18 episodes

This podcast series from the Conscious Advertising Network assembles some of the sharpest, most forward-focused minds from the world of advertising (and beyond) to tackle the daunting yet fascinating topics that impact our industry. Conscious Thinking Season 2 is hosted by Ete Davies (Chief Operating Officer EMEA, Dentsu Creative).
ABOUT CAN
Launched in 2019, the Conscious Advertising Network (CAN) is a UK-based voluntary coalition of more than 150 organisations. Jake Dubbins and Harriet Kingaby founded this dynamic industry initiative, encouraging advertisers, agencies and tech providers to sign up for membership and follow seven key manifestos that improve and promote more conscious decisions across their working practices.
CAN’s seven key manifestos cover:
- hate speech
- dis/misinformation
- diversity and inclusion
- children’s wellbeing
- climate and sustainability
- informed consent
- advertising fraud
The network’s primary mission is to break the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children and undermines scientific consensus.
Season 1 of Conscious Thinking was hosted by Sonoo Singh (Founder, Creative Salon)

Hosted on Acast. See acast.com/privacy for more information.

Conscious Thinking The Conscious Advertising Network

    • News

This podcast series from the Conscious Advertising Network assembles some of the sharpest, most forward-focused minds from the world of advertising (and beyond) to tackle the daunting yet fascinating topics that impact our industry. Conscious Thinking Season 2 is hosted by Ete Davies (Chief Operating Officer EMEA, Dentsu Creative).
ABOUT CAN
Launched in 2019, the Conscious Advertising Network (CAN) is a UK-based voluntary coalition of more than 150 organisations. Jake Dubbins and Harriet Kingaby founded this dynamic industry initiative, encouraging advertisers, agencies and tech providers to sign up for membership and follow seven key manifestos that improve and promote more conscious decisions across their working practices.
CAN’s seven key manifestos cover:
- hate speech
- dis/misinformation
- diversity and inclusion
- children’s wellbeing
- climate and sustainability
- informed consent
- advertising fraud
The network’s primary mission is to break the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children and undermines scientific consensus.
Season 1 of Conscious Thinking was hosted by Sonoo Singh (Founder, Creative Salon)

Hosted on Acast. See acast.com/privacy for more information.

    Climate and Sustainability Accountability since COP26

    Climate and Sustainability Accountability since COP26

    Welcome to the first episode of the second season of Conscious Thinking.
    With COP 27 just around the corner and with the recent launch of CAN’s new climate and sustainability manifesto, we discuss what, if any, meaningful progress our industry has made on climate and sustainability accountability over the past year.
    Ete is joined by a distinguished panel of guests to discuss this substantial and significant question.
    Jake Dubbins, Co-founder of the Conscious Advertising NetworkAnna Lungley, Chief Sustainability Officer for Dentsu InternationalSuzie Rook, Head of Group Brand and Design at SSE plcStephen Woodford, CEO of the Advertising Association
    To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
     
    Host: Ete Davies
    Producer: Sera Berksoy
    Editor: Nathan Copelin
    Executive Producer: Jane White (CAN)
    Music: The Nerve
     
    A Dentsu Creative Production for the Conscious Advertising Network.

    Hosted on Acast. See acast.com/privacy for more information.

    • 56 min
    Children's Wellbeing

    Children's Wellbeing

    In the recent inquest into the tragic death of Molly Russell, the coroner’s verdict was a world first in citing social media as a causal factor in a death, whereby he found that “Molly Rose Russell died from an act of self-harm whilst suffering from depression and the negative effects of online content.” Arguably one of the most emotive topics we’ll be covering in this series of Conscious Thinking, our panel discussed the implications of the Government delay to the new Children's Wellbeing Code, part of the Online Safety bill.
     
    Our host Ete Davies is joined by some distinguished guests to discuss this substantial and significant topic:
    Ollie Hayes – Policy & Campaigns Lead for Global Action PlanBeth Kerr - Group Wellbeing Director at Cognita, the global schools groupMelanie Kentish – Managing Partner at Gleam (talent management & influencer marketing agency within the Dentsu Creative network)Callum Hood, Head of Research at the Centre for Countering Digital Hate.
    To learn more about the series, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
     
    Host: Ete Davies
    Producer: Sera Berksoy
    Editor: Nathan Copelin
    Executive Producer: Jane White (CAN)
    Music: The Nerve
    A Dentsu Creative Production for the Conscious Advertising Network.
     

    Hosted on Acast. See acast.com/privacy for more information.

    • 49 min
    Tackling Human Rights issues and controversies at the FIFA World Cup 2022

    Tackling Human Rights issues and controversies at the FIFA World Cup 2022

    The Qatar World Cup is upon us. It's the first to be hosted in a Middle Eastern country, the first to take place in winter and the first global sporting event in world football since the pandemic. But regardless of the many firsts that there are to be acknowledged, it's fair to say this World Cup has been amongst the most controversial in recent times. There are many questions around how Qatar was awarded the World Cup, to migrant worker deaths, to wider Human Rights issues and Controversies within the Qatari regime, and in particular, its stance on LGBTQ+ communities. In this episode, we'll explore the topic of brand sponsorship and activism with regards to controversial events, hosts, or nations in the sporting arena. We'll also discuss what responsibility advertisers, brands, social media platforms – all connected with sporting events – have towards representation, inclusivity, and equality in sport, particularly when it comes to sport related and brand sponsorship marketing, advertising, and PR.
     
    Ete is joined by some distinguished guests to discuss this substantial and significant topic:
    - Amar Singh, Head of Content and Communications for MKTG Sports + Entertainment
    - Lou Englefield, Director of Pride Sports
     
    To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
     
    Host: Ete Davies
    Producer: Sera Berksoy
    Editor: Nathan Copelin
    Executive Producer: Jane White (CAN)
    Music: The Nerve
     
    A Dentsu Creative Production for the Conscious Advertising Network.

    Hosted on Acast. See acast.com/privacy for more information.

    • 58 min
    Brand Activism, Mis- and Dis-information and Political Advertising in the US

    Brand Activism, Mis- and Dis-information and Political Advertising in the US

    In the wake of the US mid-terms, the recent shock decisions on Roe vs. Wade from the Supreme Court and the ever-present spectre of politically motivated violence after the attack on the Capitol on January 6th 2021, this episode we discussed what role Brands (and advertising more broadly) have to play in public discourse on social and political issues. We explored what's next for brand activism, and examining political advertising in the US. Ete was joined by some distinguished guests to discuss this substantial and significant topic:
    • Ambika Pai - Chief Strategy Officer at Mekanism a US based creative agency
    • Claire Atkin - Brand Safety Advocate and Co-Founder of Check My Ads Institute - the adtech industry's first and only watchdog
    • Doug Gordon - Co-Founder of Upshift Strategies, as strategic communications, also based in the US
    To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
     
    Host: Ete Davies
    Producer: Sera Berksoy
    Editor: Nathan Copelin
    Executive Producer: Jane White (CAN)
    Music: The Nerve
    A Dentsu Creative Production for the Conscious Advertising Network.

    Hosted on Acast. See acast.com/privacy for more information.

    • 39 min
    BONUS EPISODE: Brand Activism and Political Advertising in the UK

    BONUS EPISODE: Brand Activism and Political Advertising in the UK

    This episode is a follow up to a previous episode where we covered Brand Activism and Political Advertising in the wake of the US midterm elections.
     
    Joining Ete is Alex Tait, the Founder of Reform Political Advertising, an organisation based here in the UK that is focused on regulation and awareness of political advertising for all. We spoke to him about the work he’s been doing with his organisation and how it impacts brands relationships with advertising and social media platforms.
     
    To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
     
    Host: Ete Davies
    Producer: Sera Berksoy
    Editor: Nathan Copelin
    Executive Producer: Jane White (CAN)
    Music: The Nerve
    A Dentsu Creative Production for the Conscious Advertising Network.

    Hosted on Acast. See acast.com/privacy for more information.

    • 13 min
    Informed Consent - The Surveillance Economy

    Informed Consent - The Surveillance Economy

    With an increasingly fragmented media landscape, what does the future hold for data privacy, transparency, and regulation?
    The phrases "Creator Economy" and "Experience Economy" have often been used to describe modern consumer behaviour and how brands drive growth in the 21st Century. However, the infrastructure powering each of these 'economies' and most influencing human behaviour (without us knowing) is data. So, in truth are we in "The Surveillance Economy" and as our media landscape continues to become more fragmented, should we give more consideration to consumer data literacy and review our contract with them?
    Joining Ete in this episode are: Ossie Bayram Country Director Ogury, Advertising Associations Director of policy Research Konrad Shek and Matt Potter Chief Content Officer Dentsu Creative and Author of We are all Targets.
    To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
     
    Host: Ete Davies
    Editor: Nathan Copelin
    Executive Producer: Jane White (CAN)
    Music: The Nerve

    Hosted on Acast. See acast.com/privacy for more information.

    • 55 min

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