4 episodes

A podcast uncovering the science and art of copywriting - as seen through the lens of industry experts.

Copy Cats Drew Lubega

    • Business

A podcast uncovering the science and art of copywriting - as seen through the lens of industry experts.

    Episode 3: Gregg Bernstein on user centered design and the role of copywriters in research

    Episode 3: Gregg Bernstein on user centered design and the role of copywriters in research

    Gregg Bernstein is Lead User Researcher at Webflow and author of the book "Research Practice: Perspectives from UX researchers in a changing field".

    We caught up with the Georgia-based, user-centered design expert to discuss the role of UX copywriters in research, his own love for writing - plus what it takes to hire a great researcher.

    Music by TimMoor from Pixabay

    Twitter: @copycatspod

    • 21 min
    Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter

    Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter

    An interview with Google UX Writer and Content Strategist Torrey Podmajersky.

    • 33 min
    Episode 1: Whitney Quesenbery - on accessibility, personas and more

    Episode 1: Whitney Quesenbery - on accessibility, personas and more

    Our very first guest on the Copy Cats podcast is Whitney Quesenbery, the co-author of A Web for Everyone: Designing Accessible User Experiences.

    The co-founder of the Centre for Civic Design talks to us about (among other things) the value of personas, the role of accessibility on the US voting experience, and the importance of design literacy.

    Music by TimMoor from Pixabay

    Twitter: @copycatspod

    • 30 min
    Copy cats trailer

    Copy cats trailer

    Copy cats trailer

    • 10 sec

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