Decoding Oblivion

Eva Nevraj
  • 0.0 (0)
  • Marketing

On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack. Each episode is a conversation about what’s actually happening inside modern growth stacks: what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential. This isn’t a show about trends for the sake of trends. It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments. Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it. Less noise. More signal. Let’s decode it. Thanks for listening. This is Decoding Oblivion. Hosted on Acast. See acast.com/privacy for more information.

  1. 20 Aug

    Stop Buying AI Tools

    Most companies are approaching AI the wrong way. They’re adding more tools, more prompts, and more workflows — but the teams actually pulling ahead are doing something very different. In this Frontier Watch, we break down the overlooked shift that could determine which companies truly benefit from AI — and which simply create more chaos, faster. The real advantage isn’t the AI tool everyone can access. It’s what you build around it. #AI #ArtificialIntelligence #AITools #AIStrategy #FutureOfWork #FrontierWatch Hosted on Acast. See acast.com/privacy for more information.

    Stop Buying AI Tools

  2. 14 Aug

    $50B In a Month

    In this episode of Decoding Oblivion, we sit down with Ian McAfee, co-founder and CEO of Shift Markets, to explore one of the fastest-growing opportunities in finance: prediction markets. Prediction markets have moved rapidly from a niche category to a multi-billion-dollar industry. With major players like Robinhood and Coinbase entering the space and monthly industry volume reaching $50 billion, the question is no longer whether prediction markets are gaining traction — but how big they can become. Ian takes us behind the infrastructure powering this growth and explains what it actually takes to launch a prediction market product, why existing brokers and exchanges are paying attention, and where opportunities still exist for founders entering the space. 💡What we cover: • Why the 2024 election became a turning point for prediction markets • What’s behind the rapid growth of the industry • The infrastructure needed to build a prediction market platform • How Shift Markets connects technology and liquidity • Why major financial platforms are entering the category • How AI is making it easier and faster to launch new products • Where opportunities still exist for founders and builders • Where the next 10 million users could come from • Why prediction markets could reach $100B in monthly volume • Whether prediction markets could surpass sportsbooks • The Shift Markets grant program for founders If you’re building in fintech, crypto, trading, or simply want to understand where prediction markets are heading next, this episode is for you. Learn more about Shift Markets and its grant program through the links below 👇 https://www.shiftmarkets.com/grant-program Subscribe to Decoding Oblivion for more conversations with the people building what comes next. #PredictionMarkets #ShiftMarkets #Fintech #Crypto #Trading #FutureOfFinance #AI #DecodingOblivion Hosted on Acast. See acast.com/privacy for more information.

    $50B In a Month

  3. 4 Aug

    Build Trust. The Branding Secret Behind WalletConnect

    Building a great product is no longer enough. In today’s crowded market, the brands that stand out are the ones that tell compelling stories, build trust, and create a genuine connection with their audience. In this episode of Decoding Oblivion, Eva sits down with Dayana Alexandrova, Head of Social Media at WalletConnect, to discuss how one of crypto’s most widely used infrastructure companies is building a recognizable brand while remaining largely invisible to end users. They also dive into AI’s impact on marketing, the importance of personal branding, partnership marketing, multi-channel growth strategies, and what every marketer should be doing to stay relevant in the age of AI.   In this episode:Why every infrastructure company still needs a strong brandThe power of narrative in technology marketingHow WalletConnect approaches X vs LinkedInWhy partnership marketing is so underratedAI tools Diana actually uses every dayWhich AI tools are overhypedWill AI replace marketers?How to build a personal brand without competing with your employerThe 2:1 content rule for growing your personal brandWhat’s next for WalletConnect💡 Produced with the support of WellDone. WellDone helps e-commerce companies modernize and optimize their engineering with AI-powered software development. Learn more: https://welldone.tech  🔔 Follow Decoding Oblivion for conversations with founders, marketers, AI builders, and Web3 leaders exploring the technologies shaping the future. #AI #Marketing #Branding #PersonalBrand #Web3 #Crypto #WalletConnect #GrowthMarketing #Podcast #DecodingOblivion To connect: podcast_admin@aanet.work Hosted on Acast. See acast.com/privacy for more information.

    Build Trust. The Branding Secret Behind WalletConnect

  4. 28 Jul

    AI Before It's safe? The Race Nobody Controls

    AGI, AI safety, AI governance, frontier models, marketing, trust - the people building the world’s most advanced AI models are warning that we’re moving faster than anyone truly understands. In this week’s Frontier Watch, Eva breaks down one of the most important AI discussions happening right now: why AGI is being compared to electricity and fire, why AI labs are calling for new safety standards, and what this means for businesses already adopting AI today.    What’s covered: • Why AGI may arrive sooner than most people expect • Why AI researchers are asking for stronger guardrails • The race between AI labs and governments • The hidden risks of moving too fast with AI • What every marketing team should learn from AI safety • Why governance is becoming a competitive advantage Produced with the support of WellDone and MAADS. https://welldone.tech/ https://maads.com/ #AI #AGI #AISafety #ArtificialIntelligence #Marketing #DecodingOblivion Hosted on Acast. See acast.com/privacy for more information.

    AI Before It's safe? The Race Nobody Controls

  5. 13 Jul

    The Pivot Worked

    Web3 growth, product-market fit, AI, crypto startups, product-led growth - why do some crypto products take off while others never find users? In this episode of Decoding Oblivion, Eva sits down with Dylan Breugne co-founder of Otomato, to discuss how listening to users completely changed their product, why they threw away eight months of work to find product-market fit, and how AI is changing the way crypto products are built and shipped. Automator started as a “Zapier for Web3.” Today, it’s one of the fastest-growing on-chain portfolio monitoring tools, helping users track positions across multiple chains, receive AI-powered alerts, and monitor their portfolios in real time. What’s covered: • Why every founder should let go of their first idea • How Automator found product-market fit through user feedback • Why product-led growth beats chasing growth hacks • Building a viral Telegram product before a mobile app • How AI transformed the team’s workflow and development speed • On-chain portfolio monitoring and AI-powered notifications • The future of advertising in Web3 🎙️ Featuring: Dylan Breugne, co-founder of Otomato Produced with the support of WellDone and MAADS. #Web3 #Crypto #AI #ProductMarketFit #StartupGrowth #DecodingOblivion Hosted on Acast. See acast.com/privacy for more information.

    The Pivot Worked

  6. 8 Jun

    Can AI Build Your Startup?

    AI, vibe coding, startup building, product management, AI founders - software has never been easier to build. The hard part now? Getting people to care. In this episode of Decoding Oblivion, Eva sits down with Addy De La Cruz (AI Product Strategist at Google, Founder of Clara) to discuss why coding is no longer the biggest bottleneck, how AI is changing startup creation, and why understanding users matters more than ever. What’s covered: • What vibe coding actually means • Why domain experts may outperform developers • Why most AI apps will fail despite being easy to build • Why distribution is becoming more important than development • What AI Tools Do People Overrate? 🎙️ Featuring: Addy De La Cruz Product Marketing @ Google Founder, Vibe Connect Produced with the support of WellDone and MAADS. https://welldone.tech/ https://maads.com/ #AI #VibeCoding #Startups #ProductManagement #NoCode #Google #Claude Hosted on Acast. See acast.com/privacy for more information.

  7. 25 May

    Сan AI replace marketers?

    AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside. AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger? In this episode of Decoding Oblivion, Eva sits down with Vlad Chejkov, founder of Blockchain Ads and board member at Nexus, to break down what’s really happening inside AdTech right now. What’s covered: Why AI agents are already buying ads autonomouslyWhether AI will replace media buyersWhy Google and Meta may become even stronger because of AIHow AI changes programmatic advertising and DSPsThe role of AI in campaign optimization and targetingWhy on-chain data is becoming valuable for advertisingThe future of AI-driven advertising infrastructureWhy ChatGPT could become a new advertising platform Featuring: Vlad Chejkov - a Founder, Blockchain Ads; a Board Member at Nexus Produced with the support of WellDone and MAADS. https://welldone.tech/ https://maads.com/ #AIAdvertising #AdTech #AIAgents Hosted on Acast. See acast.com/privacy for more information.

    Сan AI replace marketers?

  8. 12 May

    SEO Is Dead?

    ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it. If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality. In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era. What’s covered: — GEO vs SEO: what’s actually different and why it matters — How ChatGPT and AI assistants choose which brands to mention — Why AI visibility is becoming a make-or-break for B2B — How buyer decisions are shifting from Google to AI assistants — What “AI as the new decision engine” looks like in practice — How Geonimo helps companies track and improve AI visibility 🎙️ Featuring: Pierre-Louis Jérôme - Co-Founder, Geonimo Loïs Guilhou - Head of Sales, Geonimo Produced with WellDone (welldone.tech) and MAADS (maads.com). #AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #Geonimo Timecodes 00:00 - The day Google stopped being the homepage 01:27 - GEO in one sentence 02:52 - "On Google you compete for clicks. On AI you compete to be chosen" 04:07 - SEO vs AEO vs GEO without the buzzwords 05:19 - The 3 signals that decide which brand AI picks 06:17 - Why most CMOs are 18 months behind 08:24 - The gap that made GEO inevitable 10:23 - Crypto and e-commerce got there first 11:52 - The 3 layers of AI visibility 13:37 - Faster than the internet itself 14:19 - Inside Geonimo: how the audit works 15:51 - The AI Suitability Score 16:24 - Traffic is dead. Mentions are the new metric 18:15 - The multi-market problem nobody talks about 20:33 - The mistake every brand makes in their first AI audit 22:40 - Who gets results in 7 days vs 7 months 24:40 - Writing for AI is nothing like writing for Google 27:56 - The 70/30 rule for SEO and GEO budgets 29:42 - Why AI search isn't winner-takes-all 31:03 - How small brands beat giants on ChatGPT 33:01 - Brands that started ranking in AI within days 34:10 - Industries already locked. Industries still wide open 35:58 - The 3 things to fix this week to show up in ChatGPT 37:15 - The biggest GEO mistake brands repeat 38:09 - Why GEO is a moving target 39:20 - What stops working in 6 months 40:26 - Where Geonimo is heading next 41:40 - The product roadmap nobody else is building 42:52 - From insights to automation 43:45 - GEO for marketplaces and recommendation engines 44:37 - AI agents talking directly to Geonimo 45:35 - How to try Geonimo and book a demo 46:10 - One thing to do tomorrow morning 46:34 - The 6-month forecast 47:09 - Outro Hosted on Acast. See acast.com/privacy for more information.

    SEO Is Dead?
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About

On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack. Each episode is a conversation about what’s actually happening inside modern growth stacks: what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential. This isn’t a show about trends for the sake of trends. It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments. Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it. Less noise. More signal. Let’s decode it. Thanks for listening. This is Decoding Oblivion. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Eva Nevraj
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © MAADS
  • Show Website
    Decoding Oblivion