34 episodes

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch ecom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

Email Einstein Ingenious eCommerce Email Marketing by Flowiu‪m‬ Vira Sadlak and Alissa Taggart

    • Marketing

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch ecom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

    What is email list cleaning and how to do it

    What is email list cleaning and how to do it

    34 - The money is in the list as the saying goes. But the truth is, the money is in a well segmented and thoroughly scrubbed list. In this week’s episode, our hosts Vira and Alissa talk about list cleaning – why it’s crucial to the success of your email...

    • 32 min
    How to turn your hard-earned sales into repeat customers, Smile.io

    How to turn your hard-earned sales into repeat customers, Smile.io

    33 - Loyalty programs are still one of the most powerful and effective ways to increase your customer lifetime value. In this episode of Email Einstein, our hosts Vira and Alissa are joined by Tim Peckover, Senior Manager of Marketing & Community at...

    • 48 min
    How to send emails that drive sales on autopilot: customer lifecycle Pt.2

    How to send emails that drive sales on autopilot: customer lifecycle Pt.2

    32 - One big mistake many eCommerce stores make is focusing too much on customer acquisition and not enough on customer retention. In this week’s episode, Vira and Alissa cover the 3 flows you can set up in Klaviyo to continue developing a relationship...

    • 38 min
    How to send emails that drive sales on autopilot: customer lifecycle

    How to send emails that drive sales on autopilot: customer lifecycle

    31 - Every new customer goes through a journey called a customer lifecycle. Your job is to anticipate different stages of your customer's journey and address them as organically as possible with appropriate emails. In this week’s episode, our hosts Vira...

    • 44 min
    How to create an effective email preference page to reduce unsubscribes

    How to create an effective email preference page to reduce unsubscribes

    30 - Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. While a user finding themselves on your unsubscribe page may seem like a lost cause, you can change their mind...

    • 37 min
    4 golden rules of effective segmentation in 2021

    4 golden rules of effective segmentation in 2021

    29 - High bounce rates are a serious challenge standing in the way of your emails converting prospects into customers. One powerful way to minimize it is segmentation. In this episode, our hosts Vira and Alissa reveal the four golden segmentation rules...

    • 36 min

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