Don't Work Harder

ATOMIC
  • 4.0 (4)
  • Entrepreneurship

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

  1. 7 hr ago

    How To Get Big Name Clients For Your Small Agency

    In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff. And he’s had some HUGE name clients. Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast. He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record. In this conversation, Callum reveals: - The strategy he used to land his very first clients with NO reputation or track record 👀 - Why cold outreach completely failed him - and what he did instead to get high-profile potential clients to reply - How he turned one successful client into referrals, bigger opportunities and long-term retainers - How he got his own podcast guests to become paying clients - The PAINFUL lesson a huge business name taught him about hiring - The formula he uses to go viral with brand content every single time 🔥 - Why you need to say NO more than you say YES - and how that’s been the biggest unlock for him to get to 7 figures If you’re trying to win clients but feel held back because you don’t have a portfolio, testimonials or a big personal brand yet, this episode is your playbook. Callum shares exactly how he built credibility before he had any, and some client acquisition strategies you can use in the early days to completely change the trajectory of your business 👀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ 00:00 From Startup to Seven Figures 05:16 Meet Callum, Founder of 7x 06:44 Building an Agency That Scales 09:55 The Skills Every Founder Needs 13:48 Landing Your First Big Clients 17:04 The Mindset That Changed Everything 20:11 Why Most Agencies Stay Small 24:22 Learning From the Best in the World 27:22 How to Measure Real Client Success 29:29 Choosing the Right Clients 33:15 The Power of Saying No 34:17 Building a Brand That Attracts Opportunities 37:33 The Reel That Landed Red Bull 39:35 Why Visibility Creates Leverage 41:34 What Not to Share Online 43:02 Stepping Out of Delivery 44:04 Building a Business Without You 45:25 The Podcast Strategy That Opened Every Door 47:35 Finding Time to Think 48:48 How to Build a Great Podcast 50:35 The ATOMIC Clock: Business Advice 51:52 Books Every Founder Should Read 53:10 Suman's Takeaways ----- Callum's LinkTree: https://linktr.ee/heycallum?utm_source=linktree_profile_share<sid=5f7b5533-b66e-4b68-9f21-038f66be737e ------- Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  2. 20 Jul

    How To Write a Business Book That Makes £100K+ Sales

    Lucy McCarraher is the UK's most experienced business book mentor, having taken over 1,000 entrepreneurs, coaches and consultants through the process of writing books that build businesses. She co-founded Rethink Press 15 years ago, became the publishing mentor for Daniel Priestley's Key Person of Influence program. And this year, she received an MBE for services to publishing and diversity. In this conversation, Lucy reveals: - Why a business book can be worth £100,000 - and the one thing most people get wrong when they write one 💰 - Why most business books FAIL before they’re even written - The powerful planning framework she’s used to 1,000+ entrepreneurs actually finish their books - Why your book should NEVER be a sales pitch (Too many entrepreneurs make that mistake) - How to write a book that gets your business sold 💰 - The shocking discovery that changed the Business Book Awards forever - The moment she found out she was receiving an MBE 👑 Lucy has helped over 1,000 entrepreneurs, coaches and consultants write books that don’t just sit on shelves - they build businesses. This is what it really takes to write a book people remember… and one that actually grows your business 🚀 -------- This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Lucy's Links: BookMagic: https://bookmagic.ai Workshop: https://workshop.bookmagic.ai LinkedIn: https://www.linkedin.com/in/lucymccarraher/ ------- Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  3. 13 Jul

    How to Build a Business That Runs Without You | Full Strategy

    Rachel Harris built an accountancy firm to 22 staff and a valuation of £2.5 MILLION, and is now building a personal brand predicted to bring in £1 million in revenue this year. All in just over 5 years. She started with no clients, no office, and no team. Just her, her husband, a dining room table, and a system she was building from day one. The accounting firm now takes ONLY 2 HOURS of her time a week. In this conversation, Rachel reveals: -How she got her first clients from Instagram - before she had any following 👀 - How she got booked on This Morning - and the one sentence she said that made it happen 🤯 - Why she built the business to run without her from day one (!!) - The system that means her business delivers even on her worst days 💡 - How she went from stuck for 3 YEARS on socials to 270,000+ followers - and the exact hire that changed everything 📈 - The mantra she has run every business decision through since day one - Why she asks to do work experience with people she admires - Her goal to be a Dragon on Dragon's Den - and exactly how she is engineering her way there 🐉 - The book she calls an MBA in a book that taught her everything about systemisation Rachel has built something that most people take a decade to figure out. A firm bigger than her, a brand louder than her title, and a reputation that speaks in rooms she is not in. This is how she did it… 🚀 ------ We’re running a brand new FREE online masterclass called The YES Strategy: The Quickest Way To Get on Huge Podcasts, Stages, and Get High Paying Clients. If you know you’re capable of more but keep missing out on the bigger opportunities, this is for you. We’ll show you our simple 3-part YES Strategy for getting bigger podcasts, bigger stages, bigger clients, and turning more opportunities into a “yes” - without feeling pushy or waiting to get lucky. Join us Thursday 16th July at 12pm BST. Reserve your free spot now at atomic.site/yes-strategy/ ------ Rachel's Instagram: https://www.instagram.com/accountant_she ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  4. 6 Jul

    How to Build a Six Figure Business on Instagram | Full Masterclass

    Lindsay McGlone is an Instagram strategist, speaker, and marketing genius - and in 3 years they have built something that most people take a decade to figure out. Lindsay started out charging £25 for a full course. And now, nearly £45,000 generated from one signature course, a sold-out event, and a mastermind that became their biggest revenue driver - all while serving their clients as the priority - and not the algorithm. It’s safe to say that Lindsay has cracked the code. But, that isn’t the full story. In October 2024, it all fell apart, and they had to rebuild. In this conversation, Lindsay reveals: How they went from charging £25 for a full course to it bringing in nearly £45k 💰 The exact framework they used to drive sales on Instagram ALL year round How they sold out their event in 48 hours - and the strategy they used that made it happen Why they WALKED AWAY from their most reliable revenue stream at its peak The 5 non-negotiable tactics they use in EVERY sales conversation One simple line that will make you more sales immediately 🤯 Lindsay has always been told they are too much. So, they decided to take who they are and multiply it by 10. This episode reveals exactly how to use Instagram to build a really successful business that you absolutely LOVE 🚀 -------- This episode is brought to you by our Sponsors: Mavericks Growth Club. This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way. You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls. Sign up here: https://www.atomic.site/mavericks ------ Lindsay's links: Instagram: https://www.instagram.com/rollinwithlindsay_ Website: https://lindsaymcglone.co.uk ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  5. 29 Jun

    How They Built ATOMICON | The Full Growth Strategy

    ATOMIC founders Andrew and Pete recently announced the biggest level up in ATOMICON’s history. In part 1 of these two special episodes of Don’t Work Harder, they revealed the story behind the move, and why they’re so excited for ATOMICON to be hosted in Manchester. Now, they’re back for part 2, and they explain the business principle that made it happen. The Big Domino Theory. It is the framework Andrew and Pete have used to grow their business since 2014 - and in this episode, they break it down completely. Where it came from, how it works, and why you’re probably playing smaller than you think. In this conversation, Andrew and Pete reveal: How they went from making more revenue in one year than in their first four years combined - all from ONE bold decision 🤯 The creative strategy they used to get meetings with their industry heroes at a conference with almost NO budget 💸 Why they always tell people to "go for the BIGGEST domino first" - and what that means 👀 How COVID almost destroyed ATOMICON - and what they did to survive when crisis struck How they made $100,000 in 10 DAYS - and the £5,000 bet that forced them to do it 🤯 The three "leverage currencies" to get a yes from people way above their level Why they hired a team to build a brand BIGGER than Andrew and Pete - and what that decision has unlocked… Andrew and Pete are big thinkers. They always go big, put in 110%, and use each domino to knock over the next one. This episode is the playbook they use for big, bold, exciting growth. --- We are SO excited to announce that ATOMICON 2027 is happening on July 2nd 2027 at Manchester Central. After years of searching for a venue that could help us make ATOMICON even better, we finally found it. More space, more experiences, more opportunities to connect - and the same magic that makes ATOMICON special. 🎟 Tickets are available now! https://atomic.site/atomicon/

  6. 22 Jun

    Why ATOMICON is Moving to Manchester | The Full Story Behind ATOMIC's Biggest Announcement Yet

    After 7 years, one of Europe's BIGGEST sales and marketing conferences for small business owners is moving… Andrew and Pete built ATOMICON from an 85-person event into a staggering 1,500-PERSON conference that people fly in for from all over the world, Year on year, 99.9% of attendees say they want to come back. They came on Don’t Work Harder to reveal some enormously exciting news… That they have just signed the contract to move it to Manchester Central in 2027. In this conversation, Andrew and Pete reveal: -The biggest announcement in ATOMIC’s history - and why they sat on it for over a year before saying it out loud 👀 -The emotional rollercoaster of leaving Newcastle - and their reflections on 7 incredible years in the North East -Why they spent 2 YEARS visiting venues to find ATOMICON’s new home before finally signing with Manchester Centra -Why Manchester Central felt right the SECOND they walked in -The spreadsheet they use to make every major decision in their business -What Manchester means for attendees, speakers, sponsors and the future of ATOMICON The move to Manchester is the BIGGEST domino Andrew and Pete have ever knocked over. This episode is the story of why they did it and how they made the decision. --- ATOMICON 2027 is happening on Friday, July 2nd 2027 at Manchester Central. After years of searching for a venue that could help us make ATOMICON even better, we finally found it. More space, more experiences, more opportunities to connect - and the same magic that makes ATOMICON special. 🎟 Tickets are available from £215, or 12 payments of £18, with a full refund period running until February 1st. The flash sales ends this week! Secure your ticket now at www.atomic.site/atomicon 🚀

  7. 15 Jun

    How He Generated 1 Billion Views | Full Content Strategy Revealed

    Sammie Ellard-King built a financial education brand from a personal debt journey and turned it into a media empire, generating 1 billion views in 2025. He cleared £24,000 of debt in 18 months, taught himself everything about money, and turned that obsession into Up The Gains - a business spanning YouTube, Instagram, Facebook, TikTok, a podcast, and a 35,000-strong email list. All built over 5 years. Sammie is now building Gains App, a fintech product co-founded with his operations director, backed by £285,000 in raised capital, and designed to give everyday people an AI-powered financial coach in their pocket. In this conversation, Sammie reveals: -Why Facebook is the most underrated platform for reaching everyday people and how 90% of his 1 BILLION views came from there 👀 -The investing concept that can build real wealth explained in 60 seconds flat 💸 -How he puts out 25 pieces of content a day, and his exact genius strategy behind it -What raising £285,000 actually taught him - and why 90% of it came from ONE thing -What building an app taught him that 7 years of content NEVER could -How he built an incredibly smart marketing funnel that brings in leads for his business -Why he works LESS than he used to - and why he performs BETTER because of it For anyone trying to turn content into a business, trying to make themselves less of a bottleneck in their business - this one is PACKED full of value 🚀 -------- This episode is brought to you by our Sponsors: Mavericks Growth Club. This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way. You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls. Sign up here: https://www.atomic.site/mavericks ------ Sammie's links: https://gainsapp.com/ https://www.instagram.com/upthegainsmoney/ https://www.instagram.com/gainsmoneyapp/ ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  8. 10 Jun

    Welcome to Don't Work Harder | Start Here 👀

    Don't Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don't Work Harder is the show for business owners who are done playing small and know that just working harder isn't the answer. Each week, you'll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently. From founders who bootstrapped to millions, to entrepreneurs who lost it all and came back stronger, to business leaders who figured out how to scale without burning out - these are the conversations that actually shift how you think about building. If you're ready to stop grinding and start strategising, if you want the real stories behind the wins (and the losses), and if you're curious about what the most successful business owners do differently - this is for you. Subscribe now to our channel now to never miss an episode. New conversations launching every Monday at 9:30am UK time! ------- Don't Work Harder is brought to you by our Sponsors: Mavericks Growth Club. This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way. You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls. Sign up here: https://www.atomic.site/mavericks ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth

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Ratings & Reviews

4
out of 5
4 Ratings

About

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

Information

  • Creator
    ATOMIC
  • Years Active
    2025 - 2026
  • Episodes
    59
  • Rating
    Clean
  • Copyright
    © Copyright 2026 ATOMIC
  • Show Website
    Don't Work Harder