26 episodes

Go behind the scenes of personal branding, corporate branding, branding for products and services. What happens when you get branding right, and what happens when you get it wrong. Divided by Brand is an interview focused show for entrepreneurs, business owners and influencers. Listen to first hand accounts of real life brand challenges and journeys. Key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Ideal for those moments when you just need something new to focus on. Features a Boldest Brand for each episode and covers a multitude of branding related topics.

Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Divided by Brand Daniel Ocock

    • Business
    • 5.0 • 1 Rating

Go behind the scenes of personal branding, corporate branding, branding for products and services. What happens when you get branding right, and what happens when you get it wrong. Divided by Brand is an interview focused show for entrepreneurs, business owners and influencers. Listen to first hand accounts of real life brand challenges and journeys. Key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Ideal for those moments when you just need something new to focus on. Features a Boldest Brand for each episode and covers a multitude of branding related topics.

Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

    When does brand matter to your business?

    When does brand matter to your business?

    Spotlight guestA conversation with SEO Expert Harrison Tanner exploring topics around when does branding matter to your business.
    Get your Brand Score Reporthttps://brandscape.scoreapp.com/ (Follow this link) to discover the key ingredients to create a brand that people can't ignore.
    Key MomentsIf nobody can see your brand then nobody knows it exists - 0:27
    When does brand matter to your business? - 0:33
    Connect with Harrisonhttps://www.growth-generators.com/ (Growth Generators)
    Boldest Brandhttps://www.tesla.com (Tesla) and Elon Musk
    Mentioned in this episodeDave Portnoy - https://www.barstoolsports.com/ (Barstool Sports)
    https://surferseo.com/ (SEO Surfer)
    About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by https://www.danielocock.com/ (Daniel Ocock) a https://www.danielocock.com/brand-identities/ (brand identity specialist) with over 20 years design experience and founder of Vie Design Co

    • 1 hr 2 min
    Bonus Episode - What can you expect from series two?

    Bonus Episode - What can you expect from series two?

    Changes, updates and new content. What can you expect with the second series of the divided by brand podcast. What's changed since the first time round? Plus, what can you expect to hear as this season unfolds?
    Don't forget. If you want to listen back to series one check out https://www.danielocock.com/six-brand-focus-points-to-help-add-value-to-your-business/ (episode one here.)
    If you'd rather just get the value adding download from that episode then https://www.danielocock.com/brand-value/ (download it here).
    Get your Brand Score Reporthttps://brandscape.scoreapp.com/ (Follow this link) to discover the key ingredients to create a brand that people can't ignore.
    Connect with Mehttps://www.linkedin.com/in/danielocock/ (Connect on LinkedIn)
    https://twitter.com/danielocock (Follow me on Twitter)

    • 6 min
    Game Studios, Games & Brand Relationship

    Game Studios, Games & Brand Relationship

    Uncover your https://brandscape.scoreapp.com/ (Brandscape™ Strength Score)
    Spotlight guest
    On this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small and large teams. After a stint working out of games at Google, he's now the co-founder and CEO of a startup making a platform that lets people play and make games together.
    Connect with Rob
    https://dotbigbang.com/ (Dotbigbang website)
    Boldest Brand
    https://www.tesla.com/ (Tesla)
    About the show
    Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by https://www.danielocock.com/ (Daniel Ocock) a https://www.danielocock.com/brand-identities/ (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.
    Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

    • 57 min
    Does Real Estate have a brand problem?

    Does Real Estate have a brand problem?

    Uncover your https://brandscape.scoreapp.com/ (Brandscape™ Strength Score)
    Spotlight guest
    On this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach.
    As a former Big 4 accountant he has audited some of the biggest names in Real Estate. After Big 4, to gain finance experience, he went to consult for a 26 Billion dollar fund manager and analysed complex investment vehicles. After an unfulfilled and overwhelming stint in corporate, Daray found cash flow real estate as a means to quit his day job and travel the world.
    Today, Daray is the founder of the Before the Millions educational and coaching company - spanning its reach to over 100+ countries worldwide. This platform's mission is to help every day professionals become savvy investors and create a lifestyle business.
    Over the past few years, Daray has personally coached hundreds over 500 students and been able to help many of them create financial freedom, travel the world and make an impact on the masses while enjoying life and making the world a better place.
    Connect with Daray
    https://beforethemillions.com/ (Business website)
    https://beforethemillions.com/episodes/ (Daray's Podcast)
    https://before-the-millions.ck.page/69eaf3c87c (Assessment Tool)
    Boldest Brand
    https://beforethemillions.com/podcast/episode10/ (Joe Fairless)
    Mentions
    Steve Jobs, Elon Musk, Jeff Bezos
    About the show
    Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by https://www.danielocock.com/ (Daniel Ocock) a https://www.danielocock.com/brand-identities/ (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.
    Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

    • 1 hr 3 min
    Owning a successful influencer brand & the challenges behind TikTok

    Owning a successful influencer brand & the challenges behind TikTok

    Uncover your https://brandscape.scoreapp.com/ (Brandscape™ Strength Score)
    Spotlight guest
    On this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as an influencer.
    Kyle is the head of talent for a talent management agency called PRJT Z (pronounced project zee), who represent some of the biggest creators on TikTok and help them bring Fortune 500 brands to their channels. Among other talent, he also represents his super star daughter who has 2 million followers on TikTok. He has his own podcast called BizToker's.
    Connect with Kyle
    https://www.prjtztalent.com/ (Business website)
    https://www.biztok.co/ (Kyles podcast)
    Boldest Brand
    https://www.joinclubhouse.com/ (Clubhouse)
    Mentions
    Media Kit
    About the show
    Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by https://www.danielocock.com/ (Daniel Ocock) a https://www.danielocock.com/brand-identities/ (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.
    Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

    • 1 hr
    Growing your personal brand whilst working full time

    Growing your personal brand whilst working full time

    Uncover your https://brandscape.scoreapp.com/ (Brandscape™ Strength Score)
    Spotlight guest
    My guest on this episode is the uber talented Leah Harris. A lady who is crushing it with her personal brand and juggling essentially 6 careers. She moved to New York City in 2018 and describes herself as a Musician, Entrepreneur and Digital Storyteller. When she moved to NY she went with an open mind and a genuine enthusiasm for “the hustle,” excited to take advantage of the city’s unique opportunities. Leah works full-time but also compliments her songwriting projects, recording sessions, and local performance, as well as her unexpected new side gig as an Instagram blogger. Listen to Leah describe to me the challenges she's faced, how things are going, what's worked best for her and where her brand is leading.
    Connect with Leah
    Yousician App https://linktr.ee/yousician (https://linktr.ee/yousician)
    Instagram http://www.instagram.com/leahharrisofficial (instagram.com/leahharrisofficial )
    Personal website http://www.leahharrismusic.com/ (www.leahharrismusic.com)
    Boldest Brand
    StreetEasy https://oohtoday.com/when-its-okay-to-look-streeteasy/ (https://oohtoday.com/when-its-okay-to-look-streeteasy/)
    Mentions
    Kabir Sehgal Article - https://www.linkedin.com/pulse/how-leah-harris-crushes-6-careers-kabir-sehgal/ (https://www.linkedin.com/pulse/how-leah-harris-crushes-6-careers-kabir-sehgal/)


    About the show
    Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by https://www.danielocock.com/ (Daniel Ocock) a https://www.danielocock.com/brand-identities/ (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.
    Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

    • 1 hr

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