49 episodes

UK's No.2 ranked startup podcast. We strip back the gloss from the world of startups. We provide reality, reassurance & inspiration, from relatable entrepreneurs who are only a couple of steps ahead. Our award-winning format provides commentary, analysis and listener feedback from our podcast team. A podcast by Ollie Collard (enterpriseorchard.co.uk), Andrew Parsonage & Samantha Miles. Get your inspirational kicks, with a sharp dose of reality fortnightly. Join our Facebook community 👇https://www.facebook.com/groups/foundedandgrounded #startups #founders #entrepreneurship #smallbusiness

Founded & Grounded Ollie Collard & Andrew Parsonage

    • Business
    • 5.0 • 10 Ratings

UK's No.2 ranked startup podcast. We strip back the gloss from the world of startups. We provide reality, reassurance & inspiration, from relatable entrepreneurs who are only a couple of steps ahead. Our award-winning format provides commentary, analysis and listener feedback from our podcast team. A podcast by Ollie Collard (enterpriseorchard.co.uk), Andrew Parsonage & Samantha Miles. Get your inspirational kicks, with a sharp dose of reality fortnightly. Join our Facebook community 👇https://www.facebook.com/groups/foundedandgrounded #startups #founders #entrepreneurship #smallbusiness

    Forth: A business fit for the future

    Forth: A business fit for the future

    In an age where we have a constant stream of personal data on our wrists, and home testing has become second nature, one UK company is nicely poised to ride the crest of a wellbeing wave.
    Forth is a digital health business pioneering personalised biomarker profiling. Its founder and CEO, Sarah Bolt, caught up with Founded & Grounded to talk about how Forth are on a mission to improve health and wellbeing and, in particular, close the gender health gap.
    But it's a conversation as much about the less-than-straightforward path to success as Sarah reflects on the challenge of convincing investors outside Forth's target demographic, the success rates of sole founders versus partnerships, and how running a business can sometimes feel like coming at the expense of those closest to you. 
    Presented by Andrew Parsonage, with analysis from Ollie Collard and listener feedback courtesy of Samantha Miles.

    • 35 min
    CloudFM: The Power of Vulnerability

    CloudFM: The Power of Vulnerability

    “If you do what you don't love, that's stress. If you do what you love, that's passion.”
    Author, Podcaster, Motivational Speaker...and for good reason.

    Jeff Dewing has a story to tell.

    He's seen it all in the world of Facilities Management - good and bad. Restless, and far from content with maintaining the status quo, Jeff founded Cloudfm to disrupt the industry for the better. 

    Over 10 years later, he's CEO of an award-winning company that's blazing a trail for the next decade. But, as with all entrepreneurial journeys, there have been a few twists and turns along the way.
    In conversation with Founded & Grounded, Jeff talks about finding fulfilment in life, and why the impact of Covid on Cloudfm was transformative for his leadership style - and how showing 'vulnerability' enabled his people to be the best versions of themselves. 

    Overall, there's powerful advice here for life and business in general - including the importance of simply asking yourself the question 'Why?'   
    Presented by Andrew Parsonage, with analysis and input from Ollie Collard & Samantha Miles.

    • 49 min
    S'wheat: Drink to the Planet

    S'wheat: Drink to the Planet

    They started out in 2018 with no business qualifications, marketing experience, or entrepreneurial background - simply a shared passion and a big idea. 4 years on, they're the pioneering start-up taking drinks bottles to a new and truly sustainable level.

    Through their company S'wheat, Jake Elliott-Hook and Amee Ritchie have created the world's first reusable bottle made from plant-based materials. Now courted by environmentally-conscious consumers and tech giants alike, S'wheat's growth is built on foundations as organic as their products. And in an era of corporate 'greenwashing', they're backing the talk with action, redefining the relationship between business and nature.

    Speaking with Founded & Grounded, the couple talk about going viral for the first time, the brushes with disaster, and being wary of sharing their business idea with those closest to them. It's an inspiring story - and a reminder that anyone with the right energy and attitude can be a successful entrepreneur.

    Presented by Andrew Parsonage, with analysis from business start-up specialist Ollie Collard, and Founded & Grounded Community Lead, Samantha Miles. 

    • 45 min
    Balderton Capital: In search of the "Unusually Driven"

    Balderton Capital: In search of the "Unusually Driven"

    What are Venture Capitalists? How do they operate? And what can founders learn from them in the pursuit of backing for their big idea?

    In this episode, we enter the real dragons' den and put a human face to this influential but little-understood world - in this case, Rob Moffat from Balderton.

    In a revealing conversation with Ollie, Rob gives us the perspective from the other side of the desk, what founders should be considering when they approach VCs, and the attributes that he and his colleagues look for when deciding who and what to invest in. Rob also gives us his insight on the areas where he anticipates future growth, and has an assuring piece of wisdom for founders wherever they are on their business journey.

    Presented by Andrew Parsonage, with expert analysis from Ollie Collard.

    • 40 min
    Lost & Grounded: Culture in a Can

    Lost & Grounded: Culture in a Can

    "You can't buy culture".

    In this episode, Founded & Grounded visit the Lost & Grounded brewery and their co-founder Alex Troncoso, as we return to the world of craft beer.

    With new breweries and their tap rooms popping up on virtually every street corner, it's impossible to ignore the rise in popularity of craft beer.  Equally apparent has been the hit taken by the hospitality industry during the Covid pandemic. So how to position yourself in a crowded market - and futureproof the company also?

    Alex takes a holistic view, and how having 4 simple values intrinsic to every aspect of the operation, being among a minority of UK brewers to pay the living wage, and sticking to their principles, has helped Lost & Grounded successfully navigate its first 6 years.

    He also raises two fundamental questions for all businesses and their founders; why should you exist in a crowded market, and how big do you want to be?

    Presented by Andrew Parsonage, with analysis from Ollie Collard and listener feedback courtesy of Samantha Miles.

    • 43 min
    Freedom Services: A Valid Claim to Disrupt Insurance

    Freedom Services: A Valid Claim to Disrupt Insurance

    The world of insurance is a grey area for many people in more ways than one, so allow Sam White to inject some colour to the proceedings...

    Setting up in business following a chain of life-changing events, Sam now presides over two successful insurance companies in the UK and Australia who are explicitly putting the consumer at the heart of their proposition.

    But, as is so often the case, the entrepreneurial journey has been far from straightforward.

    In a thought-provoking and inspirational episode, Sam discusses why she 'fired' herself as CEO of Freedom Services, the dilemma of protecting people versus saving the business, and the chronic lack of investment in female founders despite being a safer financial bet. And she has some powerful views on the future of the insurance industry, and how businesses need to return to being run by people - for people.

    Presented by Andrew Parsonage, with expert analysis and input from Ollie Collard and Samantha Miles. 

    • 48 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Just Lev ,

An incredible poscast

I absolutely love it, very interesting and insightful!
Make sure you listen 👌🔈

samwich1221 ,

Love it!

Really enjoy this podcast, learn a lot from it each time, great stuff! Sam L

DZHUx87 ,

Love the format, super engaging!

Really love the way the podcast is edited and formatted to mix in commentary with the interviews. It’s really engaging how you guys breakdown the details of what your interviewers talk about, which keeps things interesting.

I listen to a lot of business podcasts and this has been a great one! Props to you guys for running such a successful show!

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