Ep 11: UGC vs. CGC vs. EGC: When to Use What

What’s the difference between UGC, CGC, and EGC—and why does it matter?

In this episode, we break down the “big three” of creator content:

🧍‍♀️ User-Generated Content (UGC): Authentic, messy, and made by real customers.

🎥 Creator-Generated Content (CGC): Polished, paid-for, and built with marketing goals in mind.💼 Employee-Generated Content (EGC): A rising star that’s human, honest, and powerful.

Avery shares how each content type works, when to use them, and what kind of results to expect—plus real-world examples from brands like Coach.

If you’re building a content strategy and want to know where to invest (and what to stop doing), this one’s for you.

Timestamps:

00:00 Understanding UGC, CGC, and EGC

02:00 Why creating content yourself matters

05:00 What makes good user generated content

10:00 Building community through UGC

14:00 Creator generated content vs UGC

18:00 Tips for original and high-performing CGC

22:00 Employee generated content examples

26:00 Why EGC works in organic and paid strategies

29:00 When to use each content type

Hashtags:

#UGC #CGC #EGC #UserGeneratedContent #CreatorMarketing #ContentStrategy #PerformanceMarketing #DTCMarketing #MarketingPodcast #BrandBuilding #EmployeeGeneratedContent #SocialMediaMarketing #AdCreative #DigitalMarketing #CreatorEconomy #MarketingTips #PodcastClip #MarketingInsights #ContentMarketing #ScaleWithContent

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast