The Circular Economy Show Podcast

Ellen MacArthur Foundation

The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.

  1. 5 hr ago

    EV batteries, bio-based materials, and the jobs nobody talks about | Circular Snapshots

    This month: three stories worth your time.   The WEF published a piece on EV battery recycling that reframes the whole conversation. These batteries contain the critical minerals governments are scrambling to secure. The recycled minerals market could be worth $200 billion by 2050. That value needs to be designed for now, not chased later.   Up until now the policy agenda for bio-based materials, wood, paper, natural fibres, rubber and leather has largely been ignored. The Ellen MacArthur Foundation has published a report that sets out to fix that.   And the International Finance Corporation, alongside five major development banks, put a number on circular economy employment: 121 to 142 million people. Nearly half in repair and maintenance. Over half in the informal economy. The opportunity is real. So is the gap.   Plus four quick headlines on Scotland's material flows, Europe losing critical minerals through its own waste streams, fashion resale and repair policy, and flexible packaging. Story 1: EV Battery Recycling Why recycling EV batteries is an industrial opportunity, not a waste challenge (WEF): https://www.weforum.org/stories/2026/06/ev-battery-recycling-waste-challenge-industrial-opportunity/ Story 2: Circular by Nature — Bio-Based Materials Circular by nature: a policy agenda for bio-based materials (Ellen MacArthur Foundation): https://www.ellenmacarthurfoundation.org/circular-by-nature-a-policy-agenda-for-bio-based-materials-in-a-circular-economy Story 3: Circular Economy Jobs Circular Jobs: How MDBs Are Supporting Job Creation through a Circular Economy (IFC): https://www.ifc.org/content/dam/ifc/doc/2026/how-mdbs-can-support-job-creation-in-a-circular-economy.pdf   Quick Headlines Scotland’s Material Flow Accounts (Zero Waste Scotland): https://www.zerowastescotland.org.uk/resources/zero-waste-scotland-publishes-nations-most-depth-material-flow-accounts-date Europe losing critical minerals in its waste streams (Yahoo Finance / The Cool Down): https://uk.finance.yahoo.com/news/europe-losing-hidden-stockpile-lithium-222500520.html The New Bottom Line: Policy levers for resale & repair in fashion (Ellen MacArthur Foundation): https://www.ellenmacarthurfoundation.org/policy-levers-for-resale-and-repair/report Unilever and PepsiCo on the challenges of flexible packaging (Packaging News): https://www.packagingnews.co.uk/news/markets/household-products/unilever-and-pepsico-unlock-the-potential-of-paper-based-flexible-packaging-across-the-globe-01-06-2026 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels:  Instagram: http://instagram.com/EllenMacArthurFoundation  LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/  Website: http://www.ellenmacarthurfoundation.org

    8 min

  2. 30 Jun

    How does business benefit from regenerative practices?

    In this episode of the Circular Economy Show, Pippa speaks with JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. JJ explains how the company rents, rather than sells, pallets, crates and containers, creating a continuous loop of reuse across global supply chains. Having achieved 100% certified timber procurement across 64 countries, Brambles began asking a bolder question: what if supply chains could actively restore nature, rather than just reduce harm? JJ walks through their regenerative forestry project in Tabasco, Mexico, and makes the hard-nosed business case, from attracting top talent to deepening customer partnerships and opening doors with sustainability-focused investors. Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

    21 min

  3. 23 Jun

    Is it game over for the CSO?

    Today, amid cost inflation, geopolitical conflict, and an ever-changing global business landscape we are staring down a massive shift in corporate sustainability and it’s starting to prompt some pretty big questions.  Does navigating the triple threat of media, politics, and boardroom backlash mean we need to change the playbook? In this episode Lou is joined by Mark Lancelot from Better Business Design. Together, they unpack how the traditional role of the Chief Sustainability Officer is changing to survive, and how we might reshape the narrative around sustainability and circular economy goals to land positively in our global boardrooms. Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

    14 min

  4. 16 Jun

    From niche to necessity: the circular economy's strategic moment

    Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy.  And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn’t just being disrupted, it’s being restructured.  In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Business School, and Manuel Braun, entrepreneur and co-author of The Circular Business Revolution, to explore why circularity has moved from the sustainability agenda to the boardroom. They discuss: Why today's disruptions are structural, not episodic, and what that means for supply chains How the circular economy offers a direct answer to resource dependency and geopolitical risk The shift from an impact case to a business case, and how to have that conversation with your CFO What companies like Hilti are doing differently, and what executives can act on tomorrow Mentioned in this episode: IMD circular value creation courses for leaders: https://www.imd.org/sustainability/cvce/creating-value-circular-economy/ Material Advantage: How circular strategies drive business value: https://www.imd.org/ibyimd/innovation/material-advantage-how-circular-strategies-drive-business-value/ Circular Business Revolution book: https://www.imd.org/research-knowledge/books/the-circular-business-revolution/ Startup landscape: https://www.circular-republic.org/insights/circular-startup-landscape-2026 Follow us online on these channels:  Instagram: http://instagram.com/EllenMacArthurFoundation  LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/  Website: http://www.ellenmacarthurfoundation.org

    29 min

  5. 12 May

    Circular Snapshots: Mexico’s landmark circular economy law and more

    This edition of Circular Snapshots covers a lot of ground. Mexico passed landmark circular economy legislation in January — and it deserves far more attention than it got. We also look at Circle Economy's latest report, which puts a €25.4 trillion price tag on the value destroyed every year by our linear economy, and the EU Circular Economy Act as it heads toward autumn adoption. Plus a quick run through of four shorter stories: HP mining its own e-waste to build new laptops, the UK Packaging Pact launching with 100 founding organisations, a new fashion industry initiative to scale textile-to-textile fibre recycling, and fresh data on what's really driving the secondhand boom. Show notes:  Circularity Gap Report 2026 (Circle Economy): https://dashboard.circularity-gap.world/report/2026/cgr-2026-overview EU Circular Economy Act: https://www.ellenmacarthurfoundation.org/eu-circular-economy-act Mexico Enacts General Law for the Circular Economy: https://mexicobusiness.news/sustainability/news/mexico-enacts-general-law-circular-economy HP mining its own e-waste: https://www.fastcompany.com/91501080/hp-is-mining-its-own-e-waste-to-build-its-latest-laptops UK Packaging Pact launches: https://www.wrap.ngo/media-centre/press-releases/uk-packaging-pact-launches-unlock-progress-transforming-packaging Circular Fibre Collective launch: https://www.thefashionpact.org/industry-leaders-launch-the-circular-fibre-collective-to-scale-t2t-recycled-materials-by-2030/ ThredUp 2026 Resale Report: https://finance.yahoo.com/economy/articles/thredup-spots-worrisome-trend-consumer-150700654.html

    8 min

  6. 6 May

    Can paper fix the flexibles problem?

    Flexible plastics are hard to collect, harder to recycle, and leaking into our oceans at scale. Could paper step in? And can it do so without creating a whole new problem? In this episode, Pippa is joined by Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, Jonathan Gill, Global Head of Sustainability, Plastics, at Unilever and Valerie Langer, Strategic Lead, Next Generation Solutions at Canopy. Together they discuss the six critical criteria for responsible paper-based packaging, the innovation and collaboration needed to scale solutions, and why there's no silver bullet. Read the Ellen MacArthur Foundation’s report on paper-based flexible packaging

    27 min

  7. 28 Apr

    E-waste: the circular economy’s golden opportunity

    E-waste is our fastest-growing waste stream, expanding five times faster than we can recycle it. But it's also one of our greatest untapped opportunities. With the demand for critical minerals showing no signs of stopping, recovering materials from the billions of dollars’ worth of mobile phones hibernating in our drawers is increasingly important. In this episode, the Ellen MacArthur Foundation’s Danielle Holly, Executive Lead for North America, and Wen-Yu Weng, Executive Lead for Critical Minerals, join Pippa to explore how the circular economy can transform how we produce, use, and recover electronics, and the critical minerals inside them. Find out more about the Foundation’s work in Critical Minerals. Sign up to the Foundation’s North America newsletter. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

    20 min

  8. 21 Apr

    How do we fund the shift to a circular economy?

    Why is it that despite the success of individual circular business models, we simply aren’t seeing a wider shift across the entire economy? In this episode Lou is joined by the Ellen MacArthur Foundation’s Strategic Finance and investment team, Emily Healy and Joe Rodgers. Together, the team explores how systemic investing and capital orchestration could be the tools we need to take this transition forward, and look at where we are currently seeing this thinking brought into ‘on the ground’ demonstration projects. Emily and Joe also explain how in many cases the right financing is out there, but more thoughtful allocation and coordination could result in better, more resilient outcomes.  If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

    23 min
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The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.

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