96 episodes

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

Driven by Data: The Podcast Orbition Group

    • Business
    • 5.0 • 5 Ratings

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

    S2 | Ep 1 | Becoming Data Literate with David Reed, Knowledge and Strategy Director at Data IQ

    S2 | Ep 1 | Becoming Data Literate with David Reed, Knowledge and Strategy Director at Data IQ

    In Episode 1 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by David Reed, Knowledge and Strategy Director at Data IQ where they discuss the value data literacy has within organisations, which includes:
    The work of the Data IQ
    Why he decided to write his new book
    How Data initiatives haven’t given organisations the return we all expected
    Why we need to convince businesses that it’s worth sustaining investment
    How most new initiatives within businesses fail, especially within product and technology
    We all know data has value to an organisation, we just can’t agree on what that value is
    Why it matters where the data office sits within a business
    Where it should and shouldn’t be situated
    The role that reporting structure plays
    Why viewing Data as a technology play will lead to less value recognition
    Why there will be a data native organisation one day
    Data Leaders need to learn the language of business
    The debate around technical skills versus commercial skills
    The benefit of retraining existing staff and bringing them into the data office
    How organisations can become data literate in its entirety
    The importance of communication and training
    Why capability doesn’t always equate to value

    • 56 min
    S2 | Ep 2 | The Pathway to CDAO with Peter Jackson, Chief Data & Analytics Officer at Exasol (and Carruthers & Jackson)

    S2 | Ep 2 | The Pathway to CDAO with Peter Jackson, Chief Data & Analytics Officer at Exasol (and Carruthers & Jackson)

    In Episode 2 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Jackson, Chief Data and Analytics Officer at Exasol (and Carruthers and Jackson) where they discuss the pathway to CDAO and the key considerations, which includes:
    His journey to date
    Why he made the move vendor side
    The power of Exasol
    Why organisations should have a CDAO
    Why that person needs to be a "data professional"
    Why it’s only a matter of time before every organisation has a data office
    How to position yourself accordingly to become a CDAO
    The two things that organisations are looking for in a CDAO
    The importance of strategic thinking, execution, and storytelling
    How Data Leaders can identify whether an opportunity is genuinely a CDAO level role
    Why we’re seeing the age of CDAO’s reducing in comparison to other c-suite roles
    Can CDAO’s move across sectors?
    Does it matter who the CDAO role reports to?
    Do Data Leaders need to be “hands-on”
    Why most organisations get the expectations all wrong about what a CDAO can deliver
    The importance of self-awareness
    What the future holds for the CDAO persona
    Why CDO’s are future CEO’s

    • 45 min
    S2 | Ep 3 | Competitive Advantage: The Evolution of Consumer Data with Mike Bregman, Chief Data Officer at Havas Media Group

    S2 | Ep 3 | Competitive Advantage: The Evolution of Consumer Data with Mike Bregman, Chief Data Officer at Havas Media Group

    In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes:
    • How the marketplace for consumer data has changed
    • The rise of the walled gardens
    • Defining relevant use cases that deliver the most value
    • How to calculate effort versus value
    • Using Data Science to predict ROI
    • The emergence of cleanrooms
    • Consumer identity and privacy will be guarded commodity
    • People still do want to be targeted, what they don’t want is to be sold to
    • Why 10:1 provides greater ROI than 1:1
    • How that reduces certain privacy concerns
    • Why an individual consumer journey is a “pipe dream”
    • Getting the balance right between privacy and innovation
    • The importance of successful use cases
    • The importance of collaboration between the CDO and CMO
    • Level of investment from lead to sale
    • The Rubik’s cube between brand advertising and performance media
    • Embracing the connected consumer journey
    • The importance of consumer experience
    • Why people will be the future of the modern-day data platform

    • 55 min
    S2 | Ep 4 | The Value of 1:1 Engagement with Rob Walker, Vice President of Decision Management & Analytics at Pegasystems

    S2 | Ep 4 | The Value of 1:1 Engagement with Rob Walker, Vice President of Decision Management & Analytics at Pegasystems

    In Episode 4 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Rob Walker, Vice President of Decision Management and Analytics at Pegasystems, where they discuss the value of 1:1 customer engagement and how organisations are executing it, which includes:
    His journey with entrepreneurship and selling his business
    How they coined the term next best action
    The transformation to the 1:1 space
    Why the returns are amazing
    Why the current model of segments and/or averages isn’t working
    The link between trust, interaction and relevance
    Identifying the best thing to talk about with your customer right now
    Why the messaging can’t always be “sales”
    How personalizing 1:1 can increase conversion rate by 3-5x
    How organisations are making hundreds of real-time predictions within each interaction to predict next best action
    The importance of getting things into production
    Why attempting to perfect the data can come at huge expense in terms of revenue/profits
    Why trust in AI has led to the breakthrough of any organisations doing this
    Why you need to start the conversation with ROI
    Why 1:1 engagement makes ROI at a domain level unpredictable but very predictable at an enterprise level
    The change required to move away from pure sales messaging
    The role of responsibility in AI: transparency, fairness, robustness and empathy

    • 49 min
    S2 | Ep 5 | The Importance of Personal Brand for Data Leaders with Dylan Jones, Founder of myDataBrand.com

    S2 | Ep 5 | The Importance of Personal Brand for Data Leaders with Dylan Jones, Founder of myDataBrand.com

    In Episode 5 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Dylan Jones, Founder of myDataBrand.com, where they discuss the importance of personal brand for Data Leaders, which includes:
    People get excited about insights from people, not company updates
    Why you should aim to make other people look like a rockstar
    Why you should give all of your knowledge away
    Why individuals need to be the face of the brand
    The importance of marketing the effectiveness of what you do
    The role brand plays in rejecting the notion that data is a cost centre
    Data Leaders don’t promote themselves enough to be successful
    Why a DandA capability should operate like a data consultancy
    The role that brand plays in cultural change and transformation
    A tangible framework to use
    Why creating a brand means you don’t need to “sell”
    Brand = Resonate, Reach and Reaction
    The importance of identifying your zone of genius
    Why you should focus on the 6 P’s
    The benefits of creating a personal brand
    Why a personal brand gives you a security blanket
    Why transparency is a major differentiator

    • 58 min
    S2 | Ep 6 | Using Data to Understand and Change Culture with Ben Grinspan, Director of Cultural Strategy at Sparks & Honey

    S2 | Ep 6 | Using Data to Understand and Change Culture with Ben Grinspan, Director of Cultural Strategy at Sparks & Honey

    In Episode 6 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Benjamin Grinspan, Director of Cultural Strategy at Sparks and Honey, where they discuss how organisations are using Data and Analytics to understand and change cultures, which includes:
    What is culture
    Why organisations require help in understanding culture
    How better business decisions are made by understanding culture
    How to quantify and categorise cultural change
    How they’ve created a Cultural Intelligence Platform which uses AI and NLP to understand and predict cultural changes
    The importance of prediction
    Some real-life examples of how they’ve helped organisations understand culture
    The role of bias in culture
    The impact that cultural shifts and trends have on organizations
    The relationship between culture and change
    How to build more equitable organisations
    The relationship between external and internal culture
    The role of diversity and inclusion within a culture
    What the culture of the new normal looks like

    • 52 min

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