Ep 29: The Marketer’s Guide to Using Socials On Purpose

In this episode of Ad-venturous, Aves breaks down what it really looks like to use social platforms with intention when social is literally part of your job.

From personal posting to structured inspiration gathering to deep persona research, Aves explores how to show up online on purpose, not out of habit. She shares:

Why “unstructured research time” isn’t research

How personal posting can actually make you a sharper, faster creator

The real way to separate work scrolling from leisure scrolling

Where personas actually live online (hint: not always where you think)

How understanding different communities makes you a better marketer

Why thoughtful screen-time boundaries lead to better creative output

Tune in, take notes, and start showing up online with intention.

#DigitalMarketing #SocialMediaStrategy #ContentStrategy #CreatorEconomy #MarketingTips #DTCPodcast #EcommerceMarketing #PersonaResearch #SocialMediaMarketing #BrandBuilding #MarketingPodcast #PaidSocial #ContentCreatives #MarketingMindset #AdStrategy

00:00:00 — Introduction: How Marketers Should Really Show Up Online

00:02:00 — The Moral Philosophy Story & Standpoint Theory

00:05:00 — Personal vs. Professional Posting Online

00:10:00 — Posting for Fun Makes You a Better Marketer

00:14:00 — The Myth of “Unstructured Research Time”

00:20:00 — Creative Targeting Starts With Persona Strategy

00:25:00 — Platform Demographics: Why They Matter

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