From Click to Client / Attract Dream Clients with a Simple StoryBrand Website + Marketing Strategy.

Kris Jones
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  • MARKETING
  • UPDATED WEEKLY

Here's a hard truth most service providers face: Your dream clients are visiting your website and quietly clicking away to competitors. You might not even know it's happening. After 23 years crafting stories for big brands like Nike, I discovered something game-changing: a website that brings you clients isn't about beautiful design—it's about telling the right story. Join me as I share the system that's helped hundreds turn their website into a 24/7 client-attracting machine. New episodes every Tues. w/Kris Jones, StoryBrand Marketer The right story is the simplest path to profit.

  1. Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp

    17 HR AGO

    Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Ever wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast. Sales leadership coach Bill Zipp learned this lesson the hard way when a potential client printed every page of his website and used it to disqualify him from a $50K deal. That painful moment sparked a complete messaging transformation that changed everything about how he attracts and converts clients. What You'll Learn: ✅ The "more button" mistake that's burning out sales managers and killing team performance ✅ Bill's "referrals in reverse" strategy that warms up cold outreach using LinkedIn connections ✅ Why "selling by serving" converts better than traditional sales pressure tactics and builds lasting client relationships This conversation proves that your website is either your best salesperson or your biggest liability. Bill's story shows exactly how the right message transforms scattered marketing into a client-attracting system that works around the clock. If you're tired of losing qualified prospects to a confusing website, this episode gives you the roadmap to turn your online presence into your most powerful business asset. Ready to stop pressing the "more" button and start attracting dream clients? Hit subscribe for proven strategies that turn website visitors into paying clients. More About Bill Author, speaker, and executive coach, Bill Zipp helps hardworking sales managers become better leaders, grow their people, and hit their number. Over the course of the last two decades, Bill has been a trusted advisor to scores of sales organizations around the world, from ADP to SAP, Nintex to Concur, Businessolver to SOVOS. Many of these companies experienced dramatic growth while working with him, some doubling topline revenue. Bill is the author of the best-selling book, The Ultimate Sales Manager Playbook, and lives in Corvallis, Oregon, home of Oregon State University and the beloved orange and black of the Oregon State Beavers. Bill’s Website: https://billzipp.com LinkedIn: https://www.linkedin.com/in/billzipp/ HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #SalesLeadership #WebsiteMessaging #BusinessStorytelling #ClientConversion #SalesManagerTraining

    36 min
  2. Ep. 44 | Turn Your Book Into Your Brand with Story-Driven Messaging ft. Allison Lane

    23 SEPT

    Ep. 44 | Turn Your Book Into Your Brand with Story-Driven Messaging ft. Allison Lane

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Are you cringing every time someone asks what your book is about? You're not alone, and you're definitely not broken. Most authors make the same painful mistake: they launch into plot summaries, ramble about themes, or freeze completely when asked that simple question. But here's what successful authors know: the question isn't really about your book's plot. People are subconsciously asking, "How will this benefit me?" I recently had the pleasure of joining Allison Lane on her Author's Edge Podcast to discuss why traditional book descriptions fail and share the exact framework that transforms confused authors into confident storytellers. Whether you're writing your first book or launching your fifth, this conversation will change how you talk about your work forever. What You'll Learn: ✅ The 20-minute exercise that eliminates awkward book conversations and gives you unshakeable confidence ✅ Why making yourself the hero of your own story actually repels readers (and what to do instead) ✅ The two-sentence formula that makes people lean in and say "tell me more" about your book Ready to stop fumbling your book pitch and start attracting the right readers? This conversation reveals the story-driven approach that transforms your book from just another title into a powerful personal brand that opens doors you never imagined. Your book deserves to be heard, and you deserve to feel confident sharing it with the world. Hit subscribe and never miss the strategies that turn authors into authorities. Connect with Allison on Instagram: https://instagram.com/allisonlanelit Allison’s Website: https://www.lanelit.com/ The Author’s Edge Podcast: https://www.lanelit.com/podcast HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #AuthorBranding #BookMarketing #StorytellingStrategy #AuthorPlatform #WritersBrand

    34 min
  3. Ep. 43 | Why Your Brain is Wired to Procrastinate + 3 Ways to Override It with Robin J. Emdon

    16 SEPT

    Ep. 43 | Why Your Brain is Wired to Procrastinate + 3 Ways to Override It with Robin J. Emdon

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Have you ever wondered why you can clean your entire house, reorganize your closet, and even tackle that junk drawer, all to avoid working on the one project that actually matters? You're not broken. Your brain is simply doing exactly what it was designed to do: protect you from perceived threats. Robin J. Emdon, creator of GetResultsology®️, spent five years researching over 900 scientific studies on procrastination and discovered something revolutionary: procrastination isn't a character flaw, it's your limbic system's survival response. Robin reveals his productivity trifecta - three specific neurotransmitters your brain needs to naturally enter deep focus mode and finally stop fighting against yourself. What you'll learn: ✅ Why procrastination is actually your brain's threat response system keeping you "safe" from perceived danger ✅ The three neurotransmitters that create unstoppable focus and how to naturally trigger them in your daily routine ✅ Robin's simple accountability strategy that helped his clients achieve 33% more of their monthly goals (backed by research from Dominican University) This conversation completely shifted how I think about productivity and self-compassion. Robin's approach isn't about forcing yourself to work harder—it's about understanding your brain's wiring and creating the right conditions for natural focus to emerge. Ready to transform your relationship with productivity? Robin is generously offering his complete book GetResultsology®️ as a free PDF, plus a 5-day video challenge. Subscribe now and discover how to work with your brain instead of against it. More About Robin: Robin J. Emdon is an accountability coach and the author of GetResultsology®️The Science of Getting Stuff Done! His book is a practical, no-fluff guide for solopreneurs who are tired of spinning their wheels. It breaks down exactly how to overcome procrastination, stay laser-focused, and finally follow through on the projects that actually matter – all without burning out. Robin works with people who run their own business – no boss, endless distractions, and never enough hours in the day. He helps them cut through the noise, build real momentum, and turn action into income. It’s all part of what he calls the Momentum Formula: Do it today – Profit tomorrow – and repeat. If you're ready for a breakthrough, you're in for a treat. Grab your free copy of GetResultsology®️: https://reallyusefultips.com Free 5-Day Video Challenge: skyrocketyourproductivitychallenge.com LinkedIn: https://www.linkedin.com/in/robinjemdon/ Instagram: https://www.instagram.com/robinjemdon/ HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #ProcrastinationHelp #ProductivityCoaching #Neuroscience #AccountabilityCoaching #GoalAchievement

    1 hr
  4. Ep. 42 | The 4-Part Website Formula That Makes Your Clients Say "Yes"

    9 SEPT

    Ep. 42 | The 4-Part Website Formula That Makes Your Clients Say "Yes"

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Is your beautiful website sitting there like a digital brochure while your competitors book all the clients? You're not alone, and the fix isn't what you think. Most service providers make their websites all about themselves, their credentials, their process, their methodology. But here's what I've learned after helping hundreds of coaches and consultants transform their online presence: your website should act as your top sales employee, working 24/7 to convert visitors into paying clients. In this episode, I'm breaking down the exact StoryBrand website structure I use to turn confused visitors into committed clients. This isn't theory, it's the proven framework that's helped my clients go from crickets to booked solid, all because they finally understood how to make their website conversion-focused instead of ego-focused. What You'll Learn: ✅ Why starting with your client's problem (not your credentials) is the secret to immediate engagement and why most coaches get this backwards ✅ The difference between external and internal problems and how addressing the emotional struggle underneath creates clients who are ready to invest ✅ How to position yourself as the guide without bragging or boasting, using pure empathy to build instant trust and authority Ready to transform your website from a digital business card into a client-converting machine? Stop making your visitors work so hard to understand how you can help them. When you implement this StoryBrand strategy correctly, potential clients will feel seen, heard, and excited to work with you before they ever get on a call. Hit subscribe for more no-fluff strategies that turn your expertise into a thriving, client-attracting business! HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #ClientAttraction #CoachMarketing #StoryDrivenWebsite #ServiceProviderMarketing

    20 min
  5. Ep. 41 | Why Your Facebook Group Isn't Getting Clients + How to Fix It with Megan Huber

    2 SEPT

    Ep. 41 | Why Your Facebook Group Isn't Getting Clients + How to Fix It with Megan Huber

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Is your Facebook group sitting there like a ghost town while you're scrambling to find clients everywhere else? You're not alone, and there's a strategic way to breathe life back into that dormant community. I sat down with Megan Huber, a community building expert who has turned Facebook groups into client-converting machines for 14 years. After building over 50 groups, she knows exactly why most fail, and how to fix them. Client acquisition has slowed dramatically in the past 18 months. Posting on Instagram and hoping for DM inquiries isn't working anymore. People need to consume you for 5-10 hours before they buy, and seven-second reels won't accomplish that. Here's what is working: building genuine community where your ideal clients want to belong. Megan shares her exact framework for transforming any Facebook group into a buyer-ready community that consistently generates clients. What you’ll learn: ✅ The one-hour daily strategy that converted 8% of Megan's active Facebook group members into paying clients (industry average is just 1%) ✅ Why the "hero offer" approach at $97 is filling high-ticket programs better than traditional marketing funnels ✅ The exact reactivation process Megan used to revive a Facebook group that sat archived for two years, and how she got clients within 30 days This isn't about dancing on reels or chasing the latest social media trend. It's about creating a space where your ideal clients feel understood, supported, and ready to work with you. When you focus on building community instead of just audience, everything changes. Ready to transform your Facebook group from a digital wasteland into your most powerful client acquisition tool? This episode shows you exactly how to do it, step by step. More About Megan Megan Huber is the founder of Structured Freedom Inc. and a leading voice in the coaching and online education space. Known for her simple, organic approach to business growth, Megan helps coaches and course creators turn their expertise into scalable group programs—with community, clarity, and conversion at the core. A former public school teacher turned high-level business strategist, she blends nearly two decades of experience in education, entrepreneurship, and client success to help her clients build businesses that are profitable, sustainable, and truly Built to Last. She’s also the creator of The Group Launch Method, host of the Built to Last podcast, and a big believer in scaling without sacrificing your life. When she’s not teaching, she’s raising a family, drinking coffee in her robe, and helping men and women create businesses that make real money and a real impact. FREE GIVEAWAY: Perfect Group Coaching Offer Playbook: https://bit.ly/perfectgroupcoachingplaybook STRUCTURED FREEDOM INC. FACEBOOK GROUP COMMUNITY: https://www.facebook.com/groups/structuredfreedomforcoaches BUILT TO LAST PODCAST: www.meganjohnsonhuber.com/podcast — HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify

    1 hr
  6. Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks

    26 AUG

    Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Are you cringing every time you send someone to your website? You know your expertise inside and out, but when it comes to explaining what you do online, the words just won't come. You're not alone—and it's not because you're bad at writing. I sat down with Rachel Brooks to break down why most service providers struggle with website copy and how to fix it using a simple storytelling formula that works. After 20+ years helping brands like Nike craft their message, I've discovered the secret isn't about being a better writer—it's about getting outside the bottle so you can finally see your business clearly. The biggest mistake most entrepreneurs make? They try to be the hero of their own story. But here's what actually converts visitors into clients: making your client the hero and positioning yourself as their trusted guide. It's the same formula used in every compelling movie and book, and it works just as powerfully on your website. What You'll Learn: ✅ The "bottle effect" that makes writing about your business feel impossible (and why pushing through harder won't help) ✅ My 3-part story formula that turns confused visitors into excited prospects who already want to work with you ✅ Why collaborative copywriting beats both DIY attempts and expensive copywriters who don't capture your authentic voice Through my Signature Story-Selling System, I help client-based businesses create website copy that works 24/7 so they can stop wasting time on sales calls explaining what they do. When your story is clear, everything becomes easier—from social media posts to discovery calls. Ready to transform your website from digital brochure to client magnet? This conversation will show you exactly how to craft copy that converts, whether you're just starting out or ready to scale. Your ideal clients are waiting to hear your story—let's make sure they can finally understand it. Subscribe and listen to discover how the right story can multiply your revenue and give you the freedom to focus on what you do best! HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: ⁠https://www.reddoordesigns.com/⁠ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: ⁠https://krisjones.co/copy⁠ 🥰 Connect on Instagram: ⁠https://instagram.com/reddoordesign  ⁠ LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube:⁠ https://bit.ly/clickpodcastyoutube⁠ 💚 Apple:⁠ https://bit.ly/clickpodcastapple⁠ 💜Spotify:⁠ https://bit.ly/clickpodcastspotify⁠ Connect with Rachel on Instagram: https://instagram.com/iamrachelbrooks Rachel’s Website: ⁠https://iamrachelbrooks.com⁠ Rachel’s Podcast: ⁠https://iamrachelbrooks.com/podcast/⁠ #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopywriting #ServiceProviders

    43 min
  7. Ep. 39 | Turn Your DMs Into Your Email List: Tracy Beavers' System for Effortless Growth

    19 AUG

    Ep. 39 | Turn Your DMs Into Your Email List: Tracy Beavers' System for Effortless Growth

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Do you feel invisible in the crowded online space, exhausted from creating content that doesn't seem to attract your ideal clients? Tracy Beavers knows exactly how that feels. After 20+ years in award-winning corporate sales, she made the leap to entrepreneurship and discovered that building genuine relationships is the secret to sustainable business growth, not endless content creation or being everywhere online. In this episode, Tracy shares her proven system for growing your email list through authentic connections rather than complicated funnels or paid advertising. She reveals why your email list is your business insurance policy and how to turn casual DM conversations into loyal subscribers who become clients. You'll discover Tracy's relationship-first approach to sales that removes the pressure and awkwardness from selling. Instead of focusing on the transaction, she teaches you how to build genuine connections that naturally lead to business growth through referrals, collaborations, and self-identifying clients. ✅ Why your email list is more valuable than any social media following ✅ Tracy's simple system for turning DM conversations into email subscribers ✅ How to shift your sales mindset from transaction-focused to relationship-building Tracy proves that you don't need to be on every platform or create daily content to build a thriving business. Her clients regularly see 50% growth in their email lists by focusing on just one platform and building authentic relationships within their ideal client communities. Ready to stop feeling invisible online and start building genuine connections that grow your business? Listen to this episode and discover how relationship-based marketing can transform your business without the overwhelm. Subscribe now and learn how to make every online interaction count toward building your ideal client community. More About Tracy As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured by CBS television, the Wall Street Journal, Vanity Fair Lingerie, and Kajabi. She is the creator of the top ranked business podcast “Create Online Business Success!” Website: https://www.tracybeavers.com YouTube Channel: https://youtube.com/@tracybeaverscoaching Free FB Group: https://www.facebook.com/groups/beaconfidententrepreneur Podcast: https://podcasts.apple.com/us/podcast/create-online-business-success/id1751582214 LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/ HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #EmailListBuilding #SalesCoaching #OnlineBusinessGrowth #RelationshipMarketing #FacebookGroups

    38 min
  8. Ep. 38 | Turn Your Website Into a Client-Converting Machine Using StoryBrand

    12 AUG

    Ep. 38 | Turn Your Website Into a Client-Converting Machine Using StoryBrand

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Here’s how to turn your confusing site into a money-making machine, with StoryBrand. Why does your gorgeous website feel like it's working against you instead of for you? You've invested time, energy, and maybe even thousands of dollars into making your website look professional. The colors are perfect, the photos are stunning, and the layout is clean. Yet somehow, you're still not getting the clients you deserve. The truth is, a beautiful website without story is just an expensive digital brochure. In this episode, I'm breaking down the exact StoryBrand framework I use to transform websites from pretty but powerless into client-generating machines. I'll walk you through why most service providers unknowingly sabotage their own success by positioning themselves as the hero instead of the guide, and how one simple shift can completely change your business trajectory. What You'll Learn: ✅ Why 99% of websites fail to convert - even the gorgeous ones that cost $20K+ to create ✅ The 5-second test your header must pass to capture attention and inspire action (most websites fail this miserably) ✅ How to transform a weak "Book a Call" button into a compelling invitation that gets clicked Your website should work as your top salesperson 24/7, not as a digital placeholder that sends potential clients running to your competitors. When you harness the power of story using the proven StoryBrand framework, your website becomes a client-attraction machine that builds trust, creates connection, and fills your calendar with ideal clients who are excited to work with you. Ready to stop wasting your website's potential? Hit play and discover how to turn your story into your most powerful sales tool. HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #ServiceProviders #ClientAttraction #MarketingStrategy

    21 min
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About

Here's a hard truth most service providers face: Your dream clients are visiting your website and quietly clicking away to competitors. You might not even know it's happening. After 23 years crafting stories for big brands like Nike, I discovered something game-changing: a website that brings you clients isn't about beautiful design—it's about telling the right story. Join me as I share the system that's helped hundreds turn their website into a 24/7 client-attracting machine. New episodes every Tues. w/Kris Jones, StoryBrand Marketer The right story is the simplest path to profit.

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