E-Coffee with Experts

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Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

  1. 5 HR AGO

    Mike Forgie: How This SEO Founder Builds Local Authority Using AI Signals

    In this episode of E-Coffee with Experts, Mike Forgie, Owner at Next Step Connect, shares how local SEO is evolving beyond backlinks toward brand mentions, authority signals, sentiment, and community-driven visibility. Mike explains why traditional ranking tactics like PBNs are fading, and what founders, marketers, and agencies should focus on instead to stay discoverable in Google AI Overviews and LLM-powered search. You’ll learn how to make your business citable instead of just rankable, how local authority influences AI recommendations, and why structured content depth now beats shallow keyword targeting. He also shares practical insights on: - Local SEO strategies that influence AI search results - Whether backlinks still matter in 2026 - Authority signals that impact citation visibility - Using voice-search-style content for discoverability - The rise of AI agents inside marketing workflows - Why community signals outperform national brand noise - Claude vs ChatGPT for SEO execution workflows If you're a founder, marketing leader, or SEO strategist preparing for the next shift in search, this episode gives a practical roadmap for staying visible in an AI-first ecosystem. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:42: Introduction to Mike Forgie 00:42 - 02:05: How Mike Started in Marketing 02:05 - 03:35: Starting Next Step Connect Agency 03:35 - 05:10: Early Challenges as a Founder 05:10 - 06:55: Why SEO Moved Away From PBNs 06:55 - 08:40: Do Backlinks Still Matter Today? 08:40 - 10:20: Brand Mentions vs Backlinks in AI Search 10:20 - 12:05: Local SEO Signals That Influence AI 12:05 - 13:30: How One Page Helped AI Rankings 13:30 - 15:05: Best AI Tools for Daily SEO Work 15:05 - 16:40: How to Make Your Brand Citable 16:40 - 18:05: Voice Search and Natural Content Tips 18:05 - 20:05: Future of SEO by 2026 20:05 - 21:15: AI Agents and Marketing Automation 21:15 - 22:25: Lessons From Mike’s Career Journey 22:25 - 23:07: Closing Thoughts  Connect with Mike Forgie  https://www.linkedin.com/in/michaelforgie/  https://nextstepconnect.com/digital-marketing/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    23 min

  2. 8 HR AGO

    Kevin Pike: Why Agencies Must Adapt SEO For AI Search Era

    In this episode of E-Coffee with Experts, Kevin Pike, President & Owner at Rank Fuse Digital Marketing, talks about how SEO is changing in today’s AI-driven world. He explains why agencies can no longer focus only on rankings and website traffic, and instead need to connect their work directly to leads, revenue, and real business results. Kevin also shares why metrics like impressions and clicks are becoming less useful, and why marketers should start paying more attention to qualified leads, sales pipeline impact, and CRM data. We also discuss how backlinks, online mentions, and platforms like Clutch and Expertise are now influencing visibility inside AI tools like ChatGPT, Gemini, and Perplexity—and why SEO today is starting to look more like digital PR than ever before. If you’re a founder, agency owner, or marketing leader trying to understand how to balance traditional SEO with AI search visibility, this episode offers practical insights you can apply right away. Key topics covered: - The “3 Cs” framework for strong, long-term SEO - Moving from white-label services to direct client growth - Why many agencies slow down after reaching $1M revenue - How AI is changing marketing measurement and attribution - The role of backlinks and citations in AI search results - Why SEO and digital PR are becoming closely connected Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:48: Introduction 00:48 - 02:10: Kevin’s Journey into SEO 02:10 - 03:55: Google Updates and Their Impact on SEO 03:55 - 05:40: Why RankFuse Shifted from White-Label Work 05:40 - 07:30: Early Challenges of Running an Agency 07:30 - 09:35: What Helps Agencies Grow Revenue 09:35 - 11:45: Productized Services vs Custom Work 11:45 - 13:40: How AI Is Changing SEO Today 13:40 - 15:10: Why CRM Data Matters More Now 15:10 - 17:00: Backlinks and Citations for AI Visibility 17:00 - 19:20: SEO vs AEO Investment Strategy 19:20 - 20:35: Advice for Young Marketers and Founders 20:35 - 22:05: Rapid Fire Round with Kevin 22:05 - 23:44: Closing Thoughts  Connect with Kevin Pike  https://www.linkedin.com/in/kevinpike/  https://rankfuse.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    24 min

  3. 2 DAYS AGO

    How This Agency Wins Clients Using 90-Day Visibility Audits

    In this episode, Becky Hendriksen, Founder & CEO of Green Hearted, shares why modern agencies must shift from traditional SEO deliverables toward digital visibility strategy across search, AI platforms, and brand ecosystems. We explore how Answer Engine Optimization (AEO), entity presence, Reddit sentiment, LinkedIn visibility, and structured dashboards now influence whether your brand appears inside ChatGPT, Claude, and next-generation search experiences. Becky also explains how her agency replaces 12-month retainers with a 90-day visibility audit framework that builds trust fast, proves ROI early, and positions agencies as strategic partners instead of service vendors. You’ll learn: - Why publishing thousands of AI pages rarely works - How to create content LLMs actually surface - What “search everywhere optimization” really means - How agencies can break siloed SEO and PPC budgets - Why transparency dashboards improve retention instantly - How to operationalize AI workflows inside marketing teams If you're a founder, CMO, or agency leader preparing for the AI search era, this episode will change how you think about visibility strategy. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:42: Why creating thousands of AI pages is risky 01:42 - 03:05: Quality content vs quantity content in SEO 03:05 - 05:10: Finding unique stories for better content 05:10 - 06:37: Matching content to the buyer journey 06:37 - 07:45: How people search using ChatGPT today 07:45 - 09:12: What AEO means for modern marketing 09:12 - 10:58: Why agencies must stop working in silos 10:58 - 12:06: Selling digital visibility instead of SEO services 12:06 - 13:40: Handling separate marketing budgets from clients 13:40 - 15:28: The 90-day audit strategy that builds trust 15:28 - 17:05: Showing value early with clear dashboards 17:05 - 18:32: Becoming a true marketing partner 18:32 - 19:40: Using Looker Studio for reporting results 19:40 - 21:05: Setting boundaries with clients professionally 21:05 - 22:40: Asking why to improve strategy decisions 22:40 - 24:12: Learning from team feedback loops 24:12 - 25:55: Managing agency workload without burnout 25:55 - 27:18: Delivering fast proposals without stress 27:18 - 28:34: Protecting team mental health in agencies 28:34 - 30:02: Using AI to document marketing processes 30:02 - 31:10: Turning workflows into repeatable systems 31:10 - 32:05: Using AI retrospectives to improve projects 32:05 - 33:28: Final advice for agencies adapting to AI search  Connect with Becky Hendriksen  https://www.linkedin.com/in/beckyhendriksen/  http://greenhearted.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    33 min

  4. 3 DAYS AGO

    Jason Swenk: How Jason Swenk Turns Agencies Into Scalable Assets

    In this episode of E-coffee with Experts, our host Austin Willman chats with Jason Swenk, Founder of Agency Mastery 360 Mastermind, who explains the real path agency owners must take to scale, from doing everything themselves to building a business that runs without them. We talk about why hiring more people doesn’t fix growth problems, how founders accidentally become the biggest bottleneck in their agencies, and what private equity firms are actually looking for when buying agencies today. Jason also shares how AI is changing agency valuations, why specialization beats being “full-service,” and how to design an agency around your strengths instead of copying someone else’s strategy. If you're running a digital agency, SEO agency, marketing consultancy, or link-building business, this episode will help you scale smarter, increase profitability, and build a valuable company, even if you never plan to sell. What you’ll learn in this episode: - How to scale beyond the founder bottleneck - The difference between operator, manager, and architect roles - Why systems matter more than headcount - How AI is increasing agency valuation multiples - What private equity firms want from agencies today - Personal brand vs agency brand (and when to use each) - Why niche agencies grow faster and earn more - How to build an agency around your strengths, not trends Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:45: Why founders become the agency bottleneck 01:45 - 03:15: Operator vs manager roles explained 03:15 - 04:45: Moving from manager to architect role 04:45 - 06:05: Why teams need clear direction 06:05 - 07:00: What really motivates great team members 07:00 - 08:10: Stop delegating tasks, delegate outcomes 08:10 - 10:00: Who founders must become to grow 10:00 - 11:20: Why revenue is not the right goal 11:20 - 12:45: How AI increases agency value 12:45 - 14:05: Systems make AI more powerful 14:05 - 15:50: Separate your identity from your business 15:50 - 17:10: When your agency stops needing you 17:10 - 18:40: Find your ideal working schedule 18:40 - 19:45: How to control your time better 19:45 - 21:05: How AI changes founder workflows 21:05 - 22:15: Let go of tasks that drain energy 22:15 - 23:10: Small teams can replace large agencies 23:10 - 24:05: Profit matters more than growth 24:05 - 25:20: What private equity firms want today 25:20 - 26:35: Stop being an order-taker agency 26:35 - 27:45: Become a strategic partner agency 27:45 - 29:00: Why personal brand builds trust faster 29:00 - 30:05: Set rules so clients don’t depend on you 30:05 - 31:10: There are no bad clients 31:10 - 32:05: Why niching increases agency value 32:05 - 33:10: The real moat for agencies in 2026 33:10 - 34:25: Focus on what never changes 34:25 - 36:00: Exercise to redesign your agency role 36:00 - 37:20: Build your own success path 37:20 - 38:35: Remove the founder bottleneck 38:35 - 39:45: Fix problems before they grow 39:45 - 41:05: Why mastermind communities work 41:05 - 42:10: Choosing the right people to work with 42:10 - 43:10: Where to learn more from Jason Swenk 43:10 - 44:07: Final advice for agency founders  Connect with Jason Swenk https://www.linkedin.com/in/jasonswenk/ https://jasonswenk.com/ https://www.agencymastery360.com/  Join the waitlist for Jason Swenk's upcoming book: https://operatortoownerevolution.com/ (Operator to Owner - The 5 Identity Shifts Every Founder Must Make to Evolve)  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    44 min

  5. 4 DAYS AGO

    David Pocock: Why Brand Search Optimization Matters More Than Rankings

    In this episode of E-coffee with Experts, our host Austin Willman chats with David Pocock, Owner of TwoTwoSix Digital, and explains why modern marketing success depends on clarity, brand search optimisation, smarter segmentation, and adapting to AI-driven discovery platforms like Google AI Overviews and emerging answer engines. You’ll learn how agencies can improve client retention through education, why attribution models are becoming less reliable, and what leaders should measure instead. David also shares practical strategies for adapting paid media campaigns across multiple channels as platforms like ChatGPT and Reddit introduce advertising ecosystems. We also explore how AI is changing SEO execution, where automation helps (and where it fails), and what founders and marketing leaders should prioritise in the next 12 months to stay competitive. If you're running an agency, managing growth marketing, or leading digital strategy inside a company, this conversation will help you rethink how performance marketing actually works in 2026.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/link-gap-analyzer/ In this episode, we discuss: 00:00 - 01:05: Why marketing must be measurable 01:05 - 04:10: How to start working with new clients 04:10 - 05:20: Teaching clients builds trust 05:20 - 09:10: David’s path into marketing and SEO 09:10 - 10:55: Ranking number one on Google early 10:55 - 13:40: Why louder marketing no longer works 13:40 - 16:05: SEO in the AI search era 16:05 - 18:30: Fix your brand search visibility 18:30 - 21:05: Why attribution is harder now 21:05 - 24:10: A simple way to measure results 24:10 - 29:20: Can AI replace marketing agencies? 29:20 - 32:10: Using AI tools for ads and SEO 32:10 - 34:05: Risks of relying too much on AI 34:05 - 36:00: Why marketers must keep learning 36:00 - 38:10: Paid ads will change the most 38:10 - 39:20: Best SEO resources to follow 39:20 - 40:41: Where to connect with David  Connect with David Pocock  https://www.linkedin.com/in/david-pocock-2117a315/  https://www.twotwosixdigital.com.au/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    41 min

  6. 2 APR

    How This Ex-Google Leader Builds Authority In AI Search

    What happens when a former Google Business Profile operations leader explains how search visibility actually works in the AI era? In this episode of E-Coffee with Experts, our host Ranmay Rath chats with Brad Wetherall (Chief Operating Officer at Esquire Digital), who shares what changed inside search after generative AI entered the landscape, and why traditional SEO tactics alone no longer guarantee visibility, leads, or signed clients. Brad spent over a decade working across Google Maps, Google Business Profile, Merchant Center, and Google Domains. Now he helps law firms and businesses translate that insider experience into real-world marketing systems that drive measurable outcomes. You’ll learn: - Why rankings alone no longer drive pipeline - How entity optimization influences AI discovery - The shift from backlinks to neural relevance signals - The real role of E-E-A-T in future-proof SEO strategy - How agencies connect visibility directly to revenue - What marketers must do to stay competitive in AI search If you're a founder, CMO, agency leader, or SEO strategist trying to adapt to AI-powered search environments, this conversation explains what actually matters now, and what to stop doing immediately.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/link-gap-analyzer/ In this episode, we discuss: 00:00 - 01:25: Introduction to Brad Wetherall 01:25 - 03:23: Brad’s journey working at Google 03:23 - 05:45: Lessons from managing products at scale 05:45 - 07:00: Moving from Google to agency leadership 07:00 - 08:40: Daily role as COO today 08:40 - 10:05: How AI is changing search marketing 10:05 - 12:05: Biggest SEO mistake law firms make 12:05 - 13:25: Why AI visibility matters now 13:25 - 15:10: Rankings vs real business results 15:10 - 17:35: Tracking leads and signed clients 17:35 - 19:50: Smart investments for future SEO success 19:50 - 22:05: Building authority with EEAT strategy 22:05 - 24:05: Entity SEO and brand signals explained 24:05 - 26:05: Advice for young marketers starting out 26:05 - 29:00: Rapid-fire questions with Brad 29:00 - 29:53: Where to connect and final thoughts  Get Your Free AI Search Audit to see how optimized your Law Firm is for AI-Driven discovery: https://www.esquiredigital.com/podcast-ai-search/ AI and the Future of Search Book Download - Not sure where to start? Download select chapters of Brad’s book for free and dive into the strategies that matter most to your business: https://www.esquiredigital.com/unlock-chapters-of-ai-and-the-future-of-search/ Learn more about Brad: https://www.esquiredigital.com/brad-wetherall/ Get the Book: https://bit.ly/3PC9Ivb Stay Connected with Brad Wetherall: Email: brad@thegbpexperts.com Website: https://www.bradwetherall.com/ LinkedIn: https://www.linkedin.com/in/bradwetherall/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    30 min

  7. 2 APR

    How This CMO Builds Marketing Systems That Scale Agencies

    In this episode of E-Coffee with Experts, Laura Farkas (Revenue Systems Architect and CMO at LMNts Marketing) explains why disconnected tools, campaign dependency, and poor funnel architecture quietly drain revenue from growing businesses. Laura shares how modern agencies must shift from activity-based marketing to a system-based revenue strategy, especially as AI search and LLM-driven discovery are reshaping SEO forever. You’ll learn: - Why “Frankenstack marketing systems” kill conversions - How AI is changing search rankings and visibility - The difference between volume marketing and precision positioning - Why agencies must integrate SEO, funnels, and content strategy - How niching down increases authority and revenue - The fastest way to move beyond campaign-dependent growth If you're a founder, marketer, or agency leader building scalable acquisition systems in 2026, this episode delivers a practical blueprint for aligning strategy, tools, and messaging into one conversion-focused ecosystem.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 03:05: Laura’s background and marketing journey 03:05 - 05:02: Growing customers using direct mail strategy 05:02 - 06:58: Why strategy should come first 06:58 - 07:19: Benefits of in-house marketing teams 07:19 - 09:20: Early mistakes with wrong clients 09:20 - 10:40: Importance of client filtering systems 10:40 - 12:37: How AI is changing SEO 12:37 - 13:58: Risks of overusing AI content 13:58 - 14:22: Search moving beyond keywords 14:22 - 16:03: What “Frankenstack” marketing means 16:03 - 17:08: Problems caused by too many tools 17:08 - 18:45: Moving away from campaign dependency 18:45 - 19:33: Why team collaboration matters 19:33 - 20:11: Hidden risks inside agency structures 20:11 - 21:41: Advice for young marketers 21:41 - 22:09: Why posting more is not enough 22:09 - 23:27: Focus on solving one main problem 23:27 - 25:21: Why niching helps agencies grow 25:21 - 27:05: Books, resources, and closing thoughts  Connect with Laura Farkas  https://www.linkedin.com/in/itslaurafarkas/  https://marketingfunnel.website/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    27 min

  8. 1 APR

    How This Founder Helps Brands Stay Visible In AI

    In this episode of E-Coffee with Experts, Jesse Ringer, Founder of Method and Metric SEO Agency, shares how agencies and marketers must adapt to stay competitive in an AI-assisted search environment. Jesse explains how he transitioned from freelance copywriting into building a successful SEO agency, the leadership decisions that improved team delivery, and why empowering teams with client ownership accelerates agency growth. The conversation dives deep into how LLMs select content sources, why reputation and freshness matter more than ever, and how platforms like YouTube, LinkedIn, and Reddit are becoming critical visibility channels beyond traditional search engines. Jesse also reveals how his agency built an internal AI knowledge system using Gemini to unlock historical strategy insights and improve execution speed across projects. If you're a founder, SEO strategist, or marketing leader preparing for the future of AI search, this episode offers practical insights you can apply immediately.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 00:29: Introduction 00:29 - 02:31: Jesse’s journey into SEO 02:31 - 04:17: Starting his own agency 04:17 - 06:35: Early challenges as a founder 06:35 - 08:19: Learning to choose the right clients 08:19 - 09:44: Leadership changes that improved delivery 09:44 - 11:29: How AI changed agency workflows 11:29 - 13:50: What content AI search prefers 13:50 - 14:43: Favorite AI tools today 14:43 - 16:03: Why platforms matter for visibility 16:03 - 17:19: Predictions for SEO in 2026 17:19 - 17:44: How to connect with Jesse 17:44 - 18:22: Closing thoughts and wrap up  Connect with Jesse Ringer   https://www.linkedin.com/in/jesseringer/  https://methodandmetric.com/resources/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    18 min
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Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

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  • Creator
    Digital Web Solutions
  • Years Active
    2024 - 2026
  • Episodes
    288
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 Digital Web Solutions
  • Show Website
    E-Coffee with Experts