Don't Work Harder

ATOMIC
  • 5.0 (3)
  • ENTREPRENEURSHIP

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

  1. 15 HR AGO

    From Living on £30 a Month to Running a 7-Figure Agency | His Cold Outreach & AI Strategy

    Niall Ratcliffe and his brother Morgan grew up in Burnley council estates. They were living on £30 a month. Their goal was to make £100,000 a year and pay themselves £50,000 each. They hit that goal in 11 days. Four years later, they're running a 7-figure agency 🚀 Niall is co-founder of Noticed, a B2B storytelling and marketing agency based in Manchester. He's grown his LinkedIn to 60,000 followers, built the agency from zero to 7 figures in under 4 years, worked with clients like NHS and Ocean Beach, and more. In this conversation, Niall reveals: - How they hit £100K run rate in 11 days when potential clients started messaging them on LinkedIn 📈 - How they got through a 6-month plateau where the business just wasn't growing no matter what they tried - The one perception shift that helped them work with enormous brands like NHS and Ocean Beach 🚀 - Why you're being lied to about inbound leads (They had 60K followers and even still inbound wasn't enough to fuel their growth) - His EXACT cold outreach strategy that you can steal - How they dropped payroll by £15K/month in December, added 3 new clients in January, and became £25K/month more profitable - How AI completely transformed the agency model (same work output with dramatically less people) - The commitment ladder Daniel Priestley taught him at dinner in Belfast (changed their entire outreach approach) This is a masterclass in scaling fast and breaking through growth plateaus. Niall breaks down the exact cold outreach strategy that took them to 7 figures in 4 years, how one perception shift helped them to sign huge enterprise clients, and why AI is changing the game for online businesses right now. Whether you're building an agency, struggling with unpredictable inbound leads, or stuck at a revenue ceiling, this conversation shows the real strategy behind explosive growth 👀 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Niall's links: His website, Instagram, and LinkedIn: https://www.linkedin.com/in/niall-ratcliffe/ https://www.youtube.com/@Niall_Ratcliffe https://www.noticed.co/ ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    1hr 4min

  2. 30 MAR

    600K Followers, 600 Paying Members | How Sophie Miller Did It

    Picture this: a student sitting on her sofa, overwhelmed and lonely, opens Instagram to document her journey into marketing. A week later, she's hit her first 1,000 followers. 6 months later? 30,000 followers. 4 years later? 600,000. WOW. Sophie Miller built a 600,000-strong community as a student during the pandemic, growing it to become one of the UK's most engaged marketing communities - all starting from her spare room. Sophie is the founder of Pretty Little Marketer, with over 600,000 followers across social platforms and 600+ paying members. In this conversation, Sophie reveals: - How she hit 1,000 followers in one week and 30,000 in 6 months without any strategy whatsoever 📈 - Why she waited 6 months before showing her face on the Instagram page - What she learned from building without a strategy that now informs everything she does deliberately - The brutal truth about her first year running a membership (and why she almost shut it down completely) 🎯 - Why 75-80% of her revenue comes from brand partnerships, not her membership - The content strategy that got Kim Kardashian to engage with her post (she didn't even tag her) 🚀 - Why she's posting LESS content this year (and how it's actually working better) - How to create content faster by answering three simple questions about your business - How she gained 210 members in one week after restructuring her membership model - Why she spends 3 days every week focusing on brand partnerships (and what the delivery actually involves) - What happened when she was diagnosed with Type 1 diabetes mid-2024 whilst having her biggest revenue year - Why her business saved her life when her world flipped upside down Most creators think you need to monetise fast and post constantly to build a sustainable business. Sophie proves you can build a huge community by serving first, that posting less is sometimes the best option, amongst a TON of other incredibly valuable takes. This conversation goes deep into the reality of building solo - not hiring anyone for nearly 5 years, almost quitting when the membership wasn't working, and managing a life-changing diagnosis whilst having the biggest revenue year ever 👀 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Sophie's links: Her website, Instagram, and LinkedIn: https://www.prettylittlemarketer.com/ https://www.instagram.com/prettylittlemarketer https://www.linkedin.com/company/prettylittlemarketer ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    1hr 6min

  3. 23 MAR

    Why Amelia Sordell Deliberately Dismantled Her £4M Business

    Fifth video call of the day. On her birthday. On a family holiday, watching her dad play with her daughter in the pool, whilst dealing with a crisis back at the office that only she could handle. In that moment Amelia Sordell realised she'd built a prison, not a business - and spent the next 18 months deliberately ""unscaling"" the UK's leading personal branding agency to rebuild something aligned 💡 Now she's building Mother - a media company for women, by women - and teaching female founders to use their voice to gain competitive advantage in a space dominated by men. Amelia is a personal branding consultant, best-selling author, and keynote speaker with over 250,000 LinkedIn followers and 70,000 on Instagram. She scaled Klowt to £4 million revenue with high overheads, generated billions of organic views for clients, then walked away because she couldn't scale a business built entirely around her personal brand. In this conversation, Amelia reveals: - Why she spent 18 months ""unscaling"" a successful agency 👀 - How building a brand exclusively around your expertise makes scaling really trick - Why 80% of young people can't name a single female founder - How she monetises social media with a highly profitable system (£79 course as paid lead magnet, 1,000 sales, then consulting at £5.5K/day) 🚀 - Why you need to separate your personality from your content - The shift from masculine energy (""execute or don't, catch up or leave"") to building a business that doesn't deplete her at home - How being a business owner brings out all the unhealed parts of you (childhood trauma, desperate need to be liked, hyperindependence) Most personal branding experts teach you to scale your influence. This conversation goes deep into the reality of burnout - living in stress, having nothing left to give at home, being a stressed parent, and the gradual process of dismantling something you spent 5 years building - for the greater good. For founders who think they need to be perfect before they're ready or who tie their personality to their content performance, this episode shows what becomes possible when you build something truly aligned 👀 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Amelia's links: Klowt: www.klowt.com Instagram: https://www.instagram.com/ameliasordell/ LinkedIn: https://www.linkedin.com/in/ameliasordell/ ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    1 hr

  4. 15 MAR

    How One YouTube Video Generated $12 Million | Content Creator's Wealth Strategy

    Jason Graystone’s YouTube video sat dormant. Then it exploded, making 1.5m million in 3 months from a £300 product shared at the end. And eventually that one video generated 12 million in revenue. Jason spent 2 weeks mapping out a video so comprehensive that no one would need him after watching it. He gave everything away for free. And that's exactly why people paid. Now he's financially free, runs a business he doesn't need, and is what he calls """"always free"""" 👀 Jason is a wealth enthusiast, trader, angel investor, and content creator with over 500,000 YouTube subscribers. He achieved financial freedom at through trading, built a business model so passive he doesn't resent showing up, and created an oversubscribed program with 10,000 people on the waiting list. In this conversation, Jason reveals: - The YouTube video strategy that generated $12 million for his business 📈 - How he went from 50,000 to 390,000 subscribers in one year after 8 years of slow growth - The 18 months he spent """"donating money to the markets"""" before the week that changed everything 👀 - The oversubscribed model he used to grow his business without ever placing an advert - Why he gives 30-minute Instagram stories with A-Z solutions and no call to action (and how that builds trust better than any sales strategy) 🤯 - The exercise his mentor made him do that changed everything (calculating the TRUE cost of what you want, not just the price tag) - Why he has no goals, no aspirations - because he knew what contentment was before he got there 👀 Most entrepreneurs think financial freedom requires hustle, scale, and complexity. Jason proves you can build indestructible wealth through diversification and giving away lots of value for free. -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Jason's links: Always Free: https://alwaysfree.com Tier One Trading: https://tieronetrading.com ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    57 min

  5. 10 MAR

    How to Build Relationships That Open Impossible Doors | Speaker & Author's Strategy

    Think building powerful relationships requires years of experience, the perfect introduction, or being extroverted? Simon Ong went from a shy, introverted kid to securing book endorsements from Marie Forleo, Simon Sinek, and Ali Abdal 👀 Now he's a global keynote speaker, Penguin-published author, and has built a business with multiple revenue streams 🚀 Simon is a global keynote speaker, energy life coach, and the author of "Energize." He grew his YouTube channel from 0 to 130,000 subscribers in 10 months and has built strategic relationships by connecting with people outside his industry - film directors, chefs, musicians, not just other speakers. In this conversation, Simon reveals: - How he built multiple revenue streams before the pandemic - and how he scaled his coaching income 📈 - How he designed his business to be extremely flexible so he can pivot and switch lanes fast when problems hit - The voice note strategy on LinkedIn that converts nearly 100% of connections (and why it works better than text) 🎯 - The incredibly effective opening technique he uses for every keynote... inspired by James Bond 😎 - The huge mindset shift that he uses to take the pressure off networking and make it effortless - What he studied before posting his first YouTube video (and how it led to 130k subscribers in 10 months) 🚀 - Why his "I'm 40 today" video got 4 million views and gained him 76,000 subscribers from a single piece of content 🤯 Most entrepreneurs think networking is about collecting contacts and making asks when you need something. Simon proves that relationship building is a daily habit, that the best opportunities come from years of adding value before ever asking, and tells us exactly what to do to make that sustainable. For entrepreneurs who think they're "not good at networking" or believe powerful relationships are out of reach, this episode shows what becomes possible with the right mindset 👀 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Simon's links: Instagram: https://www.instagram.com/simonalexandero/ YouTube: https://www.youtube.com/@UCERgudp8-SGp2yyqfR-5jhw Energize: https://www.amazon.de/-/en/Energize-Make-Most-Every-Moment/dp/0241502764 ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    56 min

  6. 10 MAR

    How He Built a £2M Business Without Selling Out | Don't Work Harder

    This entrepreneur scaled to £2M in revenue - while putting service first. And he came into the studio to reveal exactly how he did it 👀 Lewis Crompton is a financial freedom expert who’s built his success by doing the opposite of what most online business gurus preach. He caps his mentorship groups at just 4–5 people and refuses to increase them - even when it would make him more money. He’s taken revenue hits to serve his community better and built a business with less than 5% refund rates. His success proves you can scale fast - without compromising what matters ❤️ In this value-packed conversation, Lewis reveals: • How he went from £10K months to £2M in revenue while protecting quality over scale 🚀 • Why he taught for 6 years completely FREE before launching his paid company 👀 • The hiring mistake that cost him serious time and energy - and the one role he wishes he’d brought in earlier • His exact strategy for hiring - even when he doesn’t feel ready • How he built his two growth engines: his marketing machine and his sales machine 💰 • Why he refuses to expand group sizes - even when his team say they can handle more • How he hires every single coach from his own successful students Lewis has scaled by protecting what matters - even when it costs revenue in the short term. For entrepreneurs trying to grow without losing their soul - or wrestling with the tension between purpose and profit… This episode is a gamechanger 🚀 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Lewis' links: E-book: https://startradingnow.com/get-your-free-ebook-podcast/ Website: https://startradingnow.com/ Instagram: https://www.instagram.com/withlewiscrompton ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    1hr 1min

  7. 2 MAR

    Why Loving Your Business Can Cause Burnout (And How to Fix It)

    What happens when you love what you do but can't sustain how hard you're working? 🙏 Frankie James built Ideas Forum into one of the UK's most respected entrepreneurship platforms: the Great British Entrepreneur Awards - with 5,500+ entries at its peak! Plus... she built Ideasfest - the 4,000-person business festival that Steven Bartlett called ""Glastonbury for business."" Frankie has an incredible mindset when it comes to building a long term brand - she's turned down major sponsorship deals that didn't feel aligned with her values, and made the terrifying decision to cancel Ideasfest after selling 1,200 tickets - because she knew she couldn't deliver her best work. Her approach challenges big assumptions that the entrepreneurship space makes about hustle culture, operating with strong values, and enjoying your work. In this value-packed conversation, Frankie reveals: - The one question that made her CANCEL a sold-out event - and why sometimes stopping is braver than pushing through 👀 - Why loving what you do makes knowing your limits harder - and the warning signs she watches for now 🙏 - The powerful sales skill that she learned from going door-to-door, that has become her secret weapon for landing big partnerships 💰 - How she gets 5,500 people to enter her awards for FREE - and still builds a profitable business model 📈 - Her exact advice for getting the attention of successful people when you don't have a big audience - How she built a group of friends that TRULY understands and supports her through her struggles in business ❤️ - The reality of running huge events on tiny margins - and why her venue costs mean tickets barely break even And so much more. Frankie's built something massive with eight people because she's protected what matters for 12+ years - even when it meant walking away from money or pausing momentum. For entrepreneurs who genuinely love their work but wonder how they can keep pushing without burning out... this episode shows what sustainable really looks like 🙌 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ IdeasFest: https://ideasfest.uk/ ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    52 min

  8. 16 FEB

    How This 23 Year Old Scaled to 13 Employees - with 99% Client Retention

    Imagine building a business with 99% client retention and not spending a PENNY on marketing?! 🤯 Sam Teale launched his production company straight out of school at 16, and by 23 runs a team of 13, and creates content for some HUGE household name brands. His 2022 Christmas advert got over 40 million views and beat John Lewis... And what if we told you that he made it with just £4,000... compared to John Lewis' £750,000 budget? Yep... Sam is INCREDIBLE at what he does 😮‍💨 Sam Teale is the founder and CEO of Sam Teale Productions, a multi-award-winning video production company that's worked with Budweiser China, Booking.com, and created the biggest Christmas advert of 2022. He started the business at 16 straight out of school, built his team to 13 by age 23, and maintains an amazing 99% client retention rate. So... he knows how to get amazing results, give clients an amazing experience, and build a business with predictable revenue coming through the door. His production company has over 30,000 followers on Facebook - unheard of in his industry. In this value packed conversation, Sam reveals: - His unique approach to video creation that makes EVERY piece of content that he creates extremely compelling - The custom ChatGPT bot he built that knows everything about his business - and how it helps him make decisions in real-time 🪄 - His unique strategy that helps him make the right call on big decisions under pressure 👀 - The exact content marketing strategy that he used to BEAT John Lewis' famous Christmas advert - on a MUCH smaller budget 🤯 - Why he hires young people over experienced professionals - and how his team's average age of 23 is one of their biggest advantages 📈 - How he grew to 30,000 Facebook followers as a production company (and why this matters more than you'd think) - The moment when Budweiser China's head of marketing called him while he was in Morrison's at the age of 17 🤯 Most service businesses need to chase clients through outreach, ads, and aggressive sales tactics. Sam did it by becoming a MASTER of his craft, with a 99% retention and clients queuing up to work with him 🔥 Want to master content marketing AND learn how to build a profitable, scalable service business? Sam Teale knows the secrets... and reveals all in this really special episode. -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Sam's links: Sam's IG: https://www.instagram.com/samteale_ Same Teale Productions' IG: https://www.instagram.com/samtealeproductions LinkedIn: https://linkedin.com/in/sam-teale-b43138153 Facebook: https://www.facebook.com/share/17mi5ZUGYC/?mibextid=wwXIfr ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    51 min
See All (42)

Ratings & Reviews

5
out of 5
3 Ratings

About

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

Information

  • Creator
    ATOMIC
  • Years Active
    2025 - 2026
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © Copyright 2026 ATOMIC
  • Show Website
    Don't Work Harder

You Might Also Like