234 episodes

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Confident Live Marketing Show Ian Anderson Gray

    • Business
    • 5.0 • 17 Ratings

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    I'm Back!

    I'm Back!

    Welcome back to the Confident Live Marketing Podcast! In this episode, titled "I'm Back," I dive into what's been happening during my hiatus, the exciting future of the podcast, and of course, some key updates and reflections on my personal and professional journey. A huge shoutout to Adobe Express for sponsoring this episode and making it possible to share these insights and updates with you.
    Main Points of the Episode:
    Introduction: I discuss the technical hiccup from the initial live attempt and express excitement about being back.Adobe Express have now made their social media scheduler completely free! Personal Updates: I share about wearing a "recovering perfectionist" t-shirt and hint at its significance.LinkedIn Focus: An insight into my increased activity on LinkedIn and the importance of building a presence there. Future of the Podcast: Announcing the continuation of the show with a focus on live video, the transition to a primarily audio format, and the goal to make episodes shorter and more frequent.Batch Recording Benefits: Discussing the efficiency of batch recording and its impact on scheduling and content quality. Seasonal Themes: Introduction of seasonal themes for the podcast, starting with studio setups and progressing to confidence and communication.Audience Engagement: Acknowledging live audience interactions and discussing the value of community and Q&A sessions. LinkedIn Strategy: Sharing my strategy and thoughts on making LinkedIn content more engaging and personal.Merchandise and New Services: Teasing upcoming merchandise and a new product related to studio setups. Reflecting on the Past Year: Discussing the need for a break, the concept of a "reluctant sabbatical," and the importance of community and support.
    This episode marks a pivotal moment for the Confident Live Marketing Podcast as we embrace change, focus on quality content, and build a stronger community. Whether you're tuning in for live video insights, personal development tips, or just to catch up, I'm thrilled to have you on this journey. Stay tuned for more updates, and let's continue to level up together!
    Remember, feedback and engagement are the lifeblood of this show. If you've got thoughts, questions, or just want to say hi, don't hesitate to reach out. And, if you haven't yet, consider following me on LinkedIn for more regular updates and insights. Here's to a future filled with more impactful live content, meaningful connections, and, of course, a bit of fun along the way.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    How to Become an Affiliate Pro

    How to Become an Affiliate Pro

    I had a great time chatting with my friend Katie Fawkes from Ecamm Live recently. She interviewed me for an episode on the Ecamm channel about how to become a professional affiliate marketer. Since affiliate marketing is still an important part of my business today, I wanted to share some highlights from that discussion with my listeners.
    Affiliate marketing can seem overwhelming when you first get started, but it's actually quite simple once you know the basics. In this episode, Katie and I talk through some key tips for growing your affiliate strategy in an authentic and sustainable way.
    Sponsored by Adobe ExpressThis episode is sponsored by my friends at Adobe Express. Adobe Express provides powerful graphic design and video editing tools to help creators effortlessly produce stunning content. Their library of templates and AI capabilities like text-to-image generation make it fast and easy to create social media posts, graphics, logos, and more.
    They recently added the ability to automatically turn your descriptions into visual templates to kickstart your design process. Adobe Express also lets you schedule content to platforms like TikTok now too.
    It’s a hugely valuable tool whether you’re an affiliate marketer or any other type of content creator. You can check out Adobe Express and try the features for yourself.
    Summary Points:Don't start affiliate marketing just to make money. Focus first on creating value for your audience through helpful content. The income will follow.Build trust by being transparent about your affiliate links. Make it clear when content contains affiliate links.Create evergreen content like blog posts and tools. Well-optimized evergreen content can continue generating affiliate income for years.Develop relationships with the brands you want to partner with. This creates opportunities beyond just affiliate commissions.Provide value to communities by answering questions. Earn the right to share affiliate links when they're relevant.
    Affiliate marketing is all about trust and value. If you focus on providing genuine help to your audience, affiliate income will develop naturally over time. It does involve effort up front, but when done right, affiliates can become a solid source of recurring revenue.
    Resources:ThirstyAffiliates - WordPress plugin to easily manage affiliate linksEcamm LiveDescript - Transcribe recorded audio into text


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 51 min
    What's Next?

    What's Next?

    In this episode, I share what I've been working on and what's next. This includes the recent Ecamm Live Creator Camp in Boston, work with my business coach, revenue streams and more.
    Sponsored by Adobe Express:
    Before we dive into the episode, I want to give a shoutout to our sponsor, Adobe Express. As a proud Adobe Express brand ambassador, I'm excited to talk about the new version of Adobe Express that has just been released. As always, my thoughts are my own, and I'm eager to share my insights on this fantastic tool.
    Visit iag.me/adobeexpress

    Show Notesiag.me/209
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    How to Create Unforgettable Experiences

    How to Create Unforgettable Experiences

    In this episode, I interview Phil Mershon. He has a background in event management, music, and writing. In this episode, we dive deep into the art of crafting unforgettable experiences, my journey of writing a book, and even a special musical moment that you won't want to miss.
    Sponsored by Adobe Express:
    Before we dive into the episode, I want to give a shoutout to our sponsor, Adobe Express. As a proud Adobe Express brand ambassador, I'm excited to talk about the new version of Adobe Express that has just been released. As always, my thoughts are my own, and I'm eager to share my insights on this fantastic tool.
    Visit iag.me/adobeexpress

    Unforgettable Experiences:
    Phil and I delve into the fascinating world of creating unforgettable experiences. We explore the "Unforgettable Formula" that Phil introduces, which revolves around making moments memorable, meaningful, and momentous. Our discussion covers the magic of unexpected elements, the power of engaging multiple senses, and the art of combining familiar elements in fresh ways.

    The Journey of Writing a Book:
    I open up about my own journey from doubting my writing abilities to successfully publishing a book. Over five years, I navigated challenges and learned valuable lessons. From experimenting with different book ideas to pivoting based on audience needs, my journey reflects the importance of perseverance and adaptation.

    Memorable Moments:
    Empathy in Crafting Experiences: We discuss how empathy plays a crucial role in creating experiences that resonate with the audience. Understanding their perspective helps us shape meaningful moments that truly connect.

    Soundtrack of Confidence:
    I share a personal story about changing the internal soundtrack to boost confidence. This highlights the profound impact of positive thinking on personal growth.

    The Unstuck Song:
    The conversation takes an unexpected turn as Phil creates a beautiful improvised musical piece on the spot. The melody centres around the idea of breaking free from limitations and finding confidence.

    Takeaways:
    Crafting unforgettable experiences involves making moments memorable, meaningful, and momentous.The book-writing journey is a rollercoaster of challenges, pivots, and the need for resilience.Empathy is a cornerstone of creating meaningful experiences that deeply resonate.Changing our internal narrative can lead to enhanced confidence and personal development.

    Conclusion:
    My conversation with Phil Mershon is a deep dive into the world of crafting impactful experiences, navigating the book-writing journey, and embracing personal growth. With insights ranging from empathy-driven experiences to the magic of improvisation, this episode leaves you inspired to create moments that truly matter.

    (To hear the full conversation and discover more insights, tune in to the Confident Live Marketing Show. And don't forget to check out the new version of Adobe Express, a tool I'm proud to endorse as a brand ambassador. As always, my thoughts are completely my own.)

    Show Notesiag.me/208
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The...

    • 47 min
    Why I'm Pausing this Podcast

    Why I'm Pausing this Podcast

    In today’s episode, I explain why I am pausing this podcast. Or at least why I’m going to be less consistent over the next month or so. We get deep, open and honest, and discuss the future.
    Show Notesiag.me/207
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 22 min
    Human vs AI, Creativity vs Machine?

    Human vs AI, Creativity vs Machine?

    In this episode (206), we dive deep into the world of AI and its impact on creativity, art, and various industries. I'm joined by my guest, Frank Pendergast, one half of the talented digital marketing duo, Frank and Marcy. Together, we explore the potential of AI, discuss its role in democratising creativity, and address the concerns and possibilities surrounding its implementation. So, grab a cup of coffee and get ready to explore the fascinating world of AI with us!
    Here's a breakdown of what we covered in this episode:
    Introduction to the big giveaway happening soon, featuring amazing prizes like a high PR 40 microphone and a year's subscription to Agorapulse, Ecamm Live, and Restream.Getting to know Frank Pendergast and his journey into the realm of AI, inspired by an AI image generator called Mid Journey.The power of AI in expanding creativity and making it more accessible to everyone, while still valuing the unique touch of human artistry.Exploring the ethical implications and future possibilities of AI, including potential job replacements and the need for government regulation.Recommended AI tools such as Mid Journey for stunning AI-generated illustrations, ChatGPT for chatbot automation, and D-ID and Descript for transcription and video editing.The importance of understanding AI, staying ahead of its advancements, and finding a balance between AI-generated and human-created art.The need for equitable distribution of wealth and ethical considerations in the commercialisation of AI.Concluding with an invitation to connect with Frank on LinkedIn and a reminder to check out the most amazing marketing book ever.
    Join me on this thought-provoking journey into the world of AI and its impact on creativity. Don't forget to subscribe to the Confident Live Marketing Show and level up your impact, authority, and profits through the power of Confident Live video. 
    See you in the next episode!
    Show Notesiag.me/206
    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 27 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Zenotrope ,

Bring out your humanity

Ian is a delight to chat with - he asks thought provoking questions that tease out thoughts you didn’t even knew you had.

Free-ranging but focussed, this podcast has all the ingredients to bring on tangible change for the better in your business and human lives.

declutterhub ,

Take your live video up a notch

Ian has such a friendly, no-nonsense approach to all things live video. He takes the tricky, tech business of video and makes it easy to unravel and take your streams to the next level. Thank you Ian!

bryanfff ,

Great show

Ian always puts together a fantastic show and brings in some amazing guests with great insights into the world of live video and how it can help you in your business or just grow your online communities.

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