Soulful Sales With Ruth Poundwhite

Ruth Poundwhite
  • 5.0 (82)
  • Entrepreneurship
  • Updated weekly

Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

  1. 5 days ago

    #109: Using AI Safely & Strategically: Security, Client Data, Vibe Coding & More with Natasha Coskery

    AI can build you an app in an afternoon. It is amazing, but it can also hand your data or your client's data to people you never meant to share it with and do things you never wanted to do with it. Today's guest, Natasha Coskery, talks us through the privacy concerns and how to make sure you get what you want without giving up what you don't. In this conversation, we explore how to use AI safely and ethically in your business, from protecting client information and managing what your AI tools can access, to understanding the hidden risks of vibe coding. Natasha shares practical ways to make more informed decisions without needing to become a tech expert. We also talk about simplifying your tech stack, resisting the pressure to keep up with every new AI tool, and finding the balance between privacy, productivity and what actually works for you. I came away with some important things to check in my own business! 🎧 Tune in to hear: Protecting your data and your clients' privacy when using AIWhy read-only permissions and regular connector audits matterThe security risks of vibe coding your own apps and websitesQuestions to ask before giving AI access to your tools and dataSimplifying your tech stack without sacrificing what works for you💭 [00:00] "AI can build you an app in an afternoon. It is amazing, but it can also hand your data or your client's data to people you never meant to share it with and do things you never wanted to do with it."  - Ruth Poundwhite 💭 [20:23] "First thing you need to do is disclose to your clients that you're using AI to touch their data in any way, shape, or form. Just from an ethical standpoint and also from a legal standpoint..." - Natasha Coskery 💭 [24:06] "Do I actually need AI to be touching this?" - Natasha Coskery 🔗 Links Mentioned: Aligned AI Lab (join on a free 7-day trial)Hand It to Claude (free: see which marketing jobs other business owners handed to Claude, and get their skills)Natasha Coskery: Website | SocialQUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

  2. 16 Oct

    #108: Why Low Click Rates Don’t Mean Your Sales Emails Failed

    I recently dug into some of my lowest-clicked sales emails, and when you see clicks under half a percent, it is so easy to decide that your emails aren't working. But when I compared those clicks to the sales data, I learned that click rate is the wrong way to judge a sales email. And based on what I've seen in my launches, I am challenging you to send more sales emails even when the clicks look low. In this episode, I'm sharing the real numbers behind some of my lowest-clicked emails, including how emails with click rates as low as 0.28% still led to paying members. I'll also share why clicks often go down as a launch progresses, even while sales are going up, and why sending more emails can be one of the most supportive things you do for your business (and your potential customers!). Plus, I'll share how I've been using AI to dig deeper into my email and sales data, why I recommend giving subscribers the option to opt out of specific launches, and how to stop making up stories about what your numbers mean before you've looked at the full picture. 🎧 Tune in to hear: Why low click rates don't always mean low salesThe surprising sales behind my worst-clicked emailsWhy I recommend sending more launch emailsHow to sell more while respecting your subscribers' choicesUsing AI to uncover what's really working in your sales💭 [00:49] "Judge your sales emails by the number of sales you get, not necessarily the open rate and the clicks, which may seem like weird advice, but what I have been digging into really, really surprised me." 💭 [11:49] "My clicks were going down throughout the launch, but the sales went up massively up to the deadline." 💭 [12:38] ''When one of us debriefs a launch or something like that, we learn and we are reminded that sending more emails leads to more sales. It really, really does." 🔗 Links Mentioned: Aligned AI Lab (join on a free 7-day trial)Episode #57: Why You Need to Embrace Email UnsubscribesKit (affiliate link), where I send my emails fromSkool (affiliate link), where I host the Aligned AI LabSome of the links above are affiliate links, which means I'll earn a commission if you sign up. Costs you nothing extra. QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

  3. 9 Oct

    #107: Black Friday Planning Roundtable (+ The System Making It Easier This Year)

    It's almost that time of year again, the countdowns, the emails, the big sales energy everywhere you look. If you are wondering what to do for Black Friday and you want it to feel good to you, this is the episode for you. And spoiler alert, I have figured out a system that is gonna make this Black Friday so much easier than last Black Friday was. I'll share all the details inside. Our Weird Hermits roundtables are your favourite episodes, so I'm bringing back our Black Friday prep chat from last October. Nearly all of us agree daily deals work, and that setting them up is a pain. This year Claude does the setup for me, and I'm sharing the whole system live inside the Aligned AI Lab on Wednesday 14th October (5pm UK / 12pm ET). This isn't a "here's the one right way to do it" episode. We each approach Black Friday differently, from early planners to last-minute queens, and we share what was working for us, plus how to stay grounded and make decisions that support your energy and your income. With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite. 👉 Join the Aligned AI Lab: start your free 7-day trial by Tuesday 13th October to join the live Black Friday sale workshop. 🎧 Tune in to hear: The AI-powered system I now use to put daily deals on autopilot, with sales pages that update themselves each day so I'm not switching deals over by handWhy there's no one-size-fits-all Black Friday strategy (and how to find your way)Creative promo ideas that go beyond discounts, like anti-Black Friday freebies and daily dealsThe mindset reframe that helps you stop overthinking and just decideHow to use Black Friday as a deadline for action instead of pressure to hustleSmall tweaks to make your sale feel aligned, intentional, and fun again💭 [24:57] "For more than 10 years I've done an anti Black Friday sale. So I don't sell over Black Friday. It is one of my biggest income weeks of the year, even though I'm only leading with freebies." 💭 [42:45] "There are so many different ways that you can repurpose things that you already have. Because I guarantee that everybody has at least one thing that they can sell. Even if it is a $5 digital product." 💭 [1:02:00] "I try to think of business as like playing a video game and you're just trying to see what's on the next level." QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

  4. 18 Sept

    #106: How 30+ Business Owners Are Actually Using AI in 2026 (Without Losing Themselves)

    After spending time with over 30 brilliant business owners at the Aligned AI Summit, it's time for me to spill the beans on the biggest ways people are using AI in 2026 to protect our voice, protect our capacity, and keep our audience's trust. It's about more than pumping out content faster - it's about better systems that keep us human. There were some disagreements too, which I'll share as we go. I’m sharing my biggest lessons from the summit, from putting our unique voice and lived experience first, to building AI systems that take care of the repetitive grunt work and support us when our capacity is low. It’s about staying firmly in the director’s seat: letting AI help with the middle while we bring the ideas, discernment and human magic at the beginning and end.  I’m also talking about boundaries, transparency and deciding what we do - and don’t - want AI to touch. Because there isn’t one correct way to use these tools, and we don’t need to keep up with every new development. We can focus instead on where AI genuinely saves us time and energy, while protecting the expertise, trust and connection that make our businesses ours.  🎧 Tune in to hear:  Keeping your unique voice human-first  Building AI systems for the repetitive grunt work  Supporting your capacity on harder days  Setting boundaries around what AI touches  Using AI without trying to keep up with everything💭 [01:33] "The people using AI the best are not necessarily the ones using it to publish the most. It's actually about doing things for us so that we have space for the stuff that makes us unique." 💭 [03:44] "You can never make up for the gap, which is your personal experience, your unique voice." 💭 [09:08] "But you are always the director. You're the visionary." 🔗 Links Mentioned: Aligned AI Lab (join on a free 7-day trial)Wispr Flow (affiliate link)The Wispr Flow link above is an affiliate link, which means I'll earn a commission if you sign up. Costs you nothing extra. QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

  5. 11 Sept

    #105: How I Finally Got Consistent With My Weekly Newsletter (My Whole AI Email System)

    I know how to write emails. Emails are literally my thing, and yet sitting down every single week, starting from nothing, and trying to stick to a consistent newsletter-style email felt so big for me that I just didn't do it for so long. What finally changed wasn't just handing off all my writing to AI or being more disciplined. It was making a decision and setting up a system with AI that now makes writing these emails fun and, importantly, consistent. In this episode, I’m taking you behind the scenes of the AI email system that’s made such a difference for me. From deciding on a repeatable shape for my newsletter to brain-dumping everything I need to promote and letting AI hold the bigger picture, it’s helped me spend less energy making the same decisions over and over again. And this isn’t about AI doing all the writing for me. It’s about creating flexible systems that support the way I actually work, make my marketing feel less overwhelming, and help me stay consistent even when plans change. 🎧 Tune in to hear: My repeatable weekly newsletter structureHow I trained AI on my email systemTurning messy brain dumps into an email planUsing AI to reduce decision fatigueCreating flexible AI skills for recurring marketing tasks💭[02:08] "So much of the stuff I struggle with, so much of the stuff I procrastinate on or that takes me a long time or that feels hard, comes down to just making decisions over and over again, which is really, really hard, especially for neurodivergent brains." 💭[06:11]  "The great thing about brain dumping is that you don't actually have to be organized and get it all right when you say it out loud. You don't have to say it all in the right order. What will happen is that the AI will repeat it back to you and actually make sense of it and put it all into the right order." 💭 [13:04] "And honestly, so much of what is helping me to be more consistent is having these defined skills set up with AI. I make a decision once and then repeat the process every time. These AI systems have helped me be more consistent with my marketing than anything else."  🔗 Links Mentioned: Aligned AI Lab (join by 15 September on a 7-day free trial to lock in the current price)Wispr Flow (affiliate link), the voice tool I use for brain dumpingKit (affiliate link), where I send my emails fromSome of the links above are affiliate links, which means I'll earn a commission if you sign up. Costs you nothing extra. QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

  6. 4 Sept

    Extra: "I was on the fence about AI" — the Aligned AI Summit starts Tuesday

    Most people listening have used AI by now. Far fewer have actually taken something off their plate and left it off - and the gap between those two isn't knowledge.  In this episode I'm sharing why we don't hand things over (it's rarely the tech), the thing I avoided for years until I stopped doing it myself, and how to use a week like this to walk away with one real change instead of forty pages of notes. My Aligned AI Summit runs 8–11 September. Free, and it's 30+ people each showing you one thing they stopped doing themselves. 👉Free Aligned AI Summit ticket And if the summit isn't for you: I'm running the Claude Marketing Roadmap live on Tuesday 8th, 5pm UK / 12pm ET, free! 👉The free Claude Marketing Roadmap workshop Or join the Aligned AI Lab free 7-day trial to lock in the lowest price before it rises on September 15th. QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

  7. 28 Aug

    #104: Low Capacity & Live Events: Behind the Scenes of the Aligned AI Summit

    I ran my first summit back in 2022, and I told everyone afterwards that I would probably never do it again. And yet, this year I am back to run my seventh event, running more events than I ever have on the same amount of energy, and this episode - where I'm joined by my business buddy Destini Copp - is a behind-the-scenes look at how and why I'm doing it. I’m sharing what’s changed since that first summit, from treating live events as less of a make-or-break moment to building in more systems, support and downtime around them. I also get into why I keep coming back to live events despite the energy they require - including the list growth, connections, sales and unexpected longer-term opportunities they can create.  And, of course, AI has changed so much about what’s possible for me. I’m sharing what I now hand over to AI to reduce the grunt work and mental load, what I deliberately keep control of myself, and how I’m creating events in a way that leaves me with more capacity for the human connection that matters most. 🎧 Tune in to hear:  Why I keep coming back to live events  Planning events around low capacity  What I’m handing over to AI  What I still keep control of myself  The unexpected benefits beyond immediate sales💭 [12:43] "One of the key things that I took away from our conversations was the fact that I just have to decide that it is not as big of a deal in my head as I was making it." 💭 [14:30] "The most important thing for me is that I'm the decision maker, in my business, and I know the vision that I have for my events and like what's the transformation I want people to walk away with." 💭 [22:00] "We've got the capacity to connect with people, we've got the capacity to be the strategist in our business rather than being stuck in all the grunt work and other stuff." 🔗 Links Mentioned: Get your free ticket to the Aligned AI Summit (8–11 September)Upgrade your ticket with the AI Power PackAligned AI Lab (join on a 7-day free trial)My free community Quietly AmbitiousDestini Copp (her AI in Action Summit lands just after mine, so keep an eye out)Skool, where I run my communities and eventsThe Skool link above is an affiliate link, which means I'll earn a commission if you sign up. Costs you nothing extra. QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

  8. 31 Jul

    #103: The 4 Stages of Using Claude in Your Marketing (And Where Most of Us Get Stuck)

    In the last couple of months, I have run an eight-day sale, launched a brand new membership, and built an interactive freebie that has brought in over 500 new subscribers to my list. All of which has also brought in over 15K extra income in a stretch where getting dressed some days was a stretch. And none of that happened because I am super techy, because I'm really not. So in this episode, I'm sharing with you the four ways I use Claude that made all of it possible without having to be a tech expert. I know AI can feel overwhelming, especially if you're running a business with limited time, energy, or capacity. That's why I want to show you a different way of thinking about it. This isn't about becoming an AI expert or chasing every new feature. It's about teaching AI to support your business in a way that feels aligned, practical, and genuinely helpful. I'll walk you through the four stages that have made the biggest difference for me- from getting AI to sound and sell like me, to creating offers, assets, and systems that free up my brain for the creative work only I can do. If you've been feeling stuck, overwhelmed, or unsure where to start, I hope this gives you a clear roadmap for using AI in a way that supports both your business and your wellbeing. 🎧 Tune in to hear: Training AI to sound like youTeaching AI to sell your offersCreating pages, emails, and freebiesBuilding interactive business assetsTurning AI into your business brain💭 [02:50] “Throw neurodivergence, chronic fatigue, unpredictable capacity into the mix, it means that I'm always having to find ways of working that don't depend on pushing all the time or always being on.” 💭 [06:16] “But what I hadn't realized was how much that AI could do for me that had nothing to do with posting more content.” 💭 [14:10] “The amount of freebies I've been testing and offers I've been testing as a result of this setup— I mean, I told you before, it has definitely made me money and massively grown my audience.” 🔗 Links Mentioned:  Aligned AI Lab (price rising Friday 31st)Free Claude Roadmap Masterclass Replay (also ends Fri 31st)Episode #93: How Claude Ran My Last SaleEpisode #101: The Biggest Mistake With AI Sales Copy (And Why Voice Training Won't Fix It)My free community Quietly AmbitiousQUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

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5
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Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

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