Evidence Talks

The Market Research Society (MRS)

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Evidence Talks is a series of 30-minute podcasts produced by the Market Research Society (MRS) that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence. www.mrs.org.uk

25 OCT

Open Windows: talking inclusion with Kantar's Megan Cross

In the fourth episode of the Open Windows podcast, Megan Cross, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge signals a commitment to progress over perfection, provides access to community and offers guidance for organisations at any stage in their EDI journey.Megan Cross, is People Director for Finance & Legal and Head of Inclusion & Diversity at Kantar. Megan is passionate about bu...

30 min
23 OCT

AI: Adoption and Integration - Where are we now?

Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.Why are clients approaching generative AI with caution?How can small agencies use AI to punch above their weight and win new clients?Are fully autonomous research agents the future of market research? The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now? Download th...

42 min
18 JUN

Open Windows: With Josephine Hansom, Savanta

Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council. Talking to Dr Mark Thorpe, Board Director, Truth

31 min
3 JUN

Open Windows: Opinium - what the MRS Inclusion Pledge means to us

Podcast two in the series looking at EDI in the research and insight sector.With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, OpiniumTalking to Dr Mark Thorpe, Board Director, Truth.

27 min
29 MAY

Synthetic data and artificial respondents - do we need humans at all?

In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data.But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we proposing to take the human out of the picture altogether, and just ask questions of ChatGPT or another similar large language model? What are the opportunities for the industry, and what are the risks for clients? Can AI convincin...

35 min
24 APR

Open Windows: Research, Insight & EDI

‘To be a window on the world we must reflect the world.’ Jane Frost CBE, CEO of MRSWhat does being an MRS Inclusion Pledge signatory mean? Hear from Jane Frost, CEO of MRS and Mark Thorpe, Board Director at Truth on how MRS is supporting signatories to action their commitment to EDI in everyday work practices.

25 min
24/01/2020

Is consolidation good for everyone?

Welcome to Evidence Talks, the podcast that explores the latest trends in how we understand customer behaviour. In this episode we turn our attention to the UK market research industry itself which has undergone quite a shakeup in the last few years. Barely a week passes on research-live.com without a new deal being announced. Just look at the dozens of notable sales in 2019: including Kantar to Bain Capital; Join the Dots to InSites; and Com Res to Savanta. The list goes on... The ...

32 min
08/10/2019

LGBTQ+ in the workplace - what every company needs to hear

Today we're talking about representation and inclusion. Insight professionals are here to discover the truth and are in a unique position to increase understanding and amplify all voices within society – and organisations need to listen to what these communities have to say if they are to retain customers and staff, and grow their business.We may feel that many battles have been won – everyone is talking about diversity; laws are in place and doors have been opened. But when we dig below...

29 min
17/06/2019

Faking it - can we trust social media data?

Social media research is an important source of insight for most organisations today. But fake profiles, fake sentiment and fake data is a growing problem. This podcast gets to the heart of how data analysis and traditional research can work better together, or fail spectacularly. In 2018 Facebook suspended 1.3bn fake accounts. The Mueller report stated 126 million Americans were influenced by fake profiles and content created by a Russian agency to influence the outcome of the 2016 US electi...

30 min

9 Episodes

Creator

The Market Research Society (MRS)
Years Active

2019 - 2024
Episodes

9
Rating

Clean
Show Website

Evidence Talks

Evidence Talks

Episodes

Open Windows: talking inclusion with Kantar's Megan Cross

AI: Adoption and Integration - Where are we now?

Open Windows: With Josephine Hansom, Savanta

Open Windows: Opinium - what the MRS Inclusion Pledge means to us

Synthetic data and artificial respondents - do we need humans at all?

Open Windows: Research, Insight & EDI

Is consolidation good for everyone?

LGBTQ+ in the workplace - what every company needs to hear

Faking it - can we trust social media data?

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