/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Jenifer De Figueiredo (02:31) Mediating Change for Members (03:51) UGC Flywheel Basics (05:45) Automating UGC with AI (09:40) Business Value of UGC (11:25) Finding Content Everywhere (15:32) Community Health Metrics (19:57) Reporting Impact Internally (22:24) Getting Leadership Buy In (25:21) Top Teams Community Serves (29:37) Ideal Community Tech Stack (33:29) Proving ROI with Indicators #communityROI #communitybuilding #businessgrowth

    39 min
  6. Turning Community Events Into Business Growth | Community ROI with Veronica Kaulinis

    22 Apr

    Turning Community Events Into Business Growth | Community ROI with Veronica Kaulinis

    “You do not build business growth by forcing participation; you build it by creating value people want to return to.” In this episode, we discussed how well-designed community events can create meaningful human connections while driving measurable business value like engagement, adoption, and long-term growth, in particular: 👉 How authentic relationships can turn a “nice-to-have” group into a real business asset. 👉 Why events are strong tools for growing engagement and brand awareness. 👉 How to build a community that members would genuinely miss if it disappeared tomorrow. Join Yurii Lazaruk, the Community Consultant, and Veronica Kaulinis, a community builder, facilitator, and change management professional who turns knowledge into action, designing systems, programs, and experiences that drive real engagement and business impact, from leading enterprise knowledge platforms to building global communities like Vulnerable AF™ about powerful conversations and human connection! Together, we're connecting community goals with business goals to drive business growth! Connect with Veronica and Yurii on LinkedIn: https://www.linkedin.com/in/veronica-kaulinis-62718685/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Veronica Kaulinis (01:31) Accidental Community Builder (04:16) Authenticity Drives Growth (07:11) Wellness Membership Model (11:20) Community Business Definition (13:22) Events That Build Community (19:27) Internal Event Playbook (25:04) Getting Members To Share (27:38) Event Magic Marketing (31:25) Touchpoints That Stick (34:48) Change Habits Refresher (36:36) Proving Community ROI (40:42) Leadership Visibility Playbook (43:25) Quick Wins Right Now (45:45) Offboarding For Alignment #communityROI #communitybuilding #businessgrowth

    50 min
  7. How To Grow Your Customer Base Through Community | Community ROI with Ana Julia Braga

    8 Apr

    How To Grow Your Customer Base Through Community | Community ROI with Ana Julia Braga

    “What really matters is not engagement for the sake of it, but the behaviors your community members take that actually drive business outcomes.” In this episode, we discussed how a community becomes a true growth engine when you connect member behavior to business outcomes, moving from engagement to measurable impact like retention, expansion, and revenue, in particular: 👉 What activity creates the strongest impact on growth and retention. 👉 How to connect community activities to business results with data. 👉 What AI can help automate in your community operations. Join Yurii Lazaruk, the Community Consultant, and Ana Julia Braga, an experienced community builder who has spent the last few years building and scaling communities from the ground up and figuring out what makes online spaces tick, and today leads a global network of 40,000+ users at ClassDojo, turning community conversations into insights, and insights into business growth! Together, we're connecting community goals with business goals to drive business growth! Connect with Ana Julia and Yurii on LinkedIn: https://www.linkedin.com/in/ana-julia-braga/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Anna Julia Braga (01:06) Data Skills for Community (03:04) Dashboards and Pipelines (04:33) Mentor Parties and Magic (07:47) Proving Revenue Impact (09:34) Why Meetups Drive Growth (13:49) What Community Really Means (16:35) Setting Community Goals (18:59) Experiments and Resources (24:53) Engagement Tiers and Lurkers (26:54) AI Automation at Scale (34:14) Partnering with Product Sales Marketing (39:21) Internal Visibility and Reporting (42:31) Getting Leadership Buy-In (46:23) Quick ROI Measurement Tip #communityROI #communitybuilding #businessgrowth

    50 min
  8. How Community Grows Your Future Customers | Community ROI with Erica Hanson

    1 Apr

    How Community Grows Your Future Customers | Community ROI with Erica Hanson

    “Your biggest growth channel might already be your most passionate users.” In this episode, we discussed how to turn community from a “nice-to-have” into a measurable business engine by aligning it with product, growth, and user outcomes, in particular: 👉 The role of community in improving onboarding and user experience. 👉 How to build a global community ecosystem that scales. 👉 How community supports marketing, product, and growth teams. Join Yurii Lazaruk, the Community Consultant, and Erica Hanson, who doesn’t just build communities, but builds movements at global scale—from spending 17 years at Google scaling developer programs to millions of people worldwide, to leading DevRel and community at FlutterFlow with millions of users—she’s been at the center of what it really takes to turn users into advocates, always combines strategy with empathy, and knows exactly how to connect community with product growth and real impact! Together, we're connecting community goals with business goals to drive business growth! Connect with Erica and Yurii on LinkedIn: https://www.linkedin.com/in/hansonerica/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Erica Hanson (01:18) Erica’s Meetup Energy (03:50) Host vs Participant Roles (05:41) Events That Drive Growth (08:19) Defining Business Community (10:32) Don’t Assume, Ask (12:44) Survey Interest vs Attendance (15:20) Google Student Clubs Story (19:32) Metrics That Mattered (22:40) Roots in Dad’s Community (26:31) Member Focus Playbook (29:54) Partnering With Key Teams (34:12) Winning Leadership Buy-In (37:39) Quick ROI Actions #communityROI #communitybuilding #businessgrowth

    43 min
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About

Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

Information

  • Creator
    Communiverse
  • Years Active
    2024 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © Communiverse
  • Show Website
    Community ROI