Earth Your While

Jack and Ellie Good

5.0 (2)
Entrepreneurship
Updated weekly

Join Jack and Ellie from Reuseabox as they chat with industry experts, sustainable business leaders and change-makers as they try to uncover the simplest ways to make your business better for people and the planet.

6 May

Episode 62 - How Carbon Accounting Powers Real-World Climate Action with Andrew Griffiths from the Carbon Accounting Alliance

Send us Fan Mail What if the most powerful climate work happening right now is buried in spreadsheets, smart meters and standards committees? In this episode, Jack and Ellie chat with Andrew Griffiths, co-founder of the Carbon Accounting Alliance and Director of Policy & Partnerships at Planet Mark. Andrew lifts the lid on a fast-growing global community of carbon accountants who quietly underpin the net zero transition for more than 200,000 organisations worldwide. From the Wild West of early carbon footprints to building shared standards, professional qualifications and automated data flows, Andrew explains why good carbon accounting is to climate action what financial accounting is to business survival, and why SMEs must be part of the story. Topics covered include: What carbon accounting is and why it matters to every businessHow and why the Carbon Accounting Alliance exploded globally in 3 yearsThe data headache: suppliers, smart meters and open carbon dataProfessionalising the sector with shared standards and qualificationsReal-world stories: from knife-crime medals to low-carbon industry shiftsHow better carbon data unlocks green finance and de-risks businessesMusic by Stock_Studio from Pixabay.
29 Apr

Episode 61 - Tackling Loneliness at Work and Beyond with Hannah Beatrice from Marmalade Trust

Send us Fan Mail What if loneliness isn’t a personal failing, but a human signal we’ve all been taught to ignore? In this episode, Jack and Ellie chat with Hannah Beatrice from Marmalade Trust, the award‑winning UK charity behind Loneliness Awareness Week. They explore what loneliness really is (and isn’t), why it’s not just “an old people at Christmas” issue, and how workplaces and communities can design for genuine connection. Hannah shares the story of Marmalade Trust’s beginnings with one Christmas lunch in Bristol, how that’s grown into a global campaign reaching millions, and why understanding loneliness as a natural emotion, like hunger or thirst, is the first step to tackling it. Topics covered include: What loneliness really is (and why it’s not the same as being alone)The stigma and shame that stop adults talking about feeling lonelyKey life moments that trigger lonelinessWhy 16–24 year olds are now the loneliest age group in the UKHow hybrid/remote work can impact connection and what helpsPractical ways employers and communities can reduce lonelinessMusic by Stock_Studio from Pixabay.
22 Apr

Episode 60 - How the Silent Majority Becomes a Climate Superpower with Karen Jaques from the Climate Majority Project

Send us Fan Mail What if real climate power isn't with politicians or protest groups, but with the millions of quietly worried people who don't know where to start? In this episode, Jack and Ellie chat with Karen Jaques from the Climate Majority Project, an initiative on a mission to mobilise the silent majority into meaningful, local, collective climate action. Karen shares how years working with business leaders, and watching climate risk creep into every supply chain, pushed her to focus on resilience, community and "don't try this on your own" climate action. From neighbourhoods bulk retrofitting homes and building their own wind turbines, to teachers talking honestly with kids, to businesses asking to be more regulated, this episode explores a radically practical, deeply human approach to climate action. Topics covered include: The “silent majority” who care but feel stuckHow to depolarise climate action and welcome everyoneThe Safer campaign and people-led local projectsReal UK stories: retrofit streets, community wind turbinesWhy facts alone fail and what to do with climate anxietyHow local action builds pressure for national changeMusic by Stock_Studio from Pixabay.
15 Apr

Episode 59 - Can Purpose-Led Drinks Really Compete? With Will Englander from The Root Co

Send us Fan Mail What does it take to build a genuinely sustainable drinks brand in a world still driven by price, convenience and big FMCG players? And can purpose, transparency and good sourcing really survive contact with supermarket shelves? In this episode, Jack and Ellie chat with Will Englander, founder of The Root Co, a ginger-focused drinks brand on a mission to do right by people and planet. Will shares how a near-death experience and a growing frustration with overly sweet, over-processed ginger drinks led him to create a simple, fiery ginger beer with just five ingredients. From single-farm sourcing in Tanzania and cycling ginger beer around London, to negotiating with supermarket buyers and grappling with consumer behaviour, in this episode, Will offers a refreshingly honest look at what it really means to grow a purpose-led brand in an unforgiving market. Topics covered include: Leaving consulting to build a ginger beer–ginger shot hybridHow a near-fatal accident reshaped Will’s life and risk-takingBuilding a single-farm ginger supply chain in Tanzania and KenyaWhy The Root Co uses only 5 ingredients and no chemicalsCompeting with big FMCG while staying fair to farmersWhat shoppers and retailers really care about on sustainabilityMusic by Stock_Studio from Pixabay.
8 Apr

Episode 58 - Is There Really a Leadership Crisis? With Zoe Starbuck from Starbuck & Associates

Send us Fan Mail What does good leadership actually look like in 2026 and why are so many people feeling burned out and disconnected at work? In this episode, Jack and Ellie chat with Zoe Starbuck, Director of Business Coaching and Leadership Development at Starbuck & Associates, a B Corp certified leadership and coaching consultancy. Zoe draws on 30+ years in corporate leadership and her work as an ICF‑accredited executive coach to unpack what’s really going on inside today’s workplaces. From psychological safety and trust, to burnout, hybrid work and the next generation of entrepreneurs, in the episode, Zoe shares some deeply human, practical take on what good leadership looks like and how to build it sustainably. Topics covered include: Why culture should be designed, not left as a byproductPsychological safety, trust and the clarity leaders often missThe real difference between leaders, managers and operatorsHow to set a vision people actually care about and buy intoBurnout, hybrid work and running meetings that truly add valueValues led leadership, hiring for trust and giving backMusic by Stock_Studio from Pixabay.
1 Apr

Episode 57 - Can a Marketing Agency Actually Prove It’s Doing Good? With Katherine Sherry from Hallam

Send us Fan Mail What does “doing good” actually look like for a marketing agency and can you prove it goes beyond the pitch deck? In today’s episode, Jack and Ellie chat with Katherine Sherry, Head of Experience at Hallam. Hallam is a B2B marketing agency that exists to do good work with good people that gets real results. From turning down misaligned clients like Airbus, to building a wellbeing‑first culture and experimenting with lower‑impact digital practices, Katherine shares how Hallam is using its real “product” influence to nudge both clients and the wider industry toward more ethical, sustainable choices. Topics covered include: Using B Corp as a roadmap not just a badgeWhy more marketing agencies are going B CorpHow a service business measures its real‑world impactRewiring agency culture to tackle burnout and protect worker wellbeingGuiding clients through greenwashing, greenhushing and authentic commsDesigning more responsible digital experiencesMusic by Stock_Studio from Pixabay.
25 Mar

Episode 56 - Cycling in Sync: Hormonal Health, Menstrual Equity and Better Workplaces with Jade Wakes from Melody

Send us Fan Mail Periods aren’t just about fertility. They shape how millions of us feel, think and work each month. In this episode, Jack and Ellie talk to Jade Wakes, founder of Melody, the menstrual journaling app helping people understand their cycle, support their hormones naturally and push for fairer, more humane workplaces. Jade shares her journey from debilitating periods and postpartum struggles to discovering cycle charting, and why better hormone education could transform both personal wellbeing and workplace culture. She also explains what it takes to build a privacy-first femtech startup that puts users’ data and dignity first. Topics covered include: What really happens across the menstrual cycle and why symptoms varyWhy period pain isn’t “just part of being a woman”Four lifestyle pillars for better hormonal healthThe business cost of period inequity – and what employers can doHow Melody helps users spot patterns and advocate for themselvesWhy data privacy and anonymous menstrual tracking are non-negotiableMusic by Stock_Studio from Pixabay.
18 Mar

Episode 55 - Greening the Internet: How to Build a Low Carbon Brand Online with Sam Jacobs from GrowRoom

Send us Fan Mail Digital isn't as "clean" as it looks. Every website load, every ad impression and every AI query has a hidden carbon cost. In this episode, Jack and Ellie sit down with Sam Jacobs, co-founder and CEO of GrowRoom, a sustainable digital marketing agency helping responsible brands grow online while shrinking their digital footprint. From turning down lucrative but misaligned clients, to measuring the grams of CO2 per page view, Sam shares how GrowRoom is redesigning marketing to work for people, planet and profit. Topics covered include: How websites create carbon emissionsSimple steps to cut the footprint of your website and adsWhen GrowRoom says "no" to misaligned clientsDonating revenue through 1% for the Planet (and more)Building a values driven culture with a four-day work weekWhy SEO still matters in an AI driven marketing worldMusic by Stock_Studio from Pixabay.

5

out of 5

2 Ratings

Very insightful

25/02/2025

Future changemaker

Great content and loved hearing from B Corps and their journeys

Join Jack and Ellie from Reuseabox as they chat with industry experts, sustainable business leaders and change-makers as they try to uncover the simplest ways to make your business better for people and the planet.

Creator

Jack and Ellie Good
Years Active

2023 - 2026
Episodes

64
Rating

Explicit
Copyright

© 2026 Earth Your While
Show Website

Earth Your While

Society & Culture

Society & Culture

Updated weekly