Exploring the C2PA Standard with Dom Guinard from Digimarc

Join Viktor on this fascinating episode of "Nerding Out with Viktor" as he dives into the world of digital content standards with special guest Dom Guinard from Digimarc. In this engaging conversation, you'll gain insights into the latest developments in generative AI and its impact on digital content. Explore the intricacies of C2PA (Coalition for Content Provenance and Authenticity), a standard that's making waves in the industry.

What to Expect:

• A deep dive into Dom's journey from conceptualizing the Web of Things to spearheading innovation at Digimarc
• An exploration of the technical aspects of C2PA, including metadata, watermarking, and hardware integration
• Discussions on tackling dual digital content challenges: protecting creator rights and ensuring authenticity
• Insights into the critical role of C2PA in the context of the US executive order on AI and digital content

Takeaways:

• Learn about the significance of standards in the digital era and how they're shaping the future of digital content and authenticity
• Discover how C2PA is fighting deepfakes and unauthorized content use, and its impact on current technological ecosystems
• Gain a deeper understanding of the intersection of AI, digital content, and authenticity, and how it's affecting creators and consumers alike

Additional Resources:

Check out these useful links: * C2PA Standard * Content Authenticity Initiative * Digimarc's C2PA Chrome Extension