80 episodes

Digital Discussions: Unfiltered is the podcast designed to make all of ’that digital stuff’ 100 times easier for you. It’s the conversational business podcast that you never knew you needed!

Lorna Scully your host, digital marketing coach & consultant, will openly & honestly answer your bug bearing questions week after week through to-the-point solo shows, insightful conversations with experts, and also fascinating conversations with YOU - the fabulous small business owners willing to share their challenges. If you fancy being a guest, simply head to LornaScully.com and apply!

We’ll cover topics from running Facebook Ads, how to do SEO & Social Media all the way to how to make your website work harder for you and so much more! So expect short, to the point episodes that don’t just cover the WHAT to do and WHY to do it, but also the HOW to do it too. Plus, there will always be some kind of action point at the end of the episode for you to take away and DO.

Because we don’t move forward, we don’t grow our business without ACTION!

Are you ready to grow your business online?

Digital Discussions Unfiltered Lorna Scully

    • Business
    • 5.0 • 10 Ratings

Digital Discussions: Unfiltered is the podcast designed to make all of ’that digital stuff’ 100 times easier for you. It’s the conversational business podcast that you never knew you needed!

Lorna Scully your host, digital marketing coach & consultant, will openly & honestly answer your bug bearing questions week after week through to-the-point solo shows, insightful conversations with experts, and also fascinating conversations with YOU - the fabulous small business owners willing to share their challenges. If you fancy being a guest, simply head to LornaScully.com and apply!

We’ll cover topics from running Facebook Ads, how to do SEO & Social Media all the way to how to make your website work harder for you and so much more! So expect short, to the point episodes that don’t just cover the WHAT to do and WHY to do it, but also the HOW to do it too. Plus, there will always be some kind of action point at the end of the episode for you to take away and DO.

Because we don’t move forward, we don’t grow our business without ACTION!

Are you ready to grow your business online?

    The realities of running a business whilst grieving

    The realities of running a business whilst grieving

    Starting season 2 with a bit of a bang. The purpose of this podcast is to open up conversations that just aren't had enough.
    Over the last month or so we suffered the loss of an incredible human being, a family member of mine. And yet when it came to having to continue running a business that pays the bills and cope with grief at the same time, it felt impossible. I had no clue how to deal with it.
    Why? Because it's never talked about. And yet, death is inevitable. If you're a business owner for decades, it's highly likely that you are going to have to deal with the loss of a loved one. Whether it's a parent, a friend or a pet - you are entitled to grieve in whatever way you need to. Pain is pain. Grief is grief. You're allowed to, just know that.
    Your business will not die. The world will not stop turning. You're going to get through it, I promise.
    And this episode I just wanted to share my experience in the hope it would help someone. Because it's a reality of being a business owner.
    If you ever want to talk to someone, you want to get involved in open discussions, be a guest, whatever - Let's chat! We're all human and we all need to support each other.
    My DMs and inbox are always open. Find me on Instagram > https://www.instagram.com/lornascullyuk/ (@lornascullyuk)

    • 1 hr 3 min
    We vs I: the copy debate - Tough Love Tuesdays

    We vs I: the copy debate - Tough Love Tuesdays

    Welcome to the first instalment of our brand new, monthly collaboration called 'Tough Love Tuesdays'. Once a month, we're going to be sharing our (and yours) gripes which we think some people just need to hear. We're officially dishing out the tough love.
    In the first TLT, we're talking about why people use the term 'WE' rather than 'I' when you're simply running a business on your own, why it's a gripe for us and other perspectives from our community on Instagram.
    We'd love to get your take on the subject, so please do drop us a DM on Instagram to let us know your thoughts and feedback!
    **The audio isn't the best, I apologise for this. However, as mentioned in my Season 2 announcement, I've decided to upload the completely authentic version of this episode - they're not edited. We tried a certain piece of software and will be switching to provide better sound moving forward.
    Liane's previous guest episode, her area of expertise and get to know her - https://player.captivate.fm/episode/81c36b38-357a-478f-86d9-e86e98a7d8ae (Episode #55 - SEO and Shopify with Liane aka The Content Creator)
    Find and follow Liane - https://www.thecontentcreator.co.uk (Website) | https://www.instagram.com/thecontent.creator/ (Instagram)
    Find and follow Lorna - https://www.lornascully.com (Website) | https://www.instagram.com/lornascullyuk/ (Instagram)

    • 18 min
    Wholesale Made Simple with Therese from Small Business Collaborative

    Wholesale Made Simple with Therese from Small Business Collaborative

    Therese is a sales pro who is in the know when it comes to getting your products stocked on the shelf in stores. Not only does she have a wealth of knowledge when it comes to packaging and pricing your products to make sure they are shelf ready, but she has a clear passion for helping small businesses get there.
    During this weeks episode I chat to Therese about all things wholesale. I've found it forever fascinating and I think you will do. We cover;
    → the importance of pricing your products right to make sure you can wholesale
    → some of the biggest mistakes she sees on a day-to-day basis
    → plus she breaks down the process of getting you and your business ready
    If you own a product based business, this episode is for you! It was wonderful to chat to Therese and really learn something myself. We also touched on the topic of putting ourselves out there more and so much more.
    Get involved in the conversation and let me know what you think/what you learned from this episode over on https://www.instagram.com/lornascullyuk/ (Instagram - @LornaScullyUK)
    Find, follow and work with Therese here: https://www.smallbusinesscollaborative.co.uk (Website) | https://www.instagram.com/small_business_collaborative/ (Instagram)

    • 37 min
    Persuasion Triggers with the Funnel Fixer, Jackie Muscat

    Persuasion Triggers with the Funnel Fixer, Jackie Muscat

    Does all the chat of funnels just freak you out?
    Is it because of your ad or your offer? In this weeks episode I spoke to the incredible Jackie Muscat, the woman in the know when it comes to helping course creators and coaches sell more. We discussed
    → the importance of language
    → persuasion triggers within your copy (both in ads AND landing pages)
    → the biggest mistakes Jackie sees on the daily.
    I personally learned a lot from talking to Jackie and it's helped me make changes to my own business so I just know you're going to love this episode. Whether you're thinking about running paid social media ads or wondering why you're not converting those who arrive on your landing page, this episode will give you some great tips and starting points!
    Join the conversation! Let me know what you thought about todays episode over on Ihttps://www.instagram.com/lornascullyuk/ (nstagram - @LornaScullyUK)
    And you can find, follow and work with Jackie: https://www.jackiemuscat.com (Website) | https://www.instagram.com/jackie.muscat/ (Instagram)

    • 40 min
    Small Business Lessons from Sasha from Cheeky Zebra

    Small Business Lessons from Sasha from Cheeky Zebra

    Quirky Card Queen, Sasha Gupta, founder and face of Cheeky Zebra THE quote cards for real life joins me for this episode to share the real life stories behind running a small, product-based business. She did not disappoint!
    In this episode we covered;
    → overcoming family pressures and acceptance
    → big lessons she's learnt from running paid campaigns and trying new product launches
    → what 3 things she would say to past Sasha
    → her opinion on using platforms like Etsy, Amazon and eBay
    It was honestly such a joy to get the perspective of a small business owner who shows up, is in the thick of running her business, designing her products and riding the waves of growing a brand and business online.
    Find, follow and buy from Sasha at Cheeky Zebra: https://www.cheekyzebra.com (Website) | https://www.instagram.com/cheekyzebradotcom/ (Instagram)

    • 40 min
    The ick and irk of webinars - Tough Love Tuesdays

    The ick and irk of webinars - Tough Love Tuesdays

    It's your second episode in the Tough Love Tuesday series, the monthly collaboration with Liane aka. The Content Creator.
    Once a month, we're going to be sharing our (and yours) gripes which we think some people just need to hear. We're officially dishing out the tough love.
    In this episode of TLT, we're talking about the icks and irks of webinars. From the overpromises, the over pretentious titles and the misinformation, all the way to the format of the webinars and pricing.
    We talk about;
    why we think people host webinars in the first place
    what we think you should do instead if you're going to host your own webinars
    what do look out for as a consumer who is looking at signing up for these webinars

    ---------
    We'd love to get your take on the subject, so please do drop us a DM on Instagram to let us know your thoughts and feedback!
    **The audio isn't the best, I apologise for this. However, as mentioned in my Season 2 announcement, I've decided to upload the completely authentic version of this episode - they're not edited. We tried a certain piece of software and will be switching to provide better sound moving forward.
    Liane's previous guest episode, her area of expertise and get to know her - https://player.captivate.fm/episode/81c36b38-357a-478f-86d9-e86e98a7d8ae (Episode #55 - SEO and Shopify with Liane aka The Content Creator)
    Find and follow Liane - https://www.thecontentcreator.co.uk (Website) | https://www.instagram.com/thecontent.creator/ (Instagram)
    Find and follow Lorna - https://www.lornascully.com (Website) | https://www.instagram.com/lornascullyuk/ (Instagram)

    • 24 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

lydiabolton.lb ,

Really insightful and helpful

I really enjoy listening to your podcast! Its really useful and has helped give me lots of insights to marketing especially your email marketing series last week :) Thank you!

Littleboox ,

Such a helpful podcast!

I love how straight to the point, no nonsense this podcast is, and Lorna really knows her stuff. Not only is the information really helpful and actionable, but it’s delivered in a very conversational way - it’s almost like listening to your friend chat to you over a coffee!

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