Conscious Thinking The Conscious Advertising Network

Welcome to the first episode of the second season of Conscious Thinking.
With COP 27 just around the corner and with the recent launch of CAN’s new climate and sustainability manifesto, we discuss what, if any, meaningful progress our industry has made on climate and sustainability accountability over the past year.
Ete is joined by a distinguished panel of guests to discuss this substantial and significant question.
Jake Dubbins, Co-founder of the Conscious Advertising NetworkAnna Lungley, Chief Sustainability Officer for Dentsu InternationalSuzie Rook, Head of Group Brand and Design at SSE plcStephen Woodford, CEO of the Advertising Association
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
 
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
 
A Dentsu Creative Production for the Conscious Advertising Network.

Hosted on Acast. See acast.com/privacy for more information.

In the recent inquest into the tragic death of Molly Russell, the coroner’s verdict was a world first in citing social media as a causal factor in a death, whereby he found that “Molly Rose Russell died from an act of self-harm whilst suffering from depression and the negative effects of online content.” Arguably one of the most emotive topics we’ll be covering in this series of Conscious Thinking, our panel discussed the implications of the Government delay to the new Children's Wellbeing Code, part of the Online Safety bill.
 
Our host Ete Davies is joined by some distinguished guests to discuss this substantial and significant topic:
Ollie Hayes – Policy & Campaigns Lead for Global Action PlanBeth Kerr - Group Wellbeing Director at Cognita, the global schools groupMelanie Kentish – Managing Partner at Gleam (talent management & influencer marketing agency within the Dentsu Creative network)Callum Hood, Head of Research at the Centre for Countering Digital Hate.
To learn more about the series, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
 
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.
 

Hosted on Acast. See acast.com/privacy for more information.

The Qatar World Cup is upon us. It's the first to be hosted in a Middle Eastern country, the first to take place in winter and the first global sporting event in world football since the pandemic. But regardless of the many firsts that there are to be acknowledged, it's fair to say this World Cup has been amongst the most controversial in recent times. There are many questions around how Qatar was awarded the World Cup, to migrant worker deaths, to wider Human Rights issues and Controversies within the Qatari regime, and in particular, its stance on LGBTQ+ communities. In this episode, we'll explore the topic of brand sponsorship and activism with regards to controversial events, hosts, or nations in the sporting arena. We'll also discuss what responsibility advertisers, brands, social media platforms – all connected with sporting events – have towards representation, inclusivity, and equality in sport, particularly when it comes to sport related and brand sponsorship marketing, advertising, and PR.
 
Ete is joined by some distinguished guests to discuss this substantial and significant topic:
- Amar Singh, Head of Content and Communications for MKTG Sports + Entertainment
- Lou Englefield, Director of Pride Sports
 
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
 
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
 
A Dentsu Creative Production for the Conscious Advertising Network.

Hosted on Acast. See acast.com/privacy for more information.

In the wake of the US mid-terms, the recent shock decisions on Roe vs. Wade from the Supreme Court and the ever-present spectre of politically motivated violence after the attack on the Capitol on January 6th 2021, this episode we discussed what role Brands (and advertising more broadly) have to play in public discourse on social and political issues. We explored what's next for brand activism, and examining political advertising in the US. Ete was joined by some distinguished guests to discuss this substantial and significant topic:
• Ambika Pai - Chief Strategy Officer at Mekanism a US based creative agency
• Claire Atkin - Brand Safety Advocate and Co-Founder of Check My Ads Institute - the adtech industry's first and only watchdog
• Doug Gordon - Co-Founder of Upshift Strategies, as strategic communications, also based in the US
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
 
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.

Hosted on Acast. See acast.com/privacy for more information.

This episode is a follow up to a previous episode where we covered Brand Activism and Political Advertising in the wake of the US midterm elections.
 
Joining Ete is Alex Tait, the Founder of Reform Political Advertising, an organisation based here in the UK that is focused on regulation and awareness of political advertising for all. We spoke to him about the work he’s been doing with his organisation and how it impacts brands relationships with advertising and social media platforms.
 
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
 
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.

Hosted on Acast. See acast.com/privacy for more information.

With an increasingly fragmented media landscape, what does the future hold for data privacy, transparency, and regulation?
The phrases "Creator Economy" and "Experience Economy" have often been used to describe modern consumer behaviour and how brands drive growth in the 21st Century. However, the infrastructure powering each of these 'economies' and most influencing human behaviour (without us knowing) is data. So, in truth are we in "The Surveillance Economy" and as our media landscape continues to become more fragmented, should we give more consideration to consumer data literacy and review our contract with them?
Joining Ete in this episode are: Ossie Bayram Country Director Ogury, Advertising Associations Director of policy Research Konrad Shek and Matt Potter Chief Content Officer Dentsu Creative and Author of We are all Targets.
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
 
Host: Ete Davies
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve

Hosted on Acast. See acast.com/privacy for more information.