Consumer Behavior: Why We Buy Stuff

Alex Ames
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Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

  1. E13 Evaluation Criteria

    24/06/2020

    E13 Evaluation Criteria

    What's most important when making a decision as a consumer? Alex discusses a break down.

    5 min
  2. E12 Killer Trycicles

    24/06/2020

    E12 Killer Trycicles

    “Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

    6 min
  3. E11 Extended Pre-Purchase Search

    18/06/2020

    E11 Extended Pre-Purchase Search

    Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

    6 min
  4. E10 Problem Recognition

    18/06/2020

    E10 Problem Recognition

    Alex discusses the science of problem recognition in marketing strategy.

    5 min
  5. E09 VALS System

    09/06/2020

    E09 VALS System

    Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.

    5 min
  6. E08 Emotional Appeal

    07/06/2020

    E08 Emotional Appeal

    Alex discusses the role of emotional appeal in marketing strategy.

    6 min
  7. E07 Stimulus Factors

    04/06/2020

    E07 Stimulus Factors

    Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .

    6 min
  8. E06 Opinion Leaders

    04/06/2020

    E06 Opinion Leaders

    Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!

    6 min
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Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

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