39 episodes

Go behind the scenes of personal branding, corporate branding, branding for products and services. What happens when you get branding right, and what happens when you get it wrong. Divided by Brand is an interview focused show for entrepreneurs, business owners and influencers. Listen to first hand accounts of real life brand challenges and journeys. Key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Ideal for those moments when you just need something new to focus on. Features a Boldest Brand for each episode and covers a multitude of branding related topics.

Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Divided by Brand Daniel Ocock

    • Business
    • 5.0 • 1 Rating

Go behind the scenes of personal branding, corporate branding, branding for products and services. What happens when you get branding right, and what happens when you get it wrong. Divided by Brand is an interview focused show for entrepreneurs, business owners and influencers. Listen to first hand accounts of real life brand challenges and journeys. Key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Ideal for those moments when you just need something new to focus on. Features a Boldest Brand for each episode and covers a multitude of branding related topics.

Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    How do you add personality to brand messaging?

    How do you add personality to brand messaging?

    Spotlight GuestI chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.
    Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.
    Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.
    Key moments:
    From artist to copywriter - 10:50What is brand messaging? - 17:40What are the most common brand messaging mistakes? - 20:30Where to start with personality & brand messaging - 26:505 easy ways to add personality to your brand’s website copy - 30:12
    Connect with Meghan
    Linktree - https://linktr.ee/meghandowns
    Meghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trS
    Meghans Website - https://meghandowns.co.uk/
    Boldest Brand
    Beauty Pie - https://www.beautypie.com/

    Mentioned in this episode:
    Monzo - https://monzo.com/

    About the show
    Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    • 1 hr 9 min
    How important is content for your brand?

    How important is content for your brand?

    Spotlight GuestMark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations.
    This base of knowledge allows him to pool information on what works and what doesn't when looking across a content marketing strategy.
    Get Your Brand Score ReportIs your brand ready to be considered a top brand in your sector? Find out here
    Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.
    Key moments:Brand & Strategy - 9:24
    Where do you start? - 16:20
    Making life easier with brand - 25:10
    3 Things to help align content with brand - 38:30
    Ai in marketing - 46:45
    Connect with MarkCalendly 
    LinkedIn (Mark Howells)
    Boldest BrandGoogle - For being inviting
    About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    • 1 hr 4 min
    The impact of a well thought-out brand - 5 of 5

    The impact of a well thought-out brand - 5 of 5

    Things we spoke about in this episode:
    Brand optimisationUniting a boardBrand cultureCommunication to clients
    About the Brand Scran mini series:
    I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.
    Connect with us:
    Daniel Ocock
    Alistair Gladstone

    • 1 hr
    Blast Off - 4 of 5

    Blast Off - 4 of 5

    Things we spoke about in this episode:
    Importance of managing your launchMarketing opportunities generatedTelling brand storyHow important is brand sign off?How to launch your re-brand?
    About the Brand Scran mini series:
    I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.
    Connect with us:
    Daniel Ocock
    Alistair Gladstone

    • 1 hr
    Ugly babies - 3 of 5

    Ugly babies - 3 of 5

    Things we spoke about in this episode:
    Whats going in in your clients brain when they engage with your brand?Ugly babies. Feedback that you need to hear not want to hearCognitive BiasDo your researchDo focus groups work?Good & Bad Data
    About the Brand Scran mini series:
    I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.
    Connect with us:
    Daniel Ocock
    Alistair Gladstone

    • 1 hr 1 min
    Kill your darlings - 2 of 5

    Kill your darlings - 2 of 5

    Things we spoke about in this episode:
    Do you view your brand objectively?The magic of brandingComing out of your comfort zoneBrand equity
    About the Brand Scran mini series:
    I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.
    Connect with us:
    Daniel Ocock
    Alistair Gladstone

    • 50 min

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