Cut Through!

Simon Baugh
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How to communicate with clarity in a noisy world simonbaugh.substack.com

  1. 3 DAYS AGO

    Beyond the hype: Five practical AI actions for communications leaders

    This episode looks at five practical AI actions communications leaders should focus on this year: How to understand what AI is saying about you, train an AI model, use AI for dialogue not output, scale AI tools successfully, and prepare for an AI deepfake crisis. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    18 min

  2. 29 JAN

    BONUS: Why you should read Dario Amodei's article on AI alignment

    Dario Amodei is the CEO and founder of the AI company Anthropic. When I was in Government Communications we chose Anthropic’s Claude large language model as our AI tool of choice, partly because we felt Anthropic took AI safety and security seriously. So I was interested to read an essay Dario has just published on confronting AI safety and risks. And having done so I want to strongly recommend it to you too. It is long, and knowing that people are time poor, I thought it might be helpful to share two short excerpts in full here. I hope they illustrate why I found the full article unsettling, even hair-raising, at times. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    18 min

  3. 27 JAN

    Why is communications so difficult today? Pt 4: AI Transformers, Rise of the Machines

    In this, the last of my series on how our media and information environment has changed, I look at AI and what it means for the future of communications. Thanks for listening to Cut Through! please subscribe for free to receive new episodes and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    23 min

  4. 20 JAN

    Why is communications so difficult today? Pt 3: The age of the algorithm

    The central argument of Cut Through! is that our information environment has changed more quickly than our communications practice. To catch up, we need to understand what has changed and why. In this series I have argued that our information environment has become more: Democratised, Fragmented, Abundant, Corroded, and Concentrated. Episode 3 looks at a change that was hardly noticed by social media users when it was introduced back in 2010, but which would fundamentally alter how we consume information, perhaps even how we perceive reality. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    19 min

  5. 13 JAN

    Why is communications so difficult today? Pt 2: The start of the scroll

    The central argument of Cut Through! is that our information environment has changed more quickly than our communications practice. To catch up, we need to understand what has changed and why. Our information environment has become more democratised, fragmented, abundant, corroded and concentrated. In this episode we look at two product launches from the 2000s - Facebook and the iPhone - and the consequences for communicators today. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    16 min

  6. 6 JAN

    Why is communications so difficult today? Pt 1: The Wizards of Menlo Park

    Why does communication feel so difficult today? Our information environment has changed more quickly than our communications practice. To catch up, we need to explore what has changed and why. Over the next four weeks, Cut Through! explores how communications has changed through the stories of four technological breakthroughs that reshaped our world: Google Search; the iPhone; the Facebook News Feed; and AI. This is Part 1: The Wizards of Menlo Park This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    15 min

  7. 23/12/2025

    A Christmas Carol for Communicators

    Christmas isn’t Christmas until you’ve listened to at least one version of Charles Dickens' A Christmas Carol. Here is my humble contribution to the genre…and a cautionary tale for communicators. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    14 min

  8. 16/12/2025

    What should Keir Starmer learn from Trump's communication?

    In my final months leading UK Government Communications, people often asked me whether Keir Starmer’s communication should be more like Donald Trump’s. So what are the lessons for government and communicators from how Donald Trump deals with the media and communicates with the American public? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    10 min
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About

How to communicate with clarity in a noisy world simonbaugh.substack.com

Information

  • Creator
    Simon Baugh
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Simon Baugh
  • Show Website
    Cut Through!

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