41 episodes

Each episode dives into the heart of entrepreneurship, branding, and the transformative journeys of business owners. Each episode is a vibrant mix of stories, strategies, and the occasional 'Lightning Challenge', offering insights and entertainment alike. Join us as we explore the pivots, challenges, and triumphs that define the entrepreneurial spirit and branding. Whether you're launching a startup or scaling your business, there's something here to inspire and ignite.

Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Divided by Brand Daniel Ocock

    • Business
    • 5.0 • 1 Rating

Each episode dives into the heart of entrepreneurship, branding, and the transformative journeys of business owners. Each episode is a vibrant mix of stories, strategies, and the occasional 'Lightning Challenge', offering insights and entertainment alike. Join us as we explore the pivots, challenges, and triumphs that define the entrepreneurial spirit and branding. Whether you're launching a startup or scaling your business, there's something here to inspire and ignite.

Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    Should you design your startup business brand now?

    Should you design your startup business brand now?

    Spotlight GuestI chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and finance. Adib works to a pragmatic approach of understanding what businesses need at the right time.
    Adib has led a number of companies through strategy changes and business transformation projects. He specialises in workflow management and high growth businesses and is in his element when supporting businesses to get more from their teams.
    Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.
    Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.
    Key moments:
    13 min - Why a fascination with startups.
    25 min - When can you define your brand?
    27 min - Funded startups and brand credibility.
    31 min - Can brand polish a turd? The quality of your product.
    35 min -The most common brand mistakes from founders.
    Connect with Adib
    Adib Bamieh - LinkedIn
    Bamboo Orchard

    Boldest Brand
    Bang & Olufsen

    About the show
    Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    • 1 hr 4 min
    How to get brand right on video

    How to get brand right on video

    Spotlight GuestI chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos.
    This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand.
    Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.
    Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.
    Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.
    Key moments:
    17 min - Does your brand keep viewers engaged in video content?
    19 min - Top 5 brand assets for video
    30 min - What mistakes do most people make with brand on video?
    34 min - Vidchops, from startup to thriving business
    47 min - Using AI in YouTube video - Jump cutting and more

    Connect with Augie
    Augie Johnstone - LinkedIn
    VidChops
    Augie Johnstone - YouTube

    Boldest Brand
    Nike

    Mentioned in this episode:
    Descript

    About the show
    Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    • 1 hr
    How do you add personality to brand messaging?

    How do you add personality to brand messaging?

    Spotlight GuestI chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.
    Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.
    Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.
    Key moments:
    From artist to copywriter - 10:50What is brand messaging? - 17:40What are the most common brand messaging mistakes? - 20:30Where to start with personality & brand messaging - 26:505 easy ways to add personality to your brand’s website copy - 30:12
    Connect with Meghan
    Linktree - https://linktr.ee/meghandowns
    Meghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trS
    Meghans Website - https://meghandowns.co.uk/
    Boldest Brand
    Beauty Pie - https://www.beautypie.com/

    Mentioned in this episode:
    Monzo - https://monzo.com/

    About the show
    Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    • 1 hr 9 min
    How important is content for your brand?

    How important is content for your brand?

    Spotlight GuestMark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations.
    This base of knowledge allows him to pool information on what works and what doesn't when looking across a content marketing strategy.
    Get Your Brand Score ReportIs your brand ready to be considered a top brand in your sector? Find out here
    Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.
    Key moments:Brand & Strategy - 9:24
    Where do you start? - 16:20
    Making life easier with brand - 25:10
    3 Things to help align content with brand - 38:30
    Ai in marketing - 46:45
    Connect with MarkCalendly 
    LinkedIn (Mark Howells)
    Boldest BrandGoogle - For being inviting
    About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    • 1 hr 4 min
    The impact of a well thought-out brand - 5 of 5

    The impact of a well thought-out brand - 5 of 5

    Things we spoke about in this episode:
    Brand optimisationUniting a boardBrand cultureCommunication to clients
    About the Brand Scran mini series:
    I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.
    Connect with us:
    Daniel Ocock
    Alistair Gladstone

    • 1 hr
    Blast Off - 4 of 5

    Blast Off - 4 of 5

    Things we spoke about in this episode:
    Importance of managing your launchMarketing opportunities generatedTelling brand storyHow important is brand sign off?How to launch your re-brand?
    About the Brand Scran mini series:
    I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.
    Connect with us:
    Daniel Ocock
    Alistair Gladstone

    • 1 hr

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