DefTechPod

DefTechLink.com

DefTechLink podcasts are practical conversations about how defence markets actually work, starting with the United States and extending to the UK and allied systems. We speak with practitioners, operators, founders, and programme insiders about funding, experimentation, procurement, and why transitions stall or succeed. The focus is lived experience, not hype: what decisions matter, where risk sits, and how defence pathways behave in practice.

Episodes

  1. 2 DAYS AGO

    From Norway to Washington: Chloe Friberg on NADIC, Defence Industry Support, and U.S. Access

    In this episode of DefTechPod, Erica Dill-Russell speaks with Chloe Friberg, President of the Norwegian American Defense and Homeland Security Industry Council, about what serious market entry support actually looks like when a country is trying to help its defence companies succeed in the United States. They discuss how NADIC became a practical bridge between Norwegian industry and the U.S. defence ecosystem, why the wider Team Norway model works, and what other countries can learn from it. The conversation gets beyond the usual language of international collaboration and into the mechanics that matter: trusted networks, embassy support, trade associations, service providers, conferences, pavilions, and the steady work of helping companies show up in the right rooms with the right message. Chloe explains how NADIC grew from an industry-led need into a mature support structure, backed by close coordination across government, industry, and research organisations. They also speak candidly about the harder side of entering the U.S. market. Presence matters. Repetition matters. Budget matters. This episode is a useful listen for companies that assume one visit, one conference, or one good meeting is enough. Erica and Chloe discuss why it usually is not, why relationships still need to be built in person, and why some of the most valuable opportunities happen in the gaps between formal meetings. If you are a defence or dual-use company thinking about the U.S. market, or trying to understand what a well-supported national ecosystem can look like in practice, this is a very grounded discussion.

    37 min
  2. 25 MAR

    Breaking into U.S. Defence: Colonel Naff on FCT, Access, and What Actually Works

    For many international defence companies, entering the U.S. Department of War can feel slow, opaque, and highly competitive. This episode challenges that assumption. Erica Dill-Russell is joined by Colonel Jeffrey Naff, Director of the Foreign Comparative Testing (FCT) Program, to unpack one of the most underused and misunderstood pathways into U.S. defence acquisition. FCT exists for a specific purpose: to identify, validate, and transition non-U.S. technologies into U.S. military use. It is not a traditional competition route, and it does not behave like most acquisition programmes. Instead, it acts as a bridge between international innovation and U.S. service demand. In this conversation, Colonel Naff explains how FCT actually works in practice, where companies go wrong, and what makes the difference between being noticed and being ignored. Key themes covered: What FCT is and why it exists within U.S. defence acquisitionWhy submitting your technology is not the same as applying for fundingThe role of “socialisation” and why relationships still matterHow FCT enables direct, sole-source acquisition for international technologiesWhat “verification and validation” really means and why speed mattersCommon misconceptions that prevent companies from progressingWhy persistence, not process-following, is often the deciding factorOne of the most important insights from this episode is simple: FCT does not replace other routes into the U.S. market. It sits alongside them. The companies that succeed are the ones that pursue multiple paths at once and keep pushing until they create traction. As Colonel Naff puts it, there is no single entry point, and no single right way in. But there is a consistent pattern among those who make it through. They do not stop. About the guest:Colonel Jeffrey Naff is the Director of the Foreign Comparative Testing (FCT) Program within the Office of the Secretary of War for Research and Engineering. He leads efforts to identify and transition international technologies into U.S. military capability, working across all services and acquisition bodies.

    35 min
  3. 5 MAR

    Battlefield Reality: What Ukraine Is Teaching Defence Innovators

    Justin Hedges | Executive Chairman & Co-Founder, Prevail Partners Justin Hedges, former Royal Marines officer and Executive Chairman of Prevail Partners, joins DefTechPod to discuss what modern conflict is teaching the defence technology community. Drawing on Prevail’s operational work in Ukraine, Justin explains why laboratory success rarely translates directly to battlefield relevance. He describes how the rapidly evolving electromagnetic environment on the front lines forces companies to iterate technology in weeks rather than years, and why systems that cannot adapt quickly become obsolete. The conversation explores what defence innovators often misunderstand about deploying new systems. Justin outlines the importance of modular design, frontline testing, and maintaining engineering teams close to operational units so technology can evolve at the pace of conflict. He also discusses how companies get technology trialled in Ukraine and the role of partnerships in moving equipment from development into real operational environments. Justin also highlights several lessons emerging from the war, including the tactical impact of low-cost FPV drones, the challenge of defeating Shahed-type attack drones, the growing role of AI-enabled loitering munitions, and the increasing use of unmanned ground vehicles for logistics and battlefield support. The episode concludes with reflections on leadership after military service, the realities of building a defence company from scratch, and advice for operators transitioning into the defence and security sector.

    29 min
  4. 26 FEB

    From Interest to Contract: Toby McCrindle on IP Protection, Primes and Knowing Your Value

    In this episode of DefTechPod, Erica Dill-Russell speaks with Toby McCrindle, Partner and Head of Defence & Deep Tech at Mishcon de Reya, about what really happens between early enthusiasm and an actual defence contract. Toby has worked across major aerospace and defence programmes, inside primes, within venture-backed start-ups, and now advises dual-use and defence tech companies navigating procurement, partnerships and funding. He brings a rare perspective from both sides of the table. The conversation explores: • Why interest from a senior officer or prime does not equal a contract• How start-ups should position themselves when engaging large primes• The most common IP mistakes founders make under time pressure• Why desperation to get on contract can quietly destroy long-term value• How to negotiate from confidence rather than supplication• What is changing in UK defence procurement for SMEs• When companies should involve legal support and when it is already too late A recurring theme is simple but critical: know the value of what you have and protect it. Whether negotiating development work, joining a consortium, raising venture capital or signing a supply agreement, founders must understand what rights they are giving away and why. The episode also addresses the structural gap many companies fall into. Positive conversations create momentum, but procurement requires sponsorship, budget alignment and formal pathways. Understanding that distinction changes how companies plan, fundraise and engage. This is a grounded, practical discussion for defence founders, dual-use companies, SME leaders and anyone navigating primes, MOD contracts or venture rounds in the sector. New episodes of DefTechPod drop every Thursday. If you work in defence or dual-use and have experience worth sharing, we welcome the conversation.

    33 min
  5. 19 FEB

    From Battlefield to Accelerator: Marcus Roberts on NATO DIANA, IoT Tribe and Creating a Seat at the Table

    In this episode of DefTechPod, we speak with Marcus Roberts - former British Army officer and now a key figure within Janus Allies and IoT Tribe - about what it really takes for dual-use technology to enter defence markets. Marcus shares how his operational experience in Afghanistan shaped the way he judges new technology, why innovation cycles are accelerating dramatically, and what founders often misunderstand about defence timing and realism. We explore: How NATO DIANA and UKDI accelerators actually work in practiceWhat Janus Allies delivers on behalf of the UK MoDHow IoT Tribe evolved from deep-tech accelerator to ecosystem builderWhy going through an accelerator is not the same as getting a “seat at the table”What an ecosystem activation agreement is and why it mattersThe role of primes in shaping real routes to marketWhy patience and timing are critical for dual-use foundersHow veterans act as “critical friends” to pressure-test innovationWhy failure in defence innovation is normal and necessary Marcus also discusses the difference between exciting technology and operationally safe technology, and why lived military experience changes how risk is interpreted. This conversation is essential listening for dual-use founders considering defence, innovators looking at NATO DIANA, and anyone trying to understand how ecosystems, primes, and accelerators actually fit together. Defence innovation is not just about great technology. It is about timing, sponsorship, realism, and building the right relationships around your capability. New episodes drop every Thursday.

    33 min

Ratings & Reviews

4.5
out of 5
2 Ratings

About

DefTechLink podcasts are practical conversations about how defence markets actually work, starting with the United States and extending to the UK and allied systems. We speak with practitioners, operators, founders, and programme insiders about funding, experimentation, procurement, and why transitions stall or succeed. The focus is lived experience, not hype: what decisions matter, where risk sits, and how defence pathways behave in practice.

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