Conscience Marketing Podcast

Conscience Marketing Podcast
  • 5.0 (1)
  • Marketing

The Conscience Marketing Podcast aims to excite and inspire marketers with insight into how businesses promote their sustainability initiatives.

Episodes

  1. 13 Mar

    Podcast Episode 2: Does going green really cost more?

    Sustainability should no longer sit quietly in compliance reports or operational updates. This podcast explores how marketers can turn green initiatives into meaningful campaigns that strengthen brand reputation and commercial performance. In this episode, the Founder and CEO of SaveMoneyCut Carbon, Mark Sait, explains to Karen Ainley why sustainability needs better marketing. Rather than leading with jargon or technical detail, businesses should focus on messages their audiences understand, such as saving money, improving efficiency and making visible progress. A key theme in the discussion is that marketers need to get involved much earlier in the sustainability journey. Instead of being brought in at the end to promote a finished project, they should help shape the story from the start. The conversation highlights how marketing teams can translate complex issues such as carbon reduction, water efficiency and Net Zero into clear, accessible language. This makes sustainability more engaging for customers, staff, suppliers and wider stakeholders. Listen to find out more…

    40 min

  2. 11 Mar

    Podcast Episode 1: Can sustainability drive sales?

    Many organisations are only just beginning their sustainability journey, but Muntons — one of the world’s leading malt producers — has been working on it for more than 15 years. In this episode, Kate Dixon, Head of Marketing, Innovation and Sustainability at Muntons, shares with Karen Ainley how a traditional manufacturing business has transformed its operations while continuing to supply some of the world’s biggest food and drink brands. From biomass plants and anaerobic digesters to wastewater treatment and energy efficiency, Muntons has made major investments to decarbonise its operations. But this isn’t just an environmental story — it’s also a commercial one. Kate explains how sustainability has become a powerful competitive advantage, helping customers reduce their own Scope 3 emissions and making Muntons a preferred supplier. The conversation also explores the marketing side of sustainability. From industry awards and ESG reports to partnerships with craft brewers and visible on-site messaging, Muntons has embedded sustainability into its brand, communications and customer engagement strategy. Listen to find out more…

    17 min
  • 2 Episodes

About

The Conscience Marketing Podcast aims to excite and inspire marketers with insight into how businesses promote their sustainability initiatives.

Information

  • Creator
    Conscience Marketing Podcast
  • Years Active
    2k
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Mosaic - The Conscience Marketing Agency
  • Show Website
    Conscience Marketing Podcast