Every Dimension

Path

We are Path an award-winning, independent design agency. “Every Dimension” is a podcast created for those buying & selling design. Our aim is to explore how to demand more from design and how to deliver it. As we all need to keep growing brands when tomorrows challenges & opportunities come in, every dimension.

  1. 21 Jul

    30: Why Designing for the Average is Costing Your Brand with Alex Cleator

    Episode 30: Alex Cleator Why Designing for the Average is Costing Your Brand August 2026  |  37 minute listen Alex Cleator is Director of Be Kind Research, a product designer, researcher and accessibility specialist helping organisations build more inclusive products, services and experiences. In this conversation, we explore why designing for the “average user” often excludes the very people brands are trying to serve, how inclusive research leads to better commercial outcomes, and why empathy alone isn’t enough. Alex explains how organisations can make people feel genuinely seen, heard and understood without adding unnecessary complexity, time or cost to the design process. A few themes you’ll hear: · Why human-centred design has become an overused phrase and how to make it meaningful again. · Why empathy only creates value when it becomes action through kindness. · How inclusive research uncovers opportunities traditional research often misses. · Why designing for accessibility from the beginning costs less than retrofitting later. · How inclusion creates better products, stronger brands and commercial growth. · Why design needs to stop treating sustainability as a separate project. · Why commercial literacy is becoming an essential green design skill. · How design can help humanise green technology and make responsible choices easier and more desirable. · Why brands should expect both design brilliance and proven sustainability literacy from their partners.

    30: Why Designing for the Average is Costing Your Brand with Alex Cleator
5
out of 5
7 Ratings

About

We are Path an award-winning, independent design agency. “Every Dimension” is a podcast created for those buying & selling design. Our aim is to explore how to demand more from design and how to deliver it. As we all need to keep growing brands when tomorrows challenges & opportunities come in, every dimension.