Creating the In-Game Creation Category with Uri Marchand

In today's episode of Category Visionaries, we speak with Uri Marchand, CEO and Co-Founder of Overwolf, an in-game creation platform that has raised over $150 Million in funding.

Topics Discussed:

• Uri’s childhood as a gamer and the lessons learned from his time in the Israeli Air Force
• What category Overwolf is in and why it’s not what people think at first
• The figures of Overwolf’s success, and how Uri defines and measures success
• How category creation can be challenging, and useful strategies to go about it
• Uri’s vision for Overwolf in the next 10 years