49 episodes
Fresh Ears Fresh Air Production
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- Business
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5.0 • 8 Ratings
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Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.
For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?
Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team
You can find out more about all our podcasts here.
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Using Podcasting To Create Extraordinary Content with IRESS
One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate.
At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting.
Fresh Air Founder Neil Cowling chatted to Kate Atkinson, Content Lead at IRESS and Matt Holland Head of Communication at IRESS, about how they created a distinct and unconventional podcast with a well defined tone of voice.
They also explore how they used their learnings from season 1 and applied them to grow season 2 and they hear from Senior Producer of Upfront at Fresh Air, Raj Pander.
Listen to Upfront here.
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Media 360 Mini-Series: BT's Simon White
In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market.
Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned.
This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk
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Media 360 Mini-Series: Direct Line Group's Sam Taylor
Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line.
Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them.
This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk
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Media 360 Mini-Series: Channel 4's Jennifer Carey
Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano.
Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints.
This episode is part of our media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk
See omnystudio.com/listener for privacy information. -
Media360 Mini-Series: Starcom's Nadine Young
Nadine Young leads Starcom as CEO, an agency that focuses on building momentum and delivering meaningful growth for it's clients. Before Starcom, Nadine held leadership roles in the industry, including Mindshare and Vizeum during a nine-year period in New York.
Nadine and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat about how the advertising industry has evolved, the importance of audio in branding and how talent is the key to successful campaigns.
This episode is part of our Media360 series, follow to hear from some of the top CMO's in the UK.
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Inside the Industry, Live at the Podcast Show 2023
Fresh Air were delighted to spend two days at The Podcast Show, an annual highlight of the podcasting community, along with 6,000 attendees in The Design Centre in Angel, London.
Assistant Producer Clara Kavanagh chatted with a whole host of delegates and exhibitors to talk all about the booming business of podcasting.
Take a listen to hear the perspectives from: David Terris (Head of Radio at Sky News), Anouszka Tate (Producer of Happy Place with Fearne Cotton), Rebecca Newson (Publicist at Carver PR), Bernard P Achampong (Founder of Unedited and Vice-Chair of AudioUK), Andrew Goldsmith (Managing Director at Adelicious), Rebecca Grierson (Vice President of Podcasts at Artie Audio), Lizzy Pollott (SVP of Marketing, Communications & Brand at Acast) and Helen Arnold (Head of UK Sales at Sony).
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Customer Reviews
Helpful for newbies and current podcasters
Loved the gems offered throughout this about the benefits of podcasting, research, brand awareness and collaborative working. Full disclosure, I’m a client of Fresh Air but I learned even more listening to AQA’s experience and thoughts around their campaign. Thank you!
Fresh Ears episode one - AQA
Absolute gold. After this summer’s exams debacle, parliament would do well to listen in and plug into this medium through you themselves!