Courtside Conversations with Emile

Emile Koorey
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Welcome to Courtside Conversations – the podcast that breaks down franchising and business ownership. Each week, we talk to franchise owners and business experts who share real stories and lessons on starting, growing, and running a successful franchise. We’ll cover: ✅ How franchising works and if it’s right for you ✅ The challenges of owning a business—and how to solve them ✅ Proven strategies for growth, marketing, and leadership If you're curious about franchising or owning a business, this podcast is for you!

  1. 1 day ago

    How to Increase Revenue From Customers You Already Have (Without Finding a Single New One)

    New customers cost you money. Existing customers already trust you. In this live workshop, I break down the exact Lifetime Value (LTV) framework we use to help franchisees grow revenue from the families they already have, through smarter upsells, better timing, and effortless referrals, instead of spending more time and money chasing new enrolments. If you're a franchise owner, small business owner, coach, or service-based business looking to grow revenue without constantly hunting for new customers, this workshop is for you. In this workshop you'll learn: ✅ Why existing customers are 6x easier to sell to than new inquiries (and what that means for your revenue) ✅ What Customer Lifetime Value (LTV) is, and how Starbucks uses it to justify spending big on marketing ✅ How to grow one family's value from $270 to $2,500 using 5 proven "levers" ✅ Why timing your offer matters more than the offer itself (the steak analogy) ✅ How to turn a Gold VIP membership into your fastest-growing revenue stream ✅ How to make referrals effortless with a simple MVP program ✅ Why picking ONE lever and going deep beats trying to do everything at once The goal isn't to find more customers. It's to get more value from the ones who already trust you. Subscribe to Courtside Conversations for real conversations about franchising, leadership, and building a business worth being proud of.

  2. 4 Sept

    I Left My Business for 5 Weeks and Didn't Check It Once. Here's How. | EP 105

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Why "controllism" (the need to control every part of your business) is quietly destroying business owners, and the mindset shift needed to build a business that serves you, not the other way around ✅ How to build checklists and playbooks (including using AI to create them in minutes) so your team can run the business to your standard without you micromanaging every decision ✅ The systems that made a 5-week, zero-contact break possible: empowering staff with the "1-3-1 rule," setting clear outcomes with the "What, Why, Who" framework, and having a real emergency protocol in place If you want to know what I wish I knew before I hired my first employee, watch this next: https://www.youtube.com/watch?v=UHQUfCfSFW8 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Want to see if there’s a Little Boomers Basketball franchise available near you? Check our live map to explore open territories and opportunities: https://littleboomersbasketball.com.au/opportunities_cat/locations-zoning/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  3. 28 Aug

    You're Using AI Wrong in Your Business. Here's the 10-Minute Fix. | EP 104

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Why waiting on AI is quietly costing you the competitive edge — and how to make learning it a daily habit (1-2 hours a day, one creator, one month) ✅ How to map out exactly what's worth automating in your business using the two-question test: is it recurring, and is it admin-heavy? ✅ A real walkthrough of turning a manual task into a fully automated AI dashboard — from listing subtasks to handing them to an AI tool to build If you'd like to know how AI is reshaping franchise systems in 2026, watch this: 👉 https://www.youtube.com/watch?v=1owfB_OmS3c 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. 💰 Want to know how much you could make as a franchisee? Try our free Franchise Profit Calculator to see how much profit you could potentially make in your area based on real numbers — court hire, coach wages, class sizes, and more. 👉 https://littleboomersbasketball.com.au/profit-calculator/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  4. 21 Aug

    How to Tell If a Franchise Is Legit Before You Hand Over Your Life Savings | EP 103

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ How to research a franchise properly before buying — using Google, LinkedIn, the franchise disclosure registry, and Google reviews to spot red flags early ✅ What a legit franchise recruitment process looks like — why more steps and a mandatory 14-day consideration period are green flags, not obstacles ✅ The two biggest red flags to watch for — guaranteed earnings claims and a lack of transparency around marketing levy and recurring fees 🎥 If you found this helpful, you'll definitely want to check out this one too: The ACCC Is Watching: New Franchise Rules Every Franchise Buyer Needs to Know → https://www.youtube.com/watch?v=ibluuG-wW5w 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Thinking about owning a business, but don’t want to start from zero? The Franchise Success Blueprint shows how our franchisees launch, grow, and scale a kids basketball business with clear systems and real numbers. Download it and see if it’s the right fit for you. 👉 https://littleboomersbasketball.com.au/wp-content/uploads/100-Enrolment-Blueprint-Generic_compressed-1.pdf 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  5. 14 Aug

    I'm Giving You 7 Years of Marketing Lessons in 10 Minutes. For Free. | EP 102

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Why marketing (not product quality) is the real lifeblood of your business — and the two biggest mistakes owners make: outsourcing before you understand the basics, and spamming CTAs instead of leading with value ✅ Why local area marketing beats national campaigns for franchisees and small businesses, and how to actually reach your local customers ✅ The content system that works: pick one platform, give three value posts before every call-to-action, put real humans on camera instead of AI/Canva 👉 If you'd like to know how to choose the right marketing channels to drive enrollments, watch next: "How to Choose the Right Marketing Channels & Drive Enrollments | Live Q&A" — https://www.youtube.com/watch?v=hryM0nDoNUA 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Ready to take the next step and see if Little Boomers Basketball is the right fit for you? Book a free discovery call with our founder, Emile Koorey, to chat about your goals, dreams, and available territories near you. 👉 https://calendly.com/emile-koorey/becoming-your-own-boomers-boss 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  6. 7 Aug

    Why You're Always Busy but Your Business Isn't Growing | EP 101

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Why "busy" isn't the same as progress — and the 5-step planning system to stop spinning your wheels ✅ How to set annual business goals, break them into quarterly "rocks," and turn those into weekly activity that actually moves the needle ✅ The habits that keep you in control: planning your week ahead, auditing your week and day, protecting your mornings, and batching meetings 📋 Grab the free Weekly Planner Checklist here: https://docs.google.com/document/d/1hDu9ggbh12fbVlMi9HlEPh70GJhJ3WHn/edit?rtpof=true&sd=true&tab=t.0 🎥 If your annual goals never seem to stick, watch this next: Why Most Business Plans Fail (and What to Do Instead) - https://www.youtube.com/watch?v=YDhW7VAhJNc 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. 📍 Want to see if there’s a Little Boomers Basketball franchise available near you? Check our live map to explore open territories and opportunities: https://littleboomersbasketball.com.au/opportunities_cat/locations-zoning/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  7. 31 Jul

    How I'd Get My First 100 Customers With No Audience | EP 100

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ How to craft an irresistible offer your customer can't refuse (and why marketing beats product every time) ✅ Why you should drop your ego and charge almost nothing at the start to earn trust, data, and testimonials ✅ The "Core Four" marketing blueprint: 5 hours a day, 5 days a week, using warm outreach, cold outreach, free content, and paid ads If you want to know the exact marketing that took us from 8 to 450 enrolments in a single term, watch next: 👉 https://www.youtube.com/watch?v=GH1gtck1V2w 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Thinking about owning a business, but don’t want to start from zero? The Franchise Success Blueprint shows how our franchisees launch, grow, and scale a kids basketball business with clear systems and real numbers. Download it and see if it’s the right fit for you. 👉 https://littleboomersbasketball.com.au/wp-content/uploads/100-Enrolment-Blueprint-Generic_compressed-1.pdf 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  8. 24 Jul

    Whose Job Is It to Get Customers, Yours or Head Office's? | EP 99

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Local area marketing (flyers, sponsorships, billboards) is the franchisee's job — and it's the biggest driver of your revenue ✅ 2 pro tips: track which channel converts best, and stay consistent over time (one franchisee hit 150 enrolments with repeat flyer drops) ✅ Head office marketing is a national brand-awareness play — different job, different purpose than your local marketing If you want to know how to choose the right marketing channels and drive more enrolments, this next episode breaks it down: 👉 https://www.youtube.com/watch?v=hryM0nDoNUA 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. 💰 Want to know how much you could make as a franchisee? Try our free Franchise Profit Calculator to see how much profit you could potentially make in your area based on real numbers — court hire, coach wages, class sizes, and more. 👉 https://littleboomersbasketball.com.au/profit-calculator/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

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Welcome to Courtside Conversations – the podcast that breaks down franchising and business ownership. Each week, we talk to franchise owners and business experts who share real stories and lessons on starting, growing, and running a successful franchise. We’ll cover: ✅ How franchising works and if it’s right for you ✅ The challenges of owning a business—and how to solve them ✅ Proven strategies for growth, marketing, and leadership If you're curious about franchising or owning a business, this podcast is for you!

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