E.98 – Execution Beats Experience: 5P Framework to Scale Revenue w/ Rakesh Rathod

If you’re a startup founder or revenue leader in a scaleup environment feeling the pressure to grow fast, you already know the stakes:

You need double-digit revenue growth now.

You need a team that can deliver, without burning cash on the wrong hire.

You can’t afford to gamble on someone who “looks great on paper” but fails to execute.

In this episode of Making Revenue Tick, Rakesh Rathod shares why execution beats experience every time—and how his 5P Startup Revenue Growth Framework gives you a blueprint to scale without the big risks that sink so many startups.

In This Conversation, We Answer Questions Like:

Why do so many “proven” revenue leaders fail in early-stage startups?

How do you identify people who can execute in uncertainty?

What’s the most expensive hiring mistake founders make—and how can you avoid it?

How do you spot red flags in an interview before it’s too late?

What is the real job of a revenue leader in a scaling business? Be in a startup, scaleup, or even larger enterprise?

How do you align sales, marketing, and product around a clear ICP?

What processes and cadences turn strategy into consistent execution?

How do you scale sustainably, without over-hiring, over-spending, or burning out your team?

The Payoff for You

If you apply the 5Ps: People, Product, Process, Productivity, Programming, you’ll:

Hire talent who actually deliver results in a fast-moving startup environment

Break through the single-digit growth ceiling without doubling headcount

Keep your GTM team focused, aligned, and executing in the right direction

Build a growth rhythm that compounds over time instead of collapsing under pressure

This is a practical, real-world growth operating system—no theory, no fluff, just the steps founders use to scale revenue while controlling risk.

About Rakesh Rathod

Rakesh Rathod is a seasoned revenue leader who’s helped multiple startups transition from stalled growth to scalable success. With a focus on execution-first leadership, he brings operational clarity, cross-functional alignment, and a deep understanding of what it takes to build high-performing teams in chaotic environments. His 5P Framework is used by founders to transform strategy into predictable, compounding results.

Connect with Rakesh: https://www.linkedin.com/in/rakesh-rathod-b6847b2b/

About Richard Washington

Richard Washington is the host of WMYT's Making Revenue Tick podcast and a MD of Tick Talent. A talent partner for tech leaders who want to hire and scale elite revenue teams. Known for his simple approach to complex problems, Richard helps startups avoid costly hiring mistakes, align GTM teams, and grow from early traction to sustained revenue success.

🔗 Follow Richard on LinkedIn: https://www.linkedin.com/in/richwash/

📩 Read Richard’s Newsletter Growth Magnet: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7083793079794556928

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