Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Sas Petherick
  • 4.9 (142)
  • ENTREPRENEURSHIP
  • UPDATED FORTNIGHTLY

A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach. Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd I'm @saspetherick on the Gram - come say hello x

  1. 21/12/2025

    BONUS: The Body Stories 5 - Am I the Biggest Loser?

    Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. We hope that listening in will spark your own exploration of your body story. -  At about 75% of the way through, I'm reflecting on the pace of change (it's been both slow and so fast) and how I'm in no rush to get to the 'end'. We talk about self-compassion, the horror show of The Biggest Loser (that I watched religiously!), and finding a way through the sneaky and pervasive all-or-nothing thinking around food and movement. Resources for you: Meet Ali Shapiro. Fit For TV: The Reality of The Biggest LoserSelf-compassion books from Kristin NeffTrain with JoanPast Episodes: Body Stories 1 - Can you love yourself and still want to lose weight?Body Stories 2 - Under-nourished to moderately activeBody Stories 3 - Emotions, embodiment and protein popcornBody Stories 4 - Becoming High Maintenance

    1h 2m

  2. 15/12/2025

    Five Decisions I’m Making Right Now for an Abundant + Satisfying 2026 (steal these!)

    I've decided that 2026 is going to be my most abundant + satisfying year yet!  As I wrap up 2025, I’m sharing the five decisions I’m making right now to set myself up. If you’re a thoughtful coach who loves the work but sometimes struggles with leadership, decision-making, visibility, or selling, this one’s for you. Resources for you: 🎁 Bold Not Beige: Why your coaching offer isn't selling (and what to do about it) a FREE private, 5-episode podcast packed with immediately actionable ideas for how to make your coaching offer compelling, clear, and unmistakably sellable. 👉🏼 Sign up for instant access: https://saspetherick.myflodesk.com/bold ♥️ Love Your Offer  https://www.saspetherick.com/love/

    28 min

  3. 08/12/2025

    Creating a Post-capitalist Future with Stephanie Mackinnon

    This week I’m in conversation with one of my favourite humans, Stephanie McKinnon — certified life and liberatory leadership coach, community educator, and all-round balm for these late-stage capitalist times. If you’ve ever wondered “Is it just me, or is this system WRONG?” this episode will feel like a long exhale. Steph brings a rare mix of grounded theory, lived experience, and big-hearted pragmatism. We explore what it means to navigate (and gently resist) capitalism as coaches, creatives, and humans who care about each other. In this episode, you’ll discover: Why so many of the struggles we face (lonlieness, isolation, buying shit we don't need, feeling separate) aren’t personal failings, they’re by designHow overwhelm, perfectionism, and the myth of the “hero individual” keep us isolatedWhat community, care, and creativity offer as quiet (and powerful) forms of resistanceWhy art and beauty matter deeply in absurd timesPractical, hopeful ways to influence change in your tiny corner of the worldHow reconnecting with your values, neighbours, and imagination can disrupt capitalist conditioningSteph’s perspectives are spacious, compassionate, and deeply human. This is the conversation to listen to when you need reminding that you’re not alone, you’re not doing it wrong, and there are so many more liberating ways to live and work. Links & Resources Find Steph on Instagram: @stephmilomackSteph's Website: https://www.stephaniemackinnon.com/Books mentioned: Braiding Sweetgrass by Robin Wall KimmererAdrienne maree brown, Emergent StrategySarah Jaffe, Work Won’t Love You Back

    56 min

  4. 30/11/2025

    5 ways Planet Coach will change in 2026 (and how to flex towards them!)

    If you’ve been sensing that the coaching industry is shifting - that clients are craving something deeper, the world feels more complex, and the glossy old models of “success” aren’t quite landing anymore - you’re not alone.  In this episode, I’m naming five emerging themes I’m seeing in our industry. These aren’t predictions pulled out of thin air; they’re real trends already unfolding that are reshaping what coaching is, how it works, and what clients genuinely want from us.  If you’re a thoughtful coach who cares about depth, ethics, context, and meaningful client outcomes, this conversation will help you understand where we’re headed and how to position yourself for the year ahead. Listen in! For you! I’m creating a private podcast for coaches who love coaching but find the business side crunchy. It’s designed to help you turn your thoughtful, meaningful coaching into a thriving practice in 2026.  Want first access? ➜ Join the waitlist here: [https://saspetherick.myflodesk.com/privatepod]

    28 min

  5. 23/11/2025

    Brave Action & Delulu Thinking (please don't wait for Self-doubt to evaporate)

    If you’re in Season One of your coaching practice (the delicious, terrifying, uncertain beginning) this episode is for you. I’m taking you behind the scenes of my own “still comes up after 12 years” self-doubt moment, as well as what I’m seeing right now inside Ripen with a couple of coaches who are ready to move from practice clients to paid clients. This episode is a little pep talk! I share: ✨ Why waiting for confidence is a trap  ✨ The messy, awkward identity shift from “I trained as a coach” → “I am a coach”  ✨ How to protect your tiny seedling of a business  ✨ The real early signs your business is working (and why we overlook them) For you! I’m creating a private podcast for coaches who love coaching but find the business side crunchy. It’s designed to help you turn your thoughtful, meaningful coaching into a thriving practice in 2026.  Want first access? ➜ Join the waitlist here: [https://saspetherick.myflodesk.com/privatepod]

    23 min

  6. 10/11/2025

    How to be more Consistent (without forcing it) and finally experience the Payoff

    Consistency used to feel so blergh — all rigidity and rules that I wanted to rebel against! But these days it’s really about creating a rhythm that lets my future self thrive.  In this episode, I’m sharing how I’m approaching consistency in my business right now (especially around planning and marketing) so the start of next year already feels abundant and easeful. We’ll explore the real payoff of showing up regularly, and I’ll walk you through my simple Five A’s model — a way to understand where you get stuck with consistency and how to move forward with more awareness, acceptance, and accountability (without all the pressure). If you’re craving more grounded momentum — and want your business to feel steadier and more spacious — this one’s for you. Resources:  ✨ If you’re longing for real conversations and rich support as you reflect on your coaching work, check out The Coaching Well.  🍑 If you’re ready to shape your coaching practice into something super juicy, deeply aligned, steady and sustainable, take a peek at Ripen, my mentoring partnership for coaches.

    59 min

  7. 03/11/2025

    Why NOW is the perfect time to visible (even when you have Self-doubt)

    If visibility feels tender — like ‘I want to share, but oof, my nervous system!’ — this one’s for you. In this episode, I offer compassion-led approaches for being seen and practical ways to help you feel more comfortable:  a compassionate reframe for the fear of judgment so you stop bracing and start belonging to yourself, practices that build real capacity (not performative grit), and a simple, steady approach to visibility that can come from the clients you already have.We’ll also talk about curating who you let in, asking for support, and why forgiving yourself expands your capacity for being a bit more visible than the average bear.  If you’ve been waiting for the algorithm to change, the perfect thing to say, or just to feel so ready to show up… this is how to go small, go kind, and go now. Press play and let’s make visibility feel safer, simpler, and more you. Want deeper support? Apply for Ripen today.

    28 min

  8. 26/10/2025

    Coach of the Month: Carly from The Midas Coach + The Fulfillionare Collective

    I'm starting a new series where once a month I chat to a fellow coach to get behind the scenes (and screens!) of their business to see what's driving them, how they've set their work up for success, their thoughts on the industry and what they are looking forward to. I can't think of a more apt coach than Carly to kick us off!  Carly is an ex-therapist turned coach who runs two businesses: The Midas Coach + The Fulfillionare Collective.  We chat about how to stop helping clients so much (and why this matters), the three wisdoms of coaching, how Carly works with clients and what brings her so much hope about the industry right now. I love our conversation so much! You can connect with Carly on Instagram and Substack. And check out The Fulfillionare Collective right here.

    59 min
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4.9
out of 5
142 Ratings

About

A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach. Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd I'm @saspetherick on the Gram - come say hello x

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