Don't Work Harder

ATOMIC
  • 5.0 (3)
  • Entrepreneurship

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

  1. 16 hr ago

    Why ATOMICON is Moving to Manchester | The Full Story Behind ATOMIC's Biggest Announcement Yet

    After 7 years, one of Europe's BIGGEST sales and marketing conferences for small business owners is moving… Andrew and Pete built ATOMICON from an 85-person event into a staggering 1,500-PERSON conference that people fly in for from all over the world, Year on year, 99.9% of attendees say they want to come back. They came on Don’t Work Harder to reveal some enormously exciting news… That they have just signed the contract to move it to Manchester Central in 2027. In this conversation, Andrew and Pete reveal: -The biggest announcement in ATOMIC’s history - and why they sat on it for over a year before saying it out loud 👀 -The emotional rollercoaster of leaving Newcastle - and their reflections on 7 incredible years in the North East -Why they spent 2 YEARS visiting venues to find ATOMICON’s new home before finally signing with Manchester Centra -Why Manchester Central felt right the SECOND they walked in -The spreadsheet they use to make every major decision in their business -What Manchester means for attendees, speakers, sponsors and the future of ATOMICON The move to Manchester is the BIGGEST domino Andrew and Pete have ever knocked over. This episode is the story of why they did it and how they made the decision. --- ATOMICON 2027 is happening on Friday, July 2nd 2027 at Manchester Central. After years of searching for a venue that could help us make ATOMICON even better, we finally found it. More space, more experiences, more opportunities to connect - and the same magic that makes ATOMICON special. 🎟 Tickets are available from £215, or 12 payments of £18, with a full refund period running until February 1st. The flash sales ends this week! Secure your ticket now at www.atomic.site/atomicon 🚀

    45 min

  2. 15 Jun

    How He Generated 1 Billion Views | Full Content Strategy Revealed

    Sammie Ellard-King built a financial education brand from a personal debt journey and turned it into a media empire, generating 1 billion views in 2025. He cleared £24,000 of debt in 18 months, taught himself everything about money, and turned that obsession into Up The Gains - a business spanning YouTube, Instagram, Facebook, TikTok, a podcast, and a 35,000-strong email list. All built over 5 years. Sammie is now building Gains App, a fintech product co-founded with his operations director, backed by £285,000 in raised capital, and designed to give everyday people an AI-powered financial coach in their pocket. In this conversation, Sammie reveals: -Why Facebook is the most underrated platform for reaching everyday people and how 90% of his 1 BILLION views came from there 👀 -The investing concept that can build real wealth explained in 60 seconds flat 💸 -How he puts out 25 pieces of content a day, and his exact genius strategy behind it -What raising £285,000 actually taught him - and why 90% of it came from ONE thing -What building an app taught him that 7 years of content NEVER could -How he built an incredibly smart marketing funnel that brings in leads for his business -Why he works LESS than he used to - and why he performs BETTER because of it For anyone trying to turn content into a business, trying to make themselves less of a bottleneck in their business - this one is PACKED full of value 🚀 -------- This episode is brought to you by our Sponsors: Mavericks Growth Club. This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way. You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls. Sign up here: https://www.atomic.site/mavericks ------ Sammie's links: https://gainsapp.com/ https://www.instagram.com/upthegainsmoney/ https://www.instagram.com/gainsmoneyapp/ ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    58 min

  3. 10 Jun

    Welcome to Don't Work Harder | Start Here 👀

    Don't Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don't Work Harder is the show for business owners who are done playing small and know that just working harder isn't the answer. Each week, you'll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently. From founders who bootstrapped to millions, to entrepreneurs who lost it all and came back stronger, to business leaders who figured out how to scale without burning out - these are the conversations that actually shift how you think about building. If you're ready to stop grinding and start strategising, if you want the real stories behind the wins (and the losses), and if you're curious about what the most successful business owners do differently - this is for you. Subscribe now to our channel now to never miss an episode. New conversations launching every Monday at 9:30am UK time! ------- Don't Work Harder is brought to you by our Sponsors: Mavericks Growth Club. This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way. You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls. Sign up here: https://www.atomic.site/mavericks ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth

    3 min

  4. 10 Jun

    From Freelancer to £500K Agency Owner | His Full Strategy

    This entrepreneur built a successful email copywriting agency from nothing, scaled it to half a million pounds in revenue, and is now targeting a MILLION by the end of this year. And… he did it entirely through inbound. No paid ads, no cold outreach, just genius content on LinkedIn and a reputation built on results. Then he hired his first employee. Then a second. Then a head of strategy. And suddenly the business that had been growing quietly on his own terms became something else entirely. His name? Alex Thompson. He calls it the messy middle. And he is right in it. How in his startup days - he went from making £80 in six weeks to £4.5k/month almost overnight 🤑 In this conversation, Alex reveals: -Why he’s BANNED AI-written emails inside his agency -The clever trick he uses in interviews to CATCH candidates exaggerating their experience 👀 -What scaling actually feels like - not what it looks like on social media -How he built a £500k agency entirely through inbound, NO ADS -Why he still reviews EVERY email his business produces personally, even after hiring a team -Why growing from freelancer to agency owner is psychologically harder than people expect -The “messy middle” phase nobody talks about in entrepreneurship Alex has always invested in getting better - a writing coach and a business coach, running at the same time, every single year. The revenue chart tells that story clearly. Want to understand the secrets to all of this success? In this episode, he reveals all 🚀 -------- This episode is brought to you by our Sponsors: Mavericks Growth Club. This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way. You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls. Sign up here: https://www.atomic.site/mavericks ------ Alex's Links: https://www.linkedin.com/in/alex-thompson-copywriter/ www.onthekusp.com www.onthekusppodcast.com ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    55 min

  5. 10 Jun

    From Council Estate to £100M Exit | How He Built a Business That Didn't Need Him

    Andrew Hulbert started his business in his bedroom with no clients, no processes, and no team. Within 18 months he hit £1.5M turnover. Within 10 years he had 500 staff, £50M turnover, and at age 37 he exited his business for £100M. Andrew grew up on a council estate in Oxford watching his parents work multiple jobs to keep the lights on. He started Pareto at 27, won Bulgari Hotel as his first client, scaled to £50M revenue, built a senior team of 15 with 100% retention over 10 years. Andrew gave his Senior Leadership Team 20% equity worth over £10M between them, and exited for nine figures, all before he turned 38. But the hard part nobody talks about - Andrew WAS the business. Every client meeting, every promise, every relationship was tied to him showing up. And that's exactly what would stop him from scaling and selling. He had to make himself irrelevant in the company he'd built on his back. In this brutally honest conversation, Andrew reveals: - How he went from bedroom to £1.5M in 12 months with nothing but a laptop and six years of networking relationships - The exact moment he realised HE was the blocker in his business' growth - His team management strategy - why he ""overpromoted"" people who wouldn't get as high level roles anywhere else - The £1M overhead investment that tanked his profit but doubled it the year after 💰 - How he felt the day after his exit money hit - and how he figured out who he was WITHOUT the business Andrew names the unbalanced years, the WhatsApp rants at 11pm, the kids born during the biggest growth phase when he wasn't around enough. And the fact that even at £4M revenue, if you're the only one who can do the thing, you haven't built a business. He also names what came after - the team watching money hit their accounts, buying his parents houses, and now doing the school run every day. For anyone building something they hope to sell, who wonders if the grind is worth it, or who's realised they've become the bottleneck - this is the blueprint 🚀 -------- This episode is brought to you by our Sponsors: Mavericks Growth Club. This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way. You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls. Sign up here: https://www.atomic.site/mavericks ------ Andrew's Links: LinkedIn: https://www.linkedin.com/in/andrewhulbert Instagram: https://www.instagram.com/_andrewhulbert ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    1hr 14min

  6. 1 Jun

    How This Founder Grew From 0 to £13M Revenue... And Why She Had to Start Over

    Ama Hill bootstrapped a wellness brand from £100 to £13 million in revenue in just over 4 years. Then she lost it all. She was 23, had just been fired from her recruitment job, and her hair was falling out from stress. She made a product for herself in her bedroom, posted it on Instagram to less than 1,000 followers, and hit £1,000 in sales in 10 days. By the end of year one, she'd done £1 million in revenue. She never took any investment. She manufactured in the UK so she could move fast and test products with customers in real time. The business was even listed in the Sunday Times 100 fastest growing businesses in the UK. Yet a cease and desist nearly killed the business 9 months in. The BBC even filmed a documentary about her comeback. Then in 2025, after transferring ownership, she was exited from the business she'd built. Now Ama is rebuilding. She's advising seven and eight-figure founders on marketing, product strategy, and building in public. She's planning her next product. And she's applying every lesson she learned the hard way. In this conversation, Ama reveals: - How she hit £1M in revenue in year one bootstrapping from £100💎 - What happened 9 months in when a cease and desist forced them to shut down for 3 months, recall all inventory, and rebrand (they'd just signed a 3-year warehouse lease) - Why a rebrand KILLED their momentum - The pricing mistake that she didn't catch until year two - that you might be making - How she became a ""media machine"" and how that became her advantage - All of the other ""unfair advantages"" that let her move faster than competitors - What she learned too late about delegation - and how she created her own prison by working in the business instead of on it - Why hard work only gets you so far - How she's structuring her days now - for freedom and success, not to create a prison for herself For anyone bootstrapping a product business, scaling fast while learning on the go, or wondering what happens when you lose it all and have to start over - this is the blueprint from someone who's lived it. Ama didn't just build to £13M. She knows how to get back up and knows what to do when things fall apart. That's what makes her expertise so valuable. 🚀 -------- This episode is brought to you by our Sponsors: Mavericks Growth Club. This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way. You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls. Sign up here: https://www.atomic.site/mavericks ------ Ama's Links: Stan: https://stan.store/amaa__official ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    55 min

  7. 25 May

    He's Coached 10,000+ Founders | This One Thing Predicts Their Success

    This business coach has worked with so many founders that he can instantly tell which entrepreneurs and which ideas will be successful. Dwain Reid has impacted over 10,000 people through his work at Kingston University (ranked #1 or #2 in the UK for graduate startups for 13 consecutive years), his one-to-one coaching, and the Forbes Family Group, where he runs a £50,000 pitch competition for underrepresented founders. Before coaching, he co-founded and ran a six-figure childcare business for 20 years, scaled it to three sites with 190 children per day and 20 staff, then walked away when he realised he could see a clearer path forward helping others build than staying in his own venture. What makes Dwain different is the sheer volume of founders he's worked with. When you've coached thousands of people through ideation, validation, scaling, and failure, you start seeing patterns in what makes businesses successful. In this conversation, Dwain reveals: - The one trait he looks for in founders that predicts success better than any other metric 💎 - The biggest mistake founders make when pricing 👀 - Why he walked away from a 20-year childcare business during COVID - and the relief he felt realising they'd been moving in different directions since 2016 - Why stepping back from the day-to-day grind accidentally made him even better at cash flow and business strategy 💰 - Why trying to serve everyone from day one kills businesses - And why knowing who you DON'T want to serve is as important as knowing your ideal client - The one question that actually moves the needle in your business forward For anyone starting a business, validating an idea, wondering why they aren't getting traction, or stuck in the day to day grind - this episode is PACKED full of gems 🚀 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Dwain's Links: LinkedIn: https://www.linkedin.com/in/dwainreid/ Instagram: https://www.instagram.com/mrdwainreid X: https://x.com/dwainreid ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    1hr 7min

  8. 11 May

    The Most Impressive Apprentice Candidate in 20 Years | Why She Won The Show

    When the media called Karishma Vijay the most impressive Apprentice candidate in 20 years, they weren't exaggerating. She won Lord Sugar's £250K investment, grew to over 1 million followers on social media, with many viewers saying she was the winner from episode one! But what you saw on TV was only half the story. Behind the scenes, Karishma is a biomedical scientist - and at one stage, she lost her dream job, her relationship, and her home all at once. Karishma runs Kishkin, an organic luxury skincare brand she launched 5 months before filming started. She packed every order by hand with her family for months. She went live on Instagram at 3 am to make one sale. Then, she hit £50K in sales in those first 5 months. In this conversation, Karishma reveals: - The text Lord Sugar sent to her the morning after filming wrapped 👀 - The techniques she used to stay calm under pressure on The Apprentice when everyone else was losing it 🤯 - How she turned disaster into enormous success - and how losing her job, her relationship, and her home in one go became the turning point - How she hit £50K in sales in the first 5 months with ZERO paid influencer marketing 👀 - Why she strategically stopped taking brand deals even though it cost her hundreds of thousands of pounds - What it's REALLY like working with Lord Sugar now - and some of the most interesting and valuable things he's said to her And so much more. Karishma spent 10 years trying to make it work and built a business on the back of her own skincare struggles, using carefully sourced ingredients to create a solution she didn't see in the market. Now she speaks to Lord Sugar almost every day, and runs a brand she dreams of seeing in Harrods, Sephora, and duty-free. This is her full story - and everything you can learn from her success 🚀 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Karishma's Links Instagram: https://www.instagram.com/karishmua/?hl=en Kishkin: https://kishkin.com/ ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    49 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

Information

  • Creator
    ATOMIC
  • Years Active
    2025 - 2026
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © Copyright 2026 ATOMIC
  • Show Website
    Don't Work Harder

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