From Click to Client / Attract Dream Clients with a Simple StoryBrand Website + Marketing Strategy.

Kris Jones
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  • MARKETING
  • UPDATED WEEKLY

Here's a hard truth most service providers face: Your dream clients are visiting your website and quietly clicking away to competitors. You might not even know it's happening. After 23 years crafting stories for big brands like Nike, I discovered something game-changing: a website that brings you clients isn't about beautiful design—it's about telling the right story. Join me as I share the system that's helped hundreds turn their website into a 24/7 client-attracting machine. New episodes every Tues. w/Kris Jones, StoryBrand Marketer The right story is the simplest path to profit.

  1. Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin

    1 DAY AGO

    Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever wonder why some websites instantly connect while others fall flat?  After 23 years helping brands like Nike and Adidas tell their stories, I discovered the real secret: your website shouldn't be about you, it should be about your client's transformation. In this episode, I sat down with Troy Trewin to share how story-driven messaging completely transformed my business (think 384% revenue growth in one year). We dive into why traditional websites fail, how to overcome the "bottle effect" that keeps you from seeing your own genius, and the exact framework that helps service providers stand out in crowded markets. Here's what you'll learn: ✅ Why you can't write your own website copy (and what to do instead) ✅ The two forces working against every business owner trying to explain their value ✅ How to position yourself as the guide, not the hero, in your client's success story Ready to turn your website into your hardest-working salesperson? Hit subscribe and discover how one compelling story can replace scattered marketing and double your sales. Episode Highlights 00:00 Welcome and introduction03:15 Why traditional websites fail to convert12:30 The bottle effect keeping you stuck18:45 Story-driven websites that sell 24/728:40 Building your team and scaling with story HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify Connect with Troy on Instagram: https://instagram.com/grow.a.small.business Troy’s Website: https://growasmallbusiness.com/troy-trewin Troy’s Podcast:  https://podcasts.apple.com/au/podcast/grow-a-small-business-podcast/id1493225367 #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteMessaging #ServiceProviderMarketing #BusinessStorytelling #ClientAttractionStrategy

    47 min
  2. Ep. 47 | The Productivity Breakthrough: Buffer Time & AI That Works with Kelly Fifield

    14 OCT

    Ep. 47 | The Productivity Breakthrough: Buffer Time & AI That Works with Kelly Fifield

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Ever close your laptop at the end of the day wondering what you actually accomplished? You're not alone. Most entrepreneurs are working harder than ever but still feeling behind, and it's not because you're doing something wrong. Kelly Fifield is a productivity coach who helps overwhelmed entrepreneurs finally finish the projects keeping them from getting clients. She uses AI and accountability systems to help you create calm, focused productivity, and she's living proof it works. After years of pulling all-nighters and barely surviving her own business, Kelly cracked the code to relaxed evenings and a calendar that actually works. ✅ Why planning buffer time in your calendar is the secret to feeling ahead instead of always behind ✅ The biggest mistake coaches make that keeps them stuck in the "dive in and get started" trap ✅ How Kelly's clients are using AI to design programs, generate content, and land more clients, without the tech overwhelm One client now has completely work-free evenings. Another is generating weekly content with AI and booking more clients than ever. This isn't about productivity hacks, it's about reclaiming your time and your life. Tune in now to discover how to work smarter, not harder. Episode Highlights 0:00 - Introduction: Meet Productivity Coach Kelly Fifield 5:00 - The Missing Piece: Why Buffer Time Changes Everything 15:00 - Breaking Through Project Overwhelm & How Kelly Works with Clients 21:00 - AI for Beginners: Tools, Tips & Game-Changing Shortcuts 32:00 - Overcoming AI Overwhelm & Where to Find Kelly More About Kelly Kelly Fifield is an AI systems strategist, productivity specialist, and certified life coach whose frameworks deliver organized focus and AI‑amplified results. Access Kelly’s Free Mini-Course  90-Day Content in 20 Minutes: Emails and Social for Coaches https://www.productivitygeniuscoaching.com/ai-coaches-quick-start-lp Connect with Kelly https://www.instagram.com/productivitygeniuscoach/ https://www.facebook.com/productivity.genius https://www.productivitygeniuscoaching.com/ https://www.productivitygeniuscoaching.com/gpt-workshop Rick Mulready's AI Playbook Community https://www.skool.com/ai-playbook/about?ref=9bad5c1bf3714ea0b400c174b92bea4e HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #ProductivityForCoaches #AIForEntrepreneurs #CalendarBlockingTips #OvercomeOverwhelm #TimeManagementHacks

    32 min
  3. Ep. 46 | Website Not Converting? Here's the Structure You're Missing

    7 OCT

    Ep. 46 | Website Not Converting? Here's the Structure You're Missing

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Is your website sending potential clients running? Most coaches and consultants have beautiful websites that do absolutely nothing to book calls. The problem isn't your design, it's your structure. In this episode, I'm breaking down the exact StoryBrand framework I use to transform websites into client-generating machines. You'll learn the specific order of every section, from your header to your call-to-action, and why each piece matters for conversion. What You'll Learn: ✅ The one-page website strategy that makes scrolling effortless and booking calls natural (multi-page sites are costing you clients) ✅ How to craft a call-to-action with built-in benefits that gets your calendar booked out (hint: "Contact Me" isn't cutting it) ✅ The "What's at Stake" section that gently nudges hesitant visitors to finally take action without feeling pushy Stop treating your website like a digital brochure. Make it your most powerful sales tool by implementing the exact structure that's helped my clients double their conversions. Hit subscribe and transform how your website works for your business. HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteConversion #ClientAttraction #CoachingWebsite #StoryBrandFramework

    32 min
  4. Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp

    30 SEPT

    Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Ever wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast. Sales leadership coach Bill Zipp learned this lesson the hard way when a potential client printed every page of his website and used it to disqualify him from a $50K deal. That painful moment sparked a complete messaging transformation that changed everything about how he attracts and converts clients. What You'll Learn: ✅ The "more button" mistake that's burning out sales managers and killing team performance ✅ Bill's "referrals in reverse" strategy that warms up cold outreach using LinkedIn connections ✅ Why "selling by serving" converts better than traditional sales pressure tactics and builds lasting client relationships This conversation proves that your website is either your best salesperson or your biggest liability. Bill's story shows exactly how the right message transforms scattered marketing into a client-attracting system that works around the clock. If you're tired of losing qualified prospects to a confusing website, this episode gives you the roadmap to turn your online presence into your most powerful business asset. Ready to stop pressing the "more" button and start attracting dream clients? Hit subscribe for proven strategies that turn website visitors into paying clients. More About Bill Author, speaker, and executive coach, Bill Zipp helps hardworking sales managers become better leaders, grow their people, and hit their number. Over the course of the last two decades, Bill has been a trusted advisor to scores of sales organizations around the world, from ADP to SAP, Nintex to Concur, Businessolver to SOVOS. Many of these companies experienced dramatic growth while working with him, some doubling topline revenue. Bill is the author of the best-selling book, The Ultimate Sales Manager Playbook, and lives in Corvallis, Oregon, home of Oregon State University and the beloved orange and black of the Oregon State Beavers. Bill’s Website: https://billzipp.com LinkedIn: https://www.linkedin.com/in/billzipp/ HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #SalesLeadership #WebsiteMessaging #BusinessStorytelling #ClientConversion #SalesManagerTraining

    36 min
  5. Ep. 44 | Turn Your Book Into Your Brand with Story-Driven Messaging ft. Allison Lane

    23 SEPT

    Ep. 44 | Turn Your Book Into Your Brand with Story-Driven Messaging ft. Allison Lane

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Are you cringing every time someone asks what your book is about? You're not alone, and you're definitely not broken. Most authors make the same painful mistake: they launch into plot summaries, ramble about themes, or freeze completely when asked that simple question. But here's what successful authors know: the question isn't really about your book's plot. People are subconsciously asking, "How will this benefit me?" I recently had the pleasure of joining Allison Lane on her Author's Edge Podcast to discuss why traditional book descriptions fail and share the exact framework that transforms confused authors into confident storytellers. Whether you're writing your first book or launching your fifth, this conversation will change how you talk about your work forever. What You'll Learn: ✅ The 20-minute exercise that eliminates awkward book conversations and gives you unshakeable confidence ✅ Why making yourself the hero of your own story actually repels readers (and what to do instead) ✅ The two-sentence formula that makes people lean in and say "tell me more" about your book Ready to stop fumbling your book pitch and start attracting the right readers? This conversation reveals the story-driven approach that transforms your book from just another title into a powerful personal brand that opens doors you never imagined. Your book deserves to be heard, and you deserve to feel confident sharing it with the world. Hit subscribe and never miss the strategies that turn authors into authorities. Connect with Allison on Instagram: https://instagram.com/allisonlanelit Allison’s Website: https://www.lanelit.com/ The Author’s Edge Podcast: https://www.lanelit.com/podcast HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #AuthorBranding #BookMarketing #StorytellingStrategy #AuthorPlatform #WritersBrand

    34 min
  6. Ep. 43 | Why Your Brain is Wired to Procrastinate + 3 Ways to Override It with Robin J. Emdon

    16 SEPT

    Ep. 43 | Why Your Brain is Wired to Procrastinate + 3 Ways to Override It with Robin J. Emdon

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Have you ever wondered why you can clean your entire house, reorganize your closet, and even tackle that junk drawer, all to avoid working on the one project that actually matters? You're not broken. Your brain is simply doing exactly what it was designed to do: protect you from perceived threats. Robin J. Emdon, creator of GetResultsology®️, spent five years researching over 900 scientific studies on procrastination and discovered something revolutionary: procrastination isn't a character flaw, it's your limbic system's survival response. Robin reveals his productivity trifecta - three specific neurotransmitters your brain needs to naturally enter deep focus mode and finally stop fighting against yourself. What you'll learn: ✅ Why procrastination is actually your brain's threat response system keeping you "safe" from perceived danger ✅ The three neurotransmitters that create unstoppable focus and how to naturally trigger them in your daily routine ✅ Robin's simple accountability strategy that helped his clients achieve 33% more of their monthly goals (backed by research from Dominican University) This conversation completely shifted how I think about productivity and self-compassion. Robin's approach isn't about forcing yourself to work harder—it's about understanding your brain's wiring and creating the right conditions for natural focus to emerge. Ready to transform your relationship with productivity? Robin is generously offering his complete book GetResultsology®️ as a free PDF, plus a 5-day video challenge. Subscribe now and discover how to work with your brain instead of against it. More About Robin: Robin J. Emdon is an accountability coach and the author of GetResultsology®️The Science of Getting Stuff Done! His book is a practical, no-fluff guide for solopreneurs who are tired of spinning their wheels. It breaks down exactly how to overcome procrastination, stay laser-focused, and finally follow through on the projects that actually matter – all without burning out. Robin works with people who run their own business – no boss, endless distractions, and never enough hours in the day. He helps them cut through the noise, build real momentum, and turn action into income. It’s all part of what he calls the Momentum Formula: Do it today – Profit tomorrow – and repeat. If you're ready for a breakthrough, you're in for a treat. Grab your free copy of GetResultsology®️: https://reallyusefultips.com Free 5-Day Video Challenge: skyrocketyourproductivitychallenge.com LinkedIn: https://www.linkedin.com/in/robinjemdon/ Instagram: https://www.instagram.com/robinjemdon/ HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #ProcrastinationHelp #ProductivityCoaching #Neuroscience #AccountabilityCoaching #GoalAchievement

    1 hr
  7. Ep. 42 | The 4-Part Website Formula That Makes Your Clients Say "Yes"

    9 SEPT

    Ep. 42 | The 4-Part Website Formula That Makes Your Clients Say "Yes"

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Is your beautiful website sitting there like a digital brochure while your competitors book all the clients? You're not alone, and the fix isn't what you think. Most service providers make their websites all about themselves, their credentials, their process, their methodology. But here's what I've learned after helping hundreds of coaches and consultants transform their online presence: your website should act as your top sales employee, working 24/7 to convert visitors into paying clients. In this episode, I'm breaking down the exact StoryBrand website structure I use to turn confused visitors into committed clients. This isn't theory, it's the proven framework that's helped my clients go from crickets to booked solid, all because they finally understood how to make their website conversion-focused instead of ego-focused. What You'll Learn: ✅ Why starting with your client's problem (not your credentials) is the secret to immediate engagement and why most coaches get this backwards ✅ The difference between external and internal problems and how addressing the emotional struggle underneath creates clients who are ready to invest ✅ How to position yourself as the guide without bragging or boasting, using pure empathy to build instant trust and authority Ready to transform your website from a digital business card into a client-converting machine? Stop making your visitors work so hard to understand how you can help them. When you implement this StoryBrand strategy correctly, potential clients will feel seen, heard, and excited to work with you before they ever get on a call. Hit subscribe for more no-fluff strategies that turn your expertise into a thriving, client-attracting business! HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #ClientAttraction #CoachMarketing #StoryDrivenWebsite #ServiceProviderMarketing

    20 min
  8. Ep. 41 | Why Your Facebook Group Isn't Getting Clients + How to Fix It with Megan Huber

    2 SEPT

    Ep. 41 | Why Your Facebook Group Isn't Getting Clients + How to Fix It with Megan Huber

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Is your Facebook group sitting there like a ghost town while you're scrambling to find clients everywhere else? You're not alone, and there's a strategic way to breathe life back into that dormant community. I sat down with Megan Huber, a community building expert who has turned Facebook groups into client-converting machines for 14 years. After building over 50 groups, she knows exactly why most fail, and how to fix them. Client acquisition has slowed dramatically in the past 18 months. Posting on Instagram and hoping for DM inquiries isn't working anymore. People need to consume you for 5-10 hours before they buy, and seven-second reels won't accomplish that. Here's what is working: building genuine community where your ideal clients want to belong. Megan shares her exact framework for transforming any Facebook group into a buyer-ready community that consistently generates clients. What you’ll learn: ✅ The one-hour daily strategy that converted 8% of Megan's active Facebook group members into paying clients (industry average is just 1%) ✅ Why the "hero offer" approach at $97 is filling high-ticket programs better than traditional marketing funnels ✅ The exact reactivation process Megan used to revive a Facebook group that sat archived for two years, and how she got clients within 30 days This isn't about dancing on reels or chasing the latest social media trend. It's about creating a space where your ideal clients feel understood, supported, and ready to work with you. When you focus on building community instead of just audience, everything changes. Ready to transform your Facebook group from a digital wasteland into your most powerful client acquisition tool? This episode shows you exactly how to do it, step by step. More About Megan Megan Huber is the founder of Structured Freedom Inc. and a leading voice in the coaching and online education space. Known for her simple, organic approach to business growth, Megan helps coaches and course creators turn their expertise into scalable group programs—with community, clarity, and conversion at the core. A former public school teacher turned high-level business strategist, she blends nearly two decades of experience in education, entrepreneurship, and client success to help her clients build businesses that are profitable, sustainable, and truly Built to Last. She’s also the creator of The Group Launch Method, host of the Built to Last podcast, and a big believer in scaling without sacrificing your life. When she’s not teaching, she’s raising a family, drinking coffee in her robe, and helping men and women create businesses that make real money and a real impact. FREE GIVEAWAY: Perfect Group Coaching Offer Playbook: https://bit.ly/perfectgroupcoachingplaybook STRUCTURED FREEDOM INC. FACEBOOK GROUP COMMUNITY: https://www.facebook.com/groups/structuredfreedomforcoaches BUILT TO LAST PODCAST: www.meganjohnsonhuber.com/podcast — HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify

    1 hr
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About

Here's a hard truth most service providers face: Your dream clients are visiting your website and quietly clicking away to competitors. You might not even know it's happening. After 23 years crafting stories for big brands like Nike, I discovered something game-changing: a website that brings you clients isn't about beautiful design—it's about telling the right story. Join me as I share the system that's helped hundreds turn their website into a 24/7 client-attracting machine. New episodes every Tues. w/Kris Jones, StoryBrand Marketer The right story is the simplest path to profit.

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